Video has started to become the most consumed type of content online and video marketing has been a thing for a while but your unsure about it or how to get started… right? Or… have you just been avoiding it?
Here are some statistics for you;
82% of Twitter users watch video content on Twitter
YouTube has over a billion users, almost one-third of total internet users
45% of people watch more than an hour of Facebook or YouTube videos a week
These statistics should give you a better understanding on how the internet is being used by today’s consumer.
So, if they are true how do you measure up?
Have you got a video strategy or calendar?
Do you know they type of content your customer wants to see?
How will you be creating the video content?
Having the answers to these questions will allow you to start making a move on video and embracing it.
What type of videos should you be creating?
There are hundreds of types of videos you can create for Social that could also be used on your websites and shared throughout your integrated marketing strategy.
Here are top 6 types of videos you can create for Social that will help gain trust, show who you are, create return on investment and will also help boost conversions and sales online.
1. Products or Services
Show off your products and services and do it regularly. You may have a dozen products/services to offer your customer. If this is the case, choose the top 12 items that any gentleman or woman should have in their collection, showing of the wide variety you have on offer.
90% of users say that product videos are helpful in the decision process (Hubspot)
Show how your current customers are feeling about working with you. Film happy customers and team members.
These can be hard to get, so you may need to reward your customer for going on film for you and when I say reward I dont mean giving them money. Your die-hard fans won’t have a problem with doing this for you at all… Make a list now of the people you can contact tomorrow. Who are they and what do you need to say to get them to give you a video testimonial?
With this type of video, don’t feel like you need to give money away or products and services, keep giving experiences. This is clearly why they have bought from you in the first place.
An FAQ videos help your audience by giving them the answer they are looking for quickly. You are asked questions on a daily basis and from your customers and those who are yet to work with you.
Questions lead to answers, answers lead to customer rapport and customer rapport leads to profit – Jay Conrad-Levinson; Guerilla Marketing
The better you understand the people who buy off you the easier it is to sell to them.
When they ask you a question write it down and start to create a resource for your audience on your website so they keep coming back to find out more about you, your products and services, helping them make a decision quicker!
4. Tips and Tricks
Research is one of the biggest things we do daily when deciding to work with someone or choosing something new for your wardrobe.
Some don’t know which product or service is the best for them and their situation, so why not go one step further and help them. For example; there are things your customers havent even thought of when it comes to buying a XYZ Product… Give them tips and tricks, things to look out for and how not to get ripped off or buy the wrong thing.
5. How To
“How to” is the most typed in term on YouTube and Google today.
A how to video would go down a treat with a fashionista or “how to know when to propose”. There are so many options you could go for that this could keep you busy for the rest of the year.
Make sure that you are found on the internet for this and not your competition.
6. Why you
These types of videos from the Business Owner or Team Members are rare. Not many create these videos as they don’t want to come across as blowing their own trumpet, but guess what, if you don’t know one else will…
Why you gives your customer the assurances they are looking for when it come to choosing you and then keep coming back to you. This will stand you out among the rest. Show your audience why you and not someone else.
As mentioned above, there are hundreds of types of videos you can create however I just wanted to share with you the top 6 so you can make a start and a debut online!
Work out what you are going to do and start creating.
Time waits for no man or woman…
A phone to record your videos is good enough! Just get going…
If you would like to chat through your ideas, need a little help or technical guidance or just want someone to bounce off, feel free to give Amanda from Koogar a call on 01925 699 250 and book in a 30-minute call.
P.S. The thing to remember is to do it the way you are most comfortable to start… Nobody likes to watch an awkward video. So, if starting on Facebook Live is the safest place for you, then do it and build up to the other things… We all have to start somewhere!
We’re approached on a regular basis and asked, “how to I find/get the perfect client?”.
The answer to this question is one that EVERY Business Owner and Marketing Manager are hungry for.
But, I ask you to stop…
BEFORE you ask the question; “HOW do you get the perfect client”, I must ask you…
How do you know when they are the perfect client?
