by Amanda Daniels | Jun 15, 2017 | Customer Journey, Experience and Service, Ideal Client, Marketing Strategy |
Imagine…. You’re in the car, you know where you are going but get lost along the way because you have taken a wrong turn and didn’t realise where you were? OR you’ve got in the car, set the Sat Nav to your destination (it has found it) and you still didn’t get to where you needed to be?
A brands customer journey can be the same…
Here are 10 steps to help you create your perfect customer journey AND we have a download for you to print off and help you make a start TODAY!
File Size – 1.59MB
Step #1 – Follow the 10 Steps
1: Avatar
WHO is your perfect client? This is an answer you should know and if you don’t this is the first place to start! Before you can begin your customer journey you MUST have and understand your buyer’s avatars!
Ask Amanda for a copy of our “Define your Audience” Spreadsheet!
2: Goals for your Avatar
What does your Avatar hope to achieve as they experience EVERY step of the journey you are about to take them on? Conduct surveys and interviews…
3: Goals for Products/Services
What are the business goals for the products and services you provide and the specific goals for a customer journey?
4: Research
Research can cover several areas; your client, your product/services, customer support and complaints, analytics social listening and competitive intelligence.
5: Touch Points
Mapping touch points is where your potential or current customers encounter your business BEFORE, DURING and AFTER they buy something from you!
6: Empathy Review
This is where you depict your clients FEELINGS during the experience they are having during one of your touch points.
7: Prioritise
At this point it’s time for you to prioritise your website pages and work out WHICH are the best to review, optimise and test to see where they are getting stuck!
8: Timeline Creation
It’s now time to put all client journey together: start with each touchpoint and the channels, emotional highs and lows, and use all the data you have collected to improve your future customer journey!
9: Testing
Now it’s time to roll out journey and A/B Test it! Knowing what to test first depends on how well you know the data collected and understanding where you’ll get the biggest gains with the least amount of effort.
10: Review and Refine
Now that you have tested you need to measure your success AND non-success. If your journey isn’t working or you’ve noticed a shift do something about it. Go back to Step 8 and follow the steps!
EXTRA Step!
11: SHARE with your Team
Evaluate how your current journey has worked, the differences and what YOU and your team now need to do to create the new experience for your customers.
Step #2: Download and fill in the Customer Journey Mapping Tool
We have a document that you can download and print so you are able to start that journey today!
File Size – 1.59MB
Keep us informed and let us know how you get on by commenting below…
![[Testimonials] March – May 2017 Feedback and Reviews from our Clients](https://www.koogar.co.uk/wp-content/uploads/2017/03/feedbacktestimonialsandreviews.png)
by Amanda Daniels | Jun 1, 2017 | Customer Journey, Experience and Service, Testimonials & Reviews |
Here are some more recent testimonials and reviews from some of our clients over March, April and May for 2017 and we have received 5 Stars all round!
I had a full day with Amanda and her team. The day was powerful and thought provoking. I was given a strong marketing strategy to help grow my business with ideas for blogs, YouTube, Podcasts, etc. Everything we had discussed in the meeting was delivered in the marketing plan.
– Anne-Marie Mayers – 5 stars on Google
Within the first coaching session with Amanda, I instantly noticed great improvement and growth to my business. She was very detailed and gave me a perfect guide on how to bring in more customers… and it really worked!! She’s friendly, passionate and incredibly knowledgable. I would love to continue working with Amanda in the future!
– Christopher David Mitchell – 5 stars on Facebook
Amanda Daniels is very approachable, and her presentation style and technique made delivery of her contact easy to understand. I highly recommend Koogar Limited for all your Integrated & Digital Marketing.
– Andy Scott – 5 stars on Google
Amanda is awesome. Spent a couple of hours with her, and it turned out that I had stacks of things to work on that I’d never even considered. Only half way through the list of things she suggested, and I’ve started getting new business already! Thanks Amanda!!!
