Amanda has recently been invited to write an article for The Houlden Group, the UK and Ireland’s longest established jewellery and watch buying organisation and who also head up Jewellers of Excellence which is a network of luxury independent jewellers, offering an internationally renowned collection of quality watches and the finest selection of jewellery and diamonds.
The Link Magazine is a Digital and Printed Newsletter specifically provided to the Houlden members.
Amanda article is titled “The Importance of ECommerce and a Digital Presence in 2017“.
Amanda has also been invited to speak at the Summer Getaway to deliver a talk on the “Why Digital” Campaign and digital best practises.
At Koogar we often encounter businesses that are struggling with their marketing, for one reason or another. While in some cases this can be due to lack of creativity or low levels of motivation, more regularly it is due to the lack of structure, planning and to an extent expertise or understanding.
The “Transform your Marketing” workshop will enable you to add structure, understanding and consequently targeting to your marketing to ensure you are communicating in the right way, with the right people on the right platform.
To do this we will be taking you on a journey through your business, helping you develop a deeper understanding of your offering(s), as the better you understand your business, the easier it is to market it effectively.
This level of understanding is needed to enable you to identify the customers that can truly benefit from your services, as this facilitates the creation of thoughtfully targeted marketing campaigns that are far more cost effective.
This is because they enable you to communicate with the people who are interested in your products and service, instead of “everyone”.
Once a deeper understanding of who we want to target, and what the business is good at has been developed we will undertake a marketing audit. This will involve the Koogar team looking at your marketing communications and using their expertise to critique both traditional and digital elements. This is important, because it supplies you with a fresh set of completely honest eyes that can engage with your marketing communications and tell you what is working, what isn’t, if there are consistency or experiential issues, if the focus is wrong and what the customer experience is actually like.
This is really important as it gives you the opportunity to change what isn’t quite right in relation to your marketing to ensure you are consistently communicating in an engaging and relevant way with your customers.
Finally, as was mentioned initially, we will aim to add structure to your marketing. This is where we use the newly developed understanding and clearer perspective of what is working and what isn’t to develop a 12 month marketing plan.
This plan will add structure to your marketing on a day-to-day basis, by outlining specific content that should be created and sent out each and every day. This can range from creating a podcast one day, to a YouTube video another or even a Facebook live.
Each of these will be completely tailored to your marketing needs, your target audience and the amount of time you have available to spend on marketing your business.
Structure will also be added to you marketing in the form of measurable elements that will outline how effective your marketing is, while also considering your sales process and how that could be altered to improve conversion.
Attending this workshop will truly transform your marketing through the increased understanding leading to much more considered marketing communications, but it is important that you are not too scared of change.
This workshop’s aim is to look at your business and marketing in an honest and open way to produce a marketing plan that will enable you to engage with your target audience in a more meaningful, well thought through and cost-effective way.
So, if you feel your marketing needs transforming for 2017 then visit the Facebook event or Eventbrite page for more details and to purchase tickets!
Just last week Amanda and I attended the Caradoc Medical Services Annual Conference and Awards in Shrewsbury Town Football Club. Caradoc are a not-for-profit medical supplies buying consortium that support medical suppliers in their drive for better prices for their goods and services.
Koogar are approved suppliers to both Caradoc’s suppliers and GP and Dental Practice Managers. This includes a range of tasks from training GP Practice and Marketing Managers in the best practices on social media, to pitching our marketing services to Caradoc suppliers.
At the Caradoc Annual Conference #caradocontheup (30th June 2016), Amanda was asked to present for the 2nd Year to a number of the members, suppliers and GP Practice Managers. The topic of the talk was “Marketing Overwhelm – How to deal with it”.
Amanda talked about how it is essentially important in marketing to not get overwhelmed by the extremely broad range of options.
Instead to focus on your target audience, and narrowing down you marketing effort to ensure you are not wasting time and money attracting people who are fundamentally not interested.
Furthermore, it was about recognising the importance of social media and how important it truly is for engaging with your audience in an effective and engaging way.
One of the main reasons why we gave this specific presentation last week was because we recognise that many of the Suppliers, GP Managers and Dental Practise Managers that Caradoc are involved with struggle with marketing overwhelm just like everyone else.
This is often because it is very new approach, and because there is such a wide variety of options in terms of platforms that it is difficult to know what is best and what is effective. Therefore, we can help any general practice managers, dental practice managers or suppliers with any marketing assistance they may need. From a full marketing plan to a range of smaller bolt-on services and training services, such as social media workshops or one-to-one consultations.
Here is the Founder of Koogar, Amanda at the Caradoc Conference outlining what we do, and why we are the best choice for medical businesses aiming to produce focused and effective marketing communications…
I’ve got a website, a Facebook page and a Twitter account. I’m on LinkedIn and got several different email accounts with SEO, and PPC with more than a dash of OMG but the phone’s not ringing – Marketing simply a fluke?
Over 25 years ago the World Wide Web was first created, and since then has COMPLETELY changed the way we do business FOREVER.
Today there are well over 2 Billion regular users, it has NEVER been more important in Business to BE ONLINE!
However, in the ever increasing SEA OF SAMENESS how can you possibly compete, Stand out from everybody else and be successful?
Robyn Robertson… shall deliver a 40 minute interactive Keynote on Uniqueness and your Category of 1
We all know the well know saying “You never get a second chance to make a first impression” However, with the average decision making time for an internet user to determine if YOU are the right answer to their solution dropping to less than 15 Seconds! It’s NEVER been more important to Make the RIGHT Impression a LASTING IMPRESSION
Tracy Waddacor… shall deliver a 40 minute interactive Keynote on World Class Customer Service
“If the phone ain’t ringing,…….PICK IT UP!” Too many people remain reliant on customers old and new remembering WHO you are and WHEN to do business with you, yet more than 80% of Business owners are failing to accurately and effectively communicate with both prospects and customers
Liz Couchman… shall deliver a 40 minute interactive keynote on Telesales/Tele Marketing and the importance of regular communication with your clients
Google have previously announced that as much as 99% of email traffic is SPAM! And with the increase of automation SPAMBOTS and HOAX, it could be easy to dropped from a priority Client and into a SPAM FOLDER
Traci Williams… shall deliver a 40 minute keynote on the importance of data collection, what why and when to use what you’ve got to remain a firm favourite with your list
But its an ever changing world, how on earth will I ever keep up with everything?
Amanda Dodd… shall deliver a 40 minute keynote on the internet/social media trends, what’s HOT and what’s NOT, where you should be focusing your attentions and why it’s so important to do so
I’ve got LOADS from today, but I’ve got a Business to run, it all sounds great, but I haven’t got a clue where to start!
Jay Allen… shall deliver a 60 minute interactive keynote entitled WARNING: Your Marketing Might Just Work in which he’ll share the Secret Arts of HIGHLY Effective Communication to ensure you leave understanding exactly WHAT to do first to make the biggest impact and how to continue doing it to see transformational results
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