Energy. Life force. Drive. Spirit – What are these things?
According to ancient science, Aether is known as the 5th Element or Quintessence.
The meaning of Quintessence (taken from merriam-webster.com);
: the fifth and highest element in ancient and medieval philosophy that permeates all nature and is the substance composing the celestial bodies
: the essence of a thing in its purest and most concentrated form
: the most typical example or representative
“The energy of the mind is the essence of life.” ― Aristotle
Aether, in Greek means, pure, fresh or clear sky.
The 5th Element is also known as:
As we move through our day, we send energy into the world and we receive energy back.
Our minds, bodies, businesses and spirits are composed of energy, which vibrates out and is felt by others.
Are you in the right energy?
More importantly, is your business in the right energy?
I believe that your business is its own entity.
Created by you with parts of your own energy, thoughts, feelings, beliefs and fears, and because you work with/co-create with your clients, your business mixes your energy and your clients energy together, creating itself.
Be conscious of and pay attention to the energy you’re release.
Be that through your writing, video, designing images for social, speaking out loud, how you feel and most importantly through your thoughts!
What kind of vibes are you (and your business) giving off to potential clients?
How can you change the energy if you need to?
5 ways to change up, raise your vibrations and give off an energy that attracts people to you:
- Be Kind and Compassionate – not only to the people around you but to yourself. Being kind can sometimes be seen as being weak, because you have compassion, empathy, understanding and see the world and people in a different way. Being kind is a gift so are not fortunate to have. Use that gift to your advantage because people will remember you by it for the right reasons.
- Get into Nature – see the world as she really is and tap into the calmness she gives off. Taking a walk or even just sitting in your garden can change your energy within seconds. Watching the trees sway in the breeze, hearing the birds, smelling the flowers, feeling the grass in between your toes is grounding and brings you back to centre.
- Journal – about your feelings, thoughts, goals, aspirations, business, money, clients and anything you need to express. The pen is mightier than you know. Being able to express everything unapologetically is liberating. It provokes mindfulness, a new sense and understanding of self, wants and needs. A completely different perspective that helps you think and move through the blocks you may have.
- Find your Tribe – be with people who lift you, challenge you, inspire, motivate, cheer you on and celebrate you. Being with people who get you, that you can speak freely, open up to, cry or be vulnerable with is an amazing experience. They are able to see you in all your glory and want you to succeed, help you, give you ideas and a sense of purpose.
- Reconnect with what you would love – instead of worrying, doubting and second guessing. Instead of thinking about the negative, flip the grey sky and shadows into blue sky’s and sunshine. What would you love to do, to be, to have, to hold, to see, to experience. Write it all down and keep it close so that you are able to tap into it when you are feeling low.
Marketing is emotional
The energy that you bring to anything you do, will be seen, heard and felt more than you know.
Marketing is emotional!
It brings fears, doubts, ideas, creativity, thoughts, suggestions, curiosity, anger and happiness.
It brings every emotion you can imagine!
The question is, what energy are you bringing into your business today and everyday moving forward?
Artwork taken from the Energy Wild Card, from The Marketing Oracle Card Deck and designed by @hellomae_art
What are your feelings about niching?
This subject brings up lots of things for people…
The main one being “lack or missing out“.
Niching stops you from getting business… right?
So, I thought I would put together a list of reason why niching is not good., but let me first explain what niching is..
What Is a Niche?
A niche is a specialised segment of the market for a particular kind of product or service.
Understanding niche is essential as it helps to identify your audience’s needs and helps the you generate new product ideas as per your customer’s requirements.
This also helps in finding the right way of communicating with your people so you can increase engagement.
A mass-market strategy focuses on a wider audience pool while a niche market strategy focuses on a smaller segment.
5 Reasons why Niching isn’t good…
- You focus on the perfect clients you want to serve – imagine knowing EXACTLY who your people are and what they are looking for
- You’re seen as an expert – you have more knowledge and are sort after
- Spend less on marketing – because you know exactly where you need to be and waste less time, effort and resource!
- Less competition – People cannot compare you to others in your industry because you stand out head and shoulders above the rest!
- Intimacy – Because of your smaller audience you can spend more time with them by giving them a better experience than they have had before.
All jokes aside…
These are some of the best reasons why you should niche.
Being all things to all people brings burnout, frustration, scattergun marketing, a diluted message and confusion on your audiences’ behalf. All equalling, no business.
