Creating the perfect email subject line is every Business Owners and Marketing Managers dream. Watching the open rate go up, click through go through the roof and reply’s or purchases coming in.
33% of email recipients open email based on subject line alone
So, if that is the case, how can we ensure we create the subject line that gets them to open your emails every time?
Over the next 17 minutes I’d like to share with you 8 steps to show you how to write the perfect subject line.
Grab your favourite drink, along with you notepad and pen and click play!
Integrated Marketing is what Koogar has delivered to our clients for over 10 years and we haven’t really told you what it is and how we use it to help businesses like you. Now is as good a time as any…
We mention it a lot more now when we do our 60 seconds, explain to people what we do, how we can help them and is now a major part of our message which is why I have now finally got round to writing this blog. I thought I would explain to you what Integrated Marketing actually is and how we use it.
Marketing itself has hundreds of activities, techniques and methods behind it which can become overwhelming, complicated and daunting to say the least. Everyone who I come into contact with, marketing does it differently. There are some similarities, processes and steps that should be taken but generally there isn’t a hard and fast rule which is why it leaves a lot of business owners and marketing managers constantly questioning themselves to ensure that they are getting it right, using it as effectively as possible and making sure they keep on track and ahead of their competitors.
If marketing was easy, you would have already bought a package from a shop with a guarantee that it would work perfectly. So you can be left alone build your business empire, take over the world, buy the house of your dreams and live a life of luxury with no worries of any more marketing on the horizon…
Back to reality…
In the real world most, Business Owners and Marketing Managers struggle with marketing. Worrying if they are doing it right, what is the next new “shiny” thing and should they be using it, how is everyone else doing it, am I using it in the most effective way, I’m too old to be doing this (I’ll get someone younger to help me) and so on….
This brings about a lot of doubt.
Doubt of the tools you use (or try to use), software that doesn’t work they way you thought it would, marketers you’ve worked with in the past and promised the earth and delivered NOTHING and yourself which lets face it isn’t a good place to be.
It also brings lots of questions that you cannot find answers to, you’ve tried googling, signing up to someones webinar or newsletters, watching youtube clips and bought a package from a “Guru” when you have tried everything and it STILL doesn’t work…
What do we know?
What we do know, is that people need to see you message between 7 – 15 times BEFORE they are ready to buy and most people give up after 2-3 times of calling or sending emails. These activities are called touch points. Since Social Media came about we now need to add an additional 15 touch points due to the amount of information we see every day on our phones, Facebook, emails, telephone calls, apps etc… So, if a person in your audience needs to see your message up to 37 times before they are ready to buy, WHICH touch points do they need to see?
This is where the individual marketing activities come in. I’m not going to list them all here (as there are hundreds of them) but here is a screen shot of an info-graphic we have created to show you all the different marketing methods that are available to you and how they should be connected.
Long gone are the days where we only have to use one marketing activity to get in front of people. We need to use a combination of touch points to ensure the customer we want (the perfect customer or avatar) is receiving our information or message in the way THEY want it!
What is your understanding of Marketing?
On Mondays I deliver a Facebook Live called #MarketingMonday to help people like you to get to grips with marketing, answer questions, share observations and on 19th February 2018, I recorded this video to ask you what your understanding of marketing is.
Length of Video: 18 minutes and 47 seconds
I gave two different definitions of marketing in this video… and then I gave my own.
Marketing isn’t what gets you business, marketing gets you awareness. It’s what you do with that awareness that then get you the business!
Integrated marketing communications (IMC) is the use of marketing strategies to optimise the communication of a consistent message of the company’s brands to stakeholders. Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined together builds a clearer and vaster impact than if used individually. IMC requires marketers to identify the boundaries around the promotional mix elements and to consider the effectiveness of the campaign’s message.
In short; Making it work at a strategic level (by Kitchen, P., & Burgmann, I. (2015))
Integrated Marketing for Koogar, is about combining a variety of traditional and digital marketing activities and methods together to create a customer journey and experience of your brand to get your audience to the end result… which is to eventually buy something from you. Connecting the dots so to speak!
We don’t want to rush that relationship, we need to nurture them. HOWEVER there are some Business Owners and Marketing Managers who don’t want to nurture a relationship but HARD sell straight away!
Integrated Marketing allows you to connect the dots between the different activities you are doing. Carrying your message, your brand, your expertise traditionally and digitally to the right people and showing them consistency, congruencey and authenticity. When your audience is ready for what you do and have been through their own buying process they will choose you over anyone else.
Marketing isn’t a quick fix, it’s a long game… You just need to learn how to play it!
Not all journeys are the same which is why blueprints of other peoples marketing or ways THEY get business doesn’t work. That is a blueprint for their business. Koogar will help you create a blueprint for your own business the key is to be patient but keep going!
Lets work together to create YOUR marketing blueprint.
For Business Owners and Marketing Managers who want MORE from their marketing; digital and traditional with no strings attached.
The consultation will help us to find out about your business, your aims and people you want to target. We will then use this information to help you move forward with your current marketing strategy.
