This summer I went away on holiday for a week. I didn’t go far, just to North Wales on a camping/caravanning expedition with family but I took a book that I have read previously, twice to be exact.
The book is called “Raving Fans” by Ken Blanchard and Sheldon Bowles. The book itself isn’t thick, in fact it’s only a small A5ish sized book which is bright orange.
Raving Fans : A Revolutionary Approach to Customer Service
A few years ago, I noticed a friend had bought it (on Facebook) and thought, I’ll read that too.
Koogar was born in 2006; my vision was to be the company that everyone wants to be branded and marketed by. The kind of company that has a waiting list filled with people who would camp outside to get their spot first, like the fans of Apple products do. So, creating “Raving Fans” for Koogar is essential.
“If you really want to ‘own’ the customer, if you want a booming business, you have to go beyond satisfied customers and create Raving Fans.” – page 13 of Raving Fans
This book helps you think about the service you want to deliver to the kind of customers you would like to have. It helps you understand that it’s OK that not everyone wants to buy from you and that you cannot be all things to all people.
Raving Fans asks you to look at and think about 3 things:
#1: What is your Vision? – What is your company’s vision? How do you see your company running if you had all the resources in the world? What is the experience you want your client to have?
#2: What is your Customer’s Vision? – What does your customer want from your company? How can you make sure you are delivering what they want?
#3: Deliver plus one! – Which means, make sure you deliver what you say you will deliver plus more, consistently!
This book walks you through different stories about customer service and having the understanding of the person who buys from you.
When you run a business you always want a steady stream of customers coming through your door and sometimes we forget about the people who have already been through. Could they come through again? Do they want to come back? Would they come back?
Raving Fans is about having and creating customers who will buy from you time and time again and then tell people they know about you because the experience has been so good and refreshing everyone needs to know about you!
Once you have read the book, put the things you learn into practise and see how it changes your business…
I have finished this remarkable book called “Purple Cow” by Seth Godin and I wanted to share it with you…
I first heard of it on Redshift Radio as one of the presenters who comes on once a month reviews books and he shared the story about the “Sneezer’s” which I now refer to all the time. I wanted to know more about this book so I preceded to visit my local library to see if they had it for loan , and they did.
It’s taken me a month to read the book I read it slowly to make sure I took in the books message and answered some of the questions he puts to you. The book is written by Seth Godin and you can find him on Facebook and many other places. his website is: http://www.sethgodin.com/sg/
I have taken a few things from this book.
- Be Remarkable!
Be remarkable; is the books theme. It wants you to take a look at your company and don’t be standard or just very good… It wants you to be remarkable and helps you understand how you can do it and why your should do it.
Otaku; is a japanese word for obsession, and everyone has one but they will all be different. I suppose I have one for “black & white” and “cats”. If you can find out if your audience has one for your product you need to move towards them getting them wanting more.
Risk; If you don’t try you’ll never know! Which is one thing my Mum said to me all the time while growing up. By taking a risk you open up opportunities for you, your company and your products/services.
Sneezers; Find out who these people are and make sure they tell everyone about you and what you can do for them. They are the high end word of mouth referrals, better than Networking by far! These are people who are wanting to share you and your product with people to show how you helped them.
I’m also working out what I sneeze about too. Is this something I want to promote? Do I believe in it that much to tell other people about it?
Fantastic book!, which I do and will carry on recommending or should I say “Sneezing” about and will read again in the future. This is one to buy and keep on my shelf…
If you have read it let me know what you thought and which golden nuggets you have taken away from it and if you know what your purple cow is?
Over the weekend I watched this video clip, I’m not sure how it came to me but was instantly inspired by it and I wrote the following:
The reason Koogar was born was because we found that business owners where being misled by people who claimed to be “web designers”, but in actual fact they had no idea about the Internet industry and had never worked for an organisation.
We wanted to give people the on-line presence they deserve as well as get them the results they want.
We also wanted people to understand about the Internet and not feel baffled by it or the people who made their website. Like anything, the Internet is easy its just who you get to explain it to you that makes the difference.
We feel that being a friendly face with no jargon is the best way to get great results and designs that really work.
The founder of Koogar has been a professional within the Internet/Marketing industry for 11 years and has worked for large organisations during her career.
At Koogar we create a brand and develop it into what you deserve not only for the company but also for your clients. We will sit with you to understand where you are and where you want to be to help you achieve the results you want from business.
Not only do we do this by creating websites but we can help in all aspects of Marketing and if we can’t help you, we know someone who is reliable who can.
We create customised marketing packages to suit the needs of your business and the needs of your clients!
Do you want to buy one?
To find out why I did this I would suggest you watch the clip by Simon Sinek.
Remember this was done on a Sunday afternoon… If I can you it, you can!
You can buy a copy of Simon’s book “Start with WHY” from Amazon.
We would love to hear what you think of the video clip and if it has inspired you.