During 2009 which was my 2nd full time year in the business, I met a lot of people who regularly asked “what does Koogar mean” and “where does it come from”… so I thought it’s about time I told you.
Most of my life I have had something to do with drawing, painting or generally being creative. I won my first drawing competition when I was 6. It was of a horse in a field, eating grass.
I did GSCE Art and Design, Textiles and then went onto to do “A” Level Art, an “A” Art Enrichment and History and “A” Level Pottery in 6th form. In the summer months, I attended Art college and went onto do a Repro-Graphics courses.
In my 3rd year in college, I changed my last year of Foundation Art to Graphic Design. Most people on this course wanted to be artists or sculptors, who wanted to flick paint like Jackson Pollock or create something out of cardboard to save the earth, which isnt a bad thing by the way… Just not my thing. I, on the other hand wanted to see my work on billboards for brands and record sleeves for famous bands.
My inspiration came from architecture. People like Antoni Gaudi and Victor Horta, the first graphic designer I got to know was the French artist Henri de Toulouse-Lautrec and his famous “Chat Noir“. If you know me you will know I’m a cat person and I love anything feline.
From Withens Lane College we (as students) where moved to Borough Road in Birkenhead, where I went onto do a HND in Graphic Design (pre Computers) and this was where the name “Koogar” was born.
I was given a design brief which was to create as shoe box for mountain shoes out of cardboard.
Tools to be used were:
- No more than 2 colours (black and white are not classed as colours)
The cougar is a mountain lion which is generally based in America. It has a nice design on its face, which is where the idea for the logo came from. The Koogar logo was designed when I was 19 yrs old, and has stuck ever since and sometimes people call me Koogar or Koogs instead of Amanda.
The only thing that has changed really is the font type. The face is the main part of our logo with two parts of the face put together within a circle. A few people have asked what it is… a crab, a chinese mans face with a whispy beard… what do you see?