Being overwhelmed with marketing and business happens to everyone and happens more than once a year. Overwhelm isn’t a one-off occurrence!
I’ve been looking into why it happens because I wanted to understand it more, to help myself and every single client I work with and have yet to work with.
How can we overcome it quicker, so we can get traction on our marketing and feel more comfortable doing it?
Before we can understand it and how it affects us individually, we must first know what it is.
The meaning of Overwhelm or being Overwhelmed
– have a strong emotional effect
– to cause someone to feel sudden strong emotion
– defeat completely
– be too strong for…
– overpowering strength or effect
Overwhelm can be physical or emotional
It can be positive (as in overwhelmed with love and gratitude) but in most cases it’s a negative incident that can debilitate anyone, at any time for any reason.
Overwhelm is the very sense that something (or everything) is too big to manage.
It can cause anxiety, anger or make you become annoyed as well as worry, doubt yourself (including others around you) and make you feel helpless.
It can completely change your physical state and behaviour by causing panic attacks, upset, solitude and in worse cases violence.
Challenge is the pathway to engagement and progress in our lives. But not all challenges are created equal. Some challenges make us feel alive, engaged, connected, and fulfilled. Others simply overwhelm us. Knowing the difference as you set bigger and bolder challenges for yourself is critical to your sanity, success, and satisfaction. – Brendon Burchard
Stress and Anxiety are the biggest causes of overwhelm!
Being overwhelmed is your body’s way of defending and protecting you from crashing. It is telling you something and to be fair, you should listen. However, most people just battle through until they cannot move at all, which can come out in several ways;
Being even more busy than normal
Being clumsy and not doing anything well at all
Either way, these are not the best modes to be in when wanting to get stuff done!
Why do we get overwhelmed?
It is a normal reaction to what we would deem as a difficult circumstance which is a “future thought“.
Some people get overwhelmed with what you may feel is a small and everyday task (like dealing with finances, speaking to family, just going to work) and others get overwhelmed with tasks so stressful that we cannot comprehend (i.e. landing a rocket on the moon or fixing a fault while in space).
Everyone’s threshold is different because of our experience and exposure to various elements throughout of lives.
A lot of overwhelm happens around things that are completely outside of our control and that we are trapped within the complications of life and business.
Unconsciously, we are happy to relive these negative thoughts and feelings over and over again, until we’ve had enough and sometimes not even then.
We keep putting ourselves through this pain and reliving the experiences, but they somehow get easier to deal with over time. They become our excuses from moving forward, partially some of the stories we keep telling ourselves and the reasoning behind why we are where we are.
Some people don’t work out what their triggers are or have coping methods to help them deal with their overwhelm. They just do whatever they need to do to survive and then once the feeling and thoughts have surpassed, they can try again.
Feeling overwhelmed is a primary emotional symptom of inner passivity, while procrastination is a primary behavioural symptom.
When left un-dealt with, overwhelm can then develop into a darker state where depression, helplessness and not seeing way out. Even thoughts of suicide can take over.
How you get overwhelmed?
Let’s go back to “future thought”.
This is our impression and perspective on our own lives, our current situation and what we must do for ourselves, but more so for others. For some reason, we only look after ourselves when we’ve looked after other people first.
You may be listening to too many people; marketers, gurus, mentors and coaches who are all telling you different things or even the same thing, and you’re unsure how to tackle the situation.
You may not ask the questions you want to ask because you feel you may come across stupid, incompetent to idiotic.
We worry about what other people think, how we will be perceived, what they will say about you and want to be seen as perfect. This isn’t just about you as an individual. It’s about everything; your lifestyle, your business and the messages you are putting out there.
What to do BEFORE you get overwhelmed?
Now you know a little more about what overwhelm is, why we get overwhelmed and a few reasons behind why you may get overwhelmed, how do we stop this from happening?
