The biggest challenges of creating or building trust starts with you. What I see everywhere is that the business owners and entrepreneurs want the lifestyle, the money and everything that goes with it, yet does not want to put the work in.
They don’t put the work in because they don’t trust that they will make the right decision, therefore no decision is made and they sit on the fence and dip the toe into the sea of marketing activity and expect people to want to work with them.
Trust building starts with you, if you do not trust, how can you be trusted?
Whoever is careless with the truth in small matters cannot be trusted with important matters – Albert Einstein
There are 4 steps to building brand trust through marketing authentically;
Keep the promises YOU make
If you say you are going to do something do it! This is not just for your clients, this is also about the promises you make to yourself. Finish what you start by creating daily routines and processes within your business.
Show what YOU truly stand for
Show up even when people are not watching, liking, commenting, sharing or engaging. Become so focused on watering your own grass, others come and ask you how you can help them do it!
Speak YOUR truth
The context of your life informs your beliefs in what you do and the actions you take. If you cannot be yourself and always compromise, others cannot see if you are truly for them and how you fit into their world.
Share YOUR thoughts and opinions
Be willing to go to the place’s others won’t by asking real questions and being controversial even when most don’t think the way you do. This sparks debate and debate leads to people thinking differently.