I recently shared in an Instagram post about who I serve as I am niching even further.
This is what I said...
I work with Spiritual Entrepreneur’s!
They are a tribe of people who are here to look after the earth and everyone on it, including those who were here before us and those who are unseen.
They are creators of products and services that not only empower themselves to be who they are, they are also made for the good of and the whole of the humankind.
I’ve collaborated with them for years and I am one myself.
Let’s talk about you.
You have strong ethics and values that are non-negotiable.
You stand for what you believe, even if it isn’t popular.
You haven’t become an entrepreneur to become wealthy in the traditional sense, but to gather abundance in other ways.
Like making others happy and/or distributing help (products or services) to a situation/transformation you have either been through yourself or have seen the suffering and want to make an impact by being the change.
Your work is not really work, it’s more being of service.
It is your purpose and everything you do must have meaning AND also nourish you.
“Define success on your own terms, achieve it by your own rules, and build a life your proud to live” – Anne Sweeney
Spiritual entrepreneurs are not just healers, witches, yogis or therapists who believe in the Universe, tarot cards or incense. That is a generalisation.
Spiritual entrepreneurs can be accountants, business coaches, jewellers, web designers, motorbike riders, engineers, he/him, she/her, they/them, who believe in something out there that is bigger than them AND they want to be a part of it.
You have heard a whisper all your life… and it pulls you.
Sometimes you feel like you’re not making enough change because the calling isn’t what you thought it would be, yet still you hear it and know it is what you should be doing.
The problem is your internal voice saying… Who are you to do this?
3 ways you can Niche
- The type people you work with – for me Spiritual Entrepreneurs
- An industry or sector – for me, any sector or industry
- What you do – for me Customer Journey Marketing
You can go for one or all three a combination of two works REALLY well!
So tell me about you.
Is niching good or bad?
How could you niche more?
Who are your people?
As the leaves fall to the ground in preparation of the winter, the earth tilts. It’s time for change… A rebrand for Koogar.
“Change is inevitable, but transformation is by conscious choice”
What does Rebranding mean?
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.
It is not just about evolving a logo, colours and visuals. It’s about ethos, purpose, mission, principles and message.
All of which have changed for Koogar for many reasons. Some business, most personal.
The process includes our thoughts, feelings, questions we are asking and answering.
I’m not going to lie, this process is so much easier when we do it for our clients than it is for ourselves. We want to get it right so it allows us to speak our truth and be seen by our perfect clients. So it’s back to the drawing board.
I wrote this in November 2019… and now I’m ready to show you how Koogar has evolved!
11 Steps to Rebranding
- Why now?
- Strap line
- Vision, Values and Mission
- Logo and Colour Pallet
- Visuals and Style
So as you can see there is a lot to go through to get to your final result. A lot of thinking, designing, trying and testing, sitting and waiting and then… you’ll notice it come together.
What our Logo means to us
We have redesigned out logo to match Amanda, along with her values and beliefs.
We have become more defined, fluid, centred and bold.
Defined – by evolving our brand and our offering, we now know with absolute clarity who we are and what we stand for and how we best help our clients. We now have a variety of options for the Solopreneur through to the Established Business Owner.
Fluid – the font has changed to an oriental handwritten font to match Amanda’s love for graphology and to ensure that everything we do with you, or for you; is integrated, organic, sustainable and the natural order of flow for you and your clients.
Centred – our colour pallet has been derived from the Chakras (the body’s natural energy centres), to align you with your brand and business. Giving you clarity, confidence and consistency with your life and business. We also bring empathy and intention with us in everything we do, this is something we do naturally.
Bold – we are now who we have always meant to be. We pride ourselves on our openness, honest opinion and approach to business. This is what our clients come to us for, even if we talk ourselves out of business. Our sole priority is to serve you and your needs and to to it well with honesty, integrity and authenticity.
Our message is simple
We are here to make marketing manageable by integrating your marketing to influence your audience.
Integrated Marketing is about pulling all marketing elements together, and is a combination of traditional and digital marketing activities. When assembled well, marketing integration creates an organic and natural customer journey for your target audience to follow.
Using our Marketing Integration Eco-System™, we take potential customers from being “interested” in what you do to buy from you… and then refer you on!
Let me know what you think…
My next step is to get our website to match our new brand and offerings. We have already started telling people about them and they are being received well.
