About Koogar and our philosophy to Marketing…

We are Koogar.

Pronounced cou-gar (like the Mountain Lion)

The Cougar is a large, adaptable mammal with a habitat that includes the widest range of any within its species. Its prey varies from small insects to large animals such as elk and moose. It prefers areas of dense underbrush and rocky areas for pursuing its prey.  It survives in the lowest of population densities; flexible to environmental factors.

Like its namesake, Koogar thrives on the strength of its character, often preferring the toughest challenges to tackle for its clients.

Where did the name come from?


Koogar’s mission is to help over 1,000,000 business owners
become fully aligned, integrated into their business and
their business into the world,
by 2040.


Forget Marketing, Think Alignment! Ensuring every action you take, makes an impact…
Allowing you to be seen as the Expert, whilst your mission ripples across the world

Our Philosophy


We believe in tradition. Old fashioned and old school marketing approach with a modern (digital) twist; building relationships and quality over quantity.

We humanise every touch point and connect them to the core of what our clients do.

Automation is sprinkled in for ease not for the sake of it, as your clients want to be treated as individuals.

We are extremely customer-centric, where customer service, experience and retention are paramount, not only for us, but for our clients and their clients.

Along with organic and sustainable growth methods, that require more time to take hold, but build stronger relationships from the ground up.

The ripple effect from us being and doing our best, ripples out to our clients and theirs.

All of which crave the personal touch and tailored approach.

Our Values


Who is Amanda Daniels-Allen?


I’m a graphic designer, web designer and internet developer who fell in love with the customer first approach to marketing.

Building customer journey’s and experience’s, as well as putting systems and processes in place, so you can get in front of the right people and make more money, but most importantly be yourself.

I understand what it is like to build a business and fall out of love with it. It’s not the businesses fault, but our own.

We stop being ourselves, do what other people tell us to do and try to retrofit their blueprint(s) to our business. 9 times out of 10, it doesn’t work.

Bruce Lee once said…

“Absorb what is useful, discard what is useless and add what is specifically your own”

I reached a point in my life (and business) where things were just not working for me anymore, and something had to change. I couldn’t keep living or working the way I had been, so I began to shift everything to the way I wanted it to be.

I said to myself one day… no more compromise! And I meant it.

No more “should” or “fitting in”. Only full alignment to who I am.
Those who fit in will never stand out!

I enable business owners to step into their own power, build a business they love and be seen as the expert. The best part of it is, together we create your very own blue print. I call it, the Eco-System.

We all have something different to bring to the table, I see you and your difference.

I’m here to help you share it with the world.

Amanda Daniels-Allen Koogar

Amanda Daniels-Allen, Award Winning Marketing Architect, the Founder of Koogar and The Marketing Oracle Card Deck.

Amanda’s personal mission is to plant 1,000,000 trees and supplying access to clean water by giving back and supporting B1G1.


At Koogar, we believe every business (and its owner) to be uniquely different, which means your marketing should be constructed specifically for you.


And that, each owner can run his or her business their way, without compromise.
There is no one size fits all!

Our Vision…

… is to create Aligned Marketers.

Supporting you as you step into your true self to fulfil your “Why”, which ultimately allows you to make the impact you went into business to achieve.


How we do this…

Koogar does this through integration – integrating you, the owner, into the business and the business into the world. Integration means connecting the dots to create experiences that ensure every action taken makes an impact. All without outside or self-inflicted pressure, creating a safe space for you and creating your own Eco-System to thrive in an ever-changing environment.


If you are not flourishing…

If your business isn’t flourishing, it’s because of scarcity – a lack of clarity, permission, or movement within your marketing.

  1. Clarity around who you are, what you do, and how you and your business fit into the world
  2. Permission granted or withheld based on the rules and boundaries you’ve set for yourself, as well as the expectations of others
  3. Movement related to taking action and implementing the strategies and tactics you feel to be right for your business.

When any of these are lacking, your business struggles, which means you struggle. Working long hours, nights, and weekends, wondering if you’re meant to be in business for yourself after all.

Freedom is one of the primary reasons that individuals open businesses. Yet most feel shackled and chained to the very thing they dreamed of, wishing they’d never started.

This happens because you’ve lost sight of WHY you went into business in the first place. You’ve lost sight of YOU.