Today’s Marketing Monday is about… Are you in control of your brand and business?
Transcription
Good afternoon. My name is Amanda, and I’m from Koogar.
Today is marketing Monday. What I’d like to talk to you about, is … Well, the question I would like to ask you, is, are you in control of your own brand. What’s the answer to that question? The reason why I’m asking that question is, that Facebook recently, last week, Mark Zuckerberg has said he’s going to make some changes on Facebook, with regards to businesses, the amount of business brand, News Feeds, information that’s coming into the News Feed.
Facebook was created for people to have friends. Facebook was created to be a community.
It’s more about people-to-people, not business to business (B2B), or business to community, or business to consumer (B2C). What he was talking about in his post that he put on … I think it was the 12th of January. I’ll pop it in as a link under here, so you can have a read of it. What he posted, was basically saying that a lot of business pages, a lot of the information that we post, isn’t going to be seen by … He’s going to reduce the amount of times that it’s going to be seen for people who use Facebook. Facebook is for friends. He wants to bring back the community feel.
I remember going to a couple conferences years ago. We talked about Facebook. We talked about community. One of the things that we talked about in these big conferences was, things like, Facebook actually makes us feel like we belong. What I mean by that is, Facebook is there, so that we feel part of other people’s lives.
For example, I have an Auntie. She lives in Canada. I don’t see her. Full stop. Okay? I don’t see her full stop. Facebook has enabled us to connect together. Last year we connected and started talking. Sorry, I’ve got a bit of a cold. Connected last year. Basically we can now talk on Facebook. We talk to each other. We see each other. We comment on each other’s posts and things. I do it with family, who live in Bermuda, people who live in different countries all over the world. Facebook is here, to make us feel like we belong as part of a community.
Well, what’s happened over the years with social media is that Facebook, not just Facebook, but social media as a whole, has put a negative spin on things as well. A lot of people look at Facebook and think, “I wish I had that life.” People are sharing all the great things that they’re doing. They’re going out for dinner. They’re going on holiday. Their beach photo’s with their legs on the sand and all of that kind of stuff. And their not sharing, bad stuff.
Some people don’t share the bad stuff, which I understand and I get. Actually, social media has changed the way, in which we view other people’s lives. I think that this is the main reason why Mark Zuckerberg is going to change the News Feed, because he wants people to connect more. He wants people to speak to each other more, and get involved with each other more. It’s a community feel. I’m not going to go on about that.
The reason why I’m saying, are you in control of your brand, is because there are people on Facebook… I don’t know whether you’ve seen them, but they’re people on Facebook. I’m not going to name and shame. There are people on Facebook that say, “Can you see stuff on my page? Can you share it for me? Can you share it to your network? Can you do this? Can you do that?” That just got me thinking. Other people I’ve seen recently have been talking about Facebook charging for adverts, and the more you pay the better the advert becomes and all that kind of stuff.
People are complaining that Facebook can’t do this. It’s not fair. In other places, people are saying, “Well, websites don’t work anymore, and blocking doesn’t work, and this doesn’t work.” The reason why I’m talking about, are you in control of your brand, is because what happens, if Facebook decides to charge you, a lot of money, or me, a lot of money, to be able to put your stuff, have a page, have a group, post your stuff with regards to business tomorrow? What happens?
Number one, does your business just stop, because all of your communication, all of your followers, all of your connections are on Facebook. Have you got a backup of everything that you put on Facebook? This isn’t just about Facebook by the way.
The reason why I’m talking about this, is because it was mentioned, you know, with Mark Zuckerberg changing this algorithm. The reason why I think it’s important to talk about, are you in control of your brand is because, if you put absolutely everything onto social media, on Instagram, on LinkedIn, whatever platform that you actually use, what happens if that goes down? If you’re not in control of it, if you don’t own it, if you don’t have it, if you don’t save it on your desktop, or in your computers, or anything like that, what happens? What happens?
What I want you to think about is, being in control of your brand. I want you to think about, if, for whatever reason something happens with whatever social media platform, have I got my photographs backed up? Have I got my posts backed up, the content that I’m sharing.
Websites and blogging aren’t dying!
People are talking, but you know Twitter’s dying as well. These things aren’t dying. It’s just that Business Owners have this thing called, the shiny object syndrome, where they think, “Ooh, there’s a new social media platform. There’s something else happening. I need to be on that. I need to do stuff on there.” Where in actual fact, this is why integrated marketing comes in handy, number one. Integrated marketing is important, number two. If you integrate your marketing, it’s not just about being in one place at one time. You’re actually in a lot of other different places at the same time.
For example, integrated marketing is about being in different places, having different touch points for the customers that you have, and the customers that you want to have in the future. Also, it’s about how do you connect those dots together. For example, I’m doing a Facebook live. I will download this and I’ll put it onto YouTube. I’ll take it off YouTube and I’ll put it onto my website.
