150 Koogar Hours #blackfriday #sale

KoogarBlackFridayToday is Black Friday (27th November 2015), then there will be Pre-Christmas Sales, Boxing Day Sales and then January Sales and so on… So we have come up with “150 Koogar Hours”.

The normal price for 150 Koogar Hours is Twelve Thousand Pounds plus VAT but for Black Friday and our Christmas / New Year Offer combined, this year we have decided to give you more for your money and over a longer period of time.

You WILL be saving 25%!

We have divided the 150 hours into 3 different packages for you to choose from and they are available to buy until 31st January 2016. However, this is based on a first come first served basis – there are only a certain amount of each package available.

 

“150 Koogar Hours” Packages

20 Koogar Hours – £1,200+VAT (£1,440) saving 25%!
2 of these packages available
Purchase “20 Koogar Hours” via PayPal

10 Koogar Hours – £600+VAT (£720)saving 25%!
8 of these packages available
Purchase “10 Koogar Hours” via PayPal

5 Koogar Hours – £300+VAT (£360) saving 25%!
6 of these packages available
Purchase “5 Koogar Hours” via PayPal

Bonus #1 with Every Package: FREE 30 minute Discovery Session to work out how we will be working together and what you would like to achieve

Bonus #2 with Every Package: FREE Copy of “Marketing Excellence” E-Book worth £17 (to be released January 2016)

Rules for “150 Koogar Hours”

  1. You can purchase a maximum of any 2 packages for one company
  2. All time within “150 Koogar Hours” is to be used by 1st April 2016 – time will not roll over
  3. You can exchange 10 hours for a 12 Month Marketing Strategy Day including a 2 hour Strategy Review Session (Only available if 10 or 20 hours have been purchased)

Saving you 25%!

Email Amanda at info@koogar.co.uk or call on 0151 380 0241 to book your place and to get a date in the diary!

Where is Your Call To Action?

A C.T.A or “Call to Action” is where you tell the person to do something to move them to the next stage. For example; you may want them to fill in a form, pick up the telephone and call you, download a free white paper.

Whatever you want them to do, you NEED to tell them what to do next and make it easy for them to take the next step.

Here are a few “Calls to Action”;

  1. Insert an opt-in form on your web site if you have not done so. Consider what you will offer as an incentive to people who are considering opting-in. It could be something like a FREE Check List or EBook giving hints and tips
  2. Look into ways to increase the size of your list (joint opt-in, writing press releases, opening social bookmarking sites, networking, etc)
  3. Ask peers and business colleagues to visit your website and watch where they are clicking. Are they taking any action? Are they looking at your C.T.A? Offer them to tell their friends as well about your webpage and test if your CTA is working like it is supposed to.
  4. Look into a more detailed course or information on building your conversion rates such as our 10 ways of Building “YOUR List” blog article. Take two to three days to learn and implement these strategies and see how you get on.

This being said, there are still a lot of people who are interested in receiving valuable information from you. The problem comes that we ASSUME they already know this information, however we also should remember that people forget the basics and or want the next level!

You have to consider that people’s time and money is valuable and cannot expect them to send you money and buy into all the sales pitches you throw at them without having something that they can check you against.

I honestly think that if you offer good products and service, people will be more than happy to use and refer them.

Once your web pages have a C.T.A, you need to nurture them with quality information and graphics. It can be hard to constantly provide good informational graphics and updated services. This is where such a service as an auto-responder can prove of great value but that’s another blog post…

We are more than happy to chat over the telephone to give you a bit of help and guidence. Feel free to contact Amanda on 01925 699 240!

We’d like to hear about the “Calls to Action” you use either on your website or other marketing materials. Just comment below to let us know how you do it!

[Guest Blog] Marvellous Mystery Marketing Tool

Traci Williams of Excel AceGuest Blog by Traci Williams of Excel Ace

When you think about Marketing your business, I’m sure you think of the common Marketing Tools such as Social Media, E-Mail Marketing and Branding etc, but I’m sure you don’t think of Spreadsheets??

Well, I can assure you, they are one of the most valuable assets to your Marketing Campaign, and can help with:

  • Identifying your Target Audience
  • Measuring the effectiveness of your Marketing
  • Following up and prioritising Leads

……and you don’t need to be a Spreadsheet Whizzkid either, here a few simple tricks:

Identify your Target Audience

You probably have a box full of Business Cards that you’ve collected over a period of time, but which ones do you select to aim your Marketing at?

I’d recommend listing ALL of your Contacts (from Business Cards, FB (Facebook) Friends, Linked In Connections etc) on a simple Spreadsheet……… but don’t only include the standard information you find on a business card, add a couple of additional items of information, like those columns at the end of this example:

Image 1

If you are then trying to find Contacts within a particular Geographical Location, or within a specified Industry, you will be able to apply Filters, to your spreadsheet to pick them out quickly and easily.

