How Koogar came to be

How Koogar came to be

When rebranding, its always good to go back to the reason why you set up in business in the first place. Remind yourself of the situation and re-live it.


Why did you set up in the first place?

Write the story of how your business came to be.

Why did you set up in the first place?

List the reasons, the situation, thoughts and feelings you had back then.

Write it down and get it all out onto paper or a word document if you prefer.

This will also drive you to keep going when you lose focus.

Koogar was formed on 6th November 2006. I was being approached by many Business Owners asking if I could “build a websites for them” and I’ve been asked to build all sorts of websites!

At this time, websites for business were a new marketing element businesses wanted to add so they could now be found online. The problem was, they were VERY expensive, and the quality of website being built was poor.

WordPress or “build your own websites” didn’t exist then. Websites were made using Notepad (or Text Editor) where you needed to know how to code.

Because I noticed the quality of website that was being made, I looked into them further to find most were not portraying the businesses well at all. These Business Owners were not getting the presence they really deserved and knew I could do a better job.

Checks and Research


Logos seems to be made in Word and visuals were either taken from the internet or taken by the owners but the sizes were wrong. Out of proportion, slow loads times and not good enough quality.


No effort went into the content.

These sites were full or jargon and no personality!

No calls to action, customer journey or experience created for the user. At one point, usability is the main part of my job, so needed to ensure the user of the website can easily understand the wording, buttons and navigation amongst other things.


Some of the sites I looked at were shocking (some are still this way today) but I knew I could make the code leaner and more up to date.

Love and Passion

I was in my 8th year of working in the Internet/Web industry in 2006 and I was getting a little bored. The software house I worked for wanted me to become a programmer, but I knew that wasn’t my path.

I loved art and design; qualified from college as a Graphic Designer, enjoyed client meetings and putting what they wanted into the websites after asking the right questions.
So, I thought to myself… “can I make websites for businesses?”, bearing in mind, that year I was building multiple websites for companies like HSBC, head of usability and in client meetings every week.

So, the answer was, “yes, of course I can!”

Koogar was born.

1st Koogar Client

My first client (as Koogar) that year was a Hotel based in North Wales. Ged had worked with me for a very long time (13 years), like most of our clients have. He retired in 2019, selling the hotel on to a chain who took over the marketing and digital elements.

I had taken what I had learnt during my career as an Internet Developer and mixed it with what I had learnt from my parents; customer service, experience and people.

My Dad was Head Maître D in the best hotel on the island of Bermuda and my Mum was an entrepreneur and ran many businesses.

Over the years, I’d learnt the digital way of creating customer journey’s, understanding the user as well as the traditional version of customer service by understanding people and being in front of them.

Marketing is about psychology NOT technology.

Technology will change but people are people.

Marketing is about communicating well so no matter where your message is, the RIGHT people will notice you and take action. Leading them to the sale…

Without marketing (awareness or attention) you don’t get the sale!

In Summary

Koogar was born because of lack of standards and quality; not only for the websites but how they looked and sounded to the people using them.

The whole experience!

I wanted to deliver the best service as a web designer but also get the attention the Business Owners wanted and giving them the presence they all deserved.

Your 2nd Step

If you are looking to rebrand, take a step back in time.

Go back to the day you had the idea of running your own business. Remember WHY you set up in the first place. What was wrong with the industry that made to start your business?

This exercise will put fire back in you belly. Making the evolution of your brand even better than it has been!

  1. Check out your 1st Step in Rebranding
Rebranding – why would you?

Rebranding – why would you?

As the leaves fall to the ground in preparation of the winter, the earth tilts. It’s time for change… A rebrand for Koogar.

I have decided to share the journey so you can follow the process. #koogarrebrand

“Change is inevitable, but transformation is by conscious choice”

What does Rebranding mean?

Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Taken from Wikipedia

It is not just about evolving a logo, colours and visuals.

It’s about ethos, purpose, mission, principles and message.

All of which have changed for Koogar for many reasons.

Some business, most personal.

The process of Rebranding

Over the coming weeks I’m going to share with you why Koogar is rebranding and what it means to us.

We’ll go through the process including our thoughts, feelings, questions we are asking and answering.

I’m not going to lie, this process is so much easier when we do it for our clients than it is for ourselves.

We want to get it right so it allows us to speak our truth and be seen by our perfect clients.

So it’s back to the drawing board.

