Blog: Latest News & Articles

Are you a Business Owner / Entrepreneur or Marketing Manager who wants to integrate your marketing?

Want to gain more clarity and confidence with your marketing, focus on your business goals and build a recognisable brand with solid business foundations?

Well… you have come to the right place!

Our blog is here to help you strategise, plan and implement your ideas so you can influence your prospects and customers!

Just so you know, we also have our very own Podcast and a FREE Facebook Group called “The Integrated Marketing Society”

ITI Ep.0014 : 10 Reasons why you should be using Autoresponders (Series – Part 5 of 6)

There are many reason why your should use autoresponders when it comes to email marketing. It sets expectations as well as saves you time in the future. If you set things up correctly, your subscribers will receive your key messages without you having to manually do it every time you ...
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22nd August 2019 / autoresponders, Email, Email Marketing, Integrate to Influence Podcast, ITI, Koogar's Podcast (ITI), Marketing, podcast

Overwhelmed with Marketing? Why do you get it

Being overwhelmed with marketing and business happens to everyone and happens more than once a year. Overwhelm isn’t a one-off occurrence! I’ve been looking into why it happens because I wanted to understand it more, to help myself and every single client I work with and have yet to work ...
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7th August 2019 / anxiety, coping overwhelming, marketing overwhelm, Mindset & Inspiration, overwhelm, stress

Why join a Marketing Membership like the Koogar Academy?

. A marketing membership may not be right for you and there are many reasons for this; haven’t got time to either do it yourself or spare a team member in the business it’s a reoccurring cost that you don't want to incur can't afford the expense right now maybe ...
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31st July 2019 / Koogar Academy, Koogar Academy, Marketing Academy, Marketing Masterclass Academy

Stop holding yourself back

.. Stop holding yourself back, because if you don't, you will be in exactly the same place NEXT YEAR! Harsh, but true! Are you ready to move on, step up and stop telling yourself the same stories? When is enough, enough? The simple answer is you’re not ready until things ...
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24th June 2019 / Find yourself, Mindset & Inspiration, Retreat, Stop holding yourself back, Thailand

Can a business survive without Social Media?

Social Media is still new to the marketing game, yet many still don’t believe spending time on Facebook or Twitter (other social platforms are available) is a useful and effective use of their time or that it works for business. Which I understand... to a point. It can come across ...
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26th March 2019 / Digital Detox, does it work, Integrated Marketing, Marketing Plan, Social Media, Social Media, strategy, Traditional marketing

How to choose the right Marketing Consultant to work with

Choosing the right Marketing Consultant to work with can be a difficult decision, so I have written this blog to help you choose the right Marketing Consultant to work with by understanding more about them and what they can do for your company. In the past you may have; been ...
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13th February 2019 / Business Growth, Koogar, Marketing Consultant, Marketing Plans, Marketing Strategy, Social Media Strategy

How to become more Confident on Video

I’ve written this blog for those of you out there who are not confident when it comes to doing a video and filming themselves. Those who cringe and feel a little sick at the thought of pressing the record button, those who don't like to listen to the sound of ...
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7th February 2019 / camera confidence, camera confident, equipment, Video, Video, video confidence, video confident

11 questions to help you reflect on 2018 and plan for 2019

At the end of every year, it is only natural for us all to look back on the year we have just had and forward to the year we strive for, personally and business wise, especially when you are a Business Owner, MD, Director or CEO. We want to reflect ...
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3rd January 2019 / #happynewyear, Business Growth, Goals, New Year, Resolutions

15 #BlackFriday Tips, Ideas and Suggestions

These 15 ideas, suggestions and tips are here to help you smash your year end targets by giving you ways in which you can take on Friday 23rd November and benefit from one of the largest sales days in the UK! This week will bring the biggest shopping day in ...
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19th November 2018 / #blackfriday, #CyberMonday, Deals, Marketing Strategy, offers

Koogar is 12 years old today! #HappyBirthday

Today, November 6th, 2018, Koogar is 12 years old! I remember the day I found an accountant, spoke to H.M.R.C. and wrote my first invoice (which I still have). 12 years in business and I have seen many changes, not just within my industry but also with my business, business ...
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6th November 2018 / #12yearsoldtoday, #happybirthday, Business Birthday, Business Woman, Happy Birthday, Koogar

6 types of Videos to create to get started…

Video has started to become the most consumed type of content online and video marketing has been a thing for a while but your unsure about it or how to get started... right? Or... have you just been avoiding it? Here are some statistics for you; 82% of Twitter users watch ...
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31st October 2018 / Go Live, Going Live, Social Video, Video, Video, Video Marketing, Vlogging, Youtube

[Podcast ITI0013] 16 Types of Emails you can Send (Series – Part 4 of 6)

Many people get stuck when it comes to creating content for their emails. Not knowing what will be opened, engaged with or unsubscribed. Here are 16 different types of email marketing campaigns you can create over the future months. Each come with a few ideas to get your creative juices ...
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25th September 2018 / campaigns, Email, emails, Koogar's Podcast (ITI), Marketing

How to create an Onboarding Process to get better clients

We’re approached on a regular basis and asked, “how to I find/get the perfect client?”. The answer to this question is one that EVERY Business Owner and Marketing Manager are hungry for. But, I ask you to stop… BEFORE you ask the question; "HOW do you get the perfect client", ...
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26th July 2018 / Avatar, Ideal Client, Onboarding Process, perfect client, sales process

3 steps to get rid of Excuses and get stuff done!

Every client I meet recently doesn’t take action because of one thing… Kryptonite! What does Superman have to do with excuses? Kryptonite = Excuses When exposed to Kryptonite for long periods of time, Superman will experience severe muscular weakness and excruciating pain, with both progressively intensifying and eventually leading to ...
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25th July 2018 / Excuses, Kryptonite, Mindset & Inspiration, Superman, Take more action!

He is Gone – 9 Life Lessons from my Dad

Late in the night on Saturday 26th May I received a very brave call from my little sister who lives in Bermuda, to inform me that the man I call Daddy had passed away. Devastated was an understatement! Without hesitation or thought, a plane was booked to leave in the ...
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14th June 2018 / Koogar, Mindset & Inspiration

[Podcast ITI0012] G.D.P.R. from an IT Perspective (Interview with Samantha Howard)

Listening Time: 52 minutes 52 seconds This Podcast looks at G.D.P.R. from an IT Perspective and interview Samantha Howard from KeyTech about how we can protect our data, our files, our clients and our devices using our IT Systems and Suppliers. Hacking happens every and we need to not only ...
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17th May 2018 / cyber, gdpr, it, Koogar's Podcast (ITI), security

How to make your WordPress Website G.D.P.R. Ready?

Several of our clients are asking more and more about G.D.P.R. and how it will affect their website. G.D.P.R. is coming into effect by 25th May 2018 and you need to make a start on becoming "G.D.P.R. Ready". I have created a list of things you will need to put ...
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30th April 2018 / Cookie Control, Cookies, gdpr, Privacy Policy, SSL, Sucuri, Websites, Mobile & UX

[Podcast ITI0011] G.D.P.R. from an Employer and Employee Point of View (Interview with Jayne Sanderson Brown)

Listening Time – 42 minutes and 19 seconds G.D.P.R. isn't a compliance issue it's a "how we do business" process and what we will do with your information. G.D.P.R. is a huge subject and something that is VERY topical at present. We all want to know what to do, how ...
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19th April 2018 / Employee, employer, gdpr, Jayne Sanderson Brown, Koogar's Podcast (ITI), podcast, Summ.it