What do they do or say to you?
How do you qualify them?
What is their tipping point?
On the flip side…
How easy is it to work with you?
The onboarding process enables us (and you) to take each client on in a consistent way which also ties into our Sales Process. This not only gives your business a process to stick to but also helps your team members learn HOW you work and HOW you do business.
As part of our onboarding process, Koogar offers a 30-minute Consultation which gives us a chance to talk through your requirements, questions and/or concerns when it comes to taking on the right marketing person to work with and, how we work and how we are going to help you get the results you are looking for.
During this session there are 4 questions I will ask throughout the session and depending on the answers to those questions, it will help me understand if the person/company fits within Koogar’s standards or requirements for our clients.
Standards and Requirements, I hear you say… #WTH?
Well, for us to know that you are the right person, we have created the perfect answers to our questions, so we know the type of person/company we are dealing with, how the they would benefit most by working with us and how we can help them achieve their marketing and business goals.
What I mean by “Standard” is…
A “standard” is a level of quality or attainment.
Running a business is a two-way street.
Not only are they (your clients) choosing you, but you should look to choose them too!
Do they fit within your boundary’s as the “perfect client”?
Have you defined who your perfect client is?
Who is the perfect client?
The perfect client isn’t just a set of demographics (age, location or the type of car they drive) or boxes that you slot people into.
It is much more than that!
The perfect client is a person who has feelings, likes and dislikes, values and ethics, morals and a way about them… Understanding who they are takes years of research, watching, listening and interpretation.
It’s not just a form they can fill in to tell you if they are right for you or not…
But there is a process of how to identify YOUR perfect client, which I’ll share in another blog.
What is an Onboarding Process?
Onboarding is “the action or process of integrating a new employee into an organisation or familiarising a new customer or client with one’s products or services”
This allows you to show your customer how you work, set expectations (for them and for you), what is expected from them as a client, which products/services are best for their requirements and the promise you will make to them as the brand they will be working with.
In short, this is a step by step process taking your client(s) from being interested into buying something from you, through to delivery of your product or service and onto the after sales. This is a huge part of your customer journey and without it people wouldn’t get to where you want them to be.
How do you go about creating an onboarding process?
1: Understanding your client
…and knowing HOW they will react to certain questions.
You know when you’ve had a client that has gone rouge and working with them hasn’t worked out for you or them… THAT!
So, how do you know when a client isn’t a client?
You must be specific here, they will say something or act in a particular way towards something you say, do, give or show them…
Now focus on that and write down else they would say…
This helps you to work backwards, so you know WHICH questions you need to ask them in the first place!
2: Understanding their requirements
This is about wants vs needs and how to ensure that you and your company is the right fit for your client.
What do you do, what don’t you do, what will you never do and what might you do (if… XYZ happened)
3: Which product or service is the perfect fit?
Which product or service you deliver is the perfect fit for this particular client or do they need something created especially for them?
4: Then onto your Sales Process
Now they are interested how do you move your client from being interested to buying from you?
What do they need to see, read, listen to, watch or touch to help them make the next decision, getting them one step closer to where you want them to be?
The Sales Process is something that generally stays in the head of a Business Owner and never makes it out.
When you have documented the sales process, others within your team or around you are able to replicate the perfect way to get a new client for your business.
Writing it down and getting it out of your head is the first step.
Going through it with a fine-tooth comb to see the cracks and then fix them is the difficult part.
What if you keep getting clients that don’t fit your Standards?
This is good news, not bad!
This will show you HOW you carry out business and what actions (marketing) you are taking to find the people that don’t fit and how they are finding you.
In time you will be able to identify the tiny incidents, moments, gestures, comments, tones that people do or say which eventually stops you from getting those clients that turn into a nightmare. Having them not only drains your energy, wastes your time but also stops you from working with the ones you want.
The beauty of running your own business is that you get to choose who you want to work with.