– Aiden Ogden – 5 stars on Google
I was incredibly impressed with the professionalism and ease of working with Amanda from Koogar. As someone that books a lot of speakers I can honestly say she is the real deal. Authentic with great value to offer. I highly recommend her.
– Will Polston – 5 stars on Google
At Perito Property Ltd we originally commissioned Amanda to provide social media training for our new company. What we got was much more than this. She was able to get the team thinking strategically about the company and how this could then be translated into content on social media. An excellent session and great value for money.
– Clare Doyle – 5 stars on Google
Amanda was the Marketing Speaker at my BizMums child friendly networking meeting in Nantwich. She stepped in at the last minute when my speaker let me down. We had a large group of ladies and the room was very noisy with our kids and others at the venue. However, Amanda gave a great talk, full of really useful advice and information about marketing and how to make a plan and everyone really got a lot out of it. She also gave us several links to information to summarise her talk and to help us get started after the meeting. I wouldn’t hesitate to recommend Amanda and hope she will come back again soon.
– Kirstie Edwards – 5 stars on Facebook
by Amanda Daniels | Mar 1, 2017 | Customer Journey, Experience and Service, Testimonials & Reviews |
I was given a task from my Mastermind Group where I should get new testimonials and ask for them more often. In February this year I spoke on 3 separate occasions, delivered specific work on numerous occasions and have delivered value to other business owners.
When was the last time you asked your clients for feedback, a testimonial or a review?
This will keep you on track to see how you are helping them, their thoughts about you and how you can improve your service.
I have taken these testimonials from Facebook Reviews and Google! And you can click to see some of last years (2016) testimonials.
Today Amanda shared some useful information about your business benefitting from a marketing strategy. The guidance, tips and info shared today was invaluable and already I’ve put so much of it into action. Thank you so much x
– Helen Young – 5 star
Amanda truly is amazing. I had gotten myself into a rut over putting something onto my website and needed it doing urgently, within a day Amanda had resolved all the issues and had my website up and running. You truly are an angel, l cannot thank you enough. Xx.
– Leighann Morgan – 5 star
I attended Koogar Ltd’s Marketing Planning Day course. The course was intensive but very informative and gave me a lot of useful and interesting insights that I can use in my marketing efforts going forward. Throughout the day’s course, Amanda was very helpful and her passion for her subject is infectious. I would heartily recommend this course and Koogar Limited.
– Tania McGee, Cullimore Dutton
Amanda, thank you so much for your talk at our networking meeting yesterday! As a small business owner myself I really appreciated your 11 Top Marketing tips. I know there was such a buzz in the room after you had finished too :) This gal really knows her stuff!
– Stacey Knight-Jones – 5 star
I have attended a workshop run my Amanda and a talk, both of which have been incredibly useful. She has a way of pointing out what should be obvious but we so often miss or over look in our businesses and is full of useful help and advice.
– Tara Louise – 5 star
Amanda is a fantastic speaker, she has spoken at the ladies networking group I run on a number of occasions. She is engaging, knowledgeable and interesting. I wouldn’t hesitate to recommend her if you are looking for a speaker for your event.
– Dawn Beschorner – 5 star
I was at a recent event where Koogar were talking. I came away feeling inspired, but also clear about the focus of my marketing plan and where to take it. Thanks Amanda “I have taken a knee”!
– Zoe Lancaster (from Google)
Amanda is fab. Hugely knowledgeable, fun, intelligent and approachable. Particularly from a small business point of view she’s that invaluable sounding board, the kick up the ass, the hi five!, the motivation, the encouragement… All the bits that are hard when you work for yourself. Highly recommended.
– Joanna Nelson – 5 star
I attended Amanda’s marketing plan for 2017 workshop last December. The training not only helped me with getting clarity about my business but also packed with useful tips and advice that I could take away and start working on it straight away. She made me prioritising my to-do lists in a realistic way. And I love listening to your podcasts!