I’m not sure there is a quick fix for this question, but there are a number of things you could do;
Work out what triggers you
There are two things to look at here:
What is the trigger – is there a specific type of work, person/people, situation, environment
How do you know it’s about to happen – you may carry out a specific act or use particular words or have a specific feeling
Overwhelm creeps up on us. All of a sudden, it’s just there, because we haven’t been aware of it. If you can make a conscious effort to be more aware of yourself, your surroundings and situation you will find your trigger.
Keep a journal if you have to but find out what triggers it off.
Stop thinking too far into the future
Future thoughts. I know we set ourselves goals, aspire for something more or bigger, need a plan and need to future proof our businesses but at the time of marketing thinking about what you need to do RIGHT NOW is the most important thought you should have.
There is a book called “The One Thing”, do not busy yourself. Get that one thing done, tick it off your list and then move to the next.
Multitasking can bring on overwhelm!
To do lists are great but they also show us how much we have to do. When you remove the need to do EVERYTHING at once and focus on the one thing, you gain clarity and are then able to move forward.
When looking at your plan or calendar, look at the week and what you need to do for that. If that’s too much, stick with the day. Obviously, depending on your role in the business depends on how much marketing you need to do and how far in advance we need to schedule.
Focusing on one thing and then something else when you have finished allows you to be in the moment but also enables you to do the first thing properly.
Little and often is better than nothing and then everything.
If you need to learn how to do something, plan in a CPD (Continued Professional Development) day so you are able to take the time to learn something and do it properly first-time round.
Create Coping Methods
When overwhelm is just about to set in, you need to have a set of coping methods that you can follow to bring you back down and refocus you.
One of the things I do in the office when overwhelm starts creeping is the process I discovered after I became aware/conscious of it;
How it manifests: I start to clean! Silly but it’s true. My desk, then the office and then…
Coping Method #1: End up leaving the office to move; walking/just get up and move around/stretch/fresh air
Coping Method #2: Get a drink (water not gin) and do something with my hands
Coping Method #3: After 10-20minutes, I come back, find paper and empty my head and I mean everything! Once I feel everything is out, I put in order of priority, so I know what my next task.
There are a few more, but they depend on the severity of the overwhelming feeling I’m having.
Yours will be different. You may add music and dance, speak to a colleague or family member, meditate to control your breathing or something else.
Getting overwhelmed with marketing happens because you believe it is a BIG task or there is so much to do.
You need to break that elephant down into smaller, manageable chunks.
But you know that already, don’t you…
The answer is simple, not easy. Nothing ever is!
The one thing I’d like you to take away from reading this blog is that overwhelm will happen. Not just with marketing. It will happen in life events, relationships, self-development and everything in between.
The main thing to do, is be aware of it so you can deal with it better than you have and quicker than before.
You already have skills in different areas of your life, maybe you just need to bring them into the marketing of the business.
Sometimes you have to stop thinking so much and just go where your heart takes you.
I want you to know you are not alone.
Being overwhelmed can be a lonely place especially if you’re a Business Owner. The buck stops with you and sometimes family and friends just don’t get why you’re feeling the way you do.
You are the average of the 5 people you spend the most time with… – Jim Rohan
So, my question to you is… Who are your top 5 people?
They are the ones who will lift you up when you are down, understand where you are coming from and not judge you, listen to you without interruption or try to fix things until asked to.
These people are your power team. They don’t necessarily know each other but as a combination they all work well for you!
Join our community
We have two groups of thriving, motivated and helpful Business Owners and Marketing Managers. All there to help each other, give opinions, help advice and guidnece.
Stop holding yourself back, because if you don’t, you will be in exactly the same place NEXT YEAR! Harsh, but true!
Are you ready to move on, step up and stop telling yourself the same stories?
When is enough, enough?
The simple answer is you’re not ready until things have got bad enough for you to say “enough“!
I’m going to share with you why enough was enough for me, why one simple question when asked was what I needed to finally take action and where I am because of it.
Where holding myself back started…
For years I have worried about what other people think, should I say how I really feel, do people want to hear what I have to say, is it important, relevant and more… I consider everything I say; I always have. BUT, will people understand, take it in the right way… Does this sound familiar?