Why is Koogar rebranding?

The first step to rebranding is asking yourself why?

Why now? What’s changed?

Here is my answer…

Koogar will be entering our 13th Year on 6th November and things have changed.

Over the last 4 years, I have personally gone through the 3 D’s; Divorce, Dementia and Deaths.

As you maybe aware, my Dad passed away in 2018 which has been a tough road and one that pushed me over the edge and showed me that life is too short. I understand what this means now.

Read – He is Gone – 9 Life Lessons from my Dad

Too short to do things you don’t want to do; with people you don’t want to do it with, sparking my trip to Thailand in search of finding myself.

Read – Stop holding yourself back (Thailand)

Isn’t “Finding yourself” cliché?

Yes and no.

In my situation, I had lost my identity over many years. I stopped doing things that brought me joy, made me happy and gave me purpose. When my Dad passed, it was the final straw.

Fast forward to coming home from Thailand, my whole outlook had changed. Not only about myself but to life and the world in general.

I started understanding what was important to me. This time, I wasn’t going to compromise.

It was like I was reborn, looking through my eyes as a different person but in the same body.


Integration is a huge part of finding yourself. It’s about fitting it in what you’ve just learnt about yourself, with the world you currently live in and removing what no longer serves you.

It doesn’t come easy, in fact, its ongoing.

Learning lessons every day from small things like how people talk to you, ah ha moments, dark days to when you’re feeling bright and ready to take on the world and your morning yoga session.


I know I am here for greater things.

I also know I help my clients with more than JUST marketing them and their business.

My clients trust me, tell me about personal challenges and issues they have, tell me things they haven’t told anyone else, things that are hard to admit. I’m very privileged to be in this position.

My clients also want and need their ass kicking from time to time but most importantly want someone to give them a true and honest appraisal of what they are trying to do from neutral ground.

My reason why

I’m rebranding is because I haven’t been true to myself.

There are things I want to do, ways I want to work and specific types of people I want to work with and to do all of this, I need to strip back my message.

It’s scary, I worry what people are going to think. Will they carry on working with me or walk the other way but this way I know I’m being me and true to myself.

I am here to challenge you to communicate your own truth so that your marketing speaks to the audience you want and that you step into your own power to be seen.

Your 1st step

If you are looking to rebrand, ask yourself why? Why now?

A rebrand won’t necessarily bring you more money, but it does allow you to be yourself and step into your own power, which in turn will draw your perfect client towards you because your message is not only true to you but to them also!

This exercise is not only cathartic but also provides a new perspective on your journey and where you are headed.


How to choose the right Marketing Mentor/Consultant to work with

How to choose the right Marketing Mentor/Consultant to work with

How to choose the right marketing consultant to work withChoosing the right Marketing Consultant to work with can be a difficult decision, so I have written this blog to help you choose the right Marketing Consultant to work with by understanding more about them and what they can do for your company.

In the past you may have;

  • been burnt by someone who promised everything and delivered nothing
  • worked with someone who said they were doing one thing and did something else entirely or the complete opposite
  • found that the person/company you had been working with has lied to you and not done anything for the budget you have paid them
  • taken on someone who just didn’t get what you do and just marketed in the wrong way

Which has left you feeling a little sceptical and un-trusting of the people out there who call themselves “marketers”.

However, you may not have walked this journey yet, but want someone to help you from the start of your journey to ensure you’re off on the right foot.

How will I know if I need a Marketing Mentor/Consultant?

You need a Marketing Consultant when you want to build your business by;

  • improving relationships and loyalty with your current clients
  • attracting new customers
  • or want to expand into new markets

You may not know which goals should be set within the business and you may need help to set well-defined goals which in turn will require a solid strategy and marketing plan with both short- and long-term goals.

You’ll possibly need help monitoring key metrics to measure your success, as you may be uncertain which key metrics should be measured or are unsure about how your current marketing efforts are working for you.

What is the difference between a Marketing Strategy, Plan and Calendar?

A lot of people get mixed up with all three or do one instead of all of them.

The Strategy (is the what)

is a set of goals you would like to achieve in or with your business

A Plan (is the how)

is the actions you are going to take to achieve the goals you have set

A Calendar (is the when)

is the organisation of your plan and how you are going to execute it

Sometimes what we think we need, isn’t actually what we need.

Which is why you should speak with a Marketing Consultant to get some guidance on your thoughts and ideas.

