What are your feelings about niching?
This subject brings up lots of things for people…
The main one being “lack or missing out“.
Niching stops you from getting business… right?
So, I thought I would put together a list of reason why niching is not good., but let me first explain what niching is..
What Is a Niche?
A niche is a specialised segment of the market for a particular kind of product or service.
Understanding niche is essential as it helps to identify your audience’s needs and helps the you generate new product ideas as per your customer’s requirements.
This also helps in finding the right way of communicating with your people so you can increase engagement.
A mass-market strategy focuses on a wider audience pool while a niche market strategy focuses on a smaller segment.
5 Reasons why Niching isn’t good…
- You focus on the perfect clients you want to serve – imagine knowing EXACTLY who your people are and what they are looking for
- You’re seen as an expert – you have more knowledge and are sort after
- Spend less on marketing – because you know exactly where you need to be and waste less time, effort and resource!
- Less competition – People cannot compare you to others in your industry because you stand out head and shoulders above the rest!
- Intimacy – Because of your smaller audience you can spend more time with them by giving them a better experience than they have had before.
All jokes aside…
These are some of the best reasons why you should niche.
Being all things to all people brings burnout, frustration, scattergun marketing, a diluted message and confusion on your audiences’ behalf. All equalling, no business.
I recently shared in an Instagram post about who I serve as I am niching even further.
This is what I said...
I work with Spiritual Entrepreneur’s!
They are a tribe of people who are here to look after the earth and everyone on it, including those who were here before us and those who are unseen.
They are creators of products and services that not only empower themselves to be who they are, they are also made for the good of and the whole of the humankind.
I’ve collaborated with them for years and I am one myself.
Let’s talk about you.
You have strong ethics and values that are non-negotiable.
You stand for what you believe, even if it isn’t popular.
You haven’t become an entrepreneur to become wealthy in the traditional sense, but to gather abundance in other ways.
Like making others happy and/or distributing help (products or services) to a situation/transformation you have either been through yourself or have seen the suffering and want to make an impact by being the change.
Your work is not really work, it’s more being of service.
It is your purpose and everything you do must have meaning AND also nourish you.
“Define success on your own terms, achieve it by your own rules, and build a life your proud to live” – Anne Sweeney
Spiritual entrepreneurs are not just healers, witches, yogis or therapists who believe in the Universe, tarot cards or incense. That is a generalisation.
Spiritual entrepreneurs can be accountants, business coaches, jewellers, web designers, motorbike riders, engineers, he/him, she/her, they/them, who believe in something out there that is bigger than them AND they want to be a part of it.
You have heard a whisper all your life… and it pulls you.
Sometimes you feel like you’re not making enough change because the calling isn’t what you thought it would be, yet still you hear it and know it is what you should be doing.
The problem is your internal voice saying… Who are you to do this?
3 ways you can Niche
- The type people you work with – for me Spiritual Entrepreneurs
- An industry or sector – for me, any sector or industry
- What you do – for me Customer Journey Marketing
You can go for one or all three a combination of two works REALLY well!
So tell me about you.
Is niching good or bad?
How could you niche more?
Who are your people?
Have you ever found yourself sitting and wondering WTF you are doing? Questioning your every move and wondering what you are doing wrong? You are doing everything you are supposed to and even have “professionals” telling you what to do.
You lean in on their learning, follow the recipe and do what they say and still nothing.
Like you are speaking into a void that time forgot.
WTF is the point
Frustration gets stronger and brings the tears. Tears of commitment, devotion and hard work that you put in for years and yet you are still in the same place as you have been for many of them?
I hear you.
I hear you loud and clear.
And what I need to say is this.
Welcome to Entrepreneurship
The journey is long and bumpy, there are no guarantees you will get to your destination, but enjoy the ride.
The ups are up, and the downs feel like you have fallen off a cliff and there are times when you just CANNOT bounce back no matter how much you try.
You watch the affirmation videos on YouTube, meditate, get into the right head space, read books, learn something new every day, but it’s not enough.
It is not satisfying.
Because you are not getting anywhere.
This happens because your faith in yourself (and or your business) is waning.
You need to keep believing and have faith, like in Santa and Magic!
