[Podcast ITI0007] 8 essentials to a SCALABLE business – Interview with Jay Allen

[Podcast ITI0007] 8 essentials to a SCALABLE business – Interview with Jay Allen

Listening Time – 47 minutes and 33 seconds

“A person’s greatest strength is to first acknowledge weakness”

Whilst many of us play to our strengths few stop to acknowledge weakness, yet it is often this which causes the glass ceiling that so many business owners suffer. In this podcast, we talk with Jay Allen from MyTrueNORTH UK also known as #theethicalbusinesscoach on the 8 essential business elements which enable a business sustainably to scale.

Grab a note pad and pen because this podcast is filled with ideas and techniques for you to use starting now!


[Podcast ITI0007] 8 essentials to a SCALABLE business – Interview with Jay Allen

[Podcast ITI 0003] Get more confidence to pick up the telephone – Interview with Liz Couchman

Listening Time – 22 minutes and 45 seconds

Do you struggle to pick up the telephone to call clients, follow up with potential clients to get new business? Most of us do, so you are not alone.

In this episode, I interview Liz Couchman from Alex Merlin who is an expert in Telephone Coaching and Telesales. Liz talks about the main reason why people don’t pick up the telephone, when is the best time to leave a voice message is and the secret skill to being more confident and the best way to plan plus more!

Grab your notepad and pen to take notes from Liz and enjoy!

Click to Read Show Notes

Topics covered in ITI0003:

  1. Who is Liz and how did Alex Merlin come to be?
  2. Why people shun picking up the telephone?
  3. Are you connecting to collect numbers or connecting to build relationships?
  4. The main reason why people don’t pick up the telephone - Fear of rejection and giving up (when you hit the voicemail)
  5. When is the best time to leave a voice message?
  6. The secret skill to being more confident - the more you do it the better you become and thinking what is the worst case scenario?
  7. Best way to plan - have a minimum walk away point what is the outcome you want from the call so you gain something from the call
  8. Scripts - should you use them or not?
    • Begining - the reason for the call
    • Middle - leave blank and go with the flow as if you are having a normal conversation
    • End - walk away point
  9. Open questions are always best - who, what, why, and when
  10. Tips for picking up the phone
    • What is you message - make sure you investigate yourself, why people work with you, email template, branded information and being prepared
    • Why would anyone want to meet you? - qualifications, awards you have won, tenders you’ve been placed on, work with competitors, specialist, your location
  11. When is the best time to schedule a follow-up call? 10am - 12pm and 2pm - 4pm
  12. You need 5 "No's" before you get a "Yes!"
  13. Best time to call/follow up is 48 hours after you have emailed someone and then tell them the next steps, so you know when you need to call them
  14. Are you listening correctly?
  15. Make sure you have a pen in the hand and write down the person’s name so you can use it further along in the call
  16. Call back when you say you will because a lot of companies don’t!
  17. The best light bulb moment - you should enjoy what you do and others will find your enthusiasm contagious
  18. The best way forward with telesales

Call Liz on 01691 437 237, email info@alexmerlin.co.uk or follow on Twitter @alexmerlinltd.

[Podcast ITI0007] 8 essentials to a SCALABLE business – Interview with Jay Allen

[Podcast ITI 0001] Hire your Dream Team – Interview with Nicola Mullarkey

Listening Time – 28 minutes and 58 seconds

Welcome to the first of many Podcasts with Koogar. Integrate to Influence or ITI for short will be talking all things marketing with some business thrown in for good measure.

This Podcast is an interview with Nicola Mullarkey who is The Honest Recruiter who will be sharing great tips in taking on your first person, whether that is in part-time, full-time or freelance employment.

Grab a cuppa or press play on your app and enjoy!

Click to Read Show Notes

Topics Covered in ITI0001:

  1. What are YOUR Core Values - what are they?
  2. How to know what you want your new team member to do?
  3. What do you hate doing, What are you not keen on?
  4. Making sure your new Team Member is on track?
  5. Review with your new team member
  6. Do your values line up with your new person?
  7. Have they got the right ATTITUDE?
  8. How do you attract the RIGHT people to your business?
  9. Effective Interview Techniques

Email Nicola Mullarkey on nicola@thehonestrecriter.com.


Koogar’s #blab Debut with iwantaspeaker.com

The Director, Cindy-Michelle Waterfield of iwantaspeaker.com invited me to hold a #Blab Interview to talk about Integrated Marketing; what is integrated marketing, why it is important and how do you know if you are doing it right.

