Today is Marketing Monday (watch over on the Koogar Facebook Page), my second one, and I thought I would talk to you about time. Recently, I’ve been speaking to a couple that I met last week, last Thursday. We talked about working with me with regards to marketing their business, marketing who they are, what they do, and how they do it. One of the things that popped up is that the gentleman that I was with was saying that he hasn’t got enough time.
Today, the reason why Marketing Monday Facebook Live is a little bit late is because I went networking this morning. I went networking, and in the end, I actually delivered a presentation, 14 ways on growth and expansion for your business. Obviously, there’s a few bits of marketing in there. I put myself forward because the lady who was supposed to turn up and deliver the presentation hadn’t turned because of the snow and the weather. I did that this morning, and that’s why I’m late.
But, the reason why I wanted to talk to you today was about time because the people in the room when I went networking today, they were talking about time, that they haven’t got enough time.
So, do you feel the same way?
Do you feel like you’ve not got enough hours in the day? Do you feel like you’re juggling so much that whether it’s a family, whether it’s a business partner, whether it’s a clients, actually doing the work itself, you juggling all of this kind of stuff and you just haven’t got time to market yourself?
Well, one of the things that I talk about, if you haven’t heard me speak already, is about working like you’re going on holiday. So, we are just about to go on holiday. We’re about to break up for Christmas period. We’re about to close the office, and you’re probably doing the same. You’re going to take some time off over Christmas, hopefully. And the time that you do take off over Christmas is time that you’re going to be spending with family, friends, speaking to people that you haven’t seen for a while, spending quality time with the people that you want to spend quality time with.
But, time is really important, and there’s two factors to time. There’s wasting your own time, which is potentially some of us do, and there is also having others waste our time. Now, to me, time is precious. To me, you can’t get time back. This is for everybody. And, how you use your time is very important. If somebody wastes my time, do you know what? I can’t tell, I get so frustrated and so annoyed. If I walk up to a meeting expecting them to be there and they don’t turn up, and that happened to me at the weekend, really annoying, just angers me. It just takes a text message, or a phone call, or an email, whatever it is that’s easier to let that person know.
Anyway, to save your time, because that’s what today’s about, to save your time, it’s about thinking about going on holiday. We’ve all been on holiday. We’ve all been somewhere, whether it’s either to the beach or we’re going to break up for Christmas now, we’ve all been on holiday. So what I want you to think about is when you do go on holiday, the week running up to that holiday, you have made a mammoth list of things for you to do, everything that you need to get done before you pack, everything that you need to be done whilst you’re packing, what needs to go in your case so you don’t forget things, passports, all of that kind of stuff.
What I want you to think about is when you think that you haven’t got enough time, you need to work out what you’re actually doing. Are you busy doing nothing? Are you busy faffing around? Are you on Facebook? A lady said to me today she is a really good procrastinator, so she will spend her time finding other things to do instead of the things that she should be doing, the things that she knows that she should be doing.
What I want you to think about is when you haven’t got enough time, work like you’re going on holiday every single day. Because when you go on holiday, you tend to get the majority of stuff, if not everything, done. You write that list down. You make sure that you’ve got enough time, and you work like a Trojan. Yeah? Do you agree? So when you do that, you actually get stuff done.
What tends to happens in business is that we have got the distraction of a telephone, a mobile phone, text messages, people knocking at the door and dropping off Christmas presents, whatever it may be, the phone ringing, new clients, and that’s not a distraction, but it’s something that takes your mind away from your actually doing. And actually, when you’re working on a particular thing and you’re really focused on that thing, it takes you a little while. Once you’ve been distracted, it takes you 10, 15, maybe 30, 45 minutes later for you to get back into that mindset. So, what I want you to do is concentrate on one thing at a time, but also work like you’re going on holiday tomorrow. So come 5 o’clock, 6 o’clock, 7 o’clock, whatever time you start work or finish work, work like you’re going on holiday tomorrow.