“Faith is having the audacity to believe in the not yet seen” – Jen Sincero, You are a Badass
There are times you want to give up and get a proper job, but let’s be honest, that’s not you anymore.
It makes me shudder to think about going back to the corporate world where most go unheard and are misunderstood. How does it make you feel?
So, here’s what I propose
Pick yourself up, dust yourself off and bounce the fuck back!
You have so much to give in the world and they haven’t seen your all yet.
There are those that are all over social only showing the good side not the dark, but I see your shadows. The imposter, comparison, not worthy or undeserving.
The strange thing is, I see it and hear it, even when you don’t speak it.
Right now, I understand where you are and how you feel, because I have been there myself.
I see you, I hear you, I honour you and I love you.
You’ve got this, so keep going even if it gets harder. Bring a different game to the table and tap into the people work are working with more.
Step into your power and let that light shine bright. There maybe people out there “doing what you do” but they do not do it the way you do or have your je ne sais quoi!
Let’s talk when you are ready.
You’ve got this and I’ve got you!
Book an Unearthing Session with Amanda to get your questions answered and discuss which option is best for you
Amanda’s style is relaxed and informal, but she cuts through with laser precision to the heart of what you maybe lacking to drive your business forward. Very insightful session and thoroughly enjoyed. Would highly recommend if you are short on time and need a quick delve into your marketing tactics.
When rebranding, its always good to go back to the reason why you set up in business in the first place. Remind yourself of the situation and re-live it.
Why did you set up in the first place?
Write the story of how your business came to be.
Why did you set up in the first place?
List the reasons, the situation, thoughts and feelings you had back then.
Write it down and get it all out onto paper or a word document if you prefer.
This will also drive you to keep going when you lose focus.
Koogar was formed on 6th November 2006. I was being approached by many Business Owners asking if I could “build a websites for them” and I’ve been asked to build all sorts of websites!
At this time, websites for business were a new marketing element businesses wanted to add so they could now be found online. The problem was, they were VERY expensive, and the quality of website being built was poor.
WordPress or “build your own websites” didn’t exist then. Websites were made using Notepad (or Text Editor) where you needed to know how to code.
Because I noticed the quality of website that was being made, I looked into them further to find most were not portraying the businesses well at all. These Business Owners were not getting the presence they really deserved and knew I could do a better job.
Checks and Research
Logos seems to be made in Word and visuals were either taken from the internet or taken by the owners but the sizes were wrong. Out of proportion, slow loads times and not good enough quality.
No effort went into the content.
These sites were full or jargon and no personality!
No calls to action, customer journey or experience created for the user. At one point, usability is the main part of my job, so needed to ensure the user of the website can easily understand the wording, buttons and navigation amongst other things.
Some of the sites I looked at were shocking (some are still this way today) but I knew I could make the code leaner and more up to date.
Love and Passion
I was in my 8th year of working in the Internet/Web industry in 2006 and I was getting a little bored. The software house I worked for wanted me to become a programmer, but I knew that wasn’t my path.
I loved art and design; qualified from college as a Graphic Designer, enjoyed client meetings and putting what they wanted into the websites after asking the right questions.
So, I thought to myself… “can I make websites for businesses?”, bearing in mind, that year I was building multiple websites for companies like HSBC, head of usability and in client meetings every week.
So, the answer was, “yes, of course I can!”
Koogar was born.
1st Koogar Client
My first client (as Koogar) that year was a Hotel based in North Wales. Ged had worked with me for a very long time (13 years), like most of our clients have. He retired in 2019, selling the hotel on to a chain who took over the marketing and digital elements.
I had taken what I had learnt during my career as an Internet Developer and mixed it with what I had learnt from my parents; customer service, experience and people.
My Dad was Head Maître D in the best hotel on the island of Bermuda and my Mum was an entrepreneur and ran many businesses.
Over the years, I’d learnt the digital way of creating customer journey’s, understanding the user as well as the traditional version of customer service by understanding people and being in front of them.
Marketing is about psychology NOT technology.
Technology will change but people are people.
Marketing is about communicating well so no matter where your message is, the RIGHT people will notice you and take action. Leading them to the sale…
Without marketing (awareness or attention) you don’t get the sale!