I’ll be in touch with the next instalment soon.
As the leaves fall to the ground in preparation of the winter, the earth tilts. It’s time for change… A rebrand for Koogar.
I have decided to share the journey so you can follow the process. #koogarrebrand
“Change is inevitable, but transformation is by conscious choice”
What does Rebranding mean?
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Taken from Wikipedia
It is not just about evolving a logo, colours and visuals.
It’s about ethos, purpose, mission, principles and message.
All of which have changed for Koogar for many reasons.
Some business, most personal.
The process of Rebranding
Over the coming weeks I’m going to share with you why Koogar is rebranding and what it means to us.
We’ll go through the process including our thoughts, feelings, questions we are asking and answering.
I’m not going to lie, this process is so much easier when we do it for our clients than it is for ourselves.
We want to get it right so it allows us to speak our truth and be seen by our perfect clients.
So it’s back to the drawing board.
Why is Koogar rebranding?
The first step to rebranding is asking yourself why?
Why now? What’s changed?
Here is my answer…
Koogar will be entering our 13th Year on 6th November and things have changed.
Over the last 4 years, I have personally gone through the 3 D’s; Divorce, Dementia and Deaths.
As you maybe aware, my Dad passed away in 2018 which has been a tough road and one that pushed me over the edge and showed me that life is too short. I understand what this means now.
Read – He is Gone – 9 Life Lessons from my Dad
Too short to do things you don’t want to do; with people you don’t want to do it with, sparking my trip to Thailand in search of finding myself.
Read – Stop holding yourself back (Thailand)
Isn’t “Finding yourself” cliché?
Yes and no.
In my situation, I had lost my identity over many years. I stopped doing things that brought me joy, made me happy and gave me purpose. When my Dad passed, it was the final straw.
Fast forward to coming home from Thailand, my whole outlook had changed. Not only about myself but to life and the world in general.
I started understanding what was important to me. This time, I wasn’t going to compromise.
It was like I was reborn, looking through my eyes as a different person but in the same body.
Integration is a huge part of finding yourself. It’s about fitting it in what you’ve just learnt about yourself, with the world you currently live in and removing what no longer serves you.
It doesn’t come easy, in fact, its ongoing.
Learning lessons every day from small things like how people talk to you, ah ha moments, dark days to when you’re feeling bright and ready to take on the world and your morning yoga session.
I know I am here for greater things.
I also know I help my clients with more than JUST marketing them and their business.
My clients trust me, tell me about personal challenges and issues they have, tell me things they haven’t told anyone else, things that are hard to admit. I’m very privileged to be in this position.
My clients also want and need their ass kicking from time to time but most importantly want someone to give them a true and honest appraisal of what they are trying to do from neutral ground.
My reason why
I’m rebranding is because I haven’t been true to myself.
There are things I want to do, ways I want to work and specific types of people I want to work with and to do all of this, I need to strip back my message.
It’s scary, I worry what people are going to think. Will they carry on working with me or walk the other way but this way I know I’m being me and true to myself.
I am here to challenge you to communicate your own truth so that your marketing speaks to the audience you want and that you step into your own power to be seen.
Your 1st step
If you are looking to rebrand, ask yourself why? Why now?
A rebrand won’t necessarily bring you more money, but it does allow you to be yourself and step into your own power, which in turn will draw your perfect client towards you because your message is not only true to you but to them also!
This exercise is not only cathartic but also provides a new perspective on your journey and where you are headed.
A marketing membership may not be right for you and there are many reasons for this;
- haven’t got time to either do it yourself or spare a team member in the business
- it’s a reoccurring cost that you don’t want to incur
- can’t afford the expense right now
- maybe you’re thinking it might not work for you and your business
Then again, you may have been thinking joining a Membership right now could really help you with your marketing. Which is perfect, let me explain the many benefits of joining a marketing membership…
Be kept accountable
If you work by yourself as a solopreneur it’s hard to make sure you do everything you need to but more importantly have someone else to bounce your ideas off!
If you work within a marketing department or small team, there are times you want to speak to an expert to find out if your heading in the right direction and are on track to achieve goals or K.P.I.’s.
Either way, having someone keep you accountable by giving you tasks, exercises and resources every month allows you to take control of the marketing of the business by steering you in the right direction and giving you things to think about that you may haven’t even thought about. Having a fresh pair of eyes look at your business could just be the thing to push you in the right direction.