I’ll also get it transcribed on Rev.com, which is a new thing that I’m using, which is absolutely fantastic if you want things transcribed, or subtitles put onto the bottom of your video. It is an awesome website. Can’t recommend it highly enough. They get it done so quickly. Job done. It’s brilliant. I’ve used it for the last couple of weeks. I’m stepping up my game with regards to what I’m sharing, what I’m posting, what I’m trying to tell people about integrated marketing.
Just going back to integrated marketing. Just going back to integrated marketing, the reason why it’s so important, is because if any of these other things drop out, at least you’ve got something saved somewhere. Okay?
What I want you to think about, it isn’t about, is my stuff going to be seen on Facebook, is it not going to be seen, because the algorithm has changed, it’s about connecting with those people in a way, where they are able to see your stuff, as and when they require it. It’s not about you pushing out that information and being in their face all the time. It’s about them picking it up, when they need it. You know, unfortunately, we can’t be relevant to all people all of the time. However, when we are relevant, when they do see us, hopefully that’s the time that they actually say, “You know why? We need this thing.”
I just wanted to say that, I don’t think that what Mark Zuckerberg has said is a bad thing. It’s just a thing. You know, business changes all the time. You’ve also got to think that Facebook is a business themselves. The way that they make their money is through advertising. They don’t want to stop brands from being seen. The way they make their money is through the adverts that we put out, the boosting posts, the supportive posts, all of that kind of stuff, whether it’s connected to Instagram or whatever. That’s how they make their money. If they decide to charge us tomorrow, are you prepared to say, “Yeah okay, I’m in.” Yeah? If it’s all about putting your stuff on one platform and not having it in other places, you’re going to get scuppered. You’re going to get caught out. You’re going to be blaming other people, because you haven’t prepared.
Get in control of your brand. Okay? Don’t allow another platform to be in control of it.
Don’t think that just because you put all of your stuff, whether that’s on Facebook, Linkedin, Twitter, Snapchat, Instagram, wherever else that you put your stuff, Vimeo, you know, wherever else that you put your stuff, don’t just think that it’s safe there. Have a backup. Have a website. There’s a lot of people I speak to recently, “I don’t need a website. I’ve got Facebook.” Well, you know what? If it goes and Mark Zuckerberg says, “You know what? We’re going to take business completely off Facebook.” What would happen?
I doubt that would happen, but what I do think … My thinking of how it’s going to be, is that in future, we will be paying as business owners. We will be paying to be on Facebook. Why not? Why wouldn’t he want to make more money that way, in terms of allowing this to spread out products and services to connections that we might not ever meet. For him it’s not always about the money is it either. It’s about the connections and how he can help other people. What we do is about helping other people. Not me generally, but as a business owner. That’s what we’re here for. We’re here to help the clients and people that we get in front of.
I just wanted to talk about that. I think that, that’s important. Don’t be worried that Facebook and whoever else changes their policies or changes the way that they do business. It’s always going to happen. Just know that for a fact. Just be prepared that if something major happens, you’ve got backup, you’ve got your photographs, you’ve got your videos, you’ve got your content, your blogs, your posts, whatever else that you post out there. You got them in a safe … Just be in control of your brand. Okay?
The only thing that I want to leave you with, is … I keep mentioning about my Koogar Academy. You probably know about that. Today, I want to talk to you about my podcast. The podcast is called, The Integrated Marketing Podcast. You can find that at integratedmarketing.com (I meant to say www.integratedmarketingpodcast.com). I’m going to be kick starting that again this year. Last year, it got up to nine episodes, which was great. I’ve only just started the podcast. We’ve all got to start somewhere. Nine episodes.
I’m in the middle of a series about email marketing. I’m going to finish that series. I’ve just got new introduction done, intro and outro, which is all cool. Got to put that together this week. And then I’m going to be working on some art work in the next couple of weeks.
If you haven’t heard it, and you want to listen about telesales, you want to know more about telesales, or you want to know about hiring your dream team, or you want to know about how to scale your business, email marketing, what’s stopping you from taking action and procrastinating, the podcast is a great place for resources. It’s free. Just go along and have a listen. You either go to the integratedmarketing.com (I meant to say www.integratedmarketingpodcast.com) website, or go to www.koogar.uk/podcast/. Thanks very much.
Today’s #MarketingMonday. I hope you’re going to have a fabulous week, number one.
I hope you do something different with your marketing.
Don’t just do something that everybody else is doing. Change what you’re doing all the time.
Marketing is an ongoing process. When you have that idea, a idea, and you think, are people going to want to do that, or do it, or think about it, or pay for it, or whatever, just do it anyway. Okay? Do it anyway, and see what happens. It’s not about trying everything that everybody else is doing, it’s about doing something different, so that you stand out over everybody else. Have a fabulous day. I’ll see you soon.
Today is “Marketing Monday,” so, I wanted to discuss brand consistency and how important it is. Everybody has a brand, everybody who runs a business has a brand, but a brand isn’t just about the logo that you have, the colours that you use. The brand is actually about a lot of different things, so the brand should consist of the message. I spoke about message last week and how you can make it as impactful as possible.
