[Podcast ITI0010] – 8 steps to write perfect Subject Line (Series – Part 3 of 6)

[Podcast ITI0010] – 8 steps to write perfect Subject Line (Series – Part 3 of 6)

Listening Time – 17 minutes and 08 seconds

Creating the perfect email subject line is every Business Owners and Marketing Managers dream. Watching the open rate go up, click through go through the roof and reply’s or purchases coming in.

33% of email recipients open email based on subject line alone

So, if that is the case, how can we ensure we create the subject line that gets them to open your emails every time?

Over the next 17 minutes I’d like to share with you 8 steps to show you how to write the perfect subject line.

Grab your favourite drink, along with you notepad and pen and click play!

[Podcast ITI0009] 7 Myths about Email Marketing (Series – Part 2 of 6)

[Podcast ITI0009] 7 Myths about Email Marketing (Series – Part 2 of 6)

Listening Time – 23 minutes and 57 seconds

Today we are talking about the 7 Myths about Email Marketing. These 7 things are top of the list when it comes to Do’s and Don’ts of email marketing. A lot of people talk about them as if they are the best thing or the worst thing when it comes to pressing send!

I know that some of these myths have held people back from sending more emails or doing it in the first place.

Over the next 24 minutes, I have given you my thoughts of the top myths of email marketing and what you should think of doing instead or as well as.

Let me know what you think from your experience!

10 ways of Building “YOUR List”

Building Your ListWhile building your business, you will hear a lot about list building and how “the money is in your list“. The money is ONLY in the list if you have a relationship and a sufficient communication strategy with your audience. This strategy must include OTHER marketing elements so you give your audience a variety of touch points throughout your communication.

Building a list of customers or potential customers is very important because it provides you with names of people who are interested in your products and services. It is a well-known fact that it is about ten times easier to sell to a person who has already bought and trusts you than to get new customers. Yet, many business owners and marketing managers do not build a list and repeat the entire sales process every time they are offering a new product.

I have to be honest here and tell you that building your list is not as easy as it was about five years ago; The Internet has since got very crowded and most people are now a little reluctant to give their email address, or even less their physical address or phone number., UNLESS you give them something of value in return!

I must stress that building a list ISN’T about getting as many people on it as possible.It’s about getting quality people who are interested in you, your company and what you do.

Having people who are not interested in you, your company or what you do is wasting your time. So if you have to start with 20 people then so be it!

I can’t blame them as I have opted-out from various newsletters as the information given to me isn’t relevant or I just don’t read them, also I do not give my email address to everyone who asks me. I just don’t want to be bombarded by all those selling emails, which is why it is more important now to NOT sell and give as much value as I can.

Some successful marketers have understood that their happy customers can become their best “sneezers“. It’s easy to understand that if a person has enjoyed your product/service and loved it, he/she is the best person to then promote your product/service and promote it to their list and friends. This is the reason why most successful marketers who have great products offer a solid affiliate program to increase their sales. This is a win-win situation.

There are a number of ways to build your list:

  1. Asking the people you meet if they would like to receive your newsletter is a great start! By adding them without asking you may get unsubscribes straightaway
  2. Offering an opt-in on your web site is a very popular option at the moment. It’s called a “lead magnet“. This is where you give a special report or EBook, a subscription to your newsletter or some sort of checklist that your readers would find useful
  3. Posting on other people’s newsletter for either free or paying to do so; Remember this is about giving value NOT selling
  4. Press release or write articles/blogs that draw people back to your web site
  5. Design a specific a5/a6 flyer to be handed out during networking, speaking engagements about your special report or EBook
  6. Set-up a joint venture or an endorsed e-mailing with a person who has a good list and the same type of audience you would like to get in front of. It is not a question of stealing their list but rather getting your new partner to share you with their customers and clients as you will be able to give them value in a different way. As long as there isn’t a cross over within your businesses this should work a treat
  7. Participating in giveaways. You have to provide a good product/service and realise that the person who has subscribed to your list is just interested in FREE stuff so far.
  8. Participating in social bookmarking sites has the value to have people know you and they can sign-up to your list
  9. Gathering the names and emails of the people who bought products/services or how have asked for more information from you
  10. Adding a “tell-a-friend” script can greatly increase the size of your list

Buying an existing list is not something I recommend as most people on that list have not heard of you. If you think about it you only ever open an email from someone/a company/brand you recognise or because you have asked for more information. If you are going to buy lists ensure that they are of a specific target audience and your message is relevant to them and compelling enough for them to take action.