Get MORE done, take action and implement your ideas
Finding the time to market can be hard especially if you’re by yourself. Having a team of other like-minded people around you spurs you on and keeps you going even when you don’t feel like you can or want to. To take action you need to know what you need to be doing. A membership can give you the structure you need to bring into your business.
Develop confidence in yourself and business
Confidence is one of the biggest challenges we face when putting ourselves, products and services out there. We feel like we could be ridiculed or publicly criticized for the decisions we make we tend to not do anything at all. Let the Koogar Academy help you develop more confidence in yourself by helping you gain clarity of who you are and what the business stands for!
Be with like-minded people
Being with other people who feel the same way as you and have the same kind of problems is a safe place to be. Within this space we can ask question, give opinions and decide how we would approach that particular activity and if it’s for you at all.
Share your struggles and frustrations in a safe environment
Let’s be honest, we all have them. It happens to us all at different stages within our life, marketing, personal knowledge and situation AND business. Asking for help isn’t a bad thing, it is something we all need to do to enable us to grow faster.
Learn a new marketing tactic every day
Embracing a student-like mindset allows you to learn every day, helps you adapt to your situation, decision making is easier and every day you become better at what you do. What was the last thing you learnt before reading this blog? Pop a comment below.
Become a part of something that gives you motivation and picks you up when you feel nothing is working
SOS a.k.a. Shiny Object Syndrome, overwhelm, scatter gun approach to marketing and the feeling of being lost impacts everyone. Gaining momentum is what is needed for you to be motivated in the first place. Within the Koogar Academy, we’re good at giving you a kick up the bum or pep talk when you need one.
Make some amazing connections
We have a Members Meet Up every quarter where you can meet other Koogar Academy Members and put a face to a name. Many of our current members have met and have done business too.
Grow your business through marketing better
This is what we are here for right? So, let us do it together making sure your headed in the right direction.
Expand your thinking and knowledge of yourself and your business at the same time
Most of our Member have come in with a particular plan and idea of what they want to get out of the Academy, but we have been blessed to have some amazing members who have taken their goals and ideas to the next level! Like adding 5 figures to their bottom line, being able to by a 2nd car and a house in some cases!
Stay outside your comfort zone
Being in an uncertain place, not knowing what to do, where to start, who to ask for help is tough enough.
When you know all the answers to all of that and are now ready to take it to the next level, your comfort zone will be pushed but that’s where miracles are made.
Stop holding yourself back!
You don’t have to be technologically savvy to join the Koogar Academy because we are here to help you AND show you how to do it.
Marketing isn’t about technology it’s about psychology and understanding the person you are trying to get in front of!
Marketing is something every business must make time for. If you don’t it gets pushed to the wayside and left alone until there is NO business coming in…
So why a Marketing Membership?
There is a reoccurring cost to a membership (depending on which payment option you go for) but there is also reoccurring learning when it comes to marketing due to shiny object syndrome when new platforms and ways of doing things become apparent and because marketing is an ongoing element throughout every business, staying abreast of it is better than lagging behind!
And yes, let’s be honest which ever membership you join might not work BUT if you make time, complete the exercise, attend the masterclasses and take action…
I guarantee you will see results not only in your thinking, in the amount of action you start taking and how people start interacting with you but also in your feelings towards marketing yourself and your business… the confidence will start appearing and there will then be no stopping you!
None of us know everything…
The simple fact is that when running or working within a business we cannot know everything. It’s just not possible. Because of this, we need to expand our team and work with people who can help us achieve our goals.
If marketing isn’t your strong point OR you are looking to up your game, then the Koogar Academy is for you. The reason is because, we can always learn something new or be reminded of something we are not doing.
New technology and marketing activities will come and go but the basics of it and foundational elements will always be the same. Until you understand who your perfect client is as well as;
- how they think
- what they are looking for
- how they make a decision
then excellent marketing will always elude you.
Is Koogar part of other Memberships?
The answer to this is YES and the reason is, is because we don’t know everything either.
Koogar is a member of 3 memberships as we speak;
- help us up our own marketing game
- all things business operations
- growth and scale and one for technical know how
If we are telling you to do something, it’s because we are doing it or have done it ourselves.
If you have any questions about the Koogar Academy, please email Amanda at firstname.lastname@example.org, alternatively have a look at our K.A. Frequently Asked Questions.