Your brand consists of your values, the values that the company has, the ethos the company has, the reasons why your company does the things in the way that your company does it. You’ve got the brand USP, what is your unique selling point or unique selling proposition, what makes you, you.
You’ve got the marketing elements of the brand. That includes all the marketing activities, all the different bits and pieces that you do, whether it’s social, direct mail, telephone, website, all of those different kinds of things, and actually, the final thing is the brand identity.
What does your brand stand for? Who do you stand for in terms of who are the perfect customers, who are the perfect clients that you want? So, brand isn’t just about logo. It’s not just about those tile-y things that you sit with a graphic designer and spend that time with. However, it has got to do with a lot of other bits and pieces.
What I wanted to talk about today was first impressions.
A brand is something that you want people to see and you want people to recognise.
Every single Business Owner that I speak to wants that. They want people to remember the company name, they want them to remember your name. Even if they don’t remember your name they’ll remember your face or your business card or your website, or they’ve heard of you, yeah? A lot of people want that. So, a first impression is really important, and there is that saying that you never get a second chance to give a first impression.
So, what I thought I’d talk to you about today is brand consistency and how it’s important, and sometimes it’s not just about putting everything that you possibly can on to a flyer, leaflet, website, a presentation. It’s not just about overloading the person who’s looking at that thing, whatever that may be, with information about you, ’cause sometimes less is more.
What you actually want to do is give them a clear consistent, concise message of who you are, what you do, how you do it and how your brand is different from everybody else’s. Because, there are a lot of other people out there that do what you do, but they don’t do it in the way that you do it. They don’t do business in the way that you do it. They haven’t got your experience, they haven’t got your life experience as well as work experience. So, there’s a lot of things that you do differently and just because they do marketing or coaching or videography or film or whatever, it doesn’t mean that they work in the same way. So, brand consistency is huge.
One of the things that I’d like you to think about, is, now that it’s the new year, I know that we’re a few weeks in, we’re in what, third week in, now it’s a new year, what I’d like you to consider is go through all of your social media profiles, Facebook, your Facebook page, your group, Linkedin, your personal page and your company page if you have one, Instagram, Twitter, Snapchat, all of those different things.
I want you to go through all of those things and have a look at your brand consistency. Is the right logo on your social media platforms? Is it the right logo on your website? Are you upgrading or are you changing or are you tweaking? What do you need to do so that every single thing that people see, the touch-points that people see of yours are consistent? Because what you don’t want them to do is that you don’t want them to click on either Instagram or whatever, and they don’t see your icon, they don’t see your logo, they don’t see anything of your brand, and actually it’s more about you than about the business. Does that make sense?
So, what I’d like you to do is consider going through all of your social media and your website and your marketing materials. It’s a new year, you’ve got time to do this, it’s a bit of housekeeping. Maybe you should have done it in the tail end of last year, but what I’m saying is if you can do it now you’ve got the rest of the year that you don’t have to worry about that kind of thing.
This is something that I’m doing. This is something that I do every year at the beginning of the year. I have a look at what I’ve got, what I want to achieve, who I want to achieve it with. Is my message right, is my brand right, is it across all the different platforms that I’m on? And, does it actually tell people who I am and what I do? Will they remember me?
So, have a look at your social media platforms and double check everything! Double check that it’s all the way that it should be. Check that your Facebook page has got the right telephone number, the right email addresses, the amount of times that I’ve spoken and sat down with the business owner who hasn’t got the right telephone number on their Facebook or even an email address. How are people supposed to contact you? You’ve got to give them as many different ways in which they want to contact you. It’s not the way that you want them to contact you, unfortunately.
Have a look and make sure that all of your details are correct. Have a look that your brand images are correct, that they are actually branded, or are they just pictures that you’ve taken off free websites or paid websites and that you just put on there. Can you brand them? And if you can, do it. If you can’t, then just mention where you’ve got those images from.
Make sure that your brand message is correct. We talked about this last week, but your brand message is really important, because that’s the thing that makes people go, that’s what I want, or that’s what I need. Your brand message is what you say when you go networking. Your brand message is on your business cards, it’s on your website. It’s that thing that makes people go, “They are the person that I want.”
Make sure that that brand message is across all the different platforms that you use and in all the marketing materials as well.
Make sure that everything’s up to date, because if it’s not, there’s nothing worse than potentially missing a bit of business because they’ve rang the wrong phone number, or they’ve tried to send you an email, and they haven’t been able to get through to you, okay? So, make sure that everything is as branded as it possibly could be.
And then finally, with those brands, with the consistency that you’re putting out, tell people that you’re doing it. Tell people that things have changed slightly or that you’re looking to tweak, or these are new services that you’re doing in the future, but one thing I want to make sure that you do is make sure that you have a call to action. It’s great to put social media out there. It’s great to tell people that you’re doing different things, but actually have a call to action. Tell people what you would like them to do once they’ve read your message, seen your brand, read a leaflet, flier, been on your website, what is the next step? What do you actually want them to do?
