Want to gain more clarity and confidence with your marketing, focus on your business goals and build a recognisable brand with solid business foundations?
Well… you have come to the right place!
Our journal is here to help you strategise, plan and implement your ideas so you can influence your prospects and customers!
We all have dealt or are dealing with difficult people. This is about setting boundaries of what we are willing and not willing to tolerate! Difficult people exist everywhere, not just at work. They come in every variety and nowhere is without them. How difficult a person is for you to deal with depends on your self-esteem, your self-confidence,...
As the leaves fall to the ground in preparation of the winter, the earth tilts. It's time for change... A rebrand for Koogar. "Change is inevitable, but transformation is by conscious choice" What does Rebranding mean? Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an...
When rebranding, its always good to go back to the reason why you set up in business in the first place. Remind yourself of the situation and re-live it. #koogarrebrand Why did you set up in the first place? Write the story of how your business came to be. Why did you set up in the first place? List the reasons, the situation, thoughts and...
As the leaves fall to the ground in preparation of the winter, the earth tilts. It's time for change... A rebrand for Koogar. I have decided to share the journey so you can follow the process. #koogarrebrand "Change is inevitable, but transformation is by conscious choice" What does Rebranding mean? Rebranding is a marketing strategy in which a...
10 ways to get more email Subscribers... how do you do it? Getting people to subscribe to your emails can be hard, but it doesn't have to be. With everything, we need to put a process in place that we can review. What are your thoughts on email marketing? As I've mentioned before, email marketing is far from dead. How to get more subscribers?...
There are many reason why your should use autoresponders when it comes to email marketing. It sets expectations as well as saves you time in the future. If you set things up correctly, your subscribers will receive your key messages without you having to manually do it every time you get a new client. In this episode, I'll share 10 reasons why...
Being overwhelmed with marketing and business happens to everyone and happens more than once a year. Overwhelm isn’t a one-off occurrence! I’ve been looking into why it happens because I wanted to understand it more, to help myself and every single client I work with and have yet to work with. How can we overcome it quicker, so we can get...
. A marketing membership may not be right for you and there are many reasons for this; haven’t got time to either do it yourself or spare a team member in the business it’s a reoccurring cost that you don't want to incur can't afford the expense right now maybe you're thinking it might not work for you and your business Then again, you may have...
.. Stop holding yourself back, because if you don't, you will be in exactly the same place NEXT YEAR! Harsh, but true! Are you ready to move on, step up and stop telling yourself the same stories? When is enough, enough? The simple answer is you’re not ready until things have got bad enough for you to say "enough"! I'm going to share with you why...
Social Media is still new to the marketing game, yet many still don’t believe spending time on Facebook or Twitter (other social platforms are available) is a useful and effective use of their time or that it works for business. Which I understand... to a point. It can come across as a lot of effort for little gain and we have survived for many...
Choosing the right Marketing Consultant to work with can be a difficult decision, so I have written this blog to help you choose the right Marketing Consultant to work with by understanding more about them and what they can do for your company. In the past you may have; been burnt by someone who promised everything and delivered nothing worked...
I’ve written this blog for those of you out there who are not confident when it comes to doing a video and filming themselves. Those who cringe and feel a little sick at the thought of pressing the record button, those who don't like to listen to the sound of your own voice. However, amidst all of this, you should be doing to get a more personal...
At the end of every year, it is only natural for us all to look back on the year we have just had and forward to the year we strive for, personally and business wise, especially when you are a Business Owner, MD, Director or CEO. We want to reflect to see if we achieved what we wanted to for the last 12 months as well as remember what happened to...
These 15 ideas, suggestions and tips are here to help you smash your year end targets by giving you ways in which you can take on Friday 23rd November and benefit from one of the largest sales days in the UK! This week will bring the biggest shopping day in the British calendar, it is Black Friday (#BlackFriday). While this is a fairly new...
Today, November 6th, 2018, Koogar is 12 years old! I remember the day I found an accountant, spoke to H.M.R.C. and wrote my first invoice (which I still have). 12 years in business and I have seen many changes, not just within my industry but also with my business, business in general in terms of the way you do business or etiquette and attitudes...
TOP 5 Marketing Tips
- Case Studies
Information includes their background, why they chose to work with you and the result you got for them
Adopting a “try before you buy” attitude BEFORE deciding which one to join!
- Up-Selling and Cross-Selling
By cross-selling an additional product(s) you WILL generate more business
- Affiliate Marketing
It works in all types of business so why not give it a go?
- Email Marketing
What has been sent, opened and clicked on?
View all 29 Marketing Tips
Listen to our Latest Podcast
Integrate to Influence; INTEGRATE your marketing to INFLUENCE your audience.
These podcasts are for business owners and marketing managers who want to gain a deeper understanding of the marketing world, how it functions and the best ways in which you can market your business, products and services.
In these episodes, Amanda talks about a wide range of topics focusing specifically on how integrated marketing can be used to effectively influence your perfect customers.
- ITI Ep.0016 : Working With Difficult People (Interview with Keeley Taverner)
- ITI Ep.0015 : 10 ways to get more email Subscribers (Series - Part 6 of 6)
- ITI Ep.0014 : 10 Reasons why you should be using Autoresponders (Series - Part 5 of 6)
- [ITI0013] 16 Types of Emails you can Send (Series - Part 4 of 6)
- [ITI0012] GDPR from an IT Perspective (Interview with Samantha Howard)
- [ITI0011] G.D.P.R. from an Employer and Employee Point of View (Interview with Jayne Sanderson Brown)
- [ITI0010] 8 steps to write perfect Subject Line (Series - Part 3 of 6)
- [ITI0009] 7 Myths about Email Marketing (Series - Part 2 of 6)
- [ITI0008] 12 reasons WHY you should use Email Marketing (Series - Part 1 of 6)
- [ITI0007] 8 essentials to a SCALABLE business - Interview with Jay Allen
- [ITI 0006] Does your business have STRONG marketing foundations?
- [ITI 0005] Mind Gremlins and 9 Reasons why you are NOT taking action
- [ITI 0004] 11 ways to kick-start your marketing ANYTIME of the year!
- [ITI 0003] Get more confidence to pick up the telephone - Interview with Liz Couchman
- [ITI 0002] Who is Koogar and how you can recognise your achievements
- [ITI 0001] Hire your Dream Team - Interview with Nicola Mullarkey