– Yifan Nairn – 5 star
I attended Koogar Marketing’s Planning Day in December and found it very useful and also very fun! It was a great way to ensure the business is ready for big marketing changes going forward and is also organised so we can keep on top of any marketing work! The day was a great way to also network with other businesses and learn how they can fit the material taught in the training into their businesses.
If you’re looking to create an organised marketing strategy for your business, attend the Marketing Planning Day!
– Charlotte Wright, Foreman LLP
An amazing insight today from Amanda on marketing strategy. If you are running a business this kind of knowledge and experience is so invaluable. Thank you.
– Jane Hawkes – 5 star
I met Amanda at Northwich Women in Business last week. She is a fantastic speaker, really engaging, warm and approachable. Her talk was full of great tips and advice. She knows everything you don’t get round to doing as a small business owner, yes, guilty as charged! Her presentation gave me great motivation to tackle our business marketing this year. A really great speaker, thanks Amanda.
– Katie Paddle, Black Dog Wine
Valued at £72, this time is for businesses who want MORE from their marketing; digital and traditional with no strings attached.
The consultation will help us to find out about your business, your aims and people you want to target. We will then use this information to help you move forward with your current marketing strategy.
by Amanda Daniels | Dec 7, 2016 | Customer Journey, Experience and Service, Digital Marketing Speaker, Testimonials & Reviews |
We constantly and consistently strive to be the best we can be at Koogar and within our industry by keeping up to date with the latest marketing activities, attending conferences and training days, reading book, watching videos and listening to podcasts.
We are always asking our clients there thoughts on our services and how we help them best. Here are some feedback, testimonials and reviews from various platforms.
As a Business Success Strategy Coach it has never been more important to have an exceptional online and offline marketing presence and that’s why I turned to Amanda and Koogar Integrated Marketing. Having initially seen Amanda as a keynote speaker it was immediately evident her knowledge, understanding and passion for what she does was overwhelming.
Over the past 2 years, we’ve brought all 3 of our businesses over to be managed by Koogar, and delighted with the response, interaction, recommendations and timeframe of execution.
I cannot recommend Amanda and the team at Koogar high enough for anyone who wishes to turn a marketing spend into a marketing investment.
– Jay Allen, MyTrueNORTHUK
I can’t speak highly enough of the time, efforts, ideas, encouragement, support, knowledge I received from Amanda at Koogar. I feel a whole new energy for my business and a complete drive to push things forward now. After one session with Amanda I knew I wanted her with me on my journey. I will be working with Amanda for the next year – I’m committed now!! I can’t wait to see how Amanda’s influence can help mould my ideas and where we take the business over the next 12 months.
Amanda creates achievable bench marks and sets realistic goals. I’m a one man band and having Amanda there to bounce ideas off is just invaluable!
– Joanna Nelson, Papas Tailoring
Amanda has spoken at the University of Chester on two occasions. The first occasion was as Keynote Speaker for the first annual Faculty of Arts and Media, Graduate Day; where graduates from the Faculty return to speak to current students about their experiences since leaving University. Amanda spoke eloquently about the importance of social media for self-promotion and its usefulness in finding work. I was so impressed with Amanda’s approach that I asked her to come back at a later date to speak specifically to the third year students in the Department of Art & Design.
Amanda was a confident speaker who was able get across the many benefits of social media to the future careers of Art & Design students in a way that was engaging for the audience as well as informative, tying in popular culture and motion graphics to get across her message. Students responded well to Amanda’s questions that encouraged active engagement with the lecture and Amanda took the time to stay behind for one to one questions from students, which was a bonus for those students who did not feel confident to speak up in a crowded lecture theatre. I would be happy to bring Amanda back to speak to future students.
– Bernadine Murray, University of Chester
Having attended one of Amanda’s workshops I have found her style of teaching and advice for best practise easy to understand, stimulating and a wealth of information that she will provide in placing you in the right direction to move forward. Enjoyed the event a lot. Punctual and lovely location.