That’s it for brand consistency today. I just wanted to talk about that because I think it’s really important. As a graphic designer I see a lot of bad graphics, just going to say. I see a lot of bad graphics, and I see a lot of things that I think, whether people have done it themselves, it just doesn’t look right, and that consistency is so important. You just don’t want people to go, “Are you that company that does this or is that somebody else?” You want them to be 100% that is definitely Amanda, that is definitely [Scott 00:07:36], that is definitely [Joanne 00:07:36], okay?
So, that’s what you want, brand consistency across all of your different platforms. All of the different marketing materials that you use because those touch-points.
What are Touch-Points?
Touch-points are things that your current customer sees. So, a touch-point could be that you’ve called them, it could be that you sent them an email, they’re part of your email marketing, they’ve downloaded a free eBook, they’ve been on your website.
All of these different touch-points lead them to the end result, and the end results is them turning into a customer if they’re not a customer already. So, that’s what we want. So, that’s why it’s important to have that call to action to get them to take the next step. So, I’ve got a couple of things that people have said here. So, I’m just going to reply to those a little bit later on further down in the comments. Thank you very much for joining. I appreciate it because generally I’m here by myself. So, I’m going to carry on doing it anyway, but I appreciate you spending the time to listen.
Another thing that I just wanted to let you know is that we still have the Koogar Academy going on, and it’s going on really well. We’ve got a separate secret group going, and a lot of people are taking action, which is brilliant, because I’m telling them what to do, they have a masterclass once a month, they’ve also got four or five downloads that they could do, with exercises that they need to do, and they’re going through it. They’re asking questions. It’s helping people think differently.
So, if you wanted something like that to keep you on board, to keep you on track, to make sure that you get to where you want to be, the Koogar Academy could be for you.
So, again, I’ll leave the link below to let you know if you’d like to join up. That will be great. At the moment we have 22 people joined in our group. I’m going to say it’s quite good because being part of it enables them to ask a question specifically about their business, about their industry, how would you do it if you were in this, or wanted to get this result. So, it’s about writing your questions, asking people what they think about the message that you’re putting out there or what you think about this text that I’ve sent to people. And people are actually starting to get business straight away, which is great.
So, if you want to join that, that would be brilliant. If not, no worries, just carry on watching “#MarketingMonday.”
I hope you found today useful, and I will see you soon. Take care.
Today’s Marketing Monday is about… What is your Marketing Message?
Transcription
Hi, Amanda here from Koogar, Happy New Year number one, I hope you had a good Christmas and a good new year break. Step away from the business, have a think about what you’ve achieved, what you didn’t achieve, what you want to achieve for this year, 2018. So this is my first marketing Monday for 2018. And today I would like to talk to you about your marketing message.
So, over the Christmas period I picked up a book, I read the book Pivot by a lady called Jenny Blake, I think, and I’ve restarted reading a book called Guerrilla Marketing for Social Media. And one of the things that it talks about is the message, the message that you actually deliver, the message that you tell people about when you’re networking, when you do your 60 seconds, what’s on your website. What is the core message of your business? So I just wanted to talk about that today.
So with regards to your message, it is a massive part of your brand, so your brand isn’t just about your logo, the colours that you use for the company branding, and stationary, and all of that kind of stuff, the images that you use. It’s about the ethos of the business, it’s the philosophy of how you do business, and how you do business which is different to other people.
For example, there’s lots of people out there that do what you do, but they don’t do it in the way that you do it number one, and they don’t have your experience number two, and look, number three, they’re not you. So I know that you can’t say that the brand is all about you, because it can be, but really it should be something completely separate. You can brand you, but what I’m talking about today is your brand message, and what that actually means.
So the brand message is, again, a statement of the things that you say, the words that you use, the language that you use with regards to when you meet people, when they’re reading your content, when they’re visiting your website, on your social media. All the different platforms. So one of the things that it said in the Guerrilla Marketing for Social Media books is that it mentioned about your message, and can you actually Tweet your message, is your message an easy message to remember? What do people know you for? How do people explain to other people who you are and what you do and how you do it?
So, for example, our message, it’s just on our little mini roller banner, and what it says is…
We specialise in customer journey and experiences using traditional and digital marketing activities. Combined traditional and digital marketing activities.
So that’s quite simple, and that’s also a conversation starter in a network meeting, it’s on our website so that people understand what it is that we do, or can do for them, the results we can do for them.
So is your message easy number one to understand? Number two, do you have to explain it? So, what do you need to do to change your message so that people understand it a little bit better? So what I wanted to talk about today was how can you get it into 140 characters (I do know the length of a tweet has now changed), like a Tweet? Something that’s really easy and quick, so that people number one remember it, number two it’s easy to say, and you don’t have to explain yourself.
So I just wanted to talk to you about that, and just ask you is that something that you’ve done? Is that something that you need to work on for the new year? Is it something that you want to tweak, that you’ve already done that you think actually we need to have a look at this again?