In business terms, should I write that blog, create the video or record the podcast? Who will listen read or watch, people don’t get me?
As an introvert in an extroverted industry pushing yourself, your message, products, and services it all becomes SO overwhelming that nothing happens.
No business comes in.People forget who you are and what you can do for them, cut you out.
The thoughts and feelings get so mixed up and loud in your head, detached and devoid of what you want to achieve, it sends you back into the routine of telling yourself the same stories only posting as and when you have time or feel the confidence to do so.
That’s not us, that’s not you.
You’ve started your business or are in this career for a reason… Get back to basics.
Being scared of marketing isn’t about doing the marketing, it is about putting yourself out there for criticism, ridicule and opinion. It’s about stepping up, knowing yourself and owning it unapologetically.
We want to be different, be seen as diverse and be noticed, but we don’t put ourselves out there to be seen…
The Curve Ball
Running a business is hard enough, but when life throws a curve ball on top of it, how do you deal with it?
It can be your demise or your salvation! Your choice!
2018 wasn’t a good year for me personally. I lost my Dad and mentally wasn’t in a good place. I had a mask on but wasn’t coping very well behind it. But you and I know, life and business still have to happen.
I felt choked, lost and numb but in the background, I’ve always known I am more and wanted more from my life. This awful situation before me, put my whole life in perspective.
This wasn’t about anyone else but ME; who I was, what I wanted from life (and business) and how I was to move forward from where I was. I’d lost the first man in my life and it simply took my breath away. I wrote a blog about my Dad which helped, it was cathartic > 9 life lessons my Dad taught me.
At this time in my life was when I realised that life is too short to;
do the things you don’t want to do
be with the wrong people
work with clients that don’t get it
put myself under pressure and become stressed
Life is tough, and I think about my Dad every day. I know he is still with me and spurs me on to keep doing what I’m here for.
In January, I was asked a question, but this question is a question I’ve been internally asking myself for around 7 years. I’d played around with the idea of doing something but didn’t know what to do or where to start. This question when asked, kicked me in the chest so hard at that moment I knew “now is the time”, so I made it my mission to confront it and move on.
But why hadn’t I done anything about it before? Why now?
The simple answer is because I wasn’t ready, things hadn’t got bad enough for me to say enough is enough until this point. I was uncomfortably comfortable with the stories I had told myself and moving forward was scary but the time had just arrived and 2019 was going to be different… It was only in my power to do so.
Whilst sat/stood (with a bad back) in Dundee waiting for a marketing conference to start, I was ready to listen, learn and then action, but before we got going, we were asked a question.
I knew what my one thing was… I’ve known for years, but I didn’t know how to go about removing and changing it… However, when you are open to change, the tools you need just land in your lap and say, here I am.
As of that moment, I made it my mission to move on with my one thing… Enough was enough!
I started to journal, so I was able to understand exactly what it was, when it made me feel at my worst and how to harness the essence of this thing. There were tears, fears, and uncertainty happening daily.
You see, when you are aware of your weaknesses (your kryptonite) you are then able to do something about it/them but until then the same story repeats, the same feelings, thoughts, perceptions, and patterns show up.
The question was…
What is holding you back?
More importantly… If that thing was fixed or sorted out, where would you be today?
It is only when you say to yourself enough is enough, something needs to change. What’s next?
This is when the journey begins.
There are many events, therapy, retreats and sessions I have been to, which I won’t go into here as it may or may not work for you, however, I am always happy to recommend the people I have worked with if you’d like to speak with them yourself.
In May, I went to Thailand to find myself and as cliché as that sounds, that’s exactly what I did.
Here is a small selection of the lessons I learned along the way…
This video is; 30 minutes 38 seconds and was recorded for our Koogar Academy Members (parts of the video have been removed)
It’s that point when all you can do is surrender to what has been put in front of you. The only way forward is to stare your fears in the eye and say…
I see you; I feel you; I hear you; I love you
…and accept them for what they are and accept you for who you are.