Koogar was born because of lack of standards and quality; not only for the websites but how they looked and sounded to the people using them.
The whole experience!
I wanted to deliver the best service as a web designer but also get the attention the Business Owners wanted and giving them the presence they all deserved.
Your 2nd Step
If you are looking to rebrand, take a step back in time.
Go back to the day you had the idea of running your own business. Remember WHY you set up in the first place. What was wrong with the industry that made to start your business?
This exercise will put fire back in you belly. Making the evolution of your brand even better than it has been!
- Check out your 1st Step in Rebranding
A marketing membership may not be right for you and there are many reasons for this;
- haven’t got time to either do it yourself or spare a team member in the business
- it’s a reoccurring cost that you don’t want to incur
- can’t afford the expense right now
- maybe you’re thinking it might not work for you and your business
Then again, you may have been thinking joining a Membership right now could really help you with your marketing. Which is perfect, let me explain the many benefits of joining a marketing membership…
Be kept accountable
If you work by yourself as a solopreneur it’s hard to make sure you do everything you need to but more importantly have someone else to bounce your ideas off!
If you work within a marketing department or small team, there are times you want to speak to an expert to find out if your heading in the right direction and are on track to achieve goals or K.P.I.’s.
Either way, having someone keep you accountable by giving you tasks, exercises and resources every month allows you to take control of the marketing of the business by steering you in the right direction and giving you things to think about that you may haven’t even thought about. Having a fresh pair of eyes look at your business could just be the thing to push you in the right direction.
Get MORE done, take action and implement your ideas
Finding the time to market can be hard especially if you’re by yourself. Having a team of other like-minded people around you spurs you on and keeps you going even when you don’t feel like you can or want to. To take action you need to know what you need to be doing. A membership can give you the structure you need to bring into your business.
Develop confidence in yourself and business
Confidence is one of the biggest challenges we face when putting ourselves, products and services out there. We feel like we could be ridiculed or publicly criticized for the decisions we make we tend to not do anything at all. Let the Koogar Academy help you develop more confidence in yourself by helping you gain clarity of who you are and what the business stands for!
Be with like-minded people
Being with other people who feel the same way as you and have the same kind of problems is a safe place to be. Within this space we can ask question, give opinions and decide how we would approach that particular activity and if it’s for you at all.
Share your struggles and frustrations in a safe environment
Let’s be honest, we all have them. It happens to us all at different stages within our life, marketing, personal knowledge and situation AND business. Asking for help isn’t a bad thing, it is something we all need to do to enable us to grow faster.
Learn a new marketing tactic every day
Embracing a student-like mindset allows you to learn every day, helps you adapt to your situation, decision making is easier and every day you become better at what you do. What was the last thing you learnt before reading this blog? Pop a comment below.
Become a part of something that gives you motivation and picks you up when you feel nothing is working
SOS a.k.a. Shiny Object Syndrome, overwhelm, scatter gun approach to marketing and the feeling of being lost impacts everyone. Gaining momentum is what is needed for you to be motivated in the first place. Within the Koogar Academy, we’re good at giving you a kick up the bum or pep talk when you need one.
Make some amazing connections
We have a Members Meet Up every quarter where you can meet other Koogar Academy Members and put a face to a name. Many of our current members have met and have done business too.
Grow your business through marketing better
This is what we are here for right? So, let us do it together making sure your headed in the right direction.
Expand your thinking and knowledge of yourself and your business at the same time
Most of our Member have come in with a particular plan and idea of what they want to get out of the Academy, but we have been blessed to have some amazing members who have taken their goals and ideas to the next level! Like adding 5 figures to their bottom line, being able to by a 2nd car and a house in some cases!
Stay outside your comfort zone
Being in an uncertain place, not knowing what to do, where to start, who to ask for help is tough enough.
When you know all the answers to all of that and are now ready to take it to the next level, your comfort zone will be pushed but that’s where miracles are made.
Stop holding yourself back!
You don’t have to be technologically savvy to join the Koogar Academy because we are here to help you AND show you how to do it.
Marketing isn’t about technology it’s about psychology and understanding the person you are trying to get in front of!
Marketing is something every business must make time for. If you don’t it gets pushed to the wayside and left alone until there is NO business coming in…
So why a Marketing Membership?