So, what are those things that you have to get done today? What are the most important things? And don’t make a list that is like 30 things long. You know, what are the top five, six things that you have to get done that you cannot leave, it has to be done? Make sure that you get those done for that day. These are what I call H.P.A’s, high payoff activities. Things are things that get my back focused.
Today, I’m sat at my desk. I’m not, usually. I’m usually downstairs delivering the Facebook live, but today, I’m sat at my desk, and I have a big calendar on my desk. In front of me, it gives every single day of what I’m actually doing on those days. It tells me what I’ve got to achieve. So, what are you doing when it comes to marketing? Because one of the things that people say is that they haven’t got enough time, but they actually don’t know how much time that thing is going to take them. They think it’s potentially going to be five minutes. Nothing is ever five minutes. You’ve got to take your mind away from what you’re currently doing, get in the process of what you wanting to do, do that work, deliver it, work on it, do it, test it, check it, send it. Then, you sit for a bit and then say, “Right, what is my next task?”
Nothing really ever takes five minutes, and the things that do take five minutes, or under five minutes, just do them straight away.
Don’t procrastinate. Don’t wait. Just get on and do it.
What I want you to concentrate on today, I want everybody to concentrate on … You’ve got two weeks, less than two weeks till Christmas. We’ve got this week and next week, and then a couple of days after that. There’s not much, depending on when you’re breaking up, so there’s not much time. What is it that you want to get done by the end of this year? By the end of Christmas? What jobs do you want to complete? What housework do you want to do before you actually break up? Who do you need to contact before you close for Christmas? Is there clients that you need to speak to and say, “Would you like, instead of doing something before Christmas, maybe in between Christmas, if you work in between Christmas, or after? You know, what are doing first, second, third week of January?” Try and get those things that you have to do done.
Don’t, as I said, don’t create this massive list that’s going to take you forever because list, you know, they’re great. Sometimes I add things on to that list so I can just tick it off and cross it off anyway, because I like ticking, crossing, and showing myself that I’ve done stuff. However, it’s not best use of your time. What I want you to think about is you’re going on holiday every single day. You choose the destination. You choose whether it’s where you live, if you’re going to shops, if you’re just having a staycation or you’re going to go away to, I don’t know, Bermuda, or Thailand, or where it is, just pretend, but just make sure that you’re concentrating on your H.P.As, high payoff activities, okay?
The final thing I would like to leave you with is that the Marketing Masterclasses, they start in January, on the eighth of January. You’ve still got a couple of days until the price goes up. So, the price goes up on the 22nd of December. If you pay before the 22nd of December, you will get the whole year for £150. That works out £12.50 per session. So I’m going to do a live master class on 12 different subjects. I’m going to pop the link below so you can see it. 12 different subjects.
During that time, during that month, you are able to join our Facebook group. You will also have access to a membership site as well. So if you can’t make the day, it’s going to be recorded anyway. I’m going to record it for you, and I’m going to give you extra resources, and extra bits and pieces that you need to be doing, exercises, things to think about to action that thing that we’ve talked about that month, because what I want you to do is going to more from your marketing.
A lot of people worry about time. They worry about what other people are going to say. They haven’t got anybody to keep you accountable. And if you know who I am, I will make sure that you do your homework. I need you to make sure that you do your homework because whatever is important to you, whether it’s growth of the business, more hits to the website, more people knowing people who you are, more likes on Facebook, more business generally, a better message, understanding who your customer is. All of these different kinds of things, they all help you get to where you want to be.
I’ll pop the link in, and just remember, work on your H.P.A’s, high payoff activities, okay? You’re going on holiday tomorrow.
We are now nearing the end of November and are looking to hit targets for the end of the month, quarter and year!
So, what else can we do to ensure that we hit our KPI’s for 2017? We all have them, so I thought it would be a good idea to share my thoughts on things you can do to smash your targets!
