As the leaves fall to the ground in preparation of the winter, the earth tilts. It’s time for change… A rebrand for Koogar.
I have decided to share the journey so you can follow the process. #koogarrebrand
“Change is inevitable, but transformation is by conscious choice”
What does Rebranding mean?
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. Taken from Wikipedia
It is not just about evolving a logo, colours and visuals.
It’s about ethos, purpose, mission, principles and message.
All of which have changed for Koogar for many reasons.
Some business, most personal.
The process of Rebranding
Over the coming weeks I’m going to share with you why Koogar is rebranding and what it means to us.
We’ll go through the process including our thoughts, feelings, questions we are asking and answering.
I’m not going to lie, this process is so much easier when we do it for our clients than it is for ourselves.
We want to get it right so it allows us to speak our truth and be seen by our perfect clients.
So it’s back to the drawing board.
Why is Koogar rebranding?
The first step to rebranding is asking yourself why?
Why now? What’s changed?
Here is my answer…
Koogar will be entering our 13th Year on 6th November and things have changed.
Over the last 4 years, I have personally gone through the 3 D’s; Divorce, Dementia and Deaths.
As you maybe aware, my Dad passed away in 2018 which has been a tough road and one that pushed me over the edge and showed me that life is too short. I understand what this means now.
Too short to do things you don’t want to do; with people you don’t want to do it with, sparking my trip to Thailand in search of finding myself.
Isn’t “Finding yourself” cliché?
Yes and no.
In my situation, I had lost my identity over many years. I stopped doing things that brought me joy, made me happy and gave me purpose. When my Dad passed, it was the final straw.
Fast forward to coming home from Thailand, my whole outlook had changed. Not only about myself but to life and the world in general.
I started understanding what was important to me. This time, I wasn’t going to compromise.
It was like I was reborn, looking through my eyes as a different person but in the same body.
Integration is a huge part of finding yourself. It’s about fitting it in what you’ve just learnt about yourself, with the world you currently live in and removing what no longer serves you.
It doesn’t come easy, in fact, its ongoing.
Learning lessons every day from small things like how people talk to you, ah ha moments, dark days to when you’re feeling bright and ready to take on the world and your morning yoga session.
I know I am here for greater things.
I also know I help my clients with more than JUST marketing them and their business.
My clients trust me, tell me about personal challenges and issues they have, tell me things they haven’t told anyone else, things that are hard to admit. I’m very privileged to be in this position.
My clients also want and need their ass kicking from time to time but most importantly want someone to give them a true and honest appraisal of what they are trying to do from neutral ground.
My reason why
I’m rebranding is because I haven’t been true to myself.
There are things I want to do, ways I want to work and specific types of people I want to work with and to do all of this, I need to strip back my message.
It’s scary, I worry what people are going to think. Will they carry on working with me or walk the other way but this way I know I’m being me and true to myself.
I am here to challenge you to communicate your own truth so that your marketing speaks to the audience you want and that you step into your own power to be seen.
Your 1st step
If you are looking to rebrand, ask yourself why? Why now?
A rebrand won’t necessarily bring you more money, but it does allow you to be yourself and step into your own power, which in turn will draw your perfect client towards you because your message is not only true to you but to them also!
This exercise is not only cathartic but also provides a new perspective on your journey and where you are headed.