The Marketing Journal
Want to gain more clarity and confidence with your marketing, focus on your business goals and build a recognisable brand with solid business foundations?
If yes, let this be the space that is your go-to destination for insights and discussions on a wide range of topics that matter to spiritual entrepreneurs, marketers and businesses alike.
Here, we delve into the dynamic world of marketing, exploring not only the latest trends and strategies, we also look at the deeper aspects of this ever-evolving area within your business. From harnessing the energy of your creativity and ideas to maximizing a return on investment, we uncover the secrets of successful marketing.
Our marketing journal is here to help you strategize, plan and implement your ideas so you can influence your audience and become magnetic!
Just so you know, we also have our very own Podcast and a Facebook Group called “Magnetic Marketing for Spiritual Entrepreneurs“. Inside here is where Amanda pulls a card from the Marketing Oracle Card Deck every week to help you tap into you intuition and what is right for you and your business.
The Key…
Check out our colour code key below, so you can easily see the topics we cover, including, Amanda’s own opinion and points of view (pov), media (platforms, software), audience, mindset (thoughts + beliefs you may have), your essence, energy and spirituality, messaging, money and strategies.
Interesting Feedback: “I thought you would be shit”
What a wall of feedback to walk into after leaving the ladies loo! The woman who delivered this piece of information with a loud voice and tone that needed to be heard by people within the vicinity, was clearly outspoken and wanted to give me her opinion, without me actually asking for it. This happens to me quite a lot. Let me Set the...
How to get in front of the RIGHT people
THE RIGHT PEOPLE : Who are they and how do you get in front of them? There are customer-centric strategies that can work for you to navigate the world of entrepreneurship with a focus on serving your audience while being mindful of your visibility. The fear of putting yourself out there is what is stopping you because you may be worried about...
The Importance of Values
In a world where business often revolves around profits and competition, there's a rising wave of entrepreneurs seeking to build ventures that align with their core values. These spiritual entrepreneurs like you and I, are on a mission to create businesses that not only thrive financially but also nourish their souls. Staying True to...
Funnels vs Customer Journey
There is and will always be a mix up with marketing terms - funnels, customer journey, strategy, tactics... and so on. Especially around, what they meant when they came out vs what they mean now. Marketing changes all the time, as you know. What I mean by this is the activities, techniques and strategies. However, the essence of marketing is the...
How to choose your Word of the Year (2023)
A word of the year has become an exercise taken up by those wanting to be intentional and on purpose with what they are looking at achieve and moving into the next cycle. Whether your year ends on the traditional date on 31st of December, Solstice, Equinox or on Chinese New Year celebrating the lunisolar and solar year, one cycle ends, and...
The 5th Element : Using Energy in your Business?
Energy. Life force. Drive. Spirit - What are these things? According to ancient science, Aether is known as the 5th Element or Quintessence. The meaning of Quintessence (taken from merriam-webster.com); : the fifth and highest element in ancient and medieval philosophy that permeates all nature and is the substance composing the celestial bodies...
Be where your people are!
Finding clients is THE number one reason why people market, however many struggle. So... I have created a list of 111 ways to find your people, community or tribe. There are many things you can do besides Social Media that still work REALLY well. So, I shall be sharing a blog post on each one to give you ideas, suggestions and examples of how...
The Customer Experience Battlefield
Customer Experience is the new place to show your difference! 89% of companies say, Customer Experience is the new competitive battlefield, and that's not a battle you want to lose! It’s never been about technology and which platform(s) you are on. It’s about your customers and their feelings, it's about psychology. Customer Experience isn’t just...
Why Niching isn’t good…
What are your feelings about niching? This subject brings up lots of things for people...The main one being "lack or missing out". Niching stops you from getting business... right? So, I thought I would put together a list of reason why niching is not good., but let me first explain what niching is.. What Is a Niche? A niche is a...
Lessons from Bridgerton…
Have you watched Bridgerton? I'm not going to lie... I'm a little late to the game and have only just started watching it. Now on Episode 6 and WOW! It wasn't what I expected and I love it for many reasons. I'm a movie buff and love the cinematography, sound and of course the stories, but what I love about Bridgerton the most is the diversity and...
Frustrations with Marketing
Have you ever found yourself sitting and wondering WTF you are doing? Questioning your every move and wondering what you are doing wrong? You are doing everything you are supposed to and even have “professionals” telling you what to do. You lean in on their learning, follow the recipe and do what they say and still nothing. Crickets. No clients....
ITI Ep.0017 : How do you decide which Social Media Platform to be on
How do you decide which social media platform you should be on? It's a hard question and one I'm asked all the time. Deciding which social media platform is the trick to be in front of the right people at the right time and saying the right thing, BUT how do you decide. If you were me, where would you be? And why, what would you say? The answers...
