Why Niching isn’t good…

Why Niching isn’t good…

What are your feelings about niching?

This subject brings up lots of things for people…
The main one being “lack or missing out“.

Niching stops you from getting business… right?

So, I thought I would put together a list of reason why niching is not good., but let me first explain what niching is..

 

What Is a Niche?

A niche is a specialised segment of the market for a particular kind of product or service.

Understanding niche is essential as it helps to identify your audience’s needs and helps the you generate new product ideas as per your customer’s requirements.

This also helps in finding the right way of communicating with your people so you can increase engagement.

 

Why Niche?

A mass-market strategy focuses on a wider audience pool while a niche market strategy focuses on a smaller segment.

 

5 Reasons why Niching isn’t good…

  1. You focus on the perfect clients you want to serve – imagine knowing EXACTLY who your people are and what they are looking for
  2. You’re seen as an expert – you have more knowledge and are sort after
  3. Spend less on marketing – because you know exactly where you need to be and waste less time, effort and resource!
  4. Less competition – People cannot compare you to others in your industry because you stand out head and shoulders above the rest!
  5. Intimacy – Because of your smaller audience you can spend more time with them by giving them a better experience than they have had before.

All jokes aside…

These are some of the best reasons why you should niche.

Being all things to all people brings burnout, frustration, scattergun marketing, a diluted message and confusion on your audiences’ behalf. All equalling, no business.

For example;

I recently shared in an Instagram post about who I serve as I am niching even further.

This is what I said...

I work with Spiritual Entrepreneur’s!

They are a tribe of people who are here to look after the earth and everyone on it, including those who were here before us and those who are unseen.

They are creators of products and services that not only empower themselves to be who they are, they are also made for the good of and the whole of the humankind.

I’ve collaborated with them for years and I am one myself.

Let’s talk about you.

You have strong ethics and values that are non-negotiable.

You stand for what you believe, even if it isn’t popular.

You haven’t become an entrepreneur to become wealthy in the traditional sense, but to gather abundance in other ways.

Like making others happy and/or distributing help (products or services) to a situation/transformation you have either been through yourself or have seen the suffering and want to make an impact by being the change.

Your work is not really work, it’s more being of service.

It is your purpose and everything you do must have meaning AND also nourish you.

Define success on your own terms, achieve it by your own rules, and build a life your proud to live” – Anne Sweeney

Spiritual entrepreneurs are not just healers, witches, yogis or therapists who believe in the Universe, tarot cards or incense. That is a generalisation.

Spiritual entrepreneurs can be accountants, business coaches, jewellers, web designers, motorbike riders, engineers, he/him, she/her, they/them, who believe in something out there that is bigger than them AND they want to be a part of it.

You have heard a whisper all your life… and it pulls you.

Sometimes you feel like you’re not making enough change because the calling isn’t what you thought it would be, yet still you hear it and know it is what you should be doing.

The problem is your internal voice saying… Who are you to do this?

 

3 ways you can Niche

  1. The type people you work with – for me Spiritual Entrepreneurs
  2. An industry or sector – for me, any sector or industry
  3. What you do – for me Customer Journey Marketing

You can go for one or all three a combination of two works REALLY well!

So tell me about you.

Is niching good or bad?

How could you niche more?

Who are your people?

Lessons from Bridgerton…

Lessons from Bridgerton…

Have you watched Bridgerton?

I’m not going to lie… I’m a little late to the game and have only just started watching it. Now on Episode 6 and WOW!

It wasn’t what I expected and I love it for many reasons.

I’m a movie buff and love the cinematography, sound and of course the stories, but what I love about Bridgerton the most is the diversity and the unexpected twists it keeps producing.

How people speak, the vibrancy and colour in every scene, the costumes and music is fabulous.

But what I really wanted to talk about was the love.

You may have noticed that Daphne didn’t go for the obvious choice, she went after something that was just outside her reach, something that some didn’t believe was possible and stuck to her guns when it came to marrying for love.

 

Life is short

If there was ever a moment to follow your passion and do something that matters to you, that moment is now.

Figuring out what you’re passionate about is what keeps you going when things get a little tough. However, trying to figure out exactly what you love to do can be challenging.

The current climate is testing us all right now.

People are exhausted, a little absent-minded (due to our environments and the new things we must do), bored, frustrated and longing for the life we used to have.

 

I get it

So how can you add colour, music into your life or change the way you speak to yourself or others?

Your environment is one of the most influential things in your life and because it is not “normal” right now, things feel difficult.

Here are a few things to rekindle your passion with what you do:

    1. Try new things – what have you always wanted to do and never had the time? I have personally signed up for a few new courses. Jungian Archetypes and Customer Experience are two that I’m doing at the weekends.

      Or get more creative.

    2. Rearrange, change or add to your environment – your desk, office, home, garden, inbox. Add some colour, music to your space and make it uplifting and a place you enjoy being.

    3. Stay true to you – this is about setting and sticking to boundaries. You know that when you cross them, things take a turn for the worst. So, stand your ground and be you!

    4. Forget about the money – when you fixated on it, want, need or are desperate for it, it stays away for longer. When you are in your zone genius and doing what you love, the money will flow to you!

    5. Change the way you speak to yourself (and others) – stop with the negative, comparison, bitching, moaning or anything else that is not positive and coming from a place of love.