When business (or life) feels hard, it’s natural to focus on the past – the original dream for your business – and the future – the vision you have for it –  while ignoring the present, which is where the magic happens.

And yet, for your business to flourish, your focus needs to be on the present, the NOW. The NOW is where the journey is happening, not in the past or the future. Focusing anywhere but the present during your journey results in unplanned detours, roadblocks, and dead ends.

Koogar guides you on your journey, helping you tap into YOU and what you want for your business so you can reduce the fear and frustration you feel around marketing and come into full alignment with your business. When this happens, everything flows.

This is why Koogar emphasises “Forget marketing, think alignment!”


What does “full alignment” mean?

At Koogar, full alignment means being who we truly are and doing the things we’re comfortable doing for our business without stepping over your boundaries, values, or beliefs.

We live in a world where it’s easy to be influenced by other people’s thoughts or opinions of us and our business. It feels simpler to let others tell us what we “should” be doing to achieve success, but the truth is, what works for one business or owner may not work for another.

Koogar helps you achieve full alignment by listening to you about what YOU want to accomplish with your marketing to support your business. We offer suggestions and the occasional opinion to help you explore the numerous marketing possibilities that exist in today’s world so you can find the ones that align best with you and your business.

We never tell you what you “should” do. You decide for yourself.

Isn’t it time to break free of the “shoulds” and step into your power?

Isn’t it time to decide for yourself what you want for your business?

Isn’t it time to go for it?

We know it’s scary, maybe even terrifying, to take the journey to full alignment. At Koogar, we believe it’s worth doing to free you from whatever’s held you back from success.

When you “Forget marketing, think alignment!”, you’ll start seeing what others see in you – how powerful you really are. You’ll be able to use your #superpowers to your advantage, your message rippling out with intent to those who need to see it.

Full alignment with your business is about walking the talk. It’s about stepping up and owning your place in the world.

Are you ready?

Koogar specialise in working with…


… passionate and purpose led Business Owners and Entrepreneurs who want to be seen… as the expert, an influencer, the go-to person or master at their craft!

You already have a website, do social media, email marketing and other marketing activities but they are not working for you.

We do this through integrating your marketing…


What is Integrated Marketing?

Most businesses are doing every they need to, but a lot of the time it hasn’t been implemented in the right order or looked at in enough detail.

…you have a website (which ALWAYS needs updating), you have new products or services (which nobody really knows about), you do some Social Media (generally when you remember or have time) and a little bit of Email Marketing (when you feel you are not bugging the people you are sending it to).

A dash of Blogging (when you can think of something interesting), graphic design for various flyers, adverts in a magazine or newspaper (which you’re not convinced are working) and maybe a little PR.

All of which all happens if and when you get time AND not in any particular fashion… just as and when.

There are 3 things EVERY business needs to succeed with marketing… Clarity, Confidence and Consistency.


The 3 C's you need to be successful with marketing...


That’s where we come in.

Things you may have noticed…

Your message changes and needs tweaking because you’ve gone off track and no one is taking notice, you need more structure and steps to follow, your marketing isn’t working or getting you in front of the right people.

The things you do want…

Brand awareness, build your business organically without compromise, work with your perfect customers, get more referrals/ recommendations and be seen and an expert in your field.

We’ll work with you to create a strategy based on your personal and business goals, put a plan together with you and create a customer journey, so that you can take people from being interested in what you do to paying you for what you do!

What are Koogar REALLY good at?

Our clients have told us over the years we are REALLY good at LISTENING and UNDERSTANDING them, their ideas, their ambitions and business like no other!

Getting under the skin of your business like it’s our own, enables us to market the business, your products/services and you authentically!

If you’ve not yet read a book called “The Big Leap” by PhD Hendricks Gay yet, you should! It’s a book that asks questions so deep, that you really look into yourself to find the answer.

The question is “What is your Genius?


Koogar’s GENIUS is Empathy which sounds strange but let us explain…

Definition of Empathy; the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner

We’re truly able to understand you, your business and your audience, ensuring your marketing works more effectively, ethically, synchronistical and authentically and we do this by integrating your marketing.

Definition of Integrated; combining or coordinating separate elements so as to provide a harmonious, interrelated whole

It’s just a ball of wool that needs unraveling…

Sounds weird doesn’t it?

But think about it.

Every marketing company tells you that you need to get into the minds of your clients.

Well this is something Amanda does naturally.