Click the play button to listen to this Episode! (09:01)
How do you decide which social media platform you should be on? It’s a hard question and one I’m asked all the time.
Deciding which social media platform is the trick to be in front of the right people at the right time and saying the right thing, BUT how do you decide.
If you were me, where would you be? And why, what would you say?
The answers to the question is quite difficult.
The reason why it’s difficult is because it depends.
Now I know you probably are rolling your eyes thinking, what do you mean?
It depends. I don’t want to be one of those people that goes well. Oh, you know, it depends on, but the fact of the matter is it depends.
It depends on a number of things.
Three of which I shall be sharing in this podcast…
The biggest challenges of creating or building trust starts with you. What I see everywhere is that the business owners and entrepreneurs want the lifestyle, the money and everything that goes with it, yet does not want to put the work in.
They don’t put the work in because they don’t trust that they will make the right decision, therefore no decision is made and they sit on the fence and dip the toe into the sea of marketing activity and expect people to want to work with them.
Trust building starts with you, if you do not trust, how can you be trusted?
Whoever is careless with the truth in small matters cannot be trusted with important matters – Albert Einstein
There are 4 steps to building brand trust through marketing authentically;
Keep the promises YOU make
If you say you are going to do something do it! This is not just for your clients, this is also about the promises you make to yourself. Finish what you start by creating daily routines and processes within your business.
Show what YOU truly stand for
Show up even when people are not watching, liking, commenting, sharing or engaging. Become so focused on watering your own grass, others come and ask you how you can help them do it!
Speak YOUR truth
The context of your life informs your beliefs in what you do and the actions you take. If you cannot be yourself and always compromise, others cannot see if you are truly for them and how you fit into their world.
Share YOUR thoughts and opinions
Be willing to go to the place’s others won’t by asking real questions and being controversial even when most don’t think the way you do. This sparks debate and debate leads to people thinking differently.
Click to DOWNLOAD the Building Brand Trust through Marketing Authentically by Koogar
Click the play button to listen to this Episode! (53:38)
We all have dealt or are dealing with difficult people. This is about setting boundaries of what we are willing and not willing to tolerate!
Difficult people exist everywhere, not just at work.
They come in every variety and nowhere is without them.
How difficult a person is for you to deal with depends on your self-esteem, your self-confidence, and your professional courage.
In this episode I speak with Keeley Taverner from Key4Change where we talk about dealing with difficult people, narcissists and more.
As the leaves fall to the ground in preparation of the winter, the earth tilts. It’s time for change… A rebrand for Koogar.
“Change is inevitable, but transformation is by conscious choice”
What does Rebranding mean?
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.
It is not just about evolving a logo, colours and visuals. It’s about ethos, purpose, mission, principles and message.
All of which have changed for Koogar for many reasons. Some business, most personal.
The process includes our thoughts, feelings, questions we are asking and answering.
I’m not going to lie, this process is so much easier when we do it for our clients than it is for ourselves. We want to get it right so it allows us to speak our truth and be seen by our perfect clients. So it’s back to the drawing board.
I wrote this in November 2019… and now I’m ready to show you how Koogar has evolved!
11 Steps to Rebranding
- Why now?
- Strap line
- Vision, Values and Mission
- Logo and Colour Pallet
- Visuals and Style
So as you can see there is a lot to go through to get to your final result. A lot of thinking, designing, trying and testing, sitting and waiting and then… you’ll notice it come together.
What our Logo means to us
We have redesigned out logo to match Amanda, along with her values and beliefs.
We have become more defined, fluid, centred and bold.
Defined – by evolving our brand and our offering, we now know with absolute clarity who we are and what we stand for and how we best help our clients. We now have a variety of options for the Solopreneur through to the Established Business Owner.
Fluid – the font has changed to an oriental handwritten font to match Amanda’s love for graphology and to ensure that everything we do with you, or for you; is integrated, organic, sustainable and the natural order of flow for you and your clients.
Centred – our colour pallet has been derived from the Chakras (the body’s natural energy centres), to align you with your brand and business. Giving you clarity, confidence and consistency with your life and business. We also bring empathy and intention with us in everything we do, this is something we do naturally.
Bold – we are now who we have always meant to be. We pride ourselves on our openness, honest opinion and approach to business. This is what our clients come to us for, even if we talk ourselves out of business. Our sole priority is to serve you and your needs and to to it well with honesty, integrity and authenticity.
Our message is simple
We are here to make marketing manageable by integrating your marketing to influence your audience.
Integrated Marketing is about pulling all marketing elements together, and is a combination of traditional and digital marketing activities. When assembled well, marketing integration creates an organic and natural customer journey for your target audience to follow.
Using our Marketing Integration Eco-System™, we take potential customers from being “interested” in what you do to buy from you… and then refer you on!
Let me know what you think…
My next step is to get our website to match our new brand and offerings. We have already started telling people about them and they are being received well.
I’ll be in touch with the next instalment soon.