      Words (spoken or unspoken) are more powerful than you think.

Setting an intention and coming from a place of love, will put you in a different frame of mind, things will become easier, you become more grateful and can push through anything when you realign to your passions.

You are worth it!

 


 

Forget Marketing, Think Alignment! What I mean by this, is to have everything working as you want it to; your business, getting great clients, making more money, feeling good…

It is all about alignment and putting things in the right order.

I hear your frustrations with Marketing

I hear your frustrations with Marketing

Have you ever found yourself sitting and wondering WTF you are doing? Questioning your every move and wondering what you are doing wrong? You are doing everything you are supposed to and even have “professionals” telling you what to do.

You lean in on their learning, follow the recipe and do what they say and still nothing.

Crickets.

No clients.

Like you are speaking into a void that time forgot.

WTF is the point

 

Frustration gets stronger and brings the tears. Tears of commitment, devotion and hard work that you put in for years and yet you are still in the same place as you have been for many of them?

I hear you.

I hear you loud and clear.

And what I need to say is this.

Welcome to Entrepreneurship

 

The journey is long and bumpy, there are no guarantees you will get to your destination, but enjoy the ride.

The ups are up, and the downs feel like you have fallen off a cliff and there are times when you just CANNOT bounce back no matter how much you try.

You watch the affirmation videos on YouTube, meditate, get into the right head space, read books, learn something new every day, but it’s not enough.

It is not satisfying.

Because you are not getting anywhere.

This happens because your faith in yourself (and or your business) is waning.

You need to keep believing and have faith, like in Santa and Magic!

Faith is having the audacity to believe in the not yet seen” – Jen Sincero, You are a Badass

There are times you want to give up and get a proper job, but let’s be honest, that’s not you anymore.

It makes me shudder to think about going back to the corporate world where most go unheard and are misunderstood. How does it make you feel?

So, here’s what I propose

 

Pick yourself up, dust yourself off and bounce the fuck back!

You have so much to give in the world and they haven’t seen your all yet.

There are those that are all over social only showing the good side not the dark, but I see your shadows. The imposter, comparison, not worthy or undeserving.

The strange thing is, I see it and hear it, even when you don’t speak it.

Right now, I understand where you are and how you feel, because I have been there myself.

I see you, I hear you, I honour you and I love you.

You’ve got this, so keep going even if it gets harder. Bring a different game to the table and tap into the people work are working with more.

Step into your power and let that light shine bright. There maybe people out there “doing what you do” but they do not do it the way you do or have your je ne sais quoi!

Let’s talk when you are ready.

You’ve got this and I’ve got you!

Let’s Talk…

Book an Unearthing Session with Amanda to get your questions answered and discuss which option is best for you

Amanda’s style is relaxed and informal, but she cuts through with laser precision to the heart of what you maybe lacking to drive your business forward. Very insightful session and thoroughly enjoyed. Would highly recommend if you are short on time and need a quick delve into your marketing tactics.

Donna O'Keefe

Cheshire Granite Worktops

ITI Ep.0017 : How do you decide which Social Media Platform to be on

ITI Ep.0017 : How do you decide which Social Media Platform to be on

How do you decide which social media platform you should be on? It’s a hard question and one I’m asked all the time.

Deciding which social media platform is the trick to be in front of the right people at the right time and saying the right thing, BUT how do you decide.

If you were me, where would you be? And why, what would you say?

The answers to the question is quite difficult.

The reason why it’s difficult is because it depends.

Now I know you probably are rolling your eyes thinking, what do you mean?

It depends. I don’t want to be one of those people that goes well. Oh, you know, it depends on, but the fact of the matter is it depends.

It depends on a number of things.

Three of which I shall be sharing in this podcast…

Building brand trust through marketing authentically

Building brand trust through marketing authentically

The biggest challenges of creating or building trust starts with you. What I see everywhere is that the business owners and entrepreneurs want the lifestyle, the money and everything that goes with it, yet does not want to put the work in.

They don’t put the work in because they don’t trust that they will make the right decision, therefore no decision is made and they sit on the fence and dip the toe into the sea of marketing activity and expect people to want to work with them.

Trust building starts with you, if you do not trust, how can you be trusted?

Whoever is careless with the truth in small matters cannot be trusted with important matters – Albert Einstein

4 Steps…

There are 4 steps to building brand trust through marketing authentically;

Be Reliable

Keep the promises YOU make

If you say you are going to do something do it!  This is not just for your clients, this is also about the promises you make to yourself. Finish what you start by creating daily routines and processes within your business.

Be Consistent

Show what YOU truly stand for

Show up even when people are not watching, liking, commenting, sharing or engaging. Become so focused on watering your own grass, others come and ask you how you can help them do it!

Be Honest

Speak YOUR truth

The context of your life informs your beliefs in what you do and the actions you take. If you cannot be yourself and always compromise, others cannot see if you are truly for them and how you fit into their world.

Be Open

Share YOUR thoughts and opinions

Be willing to go to the place’s others won’t by asking real questions and being controversial even when most don’t think the way you do. This sparks debate and debate leads to people thinking differently.

Click to DOWNLOAD the Building Brand Trust through Marketing Authentically by Koogar


 

Building Brand Trust through Marketing Authentically by Koogar