I’ve had a chat with Dan Harrison (the chap who created the Squeeze Page Toolkit), and he’s got an EBook that you might find really useful.

It’s an eBook called “The Busy Business Owners Guide to Building Your List in 78 Minutes (or less)”.

Visit this link to download your own copy today!

If you have other ways of building your list please comment below and let us know which you have found to be useful and effective!

Signing off in the right way…

Email Signatures - How do you display yours?Email signatures are essential let’s be honest! How you present them is very important. It’s not just about adding everything you possibly can to the bottom of your email in hope that the recipient is going to read it all.

Now, there is a lot of talk about having an image email signature verses a text one but you have many things to take into consideration, for example; who is looking at your emails, how are they looking at them (i.e. Which device are they using) and how are they using the information within the email?

The “Who” – Are they business people who have an office or are they out and about? Or consumers who look at email at lunch times? Are the platforms they will be using are all different?

The “How” – If they are business people then they will probably have a smart mobile that they will receive their emails on. However, consumers have different mobiles where some can see emails, some just Facebook or some that are not smart phones at all!

Most email clients, i.e. Outlook, Gmail, etc. do not display images within the email unless you have specifically asked it to do so. If your readers are looking at your email on their smart phone then can that smart phone see your images? Some can and some can’t, again without clicking a button first.

Smart phones allow instant access to telephone numbers, links and other content with just a simple click. If your company information is within an image it’s not so easy for the user to contact you at the click of a button. Business owners are now able to check not just their emails on their phone but also spread sheets, word documents and more.

When singing off, think about the following:

  1. Don’t over fill your signature with all of your details, just enough to let the other person know how to contact you
  2. Think about the size of the image your about to put in there and does it really have to be there?
  3. Check how your email signature looks on a mobile phone. Does it fit or does it wrap? Can you see the image without have to accept them?
  4. Look at having just a text version so its quicker to load for the reader and maybe add an image in there when you have a special offer on

Make sure your email signature is simple and creative at the same time. Is the information in there that you would need if you are contacting you?

And finally, is it you? Add a little personality and fun, but not lots of quotes, just enough information to make the reader take action by either replying, clicking on your YouTube link or calling you straight away.

Less is always more!


Digital Alphabet: “E” is for Email Marketing

"E" for Email Marketing

Email Marketing Campaigns have been abused in the past by people buying databases of names and contact details which they have never had contact with, which is a problem.

Everyday email is now seen as an interruption through out our day, but without them communication would stop and our phone would ring more, which is just another interruption. Emails can be read when we are ready and have time…

So how do you use Email Marketing Campaigns to your advantage?

Campaigns can be used to connect with customers, find out when is best to contact them and how they use the information we want to share with them.

Emails are part of social media as you want the end user to interact with it. An email campaign isn’t meant to be read fully, but used to move the user from place to place, like your website, watch a video or to read the rest of an article.

Giving too much information gives the user the illusion that it is going to take a lot of time and effort to read the whole thing, so the quicker we can move them on the better. The user can then scan the email to find the elements that are relevant to them.

Within business, your email is potentially read by recipient using their smart phones first and then re-read on a desktop or laptop later to remind them of what you were talking about, and because of the size of the screen we only need to give them one or two things to do. These are the C.T.A’s or “calls to action“.

Top tips for Email Marketing:

  1. Don’t buy a database of people/names you do not know. Think about what you would do when receiving an email from a stranger. Yes, that’s right… it will usually get deleted.
  2. When they open the email, what do you want them to do with it? Click a button to buy something, read more of an article, and watch a video? Remember to move them on….
  3. Check how it looks on your mobile phone as well as in other email clients to see if anything is missing or could be brought to the forefront.
  4. Don’t fill it with too much information. Just give them enough to get them interacting with the email and then review number two in this list. (Rinse, repeat…)

There is a lot more to Email Marketing but we wanted to just give you a few tips to get you going.

Good luck! And let us know how you’re using Email Marketing and what interaction you’re getting from it. Always here to help!

Marketing Tip #11: Email Signatures

An email signature is an effective way of maintaining your company’s professionalism when corresponding with clients.  The signature can include your company name, contact details, logos and a message at the end. 

Having an email signature also saves you time when responding to clients as all you need to say is ‘contact me’ or ‘you’ll find our address details below.’  However, email signatures can also help promote and spread your company’s message or ethics.

For example, Koogar asks at the end of every email if you need to print it out in order to decrease paper wastage and therefore we uphold an environmental message.

What does your email signature say about your business?