At the end of every year, it is only natural for us all to look back on the year we have just had and forward to the year we strive for, personally and business wise, especially when you are a Business Owner, MD, Director or CEO.
ALL large projects are built upon their foundations.
For example, a Japanese skyscraper has earthquake proof foundations to ensure it can cope with the frequent earthquakes in Japanese cities such as Tokyo.
Marketing is the process whereby companies identify, anticipate and satisfy consumer wants and needs in a profitable way. Identifying consumers can be the first real issue, but once the company has identified their target audience and developed a following, it is important to understand them effectively, as if they can understand the way in which their consumer behave then meeting their wants and needs is much easier!