ITI Ep.0016 :  Working With Difficult People (Interview with Keeley Taverner)

ITI Ep.0016 : Working With Difficult People (Interview with Keeley Taverner)

We all have dealt or are dealing with difficult people. This is about setting boundaries of what we are willing and not willing to tolerate!

Difficult people exist everywhere, not just at work.

They come in every variety and nowhere is without them.

How difficult a person is for you to deal with depends on your self-esteem, your self-confidence, and your professional courage.

In this episode I speak with Keeley Taverner from Key4Change where we talk about dealing with difficult people, narcissists and more.

Koogar’s Rebrand is Complete

Koogar’s Rebrand is Complete

As the leaves fall to the ground in preparation of the winter, the earth tilts. It’s time for change… A rebrand for Koogar.

“Change is inevitable, but transformation is by conscious choice”

What does Rebranding mean?

Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

It is not just about evolving a logo, colours and visuals. It’s about ethos, purpose, mission, principles and message.

All of which have changed for Koogar for many reasons. Some business, most personal.

The process includes our thoughts, feelings, questions we are asking and answering.

I’m not going to lie, this process is so much easier when we do it for our clients than it is for ourselves. We want to get it right so it allows us to speak our truth and be seen by our perfect clients. So it’s back to the drawing board.

I wrote this in November 2019… and now I’m ready to show you how Koogar has evolved!

11 Steps to Rebranding

  1. Why now?
  2. Reflect
  3. Audience
  4. Message
  5. USP
  6. Strap line
  7. Vision, Values and Mission
  8. Offering
  9. Logo and Colour Pallet
  10. Visuals and Style
  11. Release

So as you can see there is a lot to go through to get to your final result. A lot of thinking, designing, trying and testing, sitting and waiting and then… you’ll notice it come together.

What our Logo means to us

We have redesigned out logo to match Amanda, along with her values and beliefs.

We have become more defined, fluid, centred and bold.

Defined – by evolving our brand and our offering, we now know with absolute clarity who we are and what we stand for and how we best help our clients. We now have a variety of options for the Solopreneur through to the Established Business Owner.

Fluid – the font has changed to an oriental handwritten font to match Amanda’s love for graphology and to ensure that everything we do with you, or for you; is integrated, organic, sustainable and the natural order of flow for you and your clients.

Centred – our colour pallet has been derived from the Chakras (the body’s natural energy centres), to align you with your brand and business. Giving you clarity, confidence and consistency with your life and business. We also bring empathy and intention with us in everything we do, this is something we do naturally.

Bold – we are now who we have always meant to be. We pride ourselves on our openness, honest opinion and approach to business. This is what our clients come to us for, even if we talk ourselves out of business. Our sole priority is to serve you and your needs and to to it well with honesty, integrity and authenticity.

Our message is simple

We are here to make marketing manageable by integrating your marketing to influence your audience.

Integrated Marketing is about pulling all marketing elements together, and is a combination of traditional and digital marketing activities. When assembled well, marketing integration creates an organic and natural customer journey for your target audience to follow.

Using our Marketing Integration Eco-System™, we take potential customers from being “interested” in what you do to buy from you… and then refer you on!

Let me know what you think…

Next Steps…

My next step is to get our website to match our new brand and offerings. We have already started telling people about them and they are being received well.

I’ll be in touch with the next instalment soon.

Namaste.

How did Koogar come to be?

How did Koogar come to be?

When rebranding, its always good to go back to the reason why you set up in business in the first place. Remind yourself of the situation and re-live it.

#koogarrebrand

Why did you set up in the first place?

Write the story of how your business came to be.

Why did you set up in the first place?

List the reasons, the situation, thoughts and feelings you had back then.

Write it down and get it all out onto paper or a word document if you prefer.

This will also drive you to keep going when you lose focus.

Koogar was formed on 6th November 2006. I was being approached by many Business Owners asking if I could “build a websites for them” and I’ve been asked to build all sorts of websites!

At this time, websites for business were a new marketing element businesses wanted to add so they could now be found online. The problem was, they were VERY expensive, and the quality of website being built was poor.

WordPress or “build your own websites” didn’t exist then. Websites were made using Notepad (or Text Editor) where you needed to know how to code.

Because I noticed the quality of website that was being made, I looked into them further to find most were not portraying the businesses well at all. These Business Owners were not getting the presence they really deserved and knew I could do a better job.

Checks and Research

Graphics

Logos seems to be made in Word and visuals were either taken from the internet or taken by the owners but the sizes were wrong. Out of proportion, slow loads times and not good enough quality.

Content

No effort went into the content.

These sites were full or jargon and no personality!

No calls to action, customer journey or experience created for the user. At one point, usability is the main part of my job, so needed to ensure the user of the website can easily understand the wording, buttons and navigation amongst other things.

Code

Some of the sites I looked at were shocking (some are still this way today) but I knew I could make the code leaner and more up to date.


Love and Passion

I was in my 8th year of working in the Internet/Web industry in 2006 and I was getting a little bored. The software house I worked for wanted me to become a programmer, but I knew that wasn’t my path.

I loved art and design; qualified from college as a Graphic Designer, enjoyed client meetings and putting what they wanted into the websites after asking the right questions.
So, I thought to myself… “can I make websites for businesses?”, bearing in mind, that year I was building multiple websites for companies like HSBC, head of usability and in client meetings every week.

So, the answer was, “yes, of course I can!”

Koogar was born.

1st Koogar Client

My first client (as Koogar) that year was a Hotel based in North Wales. Ged had worked with me for a very long time (13 years), like most of our clients have. He retired in 2019, selling the hotel on to a chain who took over the marketing and digital elements.