Building Trust + Marketing Authentically
The biggest challenges of creating or building trust starts with you. What I see everywhere is that the business owners and entrepreneurs want the lifestyle, the money and everything that goes with it, yet does not want to put the work in. They don’t put the work in because they don’t trust that they will make the right decision, therefore no...
ITI Ep.0016 : Working With Difficult People (Interview with Keeley Taverner)
We all have dealt or are dealing with difficult people. This is about setting boundaries of what we are willing and not willing to tolerate! Difficult people exist everywhere, not just at work. They come in every variety and nowhere is without them. How difficult a person is for you to deal with depends on your self-esteem, your self-confidence,...
Koogar’s Rebrand is Complete
As the leaves fall to the ground in preparation of the winter, the earth tilts. It's time for change... A rebrand for Koogar. "Change is inevitable, but transformation is by conscious choice" What does Rebranding mean? Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an...
How Koogar came to be
When rebranding, its always good to go back to the reason why you set up in business in the first place. Remind yourself of the situation and re-live it. #koogarrebrand Why did you set up in the first place? Write the story of how your business came to be. Why did you set up in the first place? List the reasons, the situation, thoughts and...
Rebranding – why would you?
As the leaves fall to the ground in preparation of the winter, the earth tilts. It's time for change... A rebrand for Koogar. I have decided to share the journey so you can follow the process. #koogarrebrand "Change is inevitable, but transformation is by conscious choice" What does Rebranding mean? Rebranding is a marketing strategy in which a...
ITI Ep.0015 : 10 ways to get more email Subscribers (Series – Part 6 of 6)
10 ways to get more email Subscribers... how do you do it? Getting people to subscribe to your emails can be hard, but it doesn't have to be. With everything, we need to put a process in place that we can review. What are your thoughts on email marketing? As I've mentioned before, email marketing is far from dead. How to get more subscribers?...
ITI Ep.0014 : 10 Reasons why you should be using Autoresponders (Series – Part 5 of 6)
There are many reason why your should use autoresponders when it comes to email marketing. It sets expectations as well as saves you time in the future. If you set things up correctly, your subscribers will receive your key messages without you having to manually do it every time you get a new client. In this episode, I'll share 10 reasons why...
Overwhelmed with Marketing? Why do you get it
Being overwhelmed with marketing and business happens to everyone and happens more than once a year. Overwhelm isn’t a one-off occurrence! I’ve been looking into why it happens because I wanted to understand it more, to help myself and every single client I work with and have yet to work with. How can we overcome it quicker, so we can get...
Why join a Marketing Membership like the Koogar Academy?
. A marketing membership may not be right for you and there are many reasons for this; haven’t got time to either do it yourself or spare a team member in the business it’s a reoccurring cost that you don't want to incur can't afford the expense right now maybe you're thinking it might not work for you and your business Then again, you may have...
Stop holding yourself back
.. Stop holding yourself back, because if you don't, you will be in exactly the same place NEXT YEAR! Harsh, but true! Are you ready to move on, step up and stop telling yourself the same stories? When is enough, enough? The simple answer is you’re not ready until things have got bad enough for you to say "enough"! I'm going to share with you why...
Can a business survive without Social Media?
Social Media is still new to the marketing game, yet many still don’t believe spending time on Facebook or Twitter (other social platforms are available) is a useful and effective use of their time or that it works for business. Which I understand... to a point. It can come across as a lot of effort for little gain and we have survived for many...
How to choose the right Marketing Mentor/Consultant to work with
Choosing the right Marketing Consultant to work with can be a difficult decision, so I have written this blog to help you choose the right Marketing Consultant to work with by understanding more about them and what they can do for your company. In the past you may have; been burnt by someone who promised everything and delivered nothing worked...
TOP 5 Marketing Tips
- Case Studies
www.koogar.co.uk/marketing-tip-1-case-studies
Information includes their background, why they chose to work with you and the result you got for them - Networking
www.koogar.co.uk/marketing-tip-2-networking
Adopting a “try before you buy” attitude BEFORE deciding which one to join! - Up-Selling and Cross-Selling
https://www.koogar.co.uk/marketing-tip-3-up-selling-and-cross-selling/
By cross-selling an additional product(s) you WILL generate more business - Affiliate Marketing
www.koogar.co.uk/marketing-tip-4-affiliate-marketing
It works in all types of business so why not give it a go? - Email Marketing
www.koogar.co.uk/marketing-tip-5-email-marketing
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Listen to our Latest Podcast
Integrate to Influence; INTEGRATE your marketing to INFLUENCE your audience.
These podcasts are for business owners and marketing managers who want to gain a deeper understanding of the marketing world, how it functions and the best ways in which you can market your business, products and services.
In these episodes, Amanda talks about a wide range of topics focusing specifically on how integrated marketing can be used to effectively influence your perfect customers.