There are changes a foot in the Koogar Camp…

There are changes a foot in the Koogar Camp…

Changes in the Koogar CampI just wanted to let you know that Koogar are changing up some the services we offer.

We want to deliver what we do in the most update way and this means change.

Change is always a good thing but does bring turbulence. What I mean by turbulence is finishing off certain types of projects to bring in our new way of working.

In my last Mastermind Session with my Business Coach Jay Allen (MyTrueNORTHUK), I discovered a new way of working called “Kaizen”, which helps you incrementally improve every aspect of your business and by changing the small things over time help you change the bigger things.

kaizen (改善), is the Japanese word for “improvement”. In business, kaizen refers to activities that continuously improve all functions and involve all employees from the CEO to the assembly line workers. It also applies to processes, such as purchasing and logistics, that cross organizational boundaries into the supply chain. It has been applied in healthcare, psychotherapy, life-coaching, government, banking, and other industries.

Improving 1% of what you do everyday makes a massive change.

So, what are the changes?

Virtual Marketing Consultant

We now have the option for you to work with Amanda virtually!

This starts in January 2018 and is called The Koogar Academy. These are live monthly marketing masterclasses where I will personally be covering 12 different subjects over the year. This enables you to focus on one thing that month and nail it!

If you book your seat BEFORE 22nd December, you will have the full year for £150 which works out to be £12.50 per session.

If you are not able to make the dates, we will record them for you and keep them for you to watch at a later date in our Members Area. You also have access to a Secret Facebook Group to help you stay accountable to me and the rest of your team members.

You can find out more information about MMM here –

Integrated Marketing Society – FREE Facebook Group

This is our BRAND-NEW Facebook Group for all dedicated Business Owners and Marketing Managers who want to master marketing. This group is here for us to openly talk about what kind of marketing we are doing, what has worked for us, what hasn’t and why, tips, tricks, quick wins access to a community who have the same mindset and gumption that you do.

You can find it over here –

What does Koogar stand for?

I want to be known for doing things RIGHT, not to cut corners, cheat the system or get “bums on seats”. I want quality over quantity every time and I’m MORE than happy to turn work away that doesn’t fit my values and beliefs.

This year is the first year of my personal change and I’ve been through a hell of a lot, survived and have come out fighting on the others side thanks to Jay Allen, Ryan Pinnick and others. Which means I’m ready to do business MY way and not follow the masses. I’m happy to listen to my intuition and go with my gut.

If this fits with you then why not join me on my conquest?

My company is here to integrate your marketing to influence you customer – Let them decide that you are THE person for them, to go beyond Know, Like and Trust and create FANS that will stay with you forever!

This by the way doesn’t mean we are stopping everything else you know us for… it just means we are adjusting to our true north!

What is to come in 2018?

Business wise; more consultancy, more speaking and more virtual work

Personally; More travel, conscious health and well being decisions and more personal development

I’ll be sharing more about our changes as and when they happen, but you’ll be the first to know!

[Video] – How to get Google Reviews

[Video] – How to get Google Reviews

Koogar on GoogleWhich camp do you sit in?

Are you on the side where you don’t believe in the reviews you read, or on the side where you do?

Either way reviews, testimonials and feedback are one of the stages that EVERYONE goes through, when in the buying process. They want to see what others have said about it, what others think about it so they can then make up their own mind about the product or service they are about to buy.

I say, “about to buy” because testimonials are within not one but two of the steps we have identified in the buying process.

You need to think about what moves you to act and make the next step in buying the thing that you want?

The 5 stages of the buying process are:

  1. Needs
  2. Information Research < this is where testimonials and reviews come in
  3. Evaluation of alternatives < and again here…
  4. Purchase
  5. Post Purchase Evaluation

So how can you make it easier for a client to leave you a Google Review?

Step 1

Make sure you are on Google Local Business

Visit this link – and click “Start Now”. It will take you through a step by step process to get your business to be visible on Google. Click this link to see what ours looks like.

Step 2

Create an easy to use Google Review URL for your customers

I’ve created a video to show you HOW to do this so all you have to do is send your client a link.

You can watch it here –

Step 3

Ask for the testimonial or review!

Send your client an email AFTER they have experienced you, your product or your service.

What I mean by this is don’t ask for a review straight away. You need to give them time to have taken stock after they have used your product or service, so they know and more importantly can feel the difference now they have what they bought from you.

To get a better understanding of this read the book by Andy Bounds called “The Jelly Effect” (Link to buy The Jelly Effect from Amazon) it should be on my recommended reading list, so I shall add it.

We send an email something like this…

It was great working with you at [company name] and I’m glad I was able to give you [add what you, your product or service promised your client].

If you have a few minutes today, we would love to get your feedback on your experience of working with me at [company name] as a review on Google. Follow the link and leave your review here –

*Remember to change the bold bits for your own wording.

This is the easy link you are now able to create in Step 2.

We now have 12 5 star reviews on Google since doing this and always ask our clients to leave one when they have time.

Let us know how you get on!

Koogar’s Battle Plan 2017

Koogar’s Battle Plan 2017

Koogar's Battle Plan 2017I’m in my 2nd year of Mastermind which is a group I attend with other business owners once every 8 weeks. We have 36 hours out of the business and fully immerse into our own businesses, working with each other and our coach to come out the other side with actions, a ton of homework, decisions made and a way forward for the next 8 weeks.

The first year of mastermind I was honing the type of business I want, the type of business I would like to do and specifically who with. Making those decisions has helped me understand what I want from my business, what I enjoy doing, what I’m really good at and who I need to employ to do things I either don’t want to do or could do better than me.