These 15 ideas, suggestions and tips are here to help you smash your year end targets by giving you ways in which you can take on Friday 23rd November and benefit from one of the largest sales days in the UK!
This week will bring the biggest shopping day in the British calendar, it is Black Friday (#BlackFriday). While this is a fairly new phenomena in the UK it has been a huge success in the few years it has been running.
This year consumers (including you) will be spending in the region of £8.29Billion pounds
This is your opportunity to get new customers before the end of November.
Read more about it here > https://en.wikipedia.org/wiki/Black_Friday_(shopping)
1. Prepare well
What are you going to offer?
What goes with your offer?
Have a few different offers available to your audience, not just one. Give your audience choice instead of a Yes or No decision.
2. Start promoting it now…
You don’t have to wait until Black Friday, which is on 23rd November this year (2018).
Don’t start late! Be early to the party for a change… Tell people you are putting an offer or offers together.
3. Stand out
Everyone will be putting together emails with their offers on them now (I’ve received 3 today Monday 19th November), have you started yet?
How can you do it differently?
Video, Landing page, Insta graphics?
Send yours when your client is least expecting it as they will be receiving HUNDREDS of other offers too. They need to know you have something happening, so they know where to spend their money. Especially for those that haven’t yet started to work with you.
This is their opportunity to do so at a reduced rate to see if you are for them in the long term!
4. Give something else instead of reducing prices
Giving an offer or creating a deal isn’t just about reducing your prices and reductions all the time. It could be that if you buy “this package” you get “XZY for free”, “as well as” or “on top of” this saving yourself “XZY”.
Sometimes its about adding more value!
5. Make it easy to buy
If someone sees your deal can they just buy it? Or do they have to get in touch, find an email or telephone number or worse still, fill in a long form that takes too much time?
Add PayPal buttons, a shopping cart, as well as an email address so your customer can ask for support if they need it!
6. Landing Page showing all your offers available
Just so everything can be seen in one place! Having multiple offers is great but putting them in different place isn’t. Showing all of your offers in one place may just get you an up sell.
7. Gift guide
If you are B2C (Business to Consumer) and have a lot of products that will be on offer all at once, create an easy guide (PDF/Mini Website) to help them decide and download so they can share with others… These purchases could be Christmas presents!
8. Schedule your campaign
It’s already close to Christmas so I assume you are already busy, don’t want to miss this opportunity. Make sure you schedule your campaign as best you can to get in front of your perfect client!
How are you going to get more eyes on your deals? Advertising of course! Facebook, Insta, Twitter, Linkedin… which ever your preference, why not add an additional £50+ to your current budget
10. Use Hashtags
Hashtags are now one of the most commonly used and typed words and symbols used on Social Media. Be seen in the conversations and feeds of #blackfriday to help you get more traffic to your social profiles or website itself.
11. Give the details!
This will naturally come with #BlackFriday. Your customers (potential and new) will have a certain amount of time to buy your products or services. Ensure you display how many you have for the offer and the savings they will be getting; i.e. 10 places, 25 bundles/packages, saving you 33% or £89.
12. If you extend your sale, make sure you have a cut-off point!
i.e. Koogar’s #BlackFriday Offers start on Friday 23rd November and finish Monday 26th November at 5pm!
13. Be able to manage your orders
Don’t over offer! There is nothing worst for your customer than buying something from you and you not being able to forfill their needs. You will lose your reputation overnight and we don’t want that! If you need an extra pair of hands, ask and get them in ready to help you!
They could get more sales for you by being the extra pair of hands…
14. Sneak Peak at Black Friday Deals
Give your clients and those on your email list a sneak peek to your offer! Let them know what is coming so they can work out what they are going to buy, their budgets, who they could refer or recommend it to.Ask for shares
You will be using Social Media, your website and every other marketing activity in your arsenal to promote your #BlackFriday deals… Why not ask those reading, watching or listening to your blogs, podcasts, posts, etc to share your content for you to those who you think may be interested in finding out more…
Having affiliates in place will see your #BlackFriday deals go off the chart!
What extra product, service or gift could you give those affiliates that help you sell on #BlackFriday?
15. Track your results!
Know where most of your sales came from, which social platform, what didn’t and did sell well.
Doing this will help you understand what you need to do for next year…
Before the end of this year, we will see the Boxing Day Sales, then the January/New Year Sales…