Here are 19 marketing ideas to keep you going till the end of the year…
Add Christmas to your branding – Make sure people can see that you are getting into the swing of Christmas by bringing in festive imagery, audio and videography where you can. Show them you are getting in the mood.
Share holiday themes updates – Social Media is about being social and a lot of people now start getting everything bought by October! So be in the forefront of their mind when it comes to the people to buy from!
Reward your followers – If they share, like or comment on something reward your followers with something. It’s doesn’t have to have a monetary value, it could be points towards a purchase, an extra 30 minutes FREE. Get creative!
Be helpful – What does your audience need on the run up to Christmas? Ideas and suggestions of what they could or should buy… Be helpful by showing them what you have available.
Launch Christmas Specific Themed Campaigns – This can be put across several different marketing activities like Email Marketing, Facebook Adverts or Twitter Polls. Get your audience in the mood so that you are the first brand they think of when it comes to Christmas.
Go Green with a Digital Portfolio – Don’t just have a printed catalogue ensure that it is digital with links straight to your products, so they can get to them quickly and easily. Remember a lot of your audience works and don’t have much time to be shopping around for things! Make it easy for people to buy from you. Sprinkle a Paypal button here and there…
Create a sense of Urgency – This is about having a specific call to action by telling them they have a certain date and or time that they need to purchase something by before the price goes up or they can’t purchase it after this time!
Host a Christmas Event – Why not invite your clients; past, current and new to a location of your choosing with Mince Pies, Sherry and Carol Singers and a look at your new collections whilst they are there. This is invitation only, so you can ensure the right people are in the room at the right time!
Collaborate – Get together with other businesses that have the same audience as you but don’t do what you do. For example; a clothing store could work wonders if you sell jewellery. If their audience is going to a Christmas event them they may also want something sparkly to go with it!
Christmas theme Competition – How can you work up a frenzy with your followers so that they win something wonderful for Christmas. This doesn’t just have to be a piece of jewellery but could go with a meal for two as well. Push the boat out… It is Christmas after all.
Get personal with Cards and use Snail Mail! – Sending a card in the post is what an older generation love! It makes them feel like you care about them. For the younger generation it could help them remember you are there and that they should pop in on their way past!
Create gift bundles/packages – You have many items that would go well together. Why not create a special package for this Christmas only where you get something else that you would normally go for? This is called the “Amazon Effect” – People who have bought this have also bought this. You are just one step ahead by offering the two together. Black Friday is on its way!
Christmas Decorations and Smells – Christmas shopping makes people feel warm and fuzzy, getting to have some time off to themselves and with the family, treating themselves and others with treats and gifts. Make them feel at home with decorations and smells.
Use Christmas Keywords – Obviously you know the importance of Search Engine Optimisation (SEO) and keywords in everyday marketing but now is the time you should start using Christmas hashtags so that you can join inn those conversation and start trending alongside other brands. Using them on your website, Facebook, Instagram and twitter!
12 days of a Giveaway – On the 12th day of Christmas my brand gave to me…. Again, get all eyes on your brand and products so they keep coming back for more!
Have a stand in a Market – Have a stand where you wouldn’t normally have one! Be where your competition isn’t! The footfall is there so you should be too! Even if it’s just about directing people back to the shop and digital showing them on an iPad what you have in store!
Ask for a referral! One referral a year from each of your clients doubles your business over night! You can give them something for a referral, but they should never get it until that new person has purchased.
Create a specific Christmas Landing page – You can add ALL your Christmas offers and gift promotions in one place, making it easier for your audience to buy something quickly instead of trawling the Internet show them the perfect gift they have been looking for!
Customer Christmas Treats – Branding on chocolates, cakes and treats is easier than ever before. Get a batch of cupcakes made and branded so that each purchaser will get one in their bag when they leave.
So, there you go, 19 ideas to help you over the next 32 days to help you get more awareness and sales over the Christmas period!
