We are Koogar. Pronounced cou-gar (like the Mountain Lion)

The Cougar is a large, adaptable mammal with a habitat that includes the widest range of any within its species. Its prey varies from small insects to large animals such as elk and moose. It prefers areas of dense underbrush and rocky areas for pursuing its prey.  It survives in the lowest of population densities; flexible to environmental factors.

Like its namesake, Koogar thrives on the strength of its character, often preferring the toughest challenges to tackle for its clients.


Who is Amanda Daniels-Allen?


I’m a graphic designer, web designer and internet developer who fell in love with the customer first approach to marketing.

Building customer journey’s and experience’s, as well as putting systems and processes in place, so you can get in front of the right people and make more money, but most importantly be yourself.

I understand what it is like to build a business and fall out of love with it. It’s not the businesses fault, but our own.

We stop being ourselves, do what other people tell us to do and try to retrofit their blueprint(s) to our business. 9 times out of 10, it doesn’t work.

Bruce Lee once said…

“Absorb what is useful, discard what is useless and add what is specifically your own”

I said to myself one day… no more compromise! And I meant it. I now enable business owners to step into their own power, build a business they love and be seen as the expert. The best part of it is, together we create your very own blue print. I call it, the Eco-System.

We all have something different to bring to the table, I see you and your difference.

Let me help you share it with the world.

Amanda Daniels-Allen Koogar

Amanda Daniels-Allen, Award Winning Marketing Architect and Founder of Koogar

Our Philosophy


We believe in tradition, old fashioned and old school marketing approach with a modern (digital) twist.

We humanise every touch point and connect them to the core of what our clients do.

Automation is sprinkled in for ease not for the sake of it…

We are extremely customer-centric, where customer service, experience and retention are paramount, not only for us, but for our clients and their clients.

Along with organic and sustainable growth methods, that require more time to take hold, but build stronger relationships from the ground up.

The ripple effect from us being and doing our best, ripples out to our clients and theirs.

All of which crave the personal touch and tailored approach.

Our Values


Koogar specialise in working with…

… passionate and purpose led Business Owners and Entrepreneurs who want to be seen… as the expert, an influencer, the go-to person or master at their craft!

You already have a website, do social media, email marketing and other marketing activities but they are not working for you.

We do this through integrating your marketing…

What is Integrated Marketing?

Most businesses are doing every they need to, but a lot of the time it hasn’t been implemented in the right order or looked at in enough detail.

…you have a website (which ALWAYS needs updating), you have new products or services (which nobody really knows about), you do some Social Media (generally when you remember or have time) and a little bit of Email Marketing (when you feel you are not bugging the people you are sending it to).

A dash of Blogging (when you can think of something interesting), graphic design for various flyers, adverts in a magazine or newspaper (which you’re not convinced are working) and maybe a little PR.

All of which all happens if and when you get time AND not in any particular fashion… just as and when.

There are 3 things EVERY business needs to succeed with marketing… Clarity, Confidence and Consistency.

The 3 C's you need to be successful with marketing...

That’s where we come in.

Things you may have noticed…

Your message changes and needs tweaking because you’ve gone off track and no one is taking notice, you need more structure and steps to follow, your marketing isn’t working or getting you in front of the right people.

The things you do want…

Brand awareness, build your business organically without compromise, work with your perfect customers, get more referrals/ recommendations and be seen and an expert in your field.

We’ll work with you to create a strategy based on your personal and business goals, put a plan together with you and create a customer journey, so that you can take people from being interested in what you do to paying you for what you do!

What are Koogar REALLY good at?

Our clients have told us over the years we are REALLY good at LISTENING and UNDERSTANDING them, their ideas, their ambitions and business like no other!

Getting under the skin of your business like it’s our own, enables us to market the business, your products/services and you authentically!

If you’ve not yet read a book called “The Big Leap” by PhD Hendricks Gay yet, you should! It’s a book that asks questions so deep, that you really look into yourself to find the answer.

The question is “What is your Genius?


Koogar’s GENIUS is Empathy which sounds strange but let us explain…

Definition of Empathy; the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner

We’re truly able to understand you, your business and your audience, ensuring your marketing works more effectively, ethically, synchronistical and authentically and we do this by integrating your marketing.

Definition of Integrated; combining or coordinating separate elements so as to provide a harmonious, interrelated whole

It’s just a ball of wool that needs unraveling…

Sounds weird doesn’t it?

But think about it.

Every marketing company tells you that you need to get into the minds of your clients.

Well this is something Amanda does naturally.

Ready to take your Business to the next level?

Book your Unearthing Session with Amanda, get your questions answered and discuss which option is best for you