You need a team of people around you that will help you, not judge you, hold you, be therefore you (whenever you need them) but also hold you to account when you’re not doing what you need to do so you can find your true self and flourish! There are not many of these people around, but when you find them, keep hold of them and cherish them.
Thank you Chris!
Chris asking me (and everyone else) the question when he did, was the right time. It’s not like I haven’t heard that question before it was because I wasn’t ready… So, I’m going to take Chris’s message and pass it on to you as he did to me…
What is holding you back? And if that thing was fixed or sorted out, where would you be today?
Because I tell you now, when you address this, things will change.
Your life, your business, your boundaries, your confidence, the people in it, the type of business you want to do and the type of clients you get… The list is endless!
The level of clarity goes from 20/20 vision (or less) to HD!
Chris, thank you for asking the question when you did, I needed to hear it! Keep asking that question as those around you may need to hear it again and again!
This truly goes to show that a message needs to be seen, heard, read, watched or listened to between 7 – 15 times BEFORE a person is ready to act on it.
The reason why they don’t take action is because of several things; they may not be ready, they may not hear the call, it might not be relevant.
Keep going even when it’s tough, you don’t want to or think people won’t be bothered.
The reason is because the world needs to hear your message!
Every client I meet recently doesn’t take action because of one thing… Kryptonite!
What does Superman have to do with excuses?
Kryptonite = Excuses
When exposed to Kryptonite for long periods of time, Superman will experience severe muscular weakness and excruciating pain, with both progressively intensifying and eventually leading to death.
Excuses are the same. The more you expose to yourself (or others) to why you are not doing something, it makes you believe you are not good enough, the ego kicks in, which drains confidence and motivation thus leading to stagnation.
During the first session with clients, all we will do is ask questions (a lot of questions) and listen.
The best way I can describe it is; listening to a message they have encoded in the words they use.
If you listen to someone with intent and actively, you can hear what they are actually telling you without them actually telling you.
Sounds strange, I know…
I find that every client we have worked with are waiting on something to be completely PERFECT before they move on to the next stage or step in the business, when in fact they could still do the thing(s) they want to do, without waiting for the original thing to be perfect…
Let me put this into context for you…
We have many clients who don’t want to commit to the next steps because they are waiting for their website to be ready, to change a logo or some content on a particular page or add a new email address to the list that they already have.
Clients who are waiting on other people to come good on a deal or promise before taking action because they believe the person they are waiting for are pivotal to the next step in their business when in fact they are not.
People ask us for specific type of training (usually to do with Social Media with a particular intent for it) as they believe that by learning about it and doing it, their business will change go in a different direction, get all the clients, the money or resources they want in the business when in fact they need something completely different AND more importantly carry on doing what is working for them.
Business can still go on, but they are waiting for that thing (whatever it is) to be perfect.
There are many stories we can share but these 3 are the most common we come across.
The problem is, is that they (including you) are not listening to themselves.
And guess what happens…
Their web designer takes months to get back to them to change the logo and when they do they have to pay over the odds to get that little thing done which then puts more pressure on the business because it’s been on hold waiting for this one thing.
The person they have been waiting for no longer has the confidence, funds or resources to carry out the promise that they made, leading to the trust in that person and the relationship to sour.
Or, they have the training they asked for and nothing has come from it because the very basics in their marketing hasn’t been addressed like brand, website or knowing why they set up in the first place. They are looking to a new “shiny” activity they are not currently doing and think it’s the answer.
Now I’m not saying that this happens all the time, what I am saying is that there are steps that can still be made while you are waiting for things to happen, and in case they don’t happen you need to have a contingency plan, so you are able to carry on regardless and not think your business is over because that person or marketing method didn’t come good.
Now neither of these things may have happened to you or all might have. What I’m saying is stop giving yourself an excuse to move forward.
What is an excuse?
An excuse is a reason or explanation given to justify a fault or offence. This involves blame…
So, what is the difference between a reason and an excuse?
A reason is an explanation of why something is the way that it is. This involves accountability…
A massive difference!