– Nicky Abell-Francis, Zenchi
Recently attended a Social Media for Business course with Koogar – Intergrated Marketing at Coleg Menai-Llandrillo, and learned far more than how to just navigate the different Social Media platforms. She gave us a firm foundation from which to build various marketing strategies tailored to our businesses thus enabling us to draw on our own ideas, rather than mimicking others. Amanda’s style of lecturing is engaging, enthusiastic, very informative and direct. She managed to pass a lot of relevant information over in a way which we could use when we left the course. I left the course feeling much more positive. Thank you again Amanda!!
– Lowri Jones, Plas Brondanw
Went to the most interesting and informative talk with Amanda yesterday. She made me realise I need to tailor my marketing strategy on specific groups. Amanda suggested ideas, tools and resources that I had never even thought about, some i hadn’t even heard of. Thank you so much, I feel as though I’ve come out of your talk with invaluable knowledge to push my business forward.
– Freya Bentham, Pieces for Places
Valued at £72, this time is for businesses who want MORE from their marketing; digital and traditional with no strings attached.
The consultation will help us to find out about your business, your aims and people you want to target. We will then use this information to help you move forward with your current marketing strategy.
by | Jul 27, 2016 | Brand, Business, Customer Journey, Experience and Service |
Pokémon Go is the latest version of the Pokémon franchise, one of the most successful gaming franchises ever produced. While Pokémon has always been hugely successful the introduction of Pokémon Go appears to have taken it to a new level of popularity, as almost everywhere you go all you see is people of all ages playing.
Pokémon Go encapsulates the classic Pokémon activities of hunting and training Pokémon, but it integrates this with the real world. This combination makes it an augmented reality game, meaning that the players must travel to real word locations to battle at gyms and must search the real world to find and catch Pokémon.
The uniqueness of the augmented reality game, and that it can be freely downloaded from the iOS and play stores has led to an unprecedented number of downloaded since it was launched just a few weeks ago.
Reports have suggests that it has been downloaded by over 75 million users worldwide, which is the equivalent of the entire population of Turkey.
It has also won a number of awards including the most downloads on the app store in a launch week ever. This huge popularity caused Nintendo’s share price to increase by 86% in a week, leading to an increase in their overall value of £15 billion, while since then it has dropped over revelations the Nintendo do not fully own Pokémon go, it is still up over 60% on the pre-launch price.
Why is the entire world fascinated with Pokémon Go
While the rise of Pokémon Go is an intriguing topic which has the entire world fascinated, you might be wondering what it has to do with marketing.
Well…I first recognised the opportunity it may present to certain businesses when I realised that across Liverpool a number of the poke stops (locations where users collect items) were actually pubs, such as the Philharmonic Dining Rooms on Hope Street, the Fly in the Loaf on Hardman Street and the Pilgrim on Pilgrim Street. While poke stops may attract some users to these locations, it is actually another feature of Pokémon Go that will truly attract avid uses to these pubs for an extended amount of time. That is lures, these are an option which can be added to poke stops that attract Pokémon to that location for 30 minutes, many keen Pokémon Go fans will locate the lures across the city and will congregate there to catch Pokémon. As many lures are often placed in the same locations throughout the day, large amounts of people often congregate on these hot-spots.
Therefore, for these pubs it should be seen as a great opportunity for them to lure potential customers into their pubs where they can enjoy the atmosphere, purchase food and drink and catch Pokémon to their heart’s content. While this might seem slightly farfetched, both McDonalds and Starbucks are being linked with purchasing poke stops for their range of cafes and restaurants. Although this option is not available at the moment, and Pokémon go are currently replying on in-app purchases, it is rumoured to be very close to being introduce.
It has even been rumoured that McDonalds have already agreed a deal with Nintendo for all of the McDonalds in Japan to be Poke stops in the near future
While this cannot be confirmed yet, it just shows how much of an opportunity they believe Pokémon Go could be for their restaurants. Research has also been carried out on current Pokémon Go users to discover their views in relation to the possibility of sponsored content on Pokémon Go.
