Blog: Latest News & Articles

Are you a Business Owner / Entrepreneur or Marketing Manager who wants to integrate your marketing?

Want to gain more clarity and confidence with your marketing, focus on your business goals and build a recognisable brand with solid business foundations?

Well… you have come to the right place!

Our blog is here to help you strategise, plan and implement your ideas so you can influence your prospects and customers!

Just so you know, we also have our very own Podcast and a FREE Facebook Group called “The Integrated Marketing Society”

11 questions to help you reflect on 2018 and plan for 2019

At the end of every year, it is only natural for us all to look back on the year we have just had and forward to the year we strive for, personally and business wise, especially when you are a Business Owner, MD, Director or CEO. We want to reflect ...
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3rd January 2019 / #happynewyear, Business Growth, Goals, New Year, Resolutions

15 #BlackFriday Tips, Ideas and Suggestions

These 15 ideas, suggestions and tips are here to help you smash your year end targets by giving you ways in which you can take on Friday 23rd November and benefit from one of the largest sales days in the UK! This week will bring the biggest shopping day in ...
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19th November 2018 / #blackfriday, #CyberMonday, Deals, Marketing Strategy, offers

Koogar is 12 years old today! #HappyBirthday

Today, November 6th, 2018, Koogar is 12 years old! I remember the day I found an accountant, spoke to H.M.R.C. and wrote my first invoice (which I still have). 12 years in business and I have seen many changes, not just within my industry but also with my business, business ...
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6th November 2018 / #12yearsoldtoday, #happybirthday, Business Birthday, Business Woman, Happy Birthday, Koogar

6 types of Videos to create to get started…

Video has started to become the most consumed type of content online and video marketing has been a thing for a while but your unsure about it or how to get started... right? Or... have you just been avoiding it? Here are some statistics for you; 82% of Twitter users watch ...
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31st October 2018 / Go Live, Going Live, Social Video, Video, Video, Video Marketing, Vlogging, Youtube

[Podcast ITI0013] 16 Types of Emails you can Send (Series – Part 4 of 6)

Many people get stuck when it comes to creating content for their emails. Not knowing what will be opened, engaged with or unsubscribed. Here are 16 different types of email marketing campaigns you can create over the future months. Each come with a few ideas to get your creative juices ...
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25th September 2018 / campaigns, Email, emails, Koogar's Podcast (ITI), Marketing

How to create an Onboarding Process to get better clients

We’re approached on a regular basis and asked, “how to I find/get the perfect client?”. The answer to this question is one that EVERY Business Owner and Marketing Manager are hungry for. But, I ask you to stop… BEFORE you ask the question; "HOW do you get the perfect client", ...
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26th July 2018 / Avatar, Ideal Client, Onboarding Process, perfect client, sales process

3 steps to get rid of Excuses and get stuff done!

Every client I meet recently doesn’t take action because of one thing… Kryptonite! What does Superman have to do with excuses? Kryptonite = Excuses When exposed to Kryptonite for long periods of time, Superman will experience severe muscular weakness and excruciating pain, with both progressively intensifying and eventually leading to ...
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25th July 2018 / Excuses, Kryptonite, Mindset & Inspiration, Superman, Take more action!

He is Gone – 9 Life Lessons from my Dad

Late in the night on Saturday 26th May I received a very brave call from my little sister who lives in Bermuda, to inform me that the man I call Daddy had passed away. Devastated was an understatement! Without hesitation or thought, a plane was booked to leave in the ...
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14th June 2018 / Koogar, Mindset & Inspiration

[Podcast ITI0012] G.D.P.R. from an IT Perspective (Interview with Samantha Howard)

Listening Time: 52 minutes 52 seconds This Podcast looks at G.D.P.R. from an IT Perspective and interview Samantha Howard from KeyTech about how we can protect our data, our files, our clients and our devices using our IT Systems and Suppliers. Hacking happens every and we need to not only ...
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17th May 2018 / cyber, gdpr, it, Koogar's Podcast (ITI), security

How to make your WordPress Website G.D.P.R. Ready?