How to get rid of the excuse(s)?
The excuse can be disguised as fear of failure, denial, fear of success and your life changing (thoughts like; “what will other people think of me” come to mind) or it could be lack of confidence in one’s self.
What we need to do is dig deep and do 2 things;
Ask yourself; What is actually holding me back from doing what I want to do?
Acknowledge the thing(s) that you have noticed
Now you don’t have to do anything with it JUST yet… You may have just shocked yourself into a lightbulb moment or a realisation (that you’ve known for a long time but buried it) …
Either way you are now aware of it!
The final step is this;
Find someone that can help you get over/move forward from the thing(s) that is holding you back…
There is a caveat…
I’m not saying that once you know what that “thing” is, and you have found the right person to help you, it will go away… It may not go away for a while or ever…
However, now that you know your weakness (or your Kryptonite) you are able to deal with it better, learn some techniques that will overcome it or manage it better.
The excuses will come and go and the more you keep telling yourself the same thing or something else the further away your dreams will go.
The action I would like you to take is…
Take responsibly for your actions, stop blaming others for theirs, grab the bull by the horns and shape your destiny.
The choice is yours!
What excuse are you telling yourself today to stop you moving to where you want to be?
It could be that you need to learn a new skill or outsource part of your work… or something else…
Take the time to understand WHY you keep telling yourself or others about these excuses so that you are able to get further faster.
When you know what your Kryptonite is, leave the comment below, “Kryptonite DESTROYED!”
Late in the night on Saturday 26th May I received a very brave call from my little sister who lives in Bermuda, to inform me that the man I call Daddy had passed away.
Devastated was an understatement!
Without hesitation or thought, a plane was booked to leave in the next 72 hours and everything was cancelled.
This man was the very first man in my life, bought me my first teddy bear (Mr. Ed – who I still have today) and although we spent years apart (over 3,000 miles away) we saw each other every 2 to 3 years. He came over to England to see my sister and I, brought us gifts and that smile.
My god, that smile could be seen through the crowds of people dashing through Liverpool Lime Street Station when we went to pick him up. EVERY time I saw him, even when he couldn’t see me, my eyes welled up with pure joy and then he’d see us and give us the biggest hug a Dad could give.
He also had a certain smell, like we all do, but my Dads smell was one that reminded me of home.
Bermuda was where I was born and although I’ve only been back 3 times since I left at the age of nine and three quarters, to this day I still consider Bermuda as my home.
My family is a very large family (apparently one of the largest on the island) and I had a lot of people say to me “Girl, I haven’t seen you since you were this big…”, “My god, don’t you look like your Daddy…”, “It’s good to have you home…”
On the 4th June 2018, we buried my Dad in the Daniels plot in Devonshire and over 300 people; family, friends and work colleagues attended the funeral to come together, say their good byes and to also celebrate his life.
My brother James read the final poem in the Order of Service, which is called “He is Gone”.
I received the poem by Richard Blacklock of NutriBox Meals, who sent it to me via a private message on Facebook as soon as he found out my Dad had passed away. Richard and I have only met once, which was a few years ago when I delivered some email marketing training, but we kept in touch since.
Although the title sounds harsh, the poem was very apt. and James gallantly read it perfectly to the congregation.
He is gone…
You can shed tears that he is gone
Or you can smile because he has lived
You can close your eyes and pray that he will come back
Or you can open your eyes and see all that he has left
Your heart can be empty because you can’t see him
Or you can be full of the love that you shared
You can turn your back on tomorrow and live yesterday
Or you can be happy for tomorrow because of yesterday
You can remember him and only that he is gone
Or you can cherish his memory and let it live on
You can cry and close your mind, be empty and turn your back
Or you can do what he would want: smile, open your eyes, love and go on.
Thank you, Richard, for sharing. It meant a lot! Not only for your condolences but for paying it forward as I know the poem was sent to you when you lost a parent.
I was privileged enough to be asked to design my Dads Order of Service, included in it were many family pictures, tunes he loved like Bob Dylan and Smokey Robinson; Crusin’, which was played as he was carried out of the Christ Church by his son, cousins and nephews.