There is a reoccurring cost to a membership (depending on which payment option you go for) but there is also reoccurring learning when it comes to marketing due to shiny object syndrome when new platforms and ways of doing things become apparent and because marketing is an ongoing element throughout every business, staying abreast of it is better than lagging behind!
And yes, let’s be honest which ever membership you join might not work BUT if you make time, complete the exercise, attend the masterclasses and take action…
I guarantee you will see results not only in your thinking, in the amount of action you start taking and how people start interacting with you but also in your feelings towards marketing yourself and your business… the confidence will start appearing and there will then be no stopping you!
None of us know everything…
The simple fact is that when running or working within a business we cannot know everything. It’s just not possible. Because of this, we need to expand our team and work with people who can help us achieve our goals.
If marketing isn’t your strong point OR you are looking to up your game, then the Koogar Academy is for you. The reason is because, we can always learn something new or be reminded of something we are not doing.
New technology and marketing activities will come and go but the basics of it and foundational elements will always be the same. Until you understand who your perfect client is as well as;
- how they think
- what they are looking for
- how they make a decision
then excellent marketing will always elude you.
Is Koogar part of other Memberships?
The answer to this is YES and the reason is, is because we don’t know everything either.
Koogar is a member of 3 memberships as we speak;
- help us up our own marketing game
- all things business operations
- growth and scale and one for technical know how
If we are telling you to do something, it’s because we are doing it or have done it ourselves.
If you have any questions about the Koogar Academy, please email Amanda at email@example.com, alternatively have a look at our K.A. Frequently Asked Questions.
Social Media is still new to the marketing game, yet many still don’t believe spending time on Facebook or Twitter (other social platforms are available) is a useful and effective use of their time or that it works for business.
Which I understand… to a point.
It can come across as a lot of effort for little gain and we have survived for many years without it, so why is Social Media still executed with bated breath?
Has this question been asked out of curiosity, time allowance or restriction, hesitancy or uncertainty? As all of which are valid reasons as to why Social Media is still untrusted.
Why would someone ask this question?
Many Business Owners ask us (at Koogar) this question, especially when they feel like Social Media is a burden they don’t wish to encounter or undertake. It’s yet another job we (as Business Owners and Marketing Managers) need to add to our “To Do Lists”, along with book keeper, new business development, sales team and so on.
I understand that Social Media is actually hard to do. It’s constant (and feels relentless at times), needs to be consistent but different every time, as well as interesting, engaging, likable, shareable to name but a few of the outcomes we want from the efforts we are putting in.
All of it about us, our business and why we are different.
In the small to medium business world, most are not those who like to put themselves out in the public eye. We worry about several things when it comes to sharing information about ourselves, our business, our prices and some of the other awkward questions we are asked on a daily basis, but we know we SHOULD be doing it.
And the answer is…
But the question here is… “can a business survive without Social Media?”
The simple answer to this question is “Yes”! If done with…
- Careful Consideration
- A Solid Strategy
- Precise Planning
- Committed Implementation
On a negative…
Social Media brings up several feelings for people BEFORE we talk about business. On a negative slant, we think about;
- Fear of missing out, failure, success
- Unrealistic expectations
On a positive slant we’ve seen Social Media bring us and others;
- Opportunity at a local and global sphere
- Awareness of self, others (and brand of course)
- Enhanced communication – being able to speak and having our own voice about things we may not be able to speak about privately
- New business – people learning about who you are, what you do and who you can help them
- Relationship building – by bringing us closer together with people we may not see regularly
- Learning – about what’s happening with the people you are connected to, from the news
- Collaboration – working with others and their audiences
- Connectivity to family, friends, acquaintances, the world and feeling included
- Discovery of new things you could get involved with, become, teach, learn…
Other thoughts consist of…
Not knowing what to share, when to share it, who is listening or watching, who is interested or bothered to read your content are to say but a few of the questions that go through the heads of Business Owners and the Marketing Managers who have to report back to their team leader, manager or boss to justify the work they are doing on Social Media is actually fore the business and not to the detriment of the business.
- Social media doesn’t work (at this point please define your understanding of “working”)
- Only for the youth of today are the only ones using it
- It is a waste of time
- The newest method of communication is the holy grail to marketing
- It’s the only thing you should be doing as traditional methods don’t work any more
All of these would be right!
