Are you a Business Owner / Entrepreneur or Marketing Manager who is looking to integrate your marketing?
Want to gain more clarity and confidence with your marketing, focus on your business goals and build a recognisable brand with solid business foundations?
Well… you have come to the right place!
Our journal is here to help you strategise, plan and implement your ideas so you can influence your prospects and customers!
Just so you know, we also have our very own Podcast and a FREE Facebook Group called “The Integrated Marketing Society“
Why Niching isn’t good…
What are your feelings about niching? This subject brings up lots of things for people...The main one being "lack or missing out". Niching stops you from getting business... right? So, I thought I would put together a list of reason why niching is not good., but let me first explain what niching is.. What Is a Niche? A niche is a...
Lessons from Bridgerton…
Have you watched Bridgerton? I'm not going to lie... I'm a little late to the game and have only just started watching it. Now on Episode 6 and WOW! It wasn't what I expected and I love it for many reasons. I'm a movie buff and love the cinematography, sound and of course the stories, but what I love about Bridgerton the most is the diversity and...
I hear your frustrations with Marketing
Have you ever found yourself sitting and wondering WTF you are doing? Questioning your every move and wondering what you are doing wrong? You are doing everything you are supposed to and even have “professionals” telling you what to do. You lean in on their learning, follow the recipe and do what they say and still nothing. Crickets. No clients....
ITI Ep.0017 : How do you decide which Social Media Platform to be on
How do you decide which social media platform you should be on? It's a hard question and one I'm asked all the time. Deciding which social media platform is the trick to be in front of the right people at the right time and saying the right thing, BUT how do you decide. If you were me, where would you be? And why, what would you say? The answers...
Building brand trust through marketing authentically
The biggest challenges of creating or building trust starts with you. What I see everywhere is that the business owners and entrepreneurs want the lifestyle, the money and everything that goes with it, yet does not want to put the work in. They don’t put the work in because they don’t trust that they will make the right decision, therefore no...
ITI Ep.0016 : Working With Difficult People (Interview with Keeley Taverner)
We all have dealt or are dealing with difficult people. This is about setting boundaries of what we are willing and not willing to tolerate! Difficult people exist everywhere, not just at work. They come in every variety and nowhere is without them. How difficult a person is for you to deal with depends on your self-esteem, your self-confidence,...
Koogar’s Rebrand is Complete
As the leaves fall to the ground in preparation of the winter, the earth tilts. It's time for change... A rebrand for Koogar. "Change is inevitable, but transformation is by conscious choice" What does Rebranding mean? Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an...
How did Koogar come to be?
When rebranding, its always good to go back to the reason why you set up in business in the first place. Remind yourself of the situation and re-live it. #koogarrebrand Why did you set up in the first place? Write the story of how your business came to be. Why did you set up in the first place? List the reasons, the situation, thoughts and...
Rebranding – why would you?
As the leaves fall to the ground in preparation of the winter, the earth tilts. It's time for change... A rebrand for Koogar. I have decided to share the journey so you can follow the process. #koogarrebrand "Change is inevitable, but transformation is by conscious choice" What does Rebranding mean? Rebranding is a marketing strategy in which a...
ITI Ep.0015 : 10 ways to get more email Subscribers (Series – Part 6 of 6)
10 ways to get more email Subscribers... how do you do it? Getting people to subscribe to your emails can be hard, but it doesn't have to be. With everything, we need to put a process in place that we can review. What are your thoughts on email marketing? As I've mentioned before, email marketing is far from dead. How to get more subscribers?...
ITI Ep.0014 : 10 Reasons why you should be using Autoresponders (Series – Part 5 of 6)
There are many reason why your should use autoresponders when it comes to email marketing. It sets expectations as well as saves you time in the future. If you set things up correctly, your subscribers will receive your key messages without you having to manually do it every time you get a new client. In this episode, I'll share 10 reasons why...
Overwhelmed with Marketing? Why do you get it
Being overwhelmed with marketing and business happens to everyone and happens more than once a year. Overwhelm isn’t a one-off occurrence! I’ve been looking into why it happens because I wanted to understand it more, to help myself and every single client I work with and have yet to work with. How can we overcome it quicker, so we can get...
Why join a Marketing Membership like the Koogar Academy?
. A marketing membership may not be right for you and there are many reasons for this; haven’t got time to either do it yourself or spare a team member in the business it’s a reoccurring cost that you don't want to incur can't afford the expense right now maybe you're thinking it might not work for you and your business Then again, you may have...
Stop holding yourself back
.. Stop holding yourself back, because if you don't, you will be in exactly the same place NEXT YEAR! Harsh, but true! Are you ready to move on, step up and stop telling yourself the same stories? When is enough, enough? The simple answer is you’re not ready until things have got bad enough for you to say "enough"! I'm going to share with you why...
Can a business survive without Social Media?
Social Media is still new to the marketing game, yet many still don’t believe spending time on Facebook or Twitter (other social platforms are available) is a useful and effective use of their time or that it works for business. Which I understand... to a point. It can come across as a lot of effort for little gain and we have survived for many...
TOP 5 Marketing Tips
- Case Studies
www.koogar.co.uk/marketing-tip-1-case-studies
Information includes their background, why they chose to work with you and the result you got for them - Networking
www.koogar.co.uk/marketing-tip-2-networking
Adopting a “try before you buy” attitude BEFORE deciding which one to join! - Up-Selling and Cross-Selling
https://www.koogar.co.uk/marketing-tip-3-up-selling-and-cross-selling/
By cross-selling an additional product(s) you WILL generate more business - Affiliate Marketing
www.koogar.co.uk/marketing-tip-4-affiliate-marketing
It works in all types of business so why not give it a go? - Email Marketing
www.koogar.co.uk/marketing-tip-5-email-marketing
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Listen to our Latest Podcast
Integrate to Influence; INTEGRATE your marketing to INFLUENCE your audience.
These podcasts are for business owners and marketing managers who want to gain a deeper understanding of the marketing world, how it functions and the best ways in which you can market your business, products and services.
In these episodes, Amanda talks about a wide range of topics focusing specifically on how integrated marketing can be used to effectively influence your perfect customers.