What does a Marketing Mentor/Consultant do?

The definition of a Marketing Consultant…

…is someone who assists marketing managers and directors in coming up with focused branding, positioning, and marketing tools for each product or service. Working within the client’s budget to produce effective promotional materials and advertising opportunities. Tracks sales and feedback and adjusts marketing strategies as necessary. (From Wikipedia)

A Marketing Consultants’ role is to come into your business, learn about you and your company quickly, along with what you would like to achieve with it and put a strategy, plan and/or calendar into place and help you implement it (if you require them to do so).

Some Marketing Consultants…

  • will get hands-on within your business, depending on their skill set and how involved you would like them to be
  • won’t do the work for you, but will find the right people and bring them together to enable the implementation to happen

The role of a Marketing Consultant is to:

  • create a strategy, plan and calendar for you or your team to work from based on what the business goals are
  • keep you on track and accountable to help you take action and achieve the results you want
  • ensure you are implementing the plan and calendar by hitting the deadlines set
  • be there for you when you need their support
  • give you plenty of new ideas
  • bounce your ideas off them to make sure they are in line with your strategy
  • bring their experience to your table

Most marketing consultants will work with you for a set period of time or within a project you have and/or project manage your plan for you or with you (depending on the size of your team)

They should also tailor your strategy and plan just for you and your business.

There is something you really need to know…

…all marketers have not been made equally!


There is no blueprint or shortcut for every business to just put in place.

What do I mean by that?

Here are 3 things to think about, which will help you choose the right marketing consultant.

1. Which skill(s) do you need your Marketing Mentor/Consultant to have?

Every single marketer has different skills, qualifications and experience within the field of marketing, which means their understanding of marketing isn’t the same. Also, the type of marketing they do and HOW they do it will be different.

Let me put this another way. Have you ever said something to someone, and they have replied in a way you didn’t expect or didn’t reply at all? This could be because their understanding of what you said was different to what you meant and or their understanding of it. Otherwise known as “Semantics“.

It happens to the best of us! Communication breaks down, which is where expectations and understanding goes out the window.

For example; a consultant who has spent a lot of time within the traditional side of marketing may not have as much experience within the digital arena. If they do have digital abilities, what kind do they have? Web, S.E.O., or Social?

If Web, where they an account manager (client facing), a designer (design and user focused) or developer (coding)? All of which have a very different skill set, each with their own merits.

Let’s go further into it…

There are Marketers who are;

  • self-taught and started up their own business to help others based on work they have done for someone else
  • tag it onto their current offering
  • have all the qualifications but no hands-on experience or results to show for it
  • haven’t got qualifications but started when the Internet was in its infancy and climbed there way up the ladder
  • a mixture of all of the above

All of which could be really good and really bad at what they do.

Do you see where I’m going with this?

Please bear in mind, I’ve not written blog to poo poo how people have learnt or deliver marketing. I’ve written this so you can see we are not all bad people and that we are ALL different.

Stick with me, all will become apparent!

2. What kind of marketing help do you need?

Before thinking about working with a Marketing Consultant, you need to think about the type of work, help or support you are looking for, so you can identify the right person or company for the job.

Here is a list of a few marketing methods. Which do you need help with? (If it isn’t mentioned, jot it down on your note pad to save for later)

  1. Is it a strategy, plan and calendar that you need? Do you need to start from scratch or review what you have and go from there?
  2. Someone to do your social media for you (hands on) or show you how to do it better (deliver in-house social media training)?
  3. Do you need someone to keep you accountable and ensure you get everything done inline with your strategy and business goals?
  4. To work with your and “hold your hand” so to speak?
  5. Implementation? Want someone to implement everything for you? – some Marketing Consultants can do this, but probably via third parties and introductions (depending on their skill set) These type of Marketing Consultants know exactly where their skills and weaknesses lie and bring in the experts instead of trying to do everything themselves.
  6. A website review, rebuild or S.E.O (Search Engine Optimisation)?
  7. Look at your Ads on Facebook or Google

Obviously, depending on what kind of help you want depends on who you take on to work with.

It could be all of the above and more but the point of this is you for you realise WHAT kind of help you need before looking for a consultant to work with. When you know what you need, its easier for them to help you.

The marketing consultants who stand out will be the ones who have the particular skill set and experience you need!

3. Expectations…

What are you expecting from working with this Marketing Consultant?