As I walked down the aisle after my Dad, I watched as the whole congregation swayed to the music, which was just perfect!
Who was he?
The reason why I have decided to write this article about the most incredible man I call Daddy, is because of how he led his life. As, I’ve mentioned before, there were over 300 people in the Christ Church and many told me some amazing stories about my Dad.
Saying that “He changed my life”, “Michael made me who I am today”, “He told me I could do anything, and I did!”
My Dad was a master at his craft and most who knew him, knew perfection was the only way.
As a Matre D of over 40 years, when working in the Fairmont Southampton Princess, he strived to make it THE best hotel on the island. He trained hundreds of people how to serve, what to say, how to dress, how to hold a glass right and if I’m honest all 3 of my siblings have the same thing engrained within them. We are possibly the worst group of people to come to your restaurant as we can spot things a mile away!
Daddy expected the best from everyone, and if they didn’t know how, he would happily show them and teach them how to do or be better. Not only did he want it for every person he met in his family, in his hotel, that he spoke to, he wanted it for the world.
And I may add that this type of person is a dying breed. Are you this type of person?
My Dad had his own blog and set it up in 2017 when I was last over there at the age of 73 (so don’t ever tell me you are too old). He only managed to publish two posts last year, and of the two he wrote, he was so right!
Service isn’t how it used to be… We should want it to be better not only for our clients but for ourselves.
Life Lessons from my Dad
As I look back on my Dads life and what he achieved for himself, his family and for me I know I take away so much from him and am so grateful that he was my Daddy.
He gave me diplomacy which is the biggest thing I can take away, he wasn’t one for shouting, he was always calm with a quiet voice. The quiet voice I also have, along with double-jointed knees and the smile to some extent but there are 9 other life lessons that will stay with me forever personally as well as being taken into my business.
1. Treat them like they are the only one in the room
I can tell you now, most of my cousins will say that they were my Dads favourite! And they would all be right.
2. Everyone likes to be treated differently
Everyone is unique; The Director, Spike Lee ate dinner in my Dads office once as he was being pestered by other people in the Hotel… I know because on my 16th birthday my Dad got him to call me to say Happy Birthday knowing how much I love movies! That was a great day!
3. Be the VERY best you can be at WHATEVER you do in life
So that people remember you even if they need you from something else entirely. My Dad was the go-to guy, he knew EVERYTHING about the island, where to go, what to do and how to get there…
4. Take your time to get it right first-time round
Giving people your time is one of the most important things that you can do…
They will forget what you said, they will forget what you did, but they will never forget how you made them feel – Maya Angelou
The Bermuda National Gallery read this out as part of their tribute to him. My Dad, once retired was a volunteer at the Gallery every Monday.
5. Apologise, even if it isn’t your fault and learn from it
When something goes wrong, the person who it happens to will never think its them to begin with, which means you must take it on board, be the better person and fix it for them. It’s all part of the service…
6. Always look your best, you never know who you may meet
Most of the guys at the hotel worn ties, my Dad wore bow ties when he was on duty. It’s far better be over dressed and stand out, then it is to be undressed and stand out!
7. Don’t settle for things to be OK, make sure that they are fantastic…
Even if it takes a little more work from your side – If you are not happy with it, why do you think someone else would be. Even if they don’t know the difference, you do!
8. If you’re not sure, say so and then find out
Don’t be the smart mouth, nobody knows everything… nobody!
9. Know your industry like the back of your hand and become exceptional
Do you want to be good at everything or exceptional?
I know which I want to be remembered for!
Some people said my Dad was rough on you/them or hard at times… I would say he was meticulous!
He is and will always be one of the most important people in my life, he was the first man in my life, his spirit lives on in me and others in my family.
This is my tribute to my Dad, Michael Daniels and what he gave me over my life. He was and will always be a legend.
I would love to hear from you… What did your Mum or Dad teach you when you were younger AND that you still use day to day in your life and or business.