So have a think about your marketing message, because it’s really important. And the reason why it’s important is because if you’re not using the right words, you’re not using the right terminology, not in terms of jargon, because if you use jargon then sometimes people won’t actually understand what you’re saying, but if you use the right terminology, their words, your customers words, and how they expect to talk about you or expect to see you, or expect to read about you, if you can use their words to explain how you are and what you do, it’s going to be a lot easier. Which means that they’ll remember you better, they’ll be able to explain to other people who you are better, and they’ll be able to get you. And that’s what you want, you want customers to get you.
So have a think about writing your marketing message in a Tweet. What is it that you do? Say it in 140 characters, and maybe start using it in a networking or a 60 seconds on your business card and your marketing material. So I hope you found that useful.
The other thing I just wanted to let you know is I wrote a blog last year with regards to eleven ways on kick starting your marketing any time of the year. So it’s about eleven steps that you can do to start your marketing again. So sometimes, when we take that time away from the business, we’ve been off for Christmas, we’ve been off for new year, some people may have worked. If you have or you haven’t, and you want to kick-start that marketing again, I’m going to share the link just below this Facebook video, just so that you can have a look at it and say to yourself “Okay, what do I need to do to kick-start my marketing again?” Because sometimes it’s overwhelming.
I opened my email inbox this morning, because today’s the first day back for me in business, and oh my gosh, I have got so many emails that I’ve got to get through. I’ve had a couple of people ring me saying “Have you received my email?” And I’ve said “Yes, but today is my first day back,” so there’s a lot going on. But actually, you also want to get new customers, you want to re-engage with the customers, or potential customers, that were interested in what you did last year, a couple of weeks ago. So how can you do that? How can you engage it? So I’ll share that link to that blog, 11 ways to kick-start your marketing any time of the year, and you don’t have to do it for January, you could do it in July if you want, it’s basically for people who get a little bit stuck in a routine, maybe overwhelmed, not sure what to do, but it’s just a good way of kick starting your marketing again.
And the third thing that I wanted to share with you is a bit of technology, because I think technology’s always a good thing to try and test out. So over the last two weeks, we’ve been using a different piece of technology, called Get Response. So that has things like email marketing, it has landing pages in, webinars in, contacts. It’s got a C.R.M (Customer Relationship Management Tool) inside it. So instead of having a C.R.M and all these different things in separate places, we’ve actually pulled it together and put it into one place, so we only have to log on to one area. So what I’m saying to you is do you have to log in to lots of difference places, or are you logging in to one area? Which technology do you use?
As I said, we’ve just started using Get Response, I’m quite excited about what that’s going to bring to us for 2018, because it’s also got automation in and, and things like that. So what do you use? And do you have a C.R.M? Because a C.R.M is another great way of connecting with people who were interested in what you do, but aren’t ready yet. It’s a great way of nurturing them, and making sure that they’re still on your list, that you’re drip feeding some information to them on a regular basis, but they’re getting enough information so that when they are ready, they will convert to you and work with you in the future.
So that was a bit of technology that I just wanted to share. And finally, today, I delivered my first webinar masterclass for the Koogar Academy. So the Koogar Academy is basically twelve masterclasses over the months in 2018. I delivered my first one this morning. So I had nine people who booked on, we’ve got 21 people who joined in December, which is absolutely fantastic, I’m really pleased with it. But today we talked about the 3 M’s, and I’ve just uploaded the masterclass so that they can watch it again in the website, because the Koogar Academy has their own website so they can go and watch it again, and we’ve got the Facebook group, lots of conversations going on over there, lots of actions being taken.
So, just wanted to let you know, if you wanted to join that at any time, you can join now if you wanted, you can join in a couple of months time if you wanted, but you’ll always get access to watch stuff that we’ve already done, and access to the closed Facebook group as well.
So, today, this month, this week, whenever you have time, what I want you to think about is the marketing message that you’re trying to get people to understand, tell other people about, and just make it easy for them. Try and get it in a Tweet, okay?
So happy Monday, have an awesome week, this is my first week back, if it’s yours have a great time, and I look forward to seeing you next week.
Today I talk about – 7 things to do for your Marketing over the Christmas holiday period….
Transcription
Hi, Amanda here from Koogar.
I’m really sorry. It’s like, past 12:00 I think, and basically, my computer doesn’t want to find my camera, my laptop doesn’t want to turn on, and so I am left with my phone. It’s Monday, it’s marketing Monday, today. I’ve written down a number of things, seven things, to basically do for your marketing over the next week. This is our last week when it comes to Christmas. We’ve got probably a lot to do. You’ve got people to email, meetings to book in, networking events to maybe attend, or maybe you’re just winding down, or you might already have wound down for Christmas. What I want to do is just show you these seven things, or they’re just idea of things that you can do over the Christmas period, over the holiday period.
So, number one is start planning. Don’t wait until next year to start planning. You need to … Yes, Jay, thanks for joining us. Tech is great when it works, when it doesn’t work it isn’t so great and you can’t do Facebook Lives’ without any laptop, desktop, but now I have my phone, so, yeah. Number one is start planning. Don’t wait until next year. Don’t wait until you’re busy catching up with people or busy having meetings. Start planning now. Start having a think about what it is that you want to achieve, what do you want to do, is there any new events or places that you want to go to. Do you want to speak? Do you want to write a book? Do you want to update your websites? Plan now what you’re wanting to achieve for the new year. It’s, you know, very similar to New Year’s resolutions but you should really be thinking about your business now. If not before now? You should be thinking about it now in terms of what you want to achieve. What are the things that you want to achieve in the new year? That’s tip number one.