Do let me know which you decided to go for and what worked for you… Id love to see what you have been up to and how this blog post has helped.
Nearly all people I encounter talk to me about their scatter gun approach or the scatter brain they have when it comes to marketing. Some of the words people use are;
– Scatter gun approach
– Scatter brain
– Can’t focus or not focused
– Splurge; when they have time
– Dip in and out
– Have a go
So why is it that so many people struggle to focus when it comes to marketing?
In my opinion, I think I have found the reason…
Habit!
Because humans are creatures of habit its easier for us to just carry on with what we do every day then to do something different every day.
We become stuck in the rut of checking emails, replying to emails, answering phones when they ring, getting social media notifications, replying to them and then what I would call “sucked into media”. That could be your desktop, laptop, tablet, mobile, TV… which are essentially distractions and these distractions are keeping you within your comfort zone.
“Magic and miracles are ONLY created outside of your comfort zone!”
What is a Habit?
A habit is… a settled or regular tendency or practice, especially one that is hard to give up.
Making a start in the first place is what we should do. Not making a start generally comes down to fear. Fear of the unknown. For example; unsure about how or what to do, fear of what other people think of you, your blog, your video, etc. Fear of getting it wrong and nothing happens with your marketing (what’s the point).
It is this fear that debilitates us and stops us from moving forward.
If we delve a little deeper, the real reason why your marketing isn’t being done is because it is not yet a habit of yours.
We all learn something new every day; mentally and physically.
Remember when you were learning how to drive, swim or ride a bike? We all thought we couldn’t do it at the time, but with a bit of determination and confidence from our peers or parents we kept doing it until it became a habit. Now we don’t even think about doing it anymore, it is just done.
Habits are funny things. They start with taking a new action, like buying a chocolate bar on the way to work, having that coffee at break time, going a new way home and by doing it repeatedly it becomes a habit.
So, the scatter gun approach, how does that fit in?
This simply comes down to planning and having clarity.
A daily exercise of something as simple as emptying your head of ALL your thoughts; business, personal and anything else that is in there!
A simple trick I have got into the habit of every day, especially if I get overwhelmed to the point of stagnation, is to literally stop what I’m doing!
Grab a pen and paper and write ABSOLUTELY everything that I am thinking about into three different columns.
Personal – Get the car serviced, change light bulb, etc.
Business – Update email marketing lists, follow up with X, Y and Z, etc.
Other Stuff – This are things that need to be delegated or things that are not in your control, i.e. things you are worrying about
This is just to get everything out of my head, so I can clear it.
Sometimes our heads can become so crammed full of information, to do’s, reminders and more. We just need to take the time and stop what we are doing so that we can get clarity of the next step or the way forward.
We all know that saying… “If you always do what you’ve always done, you’ll always get what you’ve always got!”
Here are 5 ways to get rid of the scatter gun approach:
Don’t try to do everything at once
Become great at one thing (like Facebook or Blogging, your choice) and then look at bringing in your next marketing activity. Choose a marketing activity. Something you are happy to do, feel confident in doing and can become GREAT at.
A problem that people face is that they believe they should be doing EVERYTHING.
Doing everything won’t get you anywhere quickly, just into a mess.
Break the elephant down
Gain clarity and specificity on what you want to achieve.
Write down everything in your head and then split things up into Business and Personal.
Keep these lists somewhere safe, maybe in one book so you can keep looking at them. By keeping them all in one place, you may start seeing a pattern of the things you keep thinking about may not be completed.
This is about noticing what you notice.
Talk to someone or have an accountability buddy
This is a great exercise to do. Ensure they will listen and offer an opinion AFTER giving them context. If you work alone, are new in the marketing role and/or haven’t got much experience, speaking to someone else about your ideas and thoughts can spark other ideas. This can lead you down a different path as you may not have thought of those things before.
Talking through your marketing goals with someone else on a regular basis will help you to not only take more action but also become more creative!