The final thing to think about is your expectations. What do you expect from the marketing consultant, the marketing itself (when implemented), yourself with regards to how much you are going to commit?

You need to set those before your initial chat or meeting to ensure you know what you want from the new relationship you are about to make and that you are with the right person.

If you expect nothing from somebody you are never disappointed. ― Sylvia Plath

This is generally where the problems have occurred in the past. Expectations that were set (or assumed) and were not met. So, to help you choose the right person, set your expectations but bear in mind they may not be realistic and please don’t take that the wrong way.

Most things can be done, but they could take more time and potentially more budget, depending on which activity(s) we are talking about.

The biggest thing to you need to make sure is that you don’t assume certain things come as standard.

When setting expectations for yourself and others follow these steps;

  1. Make them clear for yourself. Know exactly what you want from the relationship you’re about to go into.
  2. Understand why you need these things. Why are they important to you? Is it a deal breaker if they cannot do X,Y or Z?
  3. Meet and discuss them with your team and the marketing consultant you are meeting
  4. Write them down and take them with you to your meeting
  5. Seek clarification to ensure they are accepted or not
  6. Get agreement and commitment from the people you are about to work with

The marketing consultant you choose should also do the same for you and should go through your expectations with you to make sure you’re all singing from the same sheet.

If your reason is because of working with someone in the past that didn’t work out, the reason why it hasn’t worked out is because your promises were not met.

Set them from the beginning so you have a base to work from.

Next Steps

Now you know when you need a Marketing Consultant, what they can do for you and your company and the difference between a strategy, a plan and a calendar answer these 3 questions to help you choose the perfect Marketing Consultant for you. It’s not an easy task but something you should do the research on, so you are in the right hands.

Here are the 3 steps again:

  1. What kind of marketing help? – Understand the type of help you require. List it out so you have a clear idea.
  2. Which skills do you need? – Ask the person or company involved the skill set(s) they have to ensure they fit in with the needs of your business
  3. What are you expecting? – Set your own expectations so you are clear on what you want from the people you will be working with

Clarity is something we search for daily. When you have it, its easier to move forward.

I hope this blog has helped you gain more clarity on choosing the marketing consultant for you.

How can Koogar help you and your company?

Most of the time we sit with potential clients who are looking for Social Media help or a Marketing Plan as they believe they are not utilising it as best they could. This could be for a number of reasons; for example; they haven’t got the time, are unsure of what to say or how to find the clients they are after.

They are also after brand awareness because no one in the local or surrounding areas know that they exist or they want more business.

Our clients want to be seen and found when they are needed by their perfect client.

ALL businesses are different and as I’ve mentioned before, there isn’t a blueprint out there that will help you get what you want however there are process and exercises that every business needs to go through to get the results they are after.

The way in which you complete those process and exercises are different for the type of business you have and the results you want.

Marketing doesn’t get you business, marketing gets you awareness.
It’s what you do with that awareness that then gets you the business!

Find out more about Koogar here.

We are more than happy to have a chat to see how we can help you.

Book a FREE (30 Minute) Integrated Marketing Consultation

This session is for Business Owners and Marketing Managers who want MORE from their marketing; digital and traditional with no strings attached.

The consultation will help us to find out about your business, your aims and people you want to target. We will then use this information to help you move forward with your current marketing strategy.

Get in touch on or call 01925 699 240 today!
Koogar is 12 years old today! #HappyBirthday

Koogar is 12 years old today! #HappyBirthday

Happy 12th Birthday to KoogarToday, November 6th, 2018, Koogar is 12 years old!

I remember the day I found an accountant, spoke to H.M.R.C. and wrote my first invoice (which I still have).

12 years in business and I have seen many changes, not just within my industry but also with my business, business in general in terms of the way you do business or etiquette and attitudes as a Business Owner.

I’m very proud to say that I am a Business Owner.

We have a certain quality that the average person doesn’t… We have persistence, patience, grit, determination, belief and go through a lot of emotions to help us get to where we are today!

I started my business on the side of my full-time job as an Internet Developer for several reasons and I’m glad I did it!

I’ve had help over the years, because one thing I have learnt is you cannot do it by yourself. You need the right people beside you to push you, cheer you on, bounce ideas off, talk to to lift you back up and most of all understand what you are trying to do!

Here are 12 things I have learnt just over this year in business;

1. Who you hang round with matters

Find the people who have done what you want to do and stay with them, ask them questions of how they have overcome the issues you are currently facing.