I just wanted to let you know that Koogar are changing up some the services we offer.
We want to deliver what we do in the most update way and this means change.
Change is always a good thing but does bring turbulence. What I mean by turbulence is finishing off certain types of projects to bring in our new way of working.
In my last Mastermind Session with my Business Coach Jay Allen (MyTrueNORTHUK), I discovered a new way of working called “Kaizen”, which helps you incrementally improve every aspect of your business and by changing the small things over time help you change the bigger things.
kaizen (改善), is the Japanese word for “improvement”. In business, kaizen refers to activities that continuously improve all functions and involve all employees from the CEO to the assembly line workers. It also applies to processes, such as purchasing and logistics, that cross organizational boundaries into the supply chain. It has been applied in healthcare, psychotherapy, life-coaching, government, banking, and other industries.
Improving 1% of what you do everyday makes a massive change.
So, what are the changes?
Virtual Marketing Consultant
We now have the option for you to work with Amanda virtually!
This starts in January 2018 and is called The Koogar Academy. These are live monthly marketing masterclasses where I will personally be covering 12 different subjects over the year. This enables you to focus on one thing that month and nail it!
If you book your seat BEFORE 22nd December, you will have the full year for £150 which works out to be £12.50 per session.
If you are not able to make the dates, we will record them for you and keep them for you to watch at a later date in our Members Area. You also have access to a Secret Facebook Group to help you stay accountable to me and the rest of your team members.
Integrated Marketing Society – FREE Facebook Group
This is our BRAND-NEW Facebook Group for all dedicated Business Owners and Marketing Managers who want to master marketing. This group is here for us to openly talk about what kind of marketing we are doing, what has worked for us, what hasn’t and why, tips, tricks, quick wins access to a community who have the same mindset and gumption that you do.
I want to be known for doing things RIGHT, not to cut corners, cheat the system or get “bums on seats”. I want quality over quantity every time and I’m MORE than happy to turn work away that doesn’t fit my values and beliefs.
This year is the first year of my personal change and I’ve been through a hell of a lot, survived and have come out fighting on the others side thanks to Jay Allen,Ryan Pinnick and others. Which means I’m ready to do business MY way and not follow the masses. I’m happy to listen to my intuition and go with my gut.
If this fits with you then why not join me on my conquest?
My company is here to integrate your marketing to influence you customer – Let them decide that you are THE person for them, to go beyond Know, Like and Trust and create FANS that will stay with you forever!
This by the way doesn’t mean we are stopping everything else you know us for… it just means we are adjusting to our true north!
What is to come in 2018?
Business wise; more consultancy, more speaking and more virtual work
Personally; More travel, conscious health and well being decisions and more personal development
I’ll be sharing more about our changes as and when they happen, but you’ll be the first to know!
Nearly all people I encounter talk to me about their scatter gun approach or the scatter brain they have when it comes to marketing. Some of the words people use are;
– Scatter gun approach
– Scatter brain
– Can’t focus or not focused
– Splurge; when they have time
– Dip in and out
– Have a go
So why is it that so many people struggle to focus when it comes to marketing?
In my opinion, I think I have found the reason…
Because humans are creatures of habit its easier for us to just carry on with what we do every day then to do something different every day.
We become stuck in the rut of checking emails, replying to emails, answering phones when they ring, getting social media notifications, replying to them and then what I would call “sucked into media”. That could be your desktop, laptop, tablet, mobile, TV… which are essentially distractions and these distractions are keeping you within your comfort zone.
“Magic and miracles are ONLY created outside of your comfort zone!”
What is a Habit?
A habit is… a settled or regular tendency or practice, especially one that is hard to give up.
Making a start in the first place is what we should do. Not making a start generally comes down to fear. Fear of the unknown. For example; unsure about how or what to do, fear of what other people think of you, your blog, your video, etc. Fear of getting it wrong and nothing happens with your marketing (what’s the point).
It is this fear that debilitates us and stops us from moving forward.