Here is a direct link – https://blab.im/iwantaspeaker-com-integrated-marketing-for-businesses-w-koogar

Or you can watch this #blab interview below. It is over an hour long ([01:12:32]), so go and grab a cuppa before pressing play.

At the end of the interview Cindy-Michelle asks me to share a link to my FREE EBook, so here it is: www.create-a-beautiful-experience.co.uk

I’d love to hear your comments, thoughts and observations so please leave your comment below.

[Interview] Stand out from the Competition with Cindy Gallop

Amanda from Koogar interviewed Cindy Gallop at iStrategy 2013 in the Hague.

You can either watch the interview or read the transcript below this video [[02:08] minutes];

Amanda: Hi Cindy. I would just like to ask you one question with regards to, “With discomfort comes greatness.” A lot of people that I deal with; businesses that I deal with, do the same thing as their competition… a lot!

What one thing or a couple of things would you tell them that would be different, to stand out, make themselves not do the same thing essentially?

Cindy: I’m Cindy Gallop and I’m the Founder and CEO of If We Ran the World and Make Love Not Porn.

In answer to your question about what is the one thing that any company should do to make itself stand out from the competition; to get over what I describe as the centre of collaborative competition which is where everybody in the sector competes with everyone else in the sector by doing exactly the same thing everybody in the sector is doing.

The one thing any company should do immediately is examine every area in your company. Identify all the areas that are all male or male-dominated and change that.

Put women into places and positions and scenarios of power within your company where they are not currently and just that one small thing will instantly set you on a more innovative and disruptive path.

Women challenge the status quo because we are never it.

Women think differently from men. We have different perspectives, different mindsets. But because business is predominantly male-dominated, businesses can get into a close loop of men talking to men about other men and women help break out of that loop just as diversity born of racial, ethnic. Any other form of different perspective or background has the power to do the same thing.

So if you want to be truly competitive, if you want to own the future in your business, get to a gender-equal company because the future is going to be 50-50 equally influenced, managed and informed by women as well as men and if you get there ahead of time, then you will blow the competition away.

Amanda: Thank you very much for your time.

Cindy: Pleasure.

What to blog about? That is the question…

Pencils - What to blog about? That is the question…Every now and again I can’t think of things to blog about even if I have a list of subjects people have asked me about. I suppose I’m waiting for a flash of inspiration to grab me and enable me to write frantically at my computer for 20 minutes about something that has just come to me and something I feel you, as the reader, would be interested in and not just skim read.

So, I’ve been thinking “What to blog about?” is one of the top questions I get asked when it comes to blogging. Here are a few tips and tricks on helping you work out what to write, on a side note, you don’t HAVE to write anything. You could Vlog (Video Blog) – speak straight into a video camera and upload it to YouTube or you could Podcast where you record your own voice or an interview with someone for people to listen to at a later date, like when they are driving in the car.

You see everyone has their own learning styles. Some like to read, some like to watch and see something, some like to listen and some like to be practical; get their hands dirty.

Which one of these people are you writing your blog for? Now if you are scrambling around for an answer there isn’t a right or wrong answer because everyone you come into contact with have what I call “their preferred method”.

You know the saying; Treat people how you like to be treated? Well it’s wrong; you should treat people how THEY like to be treated as we are all different!

Now I like to be practical, get my hands dirty while I’m in a class room, but at the same time I like to watch something and read about it in my own time. By doing one or all of these activities you will be displaying the right method for the right people.

So when it comes to what to write, things can become a little tricky only because you assume everything! You assume that everyone who knows about your product or service knows everything about that product or service. But they don’t. They may know what it is you do but they may not understand how you do it compared to others.

One of the things we as humans forget are the basics. We ALWAYS have to go back to the basics, so why not start there? What is it that you take for granted because you know it like the back of your hand? I can hear you say that’s not too helpful Amanda, I’m still a little stuck.

So my next question to you is what question(s) have you been asked recently that you could turn into a blog? In fact you could turn these questions into a FAQ, where people will come and find out some useful information about you and your company and how you differ to the competition.

I did mention right at the beginning that this should only take you 20 minutes. If you give yourself a focused time to write about a particular subject you will be amazed at what you can achieve. I’m confident, you already know plenty about your product or service to write or even speak about a certain aspect of it. Once you have written the first draft, revisit it after a few hours to see what you need to tweak and then post it!

So you see, what to blog about is really simple when you take the time to step back and listen to people, I’m mean really listen to them.

  1. What are they asking you?
  2. How can you expand it into something the is useful and valuable for them to use?

Let me know if this has been useful for you and how you know what to blog about. All ideas and suggestions are welcomed!