Granted, when you start out in business and even years down the line you don’t want to say no for several reasons;
Wanting to test out new ways of working, products or services
Think that saying “yes” is what you should do all the time
OR because you need the cash in the bank
If the latter is the case, then we need to reassess who your perfect client is and learn to understand two things;
that saying “No” is OK…
the perfect customer will come (as long as you understand who they are)
However, if you keep getting the wrong client it might be that your message isn’t right, the type of marketing isn’t in the right place or dare I say it the product and service you offer isn’t right for the people you want to attract.
There can be several different factors.
Listen, this process doesn’t happen or come into fruition overnight. You do need to be running a business for a while to know WHO you don’t want to work with and who you do.
You will get the clients that turn into bad news, but they help you understand what you don’t want…
But the onboarding process is one that every business needs to ensure the people you are working with not only understands you and how you help them but also “gets” you, loves you (turning into raving fans) and then refers you on…
If you need help or would like to discuss the onboarding process and how it would work for you and your business, the perfect place to start is by booking your free 30-minute Consultation with Amanda.
List the questions that you have so that Amanda can answer them for you.
A Secure Socket Layer establishes an encrypted link between a web server (where your website sits) and a browser (where you view web pages). Otherwise known as the padlock in the address bar at the top of the browser.
There are a few reasons why you should have an S.S.L.:
a) So that you are not marked as “non-secure” – This is even for when you don’t sell anything
b) If payment is taken from your website, it protects the user
6. Additional Security
If using WordPress, you can use a variety of security plugins that will block certain files and information from the Internet.
These can be free, but you can go pro with a lot of them with prices starting from $99.00.
The free versions of security will look after minimal security but if you wanted to go for something a lot stronger you should look at Sucuri – http://sucuri.7eer.net/c/364036/212721/3713, which goes deeper into the level of security it deals with.
7. Always update
When using WordPress or other C.M.S. (Content Managed System) Software, you should ensure that you are as up to date as possible.
Integrated Marketing is what Koogar has delivered to our clients for over 10 years and we haven’t really told you what it is and how we use it to help businesses like you. Now is as good a time as any…
We mention it a lot more now when we do our 60 seconds, explain to people what we do, how we can help them and is now a major part of our message which is why I have now finally got round to writing this blog. I thought I would explain to you what Integrated Marketing actually is and how we use it.
Marketing itself has hundreds of activities, techniques and methods behind it which can become overwhelming, complicated and daunting to say the least. Everyone who I come into contact with, marketing does it differently. There are some similarities, processes and steps that should be taken but generally there isn’t a hard and fast rule which is why it leaves a lot of business owners and marketing managers constantly questioning themselves to ensure that they are getting it right, using it as effectively as possible and making sure they keep on track and ahead of their competitors.
If marketing was easy, you would have already bought a package from a shop with a guarantee that it would work perfectly. So you can be left alone build your business empire, take over the world, buy the house of your dreams and live a life of luxury with no worries of any more marketing on the horizon…
Back to reality…
In the real world most, Business Owners and Marketing Managers struggle with marketing. Worrying if they are doing it right, what is the next new “shiny” thing and should they be using it, how is everyone else doing it, am I using it in the most effective way, I’m too old to be doing this (I’ll get someone younger to help me) and so on….
This brings about a lot of doubt.
Doubt of the tools you use (or try to use), software that doesn’t work they way you thought it would, marketers you’ve worked with in the past and promised the earth and delivered NOTHING and yourself which lets face it isn’t a good place to be.
It also brings lots of questions that you cannot find answers to, you’ve tried googling, signing up to someones webinar or newsletters, watching youtube clips and bought a package from a “Guru” when you have tried everything and it STILL doesn’t work…
What do we know?
What we do know, is that people need to see you message between 7 – 15 times BEFORE they are ready to buy and most people give up after 2-3 times of calling or sending emails. These activities are called touch points. Since Social Media came about we now need to add an additional 15 touch points due to the amount of information we see every day on our phones, Facebook, emails, telephone calls, apps etc… So, if a person in your audience needs to see your message up to 37 times before they are ready to buy, WHICH touch points do they need to see?