I had taken what I had learnt during my career as an Internet Developer and mixed it with what I had learnt from my parents; customer service, experience and people.

My Dad was Head Maître D in the best hotel on the island of Bermuda and my Mum was an entrepreneur and ran many businesses.

Over the years, I’d learnt the digital way of creating customer journey’s, understanding the user as well as the traditional version of customer service by understanding people and being in front of them.

Marketing is about psychology NOT technology.

Technology will change but people are people.


Marketing is about communicating well so no matter where your message is, the RIGHT people will notice you and take action. Leading them to the sale…


Without marketing (awareness or attention) you don’t get the sale!

In Summary

Koogar was born because of lack of standards and quality; not only for the websites but how they looked and sounded to the people using them.

The whole experience!

I wanted to deliver the best service as a web designer but also get the attention the Business Owners wanted and giving them the presence they all deserved.

Your 2nd Step

If you are looking to rebrand, take a step back in time.

Go back to the day you had the idea of running your own business. Remember WHY you set up in the first place. What was wrong with the industry that made to start your business?

This exercise will put fire back in you belly. Making the evolution of your brand even better than it has been!


  1. Check out your 1st Step in Rebranding
Rebranding – why would you?

Rebranding – why would you?

As the leaves fall to the ground in preparation of the winter, the earth tilts. It’s time for change… A rebrand for Koogar.

I have decided to share the journey so you can follow the process. #koogarrebrand


“Change is inevitable, but transformation is by conscious choice”

What does Rebranding mean?

Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Taken from Wikipedia

It is not just about evolving a logo, colours and visuals.

It’s about ethos, purpose, mission, principles and message.

All of which have changed for Koogar for many reasons.

Some business, most personal.

The process of Rebranding

Over the coming weeks I’m going to share with you why Koogar is rebranding and what it means to us.

We’ll go through the process including our thoughts, feelings, questions we are asking and answering.

I’m not going to lie, this process is so much easier when we do it for our clients than it is for ourselves.

We want to get it right so it allows us to speak our truth and be seen by our perfect clients.

So it’s back to the drawing board.


Why is Koogar rebranding?

The first step to rebranding is asking yourself why?

Why now? What’s changed?

Here is my answer…

Koogar will be entering our 13th Year on 6th November and things have changed.

Over the last 4 years, I have personally gone through the 3 D’s; Divorce, Dementia and Deaths.

As you maybe aware, my Dad passed away in 2018 which has been a tough road and one that pushed me over the edge and showed me that life is too short. I understand what this means now.

Read – He is Gone – 9 Life Lessons from my Dad

Too short to do things you don’t want to do; with people you don’t want to do it with, sparking my trip to Thailand in search of finding myself.

Read – Stop holding yourself back (Thailand)

Isn’t “Finding yourself” cliché?

Yes and no.

In my situation, I had lost my identity over many years. I stopped doing things that brought me joy, made me happy and gave me purpose. When my Dad passed, it was the final straw.

Fast forward to coming home from Thailand, my whole outlook had changed. Not only about myself but to life and the world in general.

I started understanding what was important to me. This time, I wasn’t going to compromise.

It was like I was reborn, looking through my eyes as a different person but in the same body.

Integration

Integration is a huge part of finding yourself. It’s about fitting it in what you’ve just learnt about yourself, with the world you currently live in and removing what no longer serves you.

It doesn’t come easy, in fact, its ongoing.

Learning lessons every day from small things like how people talk to you, ah ha moments, dark days to when you’re feeling bright and ready to take on the world and your morning yoga session.

Realisation

I know I am here for greater things.

I also know I help my clients with more than JUST marketing them and their business.

My clients trust me, tell me about personal challenges and issues they have, tell me things they haven’t told anyone else, things that are hard to admit. I’m very privileged to be in this position.

My clients also want and need their ass kicking from time to time but most importantly want someone to give them a true and honest appraisal of what they are trying to do from neutral ground.

My reason why

I’m rebranding is because I haven’t been true to myself.

There are things I want to do, ways I want to work and specific types of people I want to work with and to do all of this, I need to strip back my message.

It’s scary, I worry what people are going to think. Will they carry on working with me or walk the other way but this way I know I’m being me and true to myself.


I am here to challenge you to communicate your own truth so that your marketing speaks to the audience you want and that you step into your own power to be seen.


Your 1st step

If you are looking to rebrand, ask yourself why? Why now?

A rebrand won’t necessarily bring you more money, but it does allow you to be yourself and step into your own power, which in turn will draw your perfect client towards you because your message is not only true to you but to them also!

This exercise is not only cathartic but also provides a new perspective on your journey and where you are headed.

Namaste.

ITI Ep.0015 : 10 ways to get more email Subscribers (Series – Part 6 of 6)

ITI Ep.0015 : 10 ways to get more email Subscribers (Series – Part 6 of 6)

10 ways to get more email Subscribers… how do you do it?

Getting people to subscribe to your emails can be hard, but it doesn’t have to be. With everything, we need to put a process in place that we can review.

What are your thoughts on email marketing?

As I’ve mentioned before, email marketing is far from dead.

How to get more subscribers?

It’s about using it in the right way, so you influence your audience to take the next step, not to hard sell to them.

In this episode, I’m going to give you over 10 ways to get more subscribers, so that you can grow your list slowly and organically, so your subscribers stay!

Grab your notepad and pen, sit back and list the 10 reasons along with your own ideas… Let me know how you get on!

Enjoy!


Join the Koogar Academy to watch our Email Marketing Masterclass