Tip number two is develop a marketing strategy. The planning part of it is the stuff that you’re actually going to do, the Facebook Lives’, the updates on Twitter, LinkedIn, Instagram, photographs, all of that kind of stuff. The planning is the doing stuff. The strategy is about the goals, what are you wanting to achieve? It could be you want to double the amount of hits that you have on your websites, double the amount of clients that you’ve had in 2017. Or, for a particular month, double your turnover, triple your turnover. Whatever it is, that’s the strategy side of stuff so have a think about what strategy you want to put together. What goals, what hard-core goals do you want to nail for 2018? Is 2018 going to be your year? Is it a year where you’re going to be getting rid of a lot of things? A lot of products or services and just tidying up your core? What is it that you’re trying to do? What is it you’re trying to achieve? So, that’s tip number two.
Number three is start brand awareness before January. I’ve written this down because sometimes for businesses, it’s quiet in January. January isn’t a great time. January is a time of finding out what you need to do in the business. What you need to … Like, the housekeeping kind of things? What is happening in January? With brand awareness, brand awareness isn’t about getting somebody to buy a product or service or whatever it is that you do. Brand awareness is about telling people this is who I am, this is what I do, this is how I do it and this is why you should buy me, or buy into me, or buy my product or service because I am really good at X, Y, and Z. Yeah?
So, brand awareness is not about selling to people. Brand awareness is about saying this is who we are, this is how we can help you. In January, you might want to be going to new networking events, you might want to be picking up and having coffee and cake with people, you might want to, again, update your website and add some new things on there to tell people about what’s coming for the new year because you’ve planned and you strategised and all that kind of … So, that’s tip number three. Start with brand awareness. Obviously, before January, but in January if that’s a quiet time for you.
Number four is make a list of all the housekeeping duties that you should be doing and I’m not talking about cleaning your house, however, that possibly needs to happen. It does in my house, before Christmas. What I’m talking about is housekeeping with regards to your in-box. Is it full? Do you need to get rid of the emails in there? Do you need to action them? Have a look at … I’ve got some notes here … What I’m talking about is cleaning your inbox, it’s having a look at your desk. Right now, my desk is absolutely chock-a-block with stuff. It’s absolutely everywhere. Now, yes, it is the end of the year, it’s the last week before Christmas, but it’s an absolute state. I know where everything is, which is fine, but I want to de-clutter.
I want to get rid of a lot of stuff. I’ve got a lot of notes, ideas, tips and tricks that I want to do for the new year. I want to be planning all of that kind of stuff in, so that’s one of the things that I want to be de-cluttering. Your desktop, what’s actually on your computer desktop? Now, I’ve seen some people who come to our meetings, and they bring along their apple Mac’s or their laptops or whatever. The amount of stuff that’s sat on the desktop alone, it’s not in a folder, it’s not put away nice and neatly, it’s not safe. They don’t know where it is, they could lose it, all of that kind of stuff. There’s three things that you need to, sort of, have a look at over the Christmas holiday.
The reason why I say these as well, is because number one, when you go through all your emails, and you just clear your inbox, there’s possibly some business in there that you’ve forgotten about, you haven’t actioned, you haven’t emailed that person, or the person said to you, “I don’t want it now, can we do it in January?“, and you haven’t put that in your diary. There could be a little bit of business there already that you haven’t actually had a look at. That’s tip number four, make a list of housekeeping duties that you need to do for your business.
Number five is make sure that your emails are opened and not unsubscribed to in January. Does that make sense? I don’t know about you, but at Christmastime, we receive a lot of emails. We get them from Living Social, we get them from holiday places, we get them from business people trying to sell their final bits and pieces. I’ve got something that I’m promoting at the moment that starts in January. Everybody is getting lots and lots of emails, so don’t be the person who is being unsubscribed to. When you send that email in the new year, everybody unsubscribes, what I’m trying to say is have a think about what you’re going to send to people in the new year.
Sorry, I’m just going to add that person there. Okay.
What are you going to be sending … with regards to are you going to give them some value? Are you going to give them a discount? Money off, even though that we don’t like talking about that kind of thing? What are you going to give them in January to make sure that they don’t unsubscribe from your emails, because that is probably the top place in January where people unsubscribe from emails is because they’re getting an influx, lots of things are happening, and they’re just getting sick of lots and lots of emails coming through. Have a think about what you’re going to share in January with regards to email marketing, who you’re going to share it to, and what you’re going to give them so that it makes them want to stay and makes them want to keep on your email list. That’s tip number five.