Right as in, some social media doesn’t work but that’s because of the content you are creating or that you haven’t got the right people following you.
And because of this, we sometimes think “is it worth it?” Should I be spending my time where I’m not getting results or where this platform can go with a blink of an eye?
This is where Integrated Marketing comes in, but lets answer these questions first.
Top 4 questions/statements about Social Media and how it works for business
1. Is Social Media a waste of time?
Which could be true and this would be because you’re not focused on the task at hand, the content you should be creating, the audience you want to get in front of and how to influence them to choose you or invested enough time to give your audience what they need.
It will most certainly be a waste of time.
This isn’t about the more you put in the more you get out. You have to put the time, effort in by delivering the quality people want to see.
2. Social Media is only for the young ones!
This is certainly an old school train of thought. Yes, the young ones use it more than the most mature generations as we were brought up in a different time. We didn’t have so much information at our finger tips.
The next generation (the young ones) are our new clients, new team members and the way the communicate is via Social. Not being there limits your efforts of getting into new markets quickly as well as getting brand recognition, as other businesses within your industry will be there before you and smashing it on social.
3. Is it the Holy Grail?
To certain types of companies, yes, because their audience is the younger generation who have been brought up with Social Media, don’t notice anything else but digital content, as well as what happens when it stops working, goes down or has a big update that leaves you not being able to do anything?
HOWEVER, every business still needs a brand, a website and marketing materials, elements and activities so they are being seen in the places where their audience expects them to be.
4. Traditional marketing methods don’t work…
I get this said to me nearly EVERY time I have a meeting and there are two reasons for this;
You’re either not;
Not doing them correctly.
Let’s take a magazine advert for example; most people, when putting an advert in a magazine have their logo so big and only a little content about what they do. At the point of the reader seeing your advert, they may not even know who you are never mind want to take you on. You haven’t put on a tracking telephone number or set up a specific email address just for your adverts to know if it is working or not.
Thus, meaning your expectations are so high and the thoughts of people buying from you will just happen because they have seen the advert, you are disheartened when you get no results, leading you to think nothing works because you’re not getting the results you wanted.
Or your target audience isn’t there to see what you are up to. You need to spend more time understanding who “your people” are so you know where you should be spending the money, time and resources.
EVERYTHING you do to market yourself and your business HAS TO have the customer at the centre of it. What do they want and need to see, read, watch, touch, feel? This isn’t about you, its about them and their requirements.
What would happen if you did leave Social Media?
I doubt your clients would leave you for someone else who is on Social Media, but you would need to put more efforts into other marketing channels to ensure your clients see you on a regular basis and are not coheres into thinking your competitor(s) is better than you.
Email Marketing would certainly become a critical marketing element to your marketing methods and your websites and content marketing game would need to be upped.
How else would you use your time, now that you have it back from not doing Social?
Where is your audience and how do you need to concentrate your efforts on getting in front of them?
Risks if you did leave Social Media
There are always risks when you make change, but instead of concentrating on the negative, let’s be proactive and think positive by planning your success.
Here are 7 questions you should ask yourself if this is something you are planning on doing
- Touch points – which touch points will you have in your business if social media is put to one side?
- Brand awareness – how will you extend your brand awareness?
- Communication – how will you communicate about your new products, services, events and business?
- Sharing – how will you get your audience sharing the content you create, emails and images for you
- Expectations – do most people/clients expect you to be on social? Have you asked them?
- Search results – what will you put in place to ensure your search results don’t disappear
- Lead funnel – how are your leads effected by this move
As I mentioned before, Social Media isn’t the holy grail and if you were to stop it your business wouldn’t stop, you would just need a tighter strategy and plan to stick to, to get the results you are after.
Social media does help in the growth of a business but most of the time we can’t see it because it hasn’t turned up in our banks.
This turns up in the way of;
- Lerkers or observers
- Private messages
- Questions being asked
- FB Live watchers
- Website hits
- Out of the blue cold calls
We need to realise as buyers, we don’t buy from people just because we have seen your post, image or email. We have bought because we have been through a series of thoughts, processes, reviews, objections and observations that have led us to you!