This is where the individual marketing activities come in. I’m not going to list them all here (as there are hundreds of them) but here is a screen shot of an info-graphic we have created to show you all the different marketing methods that are available to you and how they should be connected.
Long gone are the days where we only have to use one marketing activity to get in front of people. We need to use a combination of touch points to ensure the customer we want (the perfect customer or avatar) is receiving our information or message in the way THEY want it!
What is your understanding of Marketing?
On Mondays I deliver a Facebook Live called #MarketingMonday to help people like you to get to grips with marketing, answer questions, share observations and on 19th February 2018, I recorded this video to ask you what your understanding of marketing is.
Length of Video: 18 minutes and 47 seconds
I gave two different definitions of marketing in this video… and then I gave my own.
Marketing isn’t what gets you business, marketing gets you awareness. It’s what you do with that awareness that then get you the business!
Integrated marketing communications (IMC) is the use of marketing strategies to optimise the communication of a consistent message of the company’s brands to stakeholders. Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined together builds a clearer and vaster impact than if used individually. IMC requires marketers to identify the boundaries around the promotional mix elements and to consider the effectiveness of the campaign’s message.
In short; Making it work at a strategic level (by Kitchen, P., & Burgmann, I. (2015))
Integrated Marketing for Koogar, is about combining a variety of traditional and digital marketing activities and methods together to create a customer journey and experience of your brand to get your audience to the end result… which is to eventually buy something from you. Connecting the dots so to speak!
We don’t want to rush that relationship, we need to nurture them. HOWEVER there are some Business Owners and Marketing Managers who don’t want to nurture a relationship but HARD sell straight away!
Integrated Marketing allows you to connect the dots between the different activities you are doing. Carrying your message, your brand, your expertise traditionally and digitally to the right people and showing them consistency, congruencey and authenticity. When your audience is ready for what you do and have been through their own buying process they will choose you over anyone else.
Marketing isn’t a quick fix, it’s a long game… You just need to learn how to play it!
Not all journeys are the same which is why blueprints of other peoples marketing or ways THEY get business doesn’t work. That is a blueprint for their business. Koogar will help you create a blueprint for your own business the key is to be patient but keep going!
Lets work together to create YOUR marketing blueprint.
Today’s Marketing Monday is about… Are you in control of your brand and business?
Good afternoon. My name is Amanda, and I’m from Koogar.
Today is marketing Monday. What I’d like to talk to you about, is … Well, the question I would like to ask you, is, are you in control of your own brand. What’s the answer to that question? The reason why I’m asking that question is, that Facebook recently, last week, Mark Zuckerberg has said he’s going to make some changes on Facebook, with regards to businesses, the amount of business brand, News Feeds, information that’s coming into the News Feed.
Facebook was created for people to have friends. Facebook was created to be a community.
It’s more about people-to-people, not business to business (B2B), or business to community, or business to consumer (B2C). What he was talking about in his post that he put on … I think it was the 12th of January. I’ll pop it in as a link under here, so you can have a read of it. What he posted, was basically saying that a lot of business pages, a lot of the information that we post, isn’t going to be seen by … He’s going to reduce the amount of times that it’s going to be seen for people who use Facebook. Facebook is for friends. He wants to bring back the community feel.
I remember going to a couple conferences years ago. We talked about Facebook. We talked about community. One of the things that we talked about in these big conferences was, things like, Facebook actually makes us feel like we belong. What I mean by that is, Facebook is there, so that we feel part of other people’s lives.
For example, I have an Auntie. She lives in Canada. I don’t see her. Full stop. Okay? I don’t see her full stop. Facebook has enabled us to connect together. Last year we connected and started talking. Sorry, I’ve got a bit of a cold. Connected last year. Basically we can now talk on Facebook. We talk to each other. We see each other. We comment on each other’s posts and things. I do it with family, who live in Bermuda, people who live in different countries all over the world. Facebook is here, to make us feel like we belong as part of a community.