Number six, what marketing goals are you trying to achieve for the new year? One of the marketing goals we’re trying to achieve, or, I’m trying to achieve is more blog reads for the new year. We have a certain amount this year, which has actually gone up considerably. I think 30%, just on 30%, from the year before, which is great because we’re blogging more, we giving better content and making sure that I spend more time writing the content. I’m listening to what people have problems with, and I’m writing about that. I’m trying to answer people’s questions. Next year, I want more hits to the website. How am I going to achieve that?
When I have that kind of goal, it’s very focused, it’s very particular, it’s very specific. What goals do you actually want to achieve when it comes to your marketing? With Instagram, how many more people do you want following you? With LinkedIn, how many more connections would you like? With email marketing, how many more subscribers would you like? All of this kind of stuff. How many more people, how many more clients do you want? How many clients in a particular service or product that you deliver? But, be specific is my point. That’s number six, what marketing goals do you want for 2018?
Number seven, the final one. Have a look at what the upcoming events are that are happening in the new year? Are you running your own events? If you are running your own events, get them in the diary, get them on Facebook in an event. Are there conferences that you actually want to go to? Are there conferences that you want to attend? Get them into your diary as well. Are there networking events that you want to go to? What I’m trying to say is start organising yourself, start organising your life when it comes to business so that you know what you’re going to do, you know where you’re going to be, you know who you’re going to be with and what you’re actually going to achieve. You’re sort of planning your first quarter for the new year so that you know what’s happening. It’s a lot easier when you’ve planned instead of trying to scrounge around for content or ideas or … Right, I’m going to put this event on, but you only put it on two or three weeks before it’s actually running. You need a good six weeks. Tell people, the brand awareness side of stuff. Tell people now in January what’s going on.
I hope that helps. These are seven tips, I’m going to just run through them again.
Number one is start planning now. What is it that you want to achieve. What are you going to plan for in 2018?
Number two is develop a marketing strategy so what specific goals do you want to achieve when it comes to 2018? Now, it could be that you plan for the month. It could be that you plan for the quarter. I plan for quarters, I don’t plan for the full year because I don’t know where I’m going to be in six months’ time. I don’t know what products or service that I’m going to have. Nothing changes drastically, but things do change in business and it might be that you want to pull something and put something new on. Have a think about that, that’s number two.
Number three is start brand awareness and start it now bearing in mind that you don’t want people to buy, it’s just about telling people this is who I am, this is what I do, and this is how I can help you, okay? When you get that brand awareness, you are in the forefront of their head.
Number four, make a list of the housekeeping duties that you need to do with regards to your business. That’s cleaning your inbox, cleaning your desktop, cleaning your desk itself, maybe your office. Just make your environment a little bit better for yourself for the new year.
Number five, make sure that your emails are opened and not unsubscribed to. Think about something new, think about something of value that your readers want to read about.
Number six, what marketing goals are you wanting to achieve? Get specific with this, the more specific you are, the better it is to market yourself and know who you want to get in front of. The final one is what up and coming events do you want to go to? Conferences, networking events, are you running your own events? Are you wanting coffee and cake with people? Current customers, new customers, all of that kind of thing.
I hope you found that useful. Eventually I got to you with my technology issues. I don’t know what is happening today. So, there you go.
This is my final Facebook Live for just before Christmas, because it’s Christmas at the weekend, which is very exciting. What I wanted to say was you still have a couple of days left for our Marketing Monthly Masterclasses. If you haven’t seen them, and I’m sure I’ve told you about them before, but if you haven’t’ seen them we’ve now got 12 people signed up, which might not be massive, but actually you’ve got to start somewhere, haven’t you? This is a very brand-new service that we’re providing. The Monthly Marketing Masterclasses is where I am live. You will log on. It starts on the 8th of January. You log on for 45 minutes. 9:45 till half past 10:00, so that you’re ready for the day ahead. On the second Monday of every month.
Every month we’re going to be talking about a particular subject. They’re all on the website, they’re all on the link, which I’ll share just after this Facebook Live. It’s for business owners and marketing managers who want to have somebody to be accountable to. Somebody to have support. Somebody to ask questions and actually have a community of people to ask questions, too. We have a secret Facebook group. We also have a membership area that if you can’t make the date, you can actually go back onto the membership area and you can watch all of the Facebook Lives’ at a different time. The other thing is that we’ve got resources and exercises that we’re going to be sharing with you over a period of time as well.
Every week you’ll be getting something from me. I’ll keep poking you and saying, “Have you done your accountability things? Have you done your actions? What did you get from those actions? What did you see? What did you achieve? What didn’t you achieve? Let’s see if we can tweak them? And, that kind of thing. That’s the Monthly Marketing Masterclasses. As I’ve said, I’ll put them in the link below and I hope you’ve found today’s Marketing Monday useful. I wish you a absolutely fabulous Christmas. It’s going to be my first Christmas in Warrington, so quite excited about that.
I wish you a absolutely fabulous Christmas, if I don’t see you before, have an even better New Year and market yourself all the time.
Marketing is something that’s an ongoing process. Don’t stop, okay? Don’t stop when you get busy. Don’t stop when you don’t know what to do. That’s when you email me, okay?
Have a great time and I’ll speak to you soon. Take care.
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