If we delve a little deeper, the real reason why your marketing isn’t being done is because it is not yet a habit of yours.
We all learn something new every day; mentally and physically.
Remember when you were learning how to drive, swim or ride a bike? We all thought we couldn’t do it at the time, but with a bit of determination and confidence from our peers or parents we kept doing it until it became a habit. Now we don’t even think about doing it anymore, it is just done.
Habits are funny things. They start with taking a new action, like buying a chocolate bar on the way to work, having that coffee at break time, going a new way home and by doing it repeatedly it becomes a habit.
So, the scatter gun approach, how does that fit in?
This simply comes down to planning and having clarity.
A daily exercise of something as simple as emptying your head of ALL your thoughts; business, personal and anything else that is in there!
A simple trick I have got into the habit of every day, especially if I get overwhelmed to the point of stagnation, is to literally stop what I’m doing!
Grab a pen and paper and write ABSOLUTELY everything that I am thinking about into three different columns.
Personal – Get the car serviced, change light bulb, etc.
Business – Update email marketing lists, follow up with X, Y and Z, etc.
Other Stuff – This are things that need to be delegated or things that are not in your control, i.e. things you are worrying about
This is just to get everything out of my head, so I can clear it.
Sometimes our heads can become so crammed full of information, to do’s, reminders and more. We just need to take the time and stop what we are doing so that we can get clarity of the next step or the way forward.
We all know that saying… “If you always do what you’ve always done, you’ll always get what you’ve always got!”
Here are 5 ways to get rid of the scatter gun approach:
Don’t try to do everything at once
Become great at one thing (like Facebook or Blogging, your choice) and then look at bringing in your next marketing activity. Choose a marketing activity. Something you are happy to do, feel confident in doing and can become GREAT at.
A problem that people face is that they believe they should be doing EVERYTHING.
Doing everything won’t get you anywhere quickly, just into a mess.
Break the elephant down
Gain clarity and specificity on what you want to achieve.
Write down everything in your head and then split things up into Business and Personal.
Keep these lists somewhere safe, maybe in one book so you can keep looking at them. By keeping them all in one place, you may start seeing a pattern of the things you keep thinking about may not be completed.
This is about noticing what you notice.
Talk to someone or have an accountability buddy
This is a great exercise to do. Ensure they will listen and offer an opinion AFTER giving them context. If you work alone, are new in the marketing role and/or haven’t got much experience, speaking to someone else about your ideas and thoughts can spark other ideas. This can lead you down a different path as you may not have thought of those things before.
Talking through your marketing goals with someone else on a regular basis will help you to not only take more action but also become more creative!
This is something we help a lot of our clients with weekly and monthly. Why not book a complimentary 30-minute call with me to see how can help you step away from the scatter gun approach to marketing.
Plan your next steps
This doesn’t mean a 12-month plan. To start with just plan a few marketing activities over the next week and move into a 90-day plan when have more time. Let’s say that you decide to get REALLY good at blogging. Look at nothing else but emails on blogging, webinars, podcast and learn as much as you can about blogging, until you have formed a habit.
I’ve realised that for me to write useful content, I must be out of my office and change my environment, which could either a coffee shop or a different meeting room for me to step away from all the distractions I have mentioned before.
This enables me to know where I am and what I need to do over a certain period as I will set deadlines. Also, afternoons for me are the best time for me to write.
Work out which activity you are going to do and nail it like it’s your own!
Stick to it, even when its hard!
Keep going week by week and you will start to see some results. Even if these results are not yet the ones you had hoped for, you need to have something to go by to be able to make any changes and tweaks for next time.
If marketing where easy and there was a blue print that worked for everyone in every sector, then we wouldn’t have this scatter gun approach. We would just follow the steps.
Marketing is easy when we make it easy for ourselves.
For some reason, we put so much pressure on ourselves to achieve far too many things in such a small amount of time, that may not be within our remit.
Get in touch and book a FREE 30 minute complimentary call to help us to find out about your business, your goals and target market. We will then use this information to help you move forward with your marketing strategy.
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