These 15 ideas, suggestions and tips are here to help you smash your year end targets by giving you ways in which you can take on Friday 23rd November and benefit from one of the largest sales days in the UK!
This week will bring the biggest shopping day in the British calendar, it is Black Friday (#BlackFriday). While this is a fairly new phenomena in the UK it has been a huge success in the few years it has been running.
This year consumers (including you) will be spending in the region of £8.29Billion pounds
This is your opportunity to get new customers before the end of November.
Read more about it here > https://en.wikipedia.org/wiki/Black_Friday_(shopping)
1. Prepare well
What are you going to offer?
What goes with your offer?
Have a few different offers available to your audience, not just one. Give your audience choice instead of a Yes or No decision.
2. Start promoting it now…
You don’t have to wait until Black Friday, which is on 23rd November this year (2018).
Don’t start late! Be early to the party for a change… Tell people you are putting an offer or offers together.
3. Stand out
Everyone will be putting together emails with their offers on them now (I’ve received 3 today Monday 19th November), have you started yet?
How can you do it differently?
Video, Landing page, Insta graphics?
Send yours when your client is least expecting it as they will be receiving HUNDREDS of other offers too. They need to know you have something happening, so they know where to spend their money. Especially for those that haven’t yet started to work with you.
This is their opportunity to do so at a reduced rate to see if you are for them in the long term!
4. Give something else instead of reducing prices
Giving an offer or creating a deal isn’t just about reducing your prices and reductions all the time. It could be that if you buy “this package” you get “XZY for free”, “as well as” or “on top of” this saving yourself “XZY”.
Sometimes its about adding more value!
5. Make it easy to buy
If someone sees your deal can they just buy it? Or do they have to get in touch, find an email or telephone number or worse still, fill in a long form that takes too much time?
Add PayPal buttons, a shopping cart, as well as an email address so your customer can ask for support if they need it!
6. Landing Page showing all your offers available
Just so everything can be seen in one place! Having multiple offers is great but putting them in different place isn’t. Showing all of your offers in one place may just get you an up sell.
7. Gift guide
If you are B2C (Business to Consumer) and have a lot of products that will be on offer all at once, create an easy guide (PDF/Mini Website) to help them decide and download so they can share with others… These purchases could be Christmas presents!
8. Schedule your campaign
It’s already close to Christmas so I assume you are already busy, don’t want to miss this opportunity. Make sure you schedule your campaign as best you can to get in front of your perfect client!
How are you going to get more eyes on your deals? Advertising of course! Facebook, Insta, Twitter, Linkedin… which ever your preference, why not add an additional £50+ to your current budget
10. Use Hashtags
Hashtags are now one of the most commonly used and typed words and symbols used on Social Media. Be seen in the conversations and feeds of #blackfriday to help you get more traffic to your social profiles or website itself.
11. Give the details!
This will naturally come with #BlackFriday. Your customers (potential and new) will have a certain amount of time to buy your products or services. Ensure you display how many you have for the offer and the savings they will be getting; i.e. 10 places, 25 bundles/packages, saving you 33% or £89.
12. If you extend your sale, make sure you have a cut-off point!
i.e. Koogar’s #BlackFriday Offers start on Friday 23rd November and finish Monday 26th November at 5pm!
13. Be able to manage your orders
Don’t over offer! There is nothing worst for your customer than buying something from you and you not being able to forfill their needs. You will lose your reputation overnight and we don’t want that! If you need an extra pair of hands, ask and get them in ready to help you!
They could get more sales for you by being the extra pair of hands…
14. Sneak Peak at Black Friday Deals
Give your clients and those on your email list a sneak peek to your offer! Let them know what is coming so they can work out what they are going to buy, their budgets, who they could refer or recommend it to.Ask for shares
You will be using Social Media, your website and every other marketing activity in your arsenal to promote your #BlackFriday deals… Why not ask those reading, watching or listening to your blogs, podcasts, posts, etc to share your content for you to those who you think may be interested in finding out more…
Having affiliates in place will see your #BlackFriday deals go off the chart!
What extra product, service or gift could you give those affiliates that help you sell on #BlackFriday?
15. Track your results!
Know where most of your sales came from, which social platform, what didn’t and did sell well.
Doing this will help you understand what you need to do for next year…
Before the end of this year, we will see the Boxing Day Sales, then the January/New Year Sales…