Read this blog called Are you hanging round with the right people!

2. Don’t let negativity into your life

Get rid of the negative people or things, they don’t want you to go where you want to be!

3. Be consistent

In everything you do and are… Turn up on your mat in the morning, blog on a Wednesday, go live to your audience. Consistency breeds habit and learning!

Yoga quote by Amanda Daniels

Marketing is like Yoga… The more you show up, the better your understanding, discipline and position becomes. Keep showing up in your marketing!

4. Down time is important

Yoga, Walking… Step out of the office and back into nature. It helps with ideas and clears the mind!

5. Life is too short

My Dad passed away in May this year. Life is too short to do the things you don’t want to do!

Read the blog about 9 life lessons my Dad taught me > He is gone – The 9 Life Lessons my Dad taught me

6. Don’t take ANYTHING for granted

My Mum has dementia and every time I spend with her needed to be 100%… no phones, just conversation, nail painting and making sure we are both OK…

On the business front, don’t take your clients or suppliers for granted! Make sure they know you appreciate them.

7. Be prepared

Plan, Plan, Plan… No planning means rushed mornings, hectic working day, not getting things done. With planning comes calmness, commitment and confidence.

8. Let some things go

There are people you are just not meant to work with… Its OK. Its also OK to say No!

9. Go for the new opportunities

Even when you don’t know HOW you are going to do something, but if feels right… Go for it. Ask for help if you need to and just see where that opportunity leads!

10. Don’t say yes and work it out, it’s not that simple!

Some things are just not meant to be… Focus on what you want to do, and you’ll be further down the line in no time!

11. Understand your why!

This is drive you on, keep your spirits up and attract like minded people who want the same type of thing in their lives too

12. Keep going when your head is telling you to stop – Mind chatter!

This has been the hardest thing for me to date… Over thinking and negative talk stops us even cripples us from getting to where we want to be…

Listen to this Podcast about Mind Gremlins – 9 reasons why you are not taking action!

Understand your weaknesses, acknowledge them and work out how to manage them better!

Some of these things might be seen as a negative but in every single one I have seen a positive and how I can be or make things 1% better than it has been…

If you are a business owner, keep going!

It’s the hardest thing to do at times but when you have the right team (friends, family, business associates, a coach, an accountant, staff members) of people around you, you can do anything!

Happy birthday to Koogar, and here’s to many more years in business!

#happybirthday #businessbirthday

He is Gone – 9 Life Lessons from my Dad

He is Gone – 9 Life Lessons from my Dad

Mr Michael Daniels - Koogar's DadLate in the night on Saturday 26th May I received a very brave call from my little sister who lives in Bermuda, to inform me that the man I call Daddy had passed away.

Devastated was an understatement!

Without hesitation or thought, a plane was booked to leave in the next 72 hours and everything was cancelled.

This man was the very first man in my life, bought me my first teddy bear (Mr. Ed – who I still have today) and although we spent years apart (over 3,000 miles away) we saw each other every 2 to 3 years. He came over to England to see my sister and I, brought us gifts and that smile.

My god, that smile could be seen through the crowds of people dashing through Liverpool Lime Street Station when we went to pick him up. EVERY time I saw him, even when he couldn’t see me, my eyes welled up with pure joy and then he’d see us and give us the biggest hug a Dad could give.

He also had a certain smell, like we all do, but my Dads smell was one that reminded me of home.

Bermuda was where I was born and although I’ve only been back 3 times since I left at the age of nine and three quarters, to this day I still consider Bermuda as my home.

My family is a very large family (apparently one of the largest on the island) and I had a lot of people say to me “Girl, I haven’t seen you since you were this big…”, “My god, don’t you look like your Daddy…”, “It’s good to have you home…

On the 4th June 2018, we buried my Dad in the Daniels plot in Devonshire and over 300 people; family, friends and work colleagues attended the funeral to come together, say their good byes and to also celebrate his life.

My brother James read the final poem in the Order of Service, which is called “He is Gone”.

I received the poem by Richard Blacklock of NutriBox Meals, who sent it to me via a private message on Facebook as soon as he found out my Dad had passed away. Richard and I have only met once, which was a few years ago when I delivered some email marketing training, but we kept in touch since.

Although the title sounds harsh, the poem was very apt. and James gallantly read it perfectly to the congregation.

