The Integrated Marketing Podcast with your Host, Amanda Daniels-Allen

Integrate to Influence; INTEGRATE your marketing to INFLUENCE your audience.

These podcasts are for business owners and marketing managers who want to gain a deeper understanding of the marketing world, how it functions and the best ways in which you can market your business, products and services.

In these episodes, Amanda talks about a wide range of topics focusing specifically on how integrated marketing can be used to effectively influence your perfect customers.

Amanda Interviews Keeley on the Integrate to Influence Podcast

ITI Ep.0016 : Working With Difficult People (Interview with Keeley Taverner)

We all have dealt or are dealing with difficult people. This is about setting boundaries of what we are willing and not willing to tolerate! Difficult people exist everywhere, not just at work. They come in every variety and nowhere is without them. How difficult a person is for you ...
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ITI Ep.0015 : 10 ways to get more email Subscribers (Series – Part 6 of 6)

10 ways to get more email Subscribers... how do you do it? Getting people to subscribe to your emails can be hard, but it doesn't have to be. With everything, we need to put a process in place that we can review. What are your thoughts on email marketing? As ...
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ITI Ep.0014 : 10 Reasons why you should be using Autoresponders (Series – Part 5 of 6)

There are many reason why your should use autoresponders when it comes to email marketing. It sets expectations as well as saves you time in the future. If you set things up correctly, your subscribers will receive your key messages without you having to manually do it every time you ...
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[Podcast ITI0013] 16 Types of Emails you can Send (Series – Part 4 of 6)

Many people get stuck when it comes to creating content for their emails. Not knowing what will be opened, engaged with or unsubscribed. Here are 16 different types of email marketing campaigns you can create over the future months. Each come with a few ideas to get your creative juices ...
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[Podcast ITI0012] G.D.P.R. from an IT Perspective (Interview with Samantha Howard)

Listening Time: 52 minutes 52 seconds This Podcast looks at G.D.P.R. from an IT Perspective and interview Samantha Howard from KeyTech about how we can protect our data, our files, our clients and our devices using our IT Systems and Suppliers. Hacking happens every and we need to not only ...
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[Podcast ITI0011] G.D.P.R. from an Employer and Employee Point of View (Interview with Jayne Sanderson Brown)

Listening Time – 42 minutes and 19 seconds G.D.P.R. isn't a compliance issue it's a "how we do business" process and what we will do with your information. G.D.P.R. is a huge subject and something that is VERY topical at present. We all want to know what to do, how ...
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[Podcast ITI0010] – 8 steps to write perfect Subject Line (Series – Part 3 of 6)

Listening Time – 17 minutes and 08 seconds Creating the perfect email subject line is every Business Owners and Marketing Managers dream. Watching the open rate go up, click through go through the roof and reply's or purchases coming in. 33% of email recipients open email based on subject line ...
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[Podcast ITI0009] 7 Myths about Email Marketing (Series – Part 2 of 6)

Listening Time – 23 minutes and 57 seconds Today we are talking about the 7 Myths about Email Marketing. These 7 things are top of the list when it comes to Do's and Don’ts of email marketing. A lot of people talk about them as if they are the best ...
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Integrate to Influence - Koogar's Podcast

[Podcast ITI0008] 12 reasons WHY you should use Email Marketing (Series – Part 1 of 6)

Listening Time – 23 minutes and 01 seconds I recently delivered a half day workshop in Essex for a group of Business Owners at their monthly Mastermind Meetings to discuss email marketing and why they should be using it in their marketing mix of activities. The presentation is called "How ...
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Integrate to Influence - Koogar's Podcast

[Podcast ITI0007] 8 essentials to a SCALABLE business – Interview with Jay Allen

Listening Time - 47 minutes and 33 seconds "A person’s greatest strength is to first acknowledge weakness" Whilst many of us play to our strengths few stop to acknowledge weakness, yet it is often this which causes the glass ceiling that so many business owners suffer. In this podcast, we ...
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Integrate to Influence - Koogar's Podcast

[Podcast ITI 0006] Does your business have STRONG marketing foundations?

Listening Time - 39 minutes and 0 seconds ALL large projects and businesses are built upon their foundations! How strong are yours and will they help you last? For example, a Japanese skyscraper has earthquake proof foundations to ensure it can cope with the frequent earthquakes in Japanese cities such as ...
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[Podcast ITI0005] Mind Gremlins and 9 Reasons why you are NOT taking action

Listening Time - 35 minutes and 4 seconds You (and I) are not taking ENOUGH action in our marketing and this is for a number of reasons! This podcast talks through some of the things that Business Owners and Marketing Managers think about and have talked about during their sessions ...
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[Podcast ITI 0004] 11 ways to kick-start your marketing ANYTIME of the year!

Listening Time - 35 minutes and 3 seconds I am asked nearly every day the same question... "What would you do in my business to market it and get new clients?" Unfortunately, the answer is different for every business, there is no blueprint to marketing. There are blueprints on HOW ...
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Integrate to Influence - Koogar's Podcast

[Podcast ITI 0003] Get more confidence to pick up the telephone – Interview with Liz Couchman

Listening Time - 22 minutes and 45 seconds Do you struggle to pick up the telephone to call clients, follow up with potential clients to get new business? Most of us do, so you are not alone. In this episode, I interview Liz Couchman from Alex Merlin who is an ...
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Integrate to Influence - Koogar's Podcast

[Podcast ITI 0002] Who is Koogar and how you can recognise your achievements

Listening Time - 23 minutes and 9 seconds Koogar was established in 2006 to give Business Owners and Marketing Managers throughout the Northwest of England and beyond a presence on and offline that they deserve. As a professional Web Designer with over 18 years experience in the digital field, Amanda ...
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Integrate to Influence - Koogar's Podcast

[Podcast ITI 0001] Hire your Dream Team – Interview with Nicola Mullarkey

Listening Time - 28 minutes and 58 seconds Welcome to the first of many Podcasts with Koogar. Integrate to Influence or ITI for short will be talking all things marketing with some business thrown in for good measure. This Podcast is an interview with Nicola Mullarkey who is The Honest ...
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What is this Podcast about?

Within the podcasts, Amanda will touch on a number of different sub-topics including psychology, digital, traditional, buying behaviour and data analysis. All of which are key to developing an effective integrated marketing strategy.

You will also be able to access a diverse set of fascinating conversations, interviews, tips, tricks and basically everything you need to know about integrated marketing!

We hope you enjoy this free resource and see it as your first port of call for all your integrated marketing needs!

If you have a subject you would like us to cover, please email Amanda at podcast@koogar.co.uk and we will create a podcast for you!