Are you on the side where you don’t believe in the reviews you read, or on the side where you do?
Either way reviews, testimonials and feedback are one of the stages that EVERYONE goes through, when in the buying process. They want to see what others have said about it, what others think about it so they can then make up their own mind about the product or service they are about to buy.
I say, “about to buy” because testimonials are within not one but two of the steps we have identified in the buying process.
You need to think about what moves you to act and make the next step in buying the thing that you want?
The 5 stages of the buying process are:
Information Research < this is where testimonials and reviews come in
Evaluation of alternatives < and again here…
Post Purchase Evaluation
So how can you make it easier for a client to leave you a Google Review?
Send your client an email AFTER they have experienced you, your product or your service.
What I mean by this is don’t ask for a review straight away. You need to give them time to have taken stock after they have used your product or service, so they know and more importantly can feel the difference now they have what they bought from you.
Google rolls out NEW algorithm starting, 21st April…
Changes are based on how your website will be ranked in the future…
As of 21st April 2015, Google is rolling out and changing the way websites need to be seen to be ranked higher in the search engine, which means “mobilgeddon” has begun!
You will start receiving calls and emails telling you your website isn’t mobile friendly and that you HAVE TO do X,Y, and Z to make sure you stay where you are.
So what does this mean to you?
All websites work on various mobile devices it’s just about how its displayed, the size of font, images, do the forms work, etc. At the moment you may have to pinch, zoon and scroll on your mobile device to ensure that it fits the screen so you can see everything you need. But there are other variants of this;
Responsive: Your site has been built from the beginning or from scratch using responsive and HTML5 code.
Dedicated: You have a separate website from your desktop version which is automatically redirected to the correct version depending on which device you are on.
Or what we call Alternative: Where you use an open source CMS (Content Managed System, i.e. WordPress) and use plugins and widgets to change your website and display it in a variety of ways depending on the device it is being viewed on.
Just because your website isn’t mobile friendly doesn’t mean it will be penalised by Google, it just means you won’t be boosted/promoted as much as mobile friendly sites will be.
So as of today, your website has to be suitable and meet the needs and requirements of Google.
Decide which is the appropriate way forward for you and your website by choosing one of the above options
Keep an eye on your Statistics (within Google Analytics or Webmaster Tools) to see how your hits, page views and everything are stacking up since the change.
The action I’d like you to take is…
If you need some help or advice over Google’s changes feel free to email us at firstname.lastname@example.org or call 0151 380 0241 to book a FREE 20 minute website review to help you move forward and stay on track with your Digital Marketing.
So, you’ve invested money in your website, perhaps launched a fresh and updated site, and paid for SEO (keywords to help people find your site) – now what? You wait and you wait, but for what?
How do you know you’ve done enough, that you’re successfully reaching your target audience?
That’s where Google Analytics comes in.
A tool from the world’s most popular search engine, Google Analytics uses a range of features to show you how people found your site, how they explored it once there (which pages they visited) and how you can enhance your visitor’s experience on your site.
With information like this you can improve your website and keywords, which in turn will help to increase your return on investment, the number of conversions and your profit.
Once you have created your account you will have access to how many people are visiting your site per day, how they are becoming aware of your site and much more. The features of this service include:
Custom reports – create a bespoke report in minutes, highlighting the information you want to see.
Content analytics – a great tool which shows you how often each page was visited, how long visitors stay on a page and where they go to next.
Social media reports – incredibly hard to track and measure progress on social media sites, this tool integrates with your social media platforms and provides customised reports to help you measure the impact social media has on your business.
Still not convinced that measuring and tracking your online presence is worth the time of getting to grips with this FREE tool? Well here are some facts about the service, which may convince you of the benefits Google Analytics will have on your business.
Google Analytics is the most widely used website statistics service in the world.*
It is currently used on 55% of the 10,000 most popular websites.*
Over 10 million websites are using Google’s cross-platform website statistics service.*
Free and Premium packages available.
Purposefully simple and easy to use so anyone can enjoy using it.
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