The lack of engagement doesn’t mean people are not watching you or can see what you are up to!
This is called the Customer Journey. We all do this, every time we look to buy something. The bigger the cost of it the longer the process takes.
Tracking the invisible growth is essential because the invisible growth turns into cash once the customer journey has been satisfied to THEIR standards, not yours!
Worst case scenario
How would your business fair all Social Media is gone as of tomorrow? You turn your phone on to find that all apps have been removed, websites don’t show up in your browser… Nothing.
How would your business communicate then?
Have you built up an Integrated Marketing strategy and plan that allows your business to have less of an impact of your daily routine?
Stop and “Take a knee”
Taking a step back, reviewing and reflecting is what we all must do as Business Owner’s but also ensure we are on the right track of our business.
Sometimes we just get carried away or complacent about where we are without ever reviewing our situation. You genuinely may hate social or are not getting results even with all the efforts you are putting in, which is why I’m going to suggest taking a digital detox or social break.
See how it works out for you and review your current situation over a month at the very least.
You being off social personally doesn’t count, it’s not the same. I’m talking about no pages, groups or profile action for a least a month for your business.
What’s your next step?
It’s a big decision to stop social but also nice to detox from something you are not gaining from.
Let me know your thoughts, ideas, observations about this and if stopping social is for you or not…
I’ve written this blog for those of you out there who are not confident when it comes to doing a video and filming themselves. Those who cringe and feel a little sick at the thought of pressing the record button, those who don’t like to listen to the sound of your own voice. However, amidst all of this, you should be doing to get a more personal side of you across in your marketing.
This blog is for those who are looking to become more confident with video, so they can show themselves, their business and products/service off to the audience they want to build.
Video is right now THE best way to get engagement and show a bit more of who you are and why people should buy from you.
By 2020, online videos will make up more than 80% of all consumer internet traffic – Cisco
55% of people pay close attention when consuming videos — more than all other types of content – HubSpot
Knowing that you need to do more video or at least make a start, how does it make you feel about it?
If like me, you cringe at the thought of having to do a video and think…
- no, I’ll be no good
- I’ll clam up
- I don’t feel confident
- no one wants to listen to me…
…but you’d be wrong!
You need to look at this as a new skill you need to conquer and add to your marketing ninja belt…
Just because doing video is new to you, it’s scary and you’ve not done it before, makes you feel like you can’t do it. But, I’m telling you, you couldn’t be further from the truth!
I’m sure you’ve done many things that you thought you couldn’t in the past, like pass your driving test, buy a house, pass exams…
Once you learn a little more about how you can utilise this marketing activity for the better, you will want to do it more and more! Believe me!
I’d like to share with you 7 things I do to ensure I can create videos for my audience and how I’ve got over the fear…
3-5 Second Rule
Remember the 3-5 second rule I’ve talked about before? If not, no worries. Let me explain…
People/humans will look at another person or object and within 3-5 seconds make their mind up if they like them/it or not… this is your gut reaction to things; people and life.
Have you ever met someone and instantly got on with them and are still friends to this day? Yes, of course you have!
Have you ever met someone and thought… Hmm, not sure I like them?… Even though they haven’t said anything or done anything to you?
This is the 3-5 second rule and yes of course it can be wrong at times., but more often than not it is correct and further down the line, you will end up saying to yourself… I knew it! Which is why video is now the number one way to create engagement and a personal brand. People can see you and like you (or not) straight away, helping you qualify your clients quicker, to either keep watching or turn you off, never to return.
I NEED to say this though… It is OK for people not to like you… let’s be honest. I’m sure you have a few people you don’t like…
I’m not going to lie; the fear is still there but I know that I need to do it not only for public consumption but also for my Membership Site, Koogar Academy.
1. Plan, plan, plan
Before I create ANY video, I need to know what I’m going to talk about, how long for, who to and know what they will get put of watching the video.
This may come in the form of;
- who is it for? Which client(s) am I speaking to
- work out how does THIS video tie in with what I stand for, my marketing message – in my case Integrated Marketing and Customer Journey
- writing down a few titles for each video as you may get inspired to create others along the way
- scripting or bullet points of what I would like to talk about
DON’T: Read your script unless it’s on a teleprompter or you have practiced speaking it. You know your subject, have confidence in yourself!