He is gone…

You can shed tears that he is gone
Or you can smile because he has lived

You can close your eyes and pray that he will come back
Or you can open your eyes and see all that he has left

Your heart can be empty because you can’t see him
Or you can be full of the love that you shared

You can turn your back on tomorrow and live yesterday
Or you can be happy for tomorrow because of yesterday

You can remember him and only that he is gone
Or you can cherish his memory and let it live on

You can cry and close your mind, be empty and turn your back
Or you can do what he would want: smile, open your eyes, love and go on.

Thank you, Richard, for sharing. It meant a lot! Not only for your condolences but for paying it forward as I know the poem was sent to you when you lost a parent.

I was privileged enough to be asked to design my Dads Order of Service, included in it were many family pictures, tunes he loved like Bob Dylan and Smokey Robinson; Crusin’, which was played as he was carried out of the Christ Church by his son, cousins and nephews.

As I walked down the aisle after my Dad, I watched as the whole congregation swayed to the music, which was just perfect!

Who was he?

The reason why I have decided to write this article about the most incredible man I call Daddy, is because of how he led his life. As, I’ve mentioned before, there were over 300 people in the Christ Church and many told me some amazing stories about my Dad.

Saying that “He changed my life”, “Michael made me who I am today”, “He told me I could do anything, and I did!

My Dad was a master at his craft and most who knew him, knew perfection was the only way.

As a Matre D of over 40 years, when working in the Fairmont Southampton Princess, he strived to make it THE best hotel on the island. He trained hundreds of people how to serve, what to say, how to dress, how to hold a glass right and if I’m honest all 3 of my siblings have the same thing engrained within them. We are possibly the worst group of people to come to your restaurant as we can spot things a mile away!

Daddy expected the best from everyone, and if they didn’t know how, he would happily show them and teach them how to do or be better. Not only did he want it for every person he met in his family, in his hotel, that he spoke to, he wanted it for the world.

And I may add that this type of person is a dying breed. Are you this type of person?

My Dad had his own blog and set it up in 2017 when I was last over there at the age of 73 (so don’t ever tell me you are too old). He only managed to publish two posts last year, and of the two he wrote, he was so right!

Read them here >

Service isn’t how it used to be…  We should want it to be better not only for our clients but for ourselves.

Life Lessons from my Dad

As I look back on my Dads life and what he achieved for himself, his family and for me I know I take away so much from him and am so grateful that he was my Daddy.

He gave me diplomacy which is the biggest thing I can take away, he wasn’t one for shouting, he was always calm with a quiet voice. The quiet voice I also have, along with double-jointed knees and the smile to some extent but there are 9 other life lessons that will stay with me forever personally as well as being taken into my business.

1. Treat them like they are the only one in the room

I can tell you now, most of my cousins will say that they were my Dads favourite! And they would all be right.

2. Everyone likes to be treated differently

Everyone is unique; The Director, Spike Lee ate dinner in my Dads office once as he was being pestered by other people in the Hotel… I know because on my 16th birthday my Dad got him to call me to say Happy Birthday knowing how much I love movies! That was a great day!

3. Be the VERY best you can be at WHATEVER you do in life

So that people remember you even if they need you from something else entirely. My Dad was the go-to guy, he knew EVERYTHING about the island, where to go, what to do and how to get there…

4. Take your time to get it right first-time round

Giving people your time is one of the most important things that you can do…

They will forget what you said, they will forget what you did, but they will never forget how you made them feel – Maya Angelou

The Bermuda National Gallery read this out as part of their tribute to him. My Dad, once retired was a volunteer at the Gallery every Monday.

5. Apologise, even if it isn’t your fault and learn from it

When something goes wrong, the person who it happens to will never think its them to begin with, which means you must take it on board, be the better person and fix it for them. It’s all part of the service…

6. Always look your best, you never know who you may meet

Most of the guys at the hotel worn ties, my Dad wore bow ties when he was on duty. It’s far better be over dressed and stand out, then it is to be undressed and stand out!

7. Don’t settle for things to be OK, make sure that they are fantastic…

Even if it takes a little more work from your side – If you are not happy with it, why do you think someone else would be. Even if they don’t know the difference, you do!

8. If you’re not sure, say so and then find out

Don’t be the smart mouth, nobody knows everything… nobody!

9. Know your industry like the back of your hand and become exceptional

Do you want to be good at everything or exceptional?

