THE RIGHT PEOPLE : Who are they and how do you get in front of them?
There are customer-centric strategies that can work for you to navigate the world of entrepreneurship with a focus on serving your audience while being mindful of your visibility.
The fear of putting yourself out there is what is stopping you because you may be worried about what people will say, think or do because you are sharing your gifts with the world.
Getting in front of the right people for spiritual entrepreneurs and creating a customer-centric approach involves a combination of marketing strategies and a well-defined customer journey.
Here are 5 steps to help you achieve this, however…
Before you read this Journal Entry…
Before you read them, read them as if youre coming to them for the first time, NOT “I already know this”…
When youre in know-it-all energy, you learn nothing and miss opportunities!
1. Craft a Customer-Centric Vision:
Start by envisioning the kind of transformation you want to bring to your clients’ lives, how do you see your business once you have made it to the place you are dreaming about. Once you have this in your head (or on paper) put their needs and aspirations at the centre of your mission and then share it so that the people you want to work with can see something different within you and how your business works.
2. Define Your Unique Value Proposition:
Identify what sets you apart and allows you to highlight your distinctive strengths, skills and qualities that make you uniquely valuable in the spiritual entrepreneurship realm. Your uniqueness can be a magnet for those who resonate with your approach.
Understanding and articulating your Unique Selling Proposition (USP) is paramount in any competitive environment.
Your USP is what sets you apart from the crowd and it’s crucial for achieving success in various aspects of life, whether it’s in business or personal branding. By recognising what makes you stand out, you can tailor your efforts, marketing, and communication strategies to effectively convey your unique offering to your target audience.
This not only helps you gain a competitive edge but also allows you to align your passions and talents with your pursuits, leading to a more fulfilling and successful journey. So, knowing your USP is akin to knowing your compass in navigating the path to achievement and personal growth.
3. Understand Your Audience (Who are the Right People?):
Get to know your target audience intimately. What are their challenges, desires, and motivations? Use this understanding to create a magnetic customer journey.
This is an area I specialise in as most don’t REALLY know who the people are or what those people need to make a decision that you are the one.
4. Customer Journey Mapping:
Develop a customer journey that aligns with the needs and preferences of your audience. This journey should guide potential customers from awareness to conversion and advocacy.
Inside the Koogar Academy, you have access to masterclass that cover these elements, so you can get to your next level with your business, finances and your personal growth.
5. Create Valuable Content:
Craft content that provides valuable insights and solutions to your audience’s spiritual needs. This content can be in the form of blogs, videos, webinars, or podcasts.
By putting your customers at the heart of your business, creating a tailored customer journey and focusing on authentic, value-driven content, you can make a significant impact in the space you wish to own, even if you prefer a more subdued presence.
6. Community Building with the Right People:
No just anyone…
Create a supportive community around your brand. This can be a private Facebook group (like the Magnetic Marketing for Spiritual Entrepreneurs Fb Group) or a membership site (like the Koogar Academy) where your audience can connect and share their experiences, but more importantly, feel like they are part of something bigger.
Being a part of something bigger is an essential aspect of human existence, as it provides a sense of purpose, connection, and fulfilment.
7. Leverage Testimonials:
Encourage satisfied clients to share their success stories and experiences. Genuine testimonials can magnetise new customers especially when they share the real results. Sometimes it’s not about more. More money or more clients, it’s about how they feel now compared to what they were feeling.
Vulnerability in sharing where people REALLY versus what you think people want to her is more powerful!
8. Network with Like-Minded Entrepreneurs:
Partner with other spiritual entrepreneurs who have a more visible presence or others who also want to make an impact as much as you. Collaborative efforts can expose your brand to a wider audience and help the person you are collaborating with also. The Trinity of the Win – A win for you, a win for them and a win for the universe.
9. Empower Your Audience:
Focus on empowering your audience to take control of their spiritual journeys. When you can provide the right people with the tools and guidance to achieve their goals instead of making them be dependent on you. Empowering your audience is a fundamental aspect of effective communication and leadership. When you empower those you interact with, you provide them with the tools, knowledge and the confidence for them to make informed decisions and take ownership of their own lives.
This not only fosters a sense of autonomy and self-worth, as well as cultivating trust and loyalty. Empowered individuals are more likely to engage actively, contribute their unique perspectives and collaborate with you by sharing and commenting. In the realm of education, business or any social interaction, empowering your audience can lead to innovation, resilience and a more harmonious environment.
It’s a powerful and essential means to inspire growth, positive change, and a shared sense of purpose.
10. Measuring Impact, Not Visibility:
Shift your focus from being highly visible to creating a positive impact. Celebrate the transformations and growth your clients experience with you and because of you. Don’t take away the fact that they have done the work or shroud it with “they couldn’t have done it without me”.
Instead celebrate what they are achieving with them so others can see HOW you are impacting those that work with you and the results they are getting because of it the way they are now impacting the world.
It’s all about the ripple effect!
Your magnetic energy will draw those who resonate with your message and are seeking genuine transformation and guidance.
If you would like to work with me to learn how to get the right people to come to you, let’s have a conversation.
P.S. If this resonates, I’d love to invite you to join me over in the Magnetic Marketing for Spiritual Entrepreneurs Fb Group for insights, suggestions and ideas to help you get in front of the right people or book an Unearthing Session if you’d like to see how becoming magnetic will work for you and your business.