Several of our clients are asking more and more about G.D.P.R. and how it will affect their website. G.D.P.R. is coming into effect by 25th May 2018 and you need to make a start on becoming "G.D.P.R. Ready". I have created a list of things you will need to put ...
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30th April 2018 / Cookie Control, Cookies, gdpr, Privacy Policy, SSL, Sucuri, Websites, Mobile & UX

[Podcast ITI0011] G.D.P.R. from an Employer and Employee Point of View (Interview with Jayne Sanderson Brown)

Listening Time – 42 minutes and 19 seconds G.D.P.R. isn't a compliance issue it's a "how we do business" process and what we will do with your information. G.D.P.R. is a huge subject and something that is VERY topical at present. We all want to know what to do, how ...
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19th April 2018 / Employee, employer, gdpr, Jayne Sanderson Brown, Koogar's Podcast (ITI), podcast, Summ.it

Want or Need Marketing Review?

I need your help… Marketing Reviews and Audits are essential to ensure that you are on track, up-to-date and not leaving business on the table. Since taking a slightly different direction with the Marketing help I give to Business Owners and Marketing Managers, I have set myself some new goals ...
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10th April 2018 / Koogar, Marketing Audit, Marketing Review

[Podcast ITI0010] – 8 steps to write perfect Subject Line (Series – Part 3 of 6)

Listening Time – 17 minutes and 08 seconds Creating the perfect email subject line is every Business Owners and Marketing Managers dream. Watching the open rate go up, click through go through the roof and reply's or purchases coming in. 33% of email recipients open email based on subject line ...
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22nd March 2018 / Email, Email Marketing, Email Marketing, Koogar's Podcast (ITI), Marketing, Open Rate, podcast, Subject Lines

What is Integrated Marketing?

Integrated Marketing is what Koogar has delivered to our clients for over 10 years and we haven't really told you what it is and how we use it to help businesses like you. Now is as good a time as any... We mention it a lot more now when we ...
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1st March 2018 / #MarketingMonday, blueprint, Digital Marketing, Integrated Marketing, Integrated Marketing, Marketing

[Video] #MarketingMonday – Are you in control of your brand and business?

Today’s Marketing Monday is about… Are you in control of your brand and business? Transcription Good afternoon. My name is Amanda, and I'm from Koogar. Today is marketing Monday. What I'd like to talk to you about, is ... Well, the question I would like to ask you, is, are ...
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22nd January 2018 / #MarketingMonday, #MarketingMonday [Videos], Community, Facebook, Mark Zuckerberg, podcast

[Video] #MarketingMonday – Brand Consistency and WHY it’s important…

Today’s Marketing Monday is about… Brand Consistency and why its important... Transcription Hi, Amanda here from Koogar. Today is "Marketing Monday," so, I wanted to discuss brand consistency and how important it is. Everybody has a brand, everybody who runs a business has a brand, but a brand isn't just ...
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15th January 2018 / #MarketingMonday [Videos], Brand, Branding, Consistency, Ethos, Identity, up-to-date, USP, Values

[Video] #MarketingMonday – What is your Marketing Message?

Today’s Marketing Monday is about… What is your Marketing Message? Transcription Hi, Amanda here from Koogar, Happy New Year number one, I hope you had a good Christmas and a good new year break. Step away from the business, have a think about what you've achieved, what you didn't achieve, what ...
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8th January 2018 / #MarketingMonday, #MarketingMonday [Videos], Brand, Brand Message, Copywriting, Marketing Message, Message, Wording

[Video] #MarketingMonday – 7 things to do for your Marketing over the Christmas holiday period

Today I talk about - 7 things to do for your Marketing over the Christmas holiday period.... Transcription Hi, Amanda here from Koogar. I'm really sorry. It's like, past 12:00 I think, and basically, my computer doesn't want to find my camera, my laptop doesn't want to turn on, and ...
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18th December 2017 / #MarketingMonday [Videos], Brand Awareness, Business Housekeeping, Chrsitmas, Marketing Strategy, Orgainsation, Planning