Well, what’s happened over the years with social media is that Facebook, not just Facebook, but social media as a whole, has put a negative spin on things as well. A lot of people look at Facebook and think, “I wish I had that life.” People are sharing all the great things that they’re doing. They’re going out for dinner. They’re going on holiday. Their beach photo’s with their legs on the sand and all of that kind of stuff. And their not sharing, bad stuff.
Some people don’t share the bad stuff, which I understand and I get. Actually, social media has changed the way, in which we view other people’s lives. I think that this is the main reason why Mark Zuckerberg is going to change the News Feed, because he wants people to connect more. He wants people to speak to each other more, and get involved with each other more. It’s a community feel. I’m not going to go on about that.
The reason why I’m saying, are you in control of your brand, is because there are people on Facebook… I don’t know whether you’ve seen them, but they’re people on Facebook. I’m not going to name and shame. There are people on Facebook that say, “Can you see stuff on my page? Can you share it for me? Can you share it to your network? Can you do this? Can you do that?” That just got me thinking. Other people I’ve seen recently have been talking about Facebook charging for adverts, and the more you pay the better the advert becomes and all that kind of stuff.
People are complaining that Facebook can’t do this. It’s not fair. In other places, people are saying, “Well, websites don’t work anymore, and blocking doesn’t work, and this doesn’t work.” The reason why I’m talking about, are you in control of your brand, is because what happens, if Facebook decides to charge you, a lot of money, or me, a lot of money, to be able to put your stuff, have a page, have a group, post your stuff with regards to business tomorrow? What happens?
Number one, does your business just stop, because all of your communication, all of your followers, all of your connections are on Facebook. Have you got a backup of everything that you put on Facebook? This isn’t just about Facebook by the way.
The reason why I’m talking about this, is because it was mentioned, you know, with Mark Zuckerberg changing this algorithm. The reason why I think it’s important to talk about, are you in control of your brand is because, if you put absolutely everything onto social media, on Instagram, on LinkedIn, whatever platform that you actually use, what happens if that goes down? If you’re not in control of it, if you don’t own it, if you don’t have it, if you don’t save it on your desktop, or in your computers, or anything like that, what happens? What happens?
What I want you to think about is, being in control of your brand. I want you to think about, if, for whatever reason something happens with whatever social media platform, have I got my photographs backed up? Have I got my posts backed up, the content that I’m sharing.
Websites and blogging aren’t dying!
People are talking, but you know Twitter’s dying as well. These things aren’t dying. It’s just that Business Owners have this thing called, the shiny object syndrome, where they think, “Ooh, there’s a new social media platform. There’s something else happening. I need to be on that. I need to do stuff on there.” Where in actual fact, this is why integrated marketing comes in handy, number one. Integrated marketing is important, number two. If you integrate your marketing, it’s not just about being in one place at one time. You’re actually in a lot of other different places at the same time.
For example, integrated marketing is about being in different places, having different touch points for the customers that you have, and the customers that you want to have in the future. Also, it’s about how do you connect those dots together. For example, I’m doing a Facebook live. I will download this and I’ll put it onto YouTube. I’ll take it off YouTube and I’ll put it onto my website.
I’ll also get it transcribed on Rev.com, which is a new thing that I’m using, which is absolutely fantastic if you want things transcribed, or subtitles put onto the bottom of your video. It is an awesome website. Can’t recommend it highly enough. They get it done so quickly. Job done. It’s brilliant. I’ve used it for the last couple of weeks. I’m stepping up my game with regards to what I’m sharing, what I’m posting, what I’m trying to tell people about integrated marketing.
Just going back to integrated marketing. Just going back to integrated marketing, the reason why it’s so important, is because if any of these other things drop out, at least you’ve got something saved somewhere. Okay?
What I want you to think about, it isn’t about, is my stuff going to be seen on Facebook, is it not going to be seen, because the algorithm has changed, it’s about connecting with those people in a way, where they are able to see your stuff, as and when they require it. It’s not about you pushing out that information and being in their face all the time. It’s about them picking it up, when they need it. You know, unfortunately, we can’t be relevant to all people all of the time. However, when we are relevant, when they do see us, hopefully that’s the time that they actually say, “You know why? We need this thing.”