Filters enable you to drill down into your data, by temporarily hiding rows and just leaving your selection visible. Once complete, the Filter can be unapplied showing all of your data again.

To apply Filters, highlight all of your headings, go to ‘Data’ Ribbon’, and select the ‘Filter’ icon.

Image 2

This will apply ‘Filter’ arrows at the top of each column. You can click on the arrow at the top of each column to see a list of all the items in that column, then manually select or de-select them as required. (Tick ‘Select All’ to un-apply Filters and return to all of your original data).

Measuring the effectiveness of your Marketing

Keep another Spreadsheet, where you collect the details of all the Enquiries you receive, as follows (copy & paste data from ‘Contacts’ spreadsheet as necessary):

Image 3

By using Filters, you will be able to track the total ‘Value’ of the Enquiries that relate to each ‘Source’ or type of Marketing Activity, to see how effective it has been.

I would also recommend taking this sheet one step further by adding columns for ‘Action’, ‘Date of Next Action’ and ‘Status’, as this sheet shows:

Image 4

The ‘Status’ column contains Data Validation which provides a ‘Pick-List’ to select one of three statuses from, and also contains Conditional Formatting which will also change the colour of the row according to the status selected. This makes it easier to pick out those enquiries that are still ongoing (you can also apply Filters using these colours too).

You can also use Pivot Tables & Pivot Charts to analyse this data:

Image 5

This Pivot Table & Chart show the Value of Enquiries converted to ‘Clients’, by Marketing Source.

Following up and prioritising Leads

The ‘Date of Next Action’ column can be used to identify a list of Actions that need to be completed for a selected period of time, providing a ‘To-Do-List’. These dates can be simply overwritten as actions are taken and dates are amended.

The data on this sheet can also be ‘Sorted’ in order of ‘Estimated Value’ (in descending order, to put the highest value first), to help to prioritise which actions to take first.

Hopefully this has given you some idea of just how valuable a Spreadsheet can be to your Marketing……..and it’s not really that difficult either……..I promise!!!

The ‘Lead Tracker’ is a FREE Template you can download form my Website and it already contains the Filters, Data Validation, Conditional Formatting, Pivot Tables & Pivot Charts………so all you need to do is add your own data:

http://www.excelace.co.uk/alt.htm

Please don’t hesitate to give me a call if you need any help with any aspect of your Spreadsheets……..they’re easy when you know how………and Excel Ace can show you how!!

It’s not me, it’s you…

You might be wondering what a Lily Allen album has to do with helping you increase your sales.

Well, the album hasn’t but the title has – let me explain.

When we meet a new client for the first time, we’re always more nervous than they are – Will they like me? Will they want what I’m selling?

It’s natural to feel nervous. But the down-side is that it makes us do things we shouldn’t.

For one, it makes us talk too much. Why is that?

There are many reasons, but we’ll look at two here –

  1. Fear of silence
  2. Desire to tell the client everything we can about us

Let’s look at silence first – we don’t like it, especially when we’re nervous. 10 seconds of silence can feel like an eternity. So we feel we have to fill the silence by talking. Here’s the thing – we don’t have to be the only one talking. In fact, we really don’t want to be the one talking at all.

We’re there to find out more about the client and their business so we can decide the best way to help them – and we can only do that by asking questions, and shutting up!

How many times have we found ourselves asking a question and then answering it before the client has chance to speak? Or even worse, talking over the client as they’re trying to answer? A simple rule to remember – if a question is worth asking, the answer is worth listening to.

And don’t be afraid to find out more. If the client gives us an answer, don’t be afraid to dig a little deeper – Why is that important? How did you come to that decision?

We’re not digging for the sake of it; we’re giving ourselves the broadest picture of the client’s situation in order to be able to help them in the best possible way. And it gets our client talking – and the more they’re talking the less we are!

So, why do we always fall into telling the client everything about us? Because we see it as safe ground – we know all about us so we feel most comfortable talking about it. But unfortunately, while we’re talking about us we’re not finding out about them. If we’re lucky enough to secure a 30-minute meeting , we should spend the first 20 minutes finding out about the client, then spend the last 10-minutes talking about us –  and there’s a trick to doing that, too!

So, what does Lily Allen have to do with this? Think about it – when we meet a client for the first time, it’s not about us; it’s all about the client. It’s not me, it’s you…

I’m sure that grabbed your attention and made you think about your next meeting with a client. 
 Please feel free to comment on the blog or if you have any matters that you wish to speak to Damian about.