Koogar’s whole team work remotely and this is something I am very proud of. Everyone on my team are here for a reason and each person is REALLY good at what they do. I’ve worked like this since the 3rd year of business (2009) and have found it to be the best working model for Koogar. Not only because each person is a specialist but also because we are effectively streamlined to suit the needs of our clients.

The second year of Mastermind started in May and this year we received a SitRep which is a report based on the current situation used in the military. As my coach is an ex-soldier this was apt although a little strange and interesting at the same time.

So for the next session we were given a new task to complete called our Battle Plan which is what our vision, thoughts, ideas and dreams are for ourselves and our businesses and it was tough to complete.

I had the fear of getting it wrong, wondering if these things are really what I want and HOW I was going to achieve them.

We have our own Facebook Group and everyone submitted their Battle Plans differently. One with a mind map, one on video, one in a word document and so on… I delivered mine in the shape of a vision board with a word document to back it up with the numbers I’m looking at achieving this year.

Click to view Koogar’s Battle Plan

You see… what I have realised in the first year of Mastermind is that I’m not driven for money. My drivers are my lifestyle and how I want to live every day, what I want to do, who I want to do it with and where I want to do it.

As my business coach says… Your business is the resource that will enable you to have the lifestyle you want and the business you want to run.

I love what I do. I’m passionate about marketing and customer service and how it helps our businesses achieve results and goals we set for it.

What is your Battle Plan and do you have someone who is helping you achieve it?

[Testimonials] March – May 2017 Feedback and Reviews from our Clients

[Testimonials] March – May 2017 Feedback and Reviews from our Clients

Koogar Testimonials, Feedback and ReviewsHere are some more recent testimonials and reviews from some of our clients over March, April and May for 2017 and we have received 5 Stars all round!

I had a full day with Amanda and her team. The day was powerful and thought provoking. I was given a strong marketing strategy to help grow my business with ideas for blogs, YouTube, Podcasts, etc. Everything we had discussed in the meeting was delivered in the marketing plan.

Anne-Marie Mayers – 5 stars on Google


Within the first coaching session with Amanda, I instantly noticed great improvement and growth to my business. She was very detailed and gave me a perfect guide on how to bring in more customers… and it really worked!! She’s friendly, passionate and incredibly knowledgable. I would love to continue working with Amanda in the future!

– Christopher David Mitchell – 5 stars on Facebook


Amanda Daniels is very approachable, and her presentation style and technique made delivery of her contact easy to understand. I highly recommend Koogar Limited for all your Integrated & Digital Marketing.

– Andy Scott – 5 stars on Google


Amanda is awesome. Spent a couple of hours with her, and it turned out that I had stacks of things to work on that I’d never even considered. Only half way through the list of things she suggested, and I’ve started getting new business already! Thanks Amanda!!!

– Aiden Ogden – 5 stars on Google


I was incredibly impressed with the professionalism and ease of working with Amanda from Koogar. As someone that books a lot of speakers I can honestly say she is the real deal. Authentic with great value to offer. I highly recommend her.

– Will Polston – 5 stars on Google


At Perito Property Ltd we originally commissioned Amanda to provide social media training for our new company. What we got was much more than this. She was able to get the team thinking strategically about the company and how this could then be translated into content on social media. An excellent session and great value for money.

– Clare Doyle – 5 stars on Google


Amanda was the Marketing Speaker at my BizMums child friendly networking meeting in Nantwich. She stepped in at the last minute when my speaker let me down. We had a large group of ladies and the room was very noisy with our kids and others at the venue. However, Amanda gave a great talk, full of really useful advice and information about marketing and how to make a plan and everyone really got a lot out of it. She also gave us several links to information to summarise her talk and to help us get started after the meeting. I wouldn’t hesitate to recommend Amanda and hope she will come back again soon.

– Kirstie Edwards – 5 stars on Facebook

Koogar appear in The Link Magazine (Jewellery Industry)

Koogar appear in The Link Magazine (Jewellery Industry)

Koogar appears in The Link MagazineAmanda has recently been invited to write an article for The Houlden Group, the UK and Ireland’s longest established jewellery and watch buying organisation and who also head up Jewellers of Excellence which is a network of luxury independent jewellers, offering an internationally renowned collection of quality watches and the finest selection of jewellery and diamonds.

The Link Magazine is a Digital and Printed Newsletter specifically provided to the Houlden members.

Amanda article is titled “The Importance of ECommerce and a Digital Presence in 2017“.

Amanda has also been invited to speak at the Summer Getaway to deliver a talk on the “Why Digital” Campaign and digital best practises.

Koogar move to Warrington

Koogar move to Warrington

Koogar has moved to WarringtonIt is with great pleasure that I can now inform you that on 28th February, we moved from the Wirral and opened our doors in the more spacious and comfortable surroundings in Warrington.

Our new address is Koogar Limited – St James Business Centre. Wilderspool Causeway, Warrington, Cheshire. WA4 6PS, our phone number is now 01925 699 240.

Our contact email address is still

Our new location is near the Warrington Borough Transport Bus Depot and has much better parking facilities and easy access to the motorway. You can find us on Google to get directions.

Since we opened for business on 6th November 2006, your loyal support has helped us grow, and now we needed a better environment and space to serve you better. The previous working space was great and had served us well but it came time to move into new surroundings.

Want to know the story behind the name “Koogar”?

We have been looking for a new home for the past few months and are happy to inform you we found it.

As of 28th February 2017, we will not be operating at our old address. If you have any questions about the new location or our services, please call us and we’ll be happy to help.

We look forward to seeing you at our new location and making new business colleagues and clients in Warrington!

If we have not yet met, feel free to check us out on:

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Or leave a comment to say Hi!