I just wanted to say that, I don’t think that what Mark Zuckerberg has said is a bad thing. It’s just a thing. You know, business changes all the time. You’ve also got to think that Facebook is a business themselves. The way that they make their money is through advertising. They don’t want to stop brands from being seen. The way they make their money is through the adverts that we put out, the boosting posts, the supportive posts, all of that kind of stuff, whether it’s connected to Instagram or whatever. That’s how they make their money. If they decide to charge us tomorrow, are you prepared to say, “Yeah okay, I’m in.” Yeah? If it’s all about putting your stuff on one platform and not having it in other places, you’re going to get scuppered. You’re going to get caught out. You’re going to be blaming other people, because you haven’t prepared.
Get in control of your brand. Okay? Don’t allow another platform to be in control of it.
Don’t think that just because you put all of your stuff, whether that’s on Facebook, Linkedin, Twitter, Snapchat, Instagram, wherever else that you put your stuff, Vimeo, you know, wherever else that you put your stuff, don’t just think that it’s safe there. Have a backup. Have a website. There’s a lot of people I speak to recently, “I don’t need a website. I’ve got Facebook.” Well, you know what? If it goes and Mark Zuckerberg says, “You know what? We’re going to take business completely off Facebook.” What would happen?
I doubt that would happen, but what I do think … My thinking of how it’s going to be, is that in future, we will be paying as business owners. We will be paying to be on Facebook. Why not? Why wouldn’t he want to make more money that way, in terms of allowing this to spread out products and services to connections that we might not ever meet. For him it’s not always about the money is it either. It’s about the connections and how he can help other people. What we do is about helping other people. Not me generally, but as a business owner. That’s what we’re here for. We’re here to help the clients and people that we get in front of.
I just wanted to talk about that. I think that, that’s important. Don’t be worried that Facebook and whoever else changes their policies or changes the way that they do business. It’s always going to happen. Just know that for a fact. Just be prepared that if something major happens, you’ve got backup, you’ve got your photographs, you’ve got your videos, you’ve got your content, your blogs, your posts, whatever else that you post out there. You got them in a safe … Just be in control of your brand. Okay?
The only thing that I want to leave you with, is … I keep mentioning about my Koogar Academy. You probably know about that. Today, I want to talk to you about my podcast. The podcast is called, The Integrated Marketing Podcast. You can find that at integratedmarketing.com (I meant to say www.integratedmarketingpodcast.com). I’m going to be kick starting that again this year. Last year, it got up to nine episodes, which was great. I’ve only just started the podcast. We’ve all got to start somewhere. Nine episodes.
I’m in the middle of a series about email marketing. I’m going to finish that series. I’ve just got new introduction done, intro and outro, which is all cool. Got to put that together this week. And then I’m going to be working on some art work in the next couple of weeks.
If you haven’t heard it, and you want to listen about telesales, you want to know more about telesales, or you want to know about hiring your dream team, or you want to know about how to scale your business, email marketing, what’s stopping you from taking action and procrastinating, the podcast is a great place for resources. It’s free. Just go along and have a listen. You either go to the integratedmarketing.com (I meant to say www.integratedmarketingpodcast.com) website, or go to www.koogar.uk/podcast/. Thanks very much.
Today’s #MarketingMonday. I hope you’re going to have a fabulous week, number one.
I hope you do something different with your marketing.
Don’t just do something that everybody else is doing. Change what you’re doing all the time.
Marketing is an ongoing process. When you have that idea, a idea, and you think, are people going to want to do that, or do it, or think about it, or pay for it, or whatever, just do it anyway. Okay? Do it anyway, and see what happens. It’s not about trying everything that everybody else is doing, it’s about doing something different, so that you stand out over everybody else. Have a fabulous day. I’ll see you soon.
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