I know which I want to be remembered for!

Some people said my Dad was rough on you/them or hard at times… I would say he was meticulous!

He is and will always be one of the most important people in my life, he was the first man in my life, his spirit lives on in me and others in my family.

This is my tribute to my Dad, Michael Daniels and what he gave me over my life. He was and will always be a legend.

I would love to hear from you… What did your Mum or Dad teach you when you were younger AND that you still use day to day in your life and or business.

Let them live on within you and pay it forward.

Let them never be forgotten…

Want or Need Marketing Review?

Want or Need Marketing Review?

I need your help…

Marketing Reviews and Audits are essential to ensure that you are on track, up-to-date and not leaving business on the table.

Since taking a slightly different direction with the Marketing help I give to Business Owners and Marketing Managers, I have set myself some new goals and created a new process (or way of working), that is designed to help you and wondered if you can either help or are interested.

At this point , I will hold my hands up and say “I’d like to make you an offer…

You can either take it for yourself or forward this onto someone you think would benefit from it.

Leadership offers an opportunity to make a difference in someone’s life, no matter what the project – Bill Owens

Let’s cut to the chase

I have a new way of working and I’d like to try it out with 6 Marketers from different Businesses. One of them could be you!

Now, it doesn’t matter if you are a Business Owner or a Marketing Manager (or both). This is specifically for people who are DOING the marketing within their own business or the one they work for.

The offer…

I am offering £200 OFF my normal day rate PLUS an additional hour.

That’s 8 Hours for £600+VAT.

I would like to spend an entire day with 6 people going through a range of Marketing processes and activities (detailed below) within their business to see HOW well this will work. I have done this before but in groups which meant I had to spend time answering questions from different industries.

This day is JUST.FOR.YOU!

£200 OFF means you will get not only that amount off my normal day rate of £800+VAT (£960) but you will also get an additional hour.

Just so you know, my normal hourly rate is £125+VAT.

The details

  • £600+VAT (£720)
  • For 8 hours
  • For only 6 Businesses

The day will comprise of the following agenda:

Hour 1 – Q&A from Amanda to find out the Business requirements

Hour 2 – Create a Mini Strategy and Plan

Hour 3 – Complete a S.W.O.T. Analysis

Hour 4 – Look at your 3M’s

Hour 5 – Find your Perfect Client (and create an Avatar)

Hour 6 – Review your Sales Process

Hour 7 – Create Content your audience wants AND needs

Hour 8 – Q&A from you… based on our day together plus Action gathering for your next steps

What’s the catch you say…

Now there is a catch with this great offer and that is…

Those who take this will need to give a written and Video Testimonial of what was achieved during the day together.

Plus get the option of having an additional 2 days for the same fee of £600+VAT per day to be used by the end of 2018!

During these days, I would suspect that we would cover a range of distinct aspects to your business from Branding to Social Media, maybe some Training and reviewing your Business in MORE detail.

Not for the faint hearted

It is going to be a VERY intense day so it’s not for the faint hearted. It’s for those who want a Marketing Review and the next steps.

Just so you know this must be carried out in one full day and not split.

All 6 session must be carried out by the end of June 2018 as I’d like to gather the results for then.


  • This day will be held at our offices in St James Business Center in Warrington
  • At 9:00am till 5:30pm
  • 30-minute lunch break which includes your lunch and refreshments for up to 2 people – bring your marketing manager or business partner with you
  • Free Parking
  • Easy Access from Motorways and Train Station (Warrington Bank Quay is the closest, with a 5-minute Taxi ride)

Payment Options

Payment can be taken in one of two ways;

Full payment must be made BEFORE the Marketing Review date.

Are you in?

I know you may have some questions which I’m more than happy to discuss with you over the telephone.

Book a 30-minute chat with me via and pick the best time and date to suit you…

Or, Email Amanda on

There are only 6 places and once they have gone, they are gone!

So just to remind you…

That’s 8 hours for £600+VAT to give your business a Marketing Review…

Know someone who may be interested?

Now if you don’t feel like you want this but know someone who does, forward this blog to them and when they book the 30-minute chat and the full day, MAKE SURE they mention your name… And I will give YOU and hour for FREE once we have completed their session!

Thanks again for your help, whether you have read this, taken the offer up or forwarded it to a friend.

I appreciate the time you have taken to read this.

Wish me luck in my new way of working…