Just one more thing to add here. When you write a script, it may not sound right when you read it out. The reason for that is, generally we don’t speak how we write. So, read it out loud a few times and see how it comes out. It sounds strange, but you’ll see what I mean.
DO: Ensure you have ONE message to share in this video.
Take a look at another blog we wrote about 6 Types of Videos to help you get started!
2. Make sure I feel my best
What do you need to do, wear or feel to be confident? For me, I need to ensure I’ve had a miracle morning. If you don’t know what one of these is read this book! (The Miracle Morning: The 6 Habits That Will Transform Your Life Before 8AM). I’m well dressed, have make-up on and my hair is at its best.
I choose a shirt or top that I’m comfortable in to make sure I’m looking my best for the people watching the video. Getting a little dressed up helps me as I know I’m now camera ready and happy for it to either go out live or be pre-recorded.
DON’T: Get caught up with your outfit. Wear what you would normally wear to be in front of a client
DO: make sure you are in the mood to get this done. If you think you can, or you think you can’t, either way you will be right…
You’ve got this!
Do I have everything I need to make this video a success? Probably! Sometimes we believe we need so much more.
What do I need?
- A camera (Web Cam or Mobile Phone)
- Microphone (Remember; one comes with your phone, but you could buy one to make the sound perfect)
Check out my list of equipment you should have when it comes to creating video.
This is a resource from the Koogar Academy and there are plenty more like it!
DON’T: Buy new tech if you already have equipment available to you. Use what you have to start and buy the tech as and when you need it or decide you want to take your videos to the next level.
DO: Testing things to make sure they are working and delivering the quality you want and need to put your videos out.
4. Check my environment
Where shall I be filming today?
Is it quiet? Or too much sound/noise going on?
How does my background look?
Am I sat in the right position?
Where am I looking? (The answer to this should always be the directly at the camera!)
DON’T: Settle for somewhere you are not sure about, make sure you are happy with your surroundings.
DO: Move things around to make sure you have the best shot you can. Change your position within the frame, on your seat. Even move things in the background, if you feel something is out of place.
5. Before Testing
Get yourself ready!
Now you may want to dance to your favourite song, sing out loud, jump up and down. I’ve heard some have done a few push ups before creating a video or doing a podcast. Gets your adrenaline pumping and drives you forward to make the video.
DON’T: What you don’t want to do is keep putting it off… Video NEEDS to be within your marketing arsenal… By 2020, Google have said video will be the highest type of content consumed on the internet. Start today!
DO: Do whatever you need to do, to put yourself in a good mood and smile! No one wants to watch a video where you look terrified even if the content is amazing.
6. Testing, testing, 1,2,3…
Testing myself… I can guarantee that in the first take, AS SOON AS I have turned the camera on, I have forgotten my name, what I do and how to speak… It either comes out jumbled or nothing comes out… Maybe a little swear word, or three.
6a. Stay hydrated…
When recording video or a podcast for that matter, make sure you don’t drink milk! Only drink water or juice.
Milk makes mucus, which is horrendous to listen too. You don’t want that noise that people make when they are nervous and need a drink…
Run through your video a few times, with the camera on and off.
Re-watch and check the background and lighting. Is it right or do you need to move?
DON’T: Drink milk… It will make that funny noise after a while
DO: Keep testing to make sure you are ready for the final shoot.
7. Go for it!
You’re ready… You have planned, you look your best, you’ve got everything you need, your environment is right, and you have tested… You are ready!
It is just a case of cracking on and getting it done!
DON’T: Keep putting it off! I know you can do this, and you know you can do this too…
DO: Keep going. Once you have done one, watch is back and see how brilliant you have been. I’m sure you will surprise yourself.
REMEMBER: YOU are not going to be one watching this. I know you don’t like looking at yourself or hearing your voice back. I get it, honestly, I do.
This video is for your potential customers and current clients.
They hear your voice differently to you AND are watching it for different reasons.
I’d love to hear how you have gotten yourself more camera confident.
What is your routine?
Share your tips and tricks below… We can all learn something new!
Alternatively, if this has helped in any way… Let us know by leaving a comment.