The results were overwhelmingly positive with users stating they would happy engage in a range of different sponsorship options.
These include poke coins being available when users make shopping purchases, unique game items that can only be accessed at specific shops or restaurants or even special rare Pokémon unlocked if you spend a certain amount in certain shops.
Thus, while it is key to consider a company’s brand image when associating pubs and restaurants with games of this type, it could be a great opportunity for some smaller scale businesses who are located on or close to poke stops.
Furthermore, encouraging Pokémon go users to make the most of plug sockets in cafes for example, is another great way for smaller businesses to make the most of this current craze. One company in Liverpool who are located in a Pokémon Go hub, and are trying to make the most of it is Ziferblat who have sent out a number of Pokémon Go tweets encouraging users to visit them on the docks to charge their phones and enjoy their Wi-Fi.
View the Tweet – https://twitter.com/ziferblatedgest/status/753584238050541568
This further highlights the wide range of possible ways in which both small scale and larger companies can effectively benefit from the Pokémon Go phenomena.
Overall it is one of those crazes that seems to have captured everyone’s attention, no-one knows how long it will last but it could be a great opportunity for businesses who are willing to engage with customers at a different level.
Gotta catchem’ all!
by Amanda Daniels | Aug 12, 2015 | Customer Journey, Experience and Service, Digital Marketing Speaker, Events & Conferences, Koogar |
I’ve got a website, a Facebook page and a Twitter account. I’m on LinkedIn and got several different email accounts with SEO, and PPC with more than a dash of OMG but the phone’s not ringing – Marketing simply a fluke?
Over 25 years ago the World Wide Web was first created, and since then has COMPLETELY changed the way we do business FOREVER.
Today there are well over 2 Billion regular users, it has NEVER been more important in Business to BE ONLINE!
However, in the ever increasing SEA OF SAMENESS how can you possibly compete, Stand out from everybody else and be successful?
Book your ticket for “Influence” An EXCLUSIVE Northwest Marketing Conference
Robyn Robertson… shall deliver a 40 minute interactive Keynote on Uniqueness and your Category of 1
We all know the well know saying “You never get a second chance to make a first impression” However, with the average decision making time for an internet user to determine if YOU are the right answer to their solution dropping to less than 15 Seconds! It’s NEVER been more important to Make the RIGHT Impression a LASTING IMPRESSION
Tracy Waddacor… shall deliver a 40 minute interactive Keynote on World Class Customer Service
“If the phone ain’t ringing,…….PICK IT UP!” Too many people remain reliant on customers old and new remembering WHO you are and WHEN to do business with you, yet more than 80% of Business owners are failing to accurately and effectively communicate with both prospects and customers
Liz Couchman… shall deliver a 40 minute interactive keynote on Telesales/Tele Marketing and the importance of regular communication with your clients
Google have previously announced that as much as 99% of email traffic is SPAM! And with the increase of automation SPAMBOTS and HOAX, it could be easy to dropped from a priority Client and into a SPAM FOLDER
Traci Williams… shall deliver a 40 minute keynote on the importance of data collection, what why and when to use what you’ve got to remain a firm favourite with your list
But its an ever changing world, how on earth will I ever keep up with everything?
Amanda Dodd… shall deliver a 40 minute keynote on the internet/social media trends, what’s HOT and what’s NOT, where you should be focusing your attentions and why it’s so important to do so
I’ve got LOADS from today, but I’ve got a Business to run, it all sounds great, but I haven’t got a clue where to start!
Jay Allen… shall deliver a 60 minute interactive keynote entitled WARNING: Your Marketing Might Just Work in which he’ll share the Secret Arts of HIGHLY Effective Communication to ensure you leave understanding exactly WHAT to do first to make the biggest impact and how to continue doing it to see transformational results
Don’t delay, reserve your place TODAY to ensure Koogar Influence really can INFLUENCE your future marketing from Spend to Investment.