This is something we help a lot of our clients with weekly and monthly. Why not book a complimentary 30-minute call with me to see how can help you step away from the scatter gun approach to marketing.
Plan your next steps
This doesn’t mean a 12-month plan. To start with just plan a few marketing activities over the next week and move into a 90-day plan when have more time. Let’s say that you decide to get REALLY good at blogging. Look at nothing else but emails on blogging, webinars, podcast and learn as much as you can about blogging, until you have formed a habit.
I’ve realised that for me to write useful content, I must be out of my office and change my environment, which could either a coffee shop or a different meeting room for me to step away from all the distractions I have mentioned before.
This enables me to know where I am and what I need to do over a certain period as I will set deadlines. Also, afternoons for me are the best time for me to write.
Work out which activity you are going to do and nail it like it’s your own!
Stick to it, even when its hard!
Keep going week by week and you will start to see some results. Even if these results are not yet the ones you had hoped for, you need to have something to go by to be able to make any changes and tweaks for next time.
If marketing where easy and there was a blue print that worked for everyone in every sector, then we wouldn’t have this scatter gun approach. We would just follow the steps.
Marketing is easy when we make it easy for ourselves.
For some reason, we put so much pressure on ourselves to achieve far too many things in such a small amount of time, that may not be within our remit.
Get in touch and book a FREE 30 minute complimentary call to help us to find out about your business, your goals and target market. We will then use this information to help you move forward with your marketing strategy.
Imagine…. You’re in the car, you know where you are going but get lost along the way because you have taken a wrong turn and didn’t realise where you were? OR you’ve got in the car, set the Sat Nav to your destination (it has found it) and you still didn’t get to where you needed to be?
A brands customer journey can be the same…
Here are 10 steps to help you create your perfect customer journey AND we have a download for you to print off and help you make a start TODAY!
File Size – 1.59MB
Step #1 – Follow the 10 Steps
1: Avatar
WHO is your perfect client? This is an answer you should know and if you don’t this is the first place to start! Before you can begin your customer journey you MUST have and understand your buyer’s avatars!
Ask Amanda for a copy of our “Define your Audience” Spreadsheet!
2: Goals for your Avatar
What does your Avatar hope to achieve as they experience EVERY step of the journey you are about to take them on? Conduct surveys and interviews…
3: Goals for Products/Services
What are the business goals for the products and services you provide and the specific goals for a customer journey?
4: Research
Research can cover several areas; your client, your product/services, customer support and complaints, analytics social listening and competitive intelligence.
5: Touch Points
Mapping touch points is where your potential or current customers encounter your business BEFORE, DURING and AFTER they buy something from you!
6: Empathy Review
This is where you depict your clients FEELINGS during the experience they are having during one of your touch points.
7: Prioritise
At this point it’s time for you to prioritise your website pages and work out WHICH are the best to review, optimise and test to see where they are getting stuck!
8: Timeline Creation
It’s now time to put all client journey together: start with each touchpoint and the channels, emotional highs and lows, and use all the data you have collected to improve your future customer journey!
9: Testing
Now it’s time to roll out journey and A/B Test it! Knowing what to test first depends on how well you know the data collected and understanding where you’ll get the biggest gains with the least amount of effort.
10: Review and Refine
Now that you have tested you need to measure your success AND non-success. If your journey isn’t working or you’ve noticed a shift do something about it. Go back to Step 8 and follow the steps!
EXTRA Step!
11: SHARE with your Team
Evaluate how your current journey has worked, the differences and what YOU and your team now need to do to create the new experience for your customers.
Step #2: Download and fill in the Customer Journey Mapping Tool
We have a document that you can download and print so you are able to start that journey today!
File Size – 1.59MB
Keep us informed and let us know how you get on by commenting below…
We have put together a digital download to answer a question I’m asked quite a lot…
…which is “how do I get a new client to choose me and my company over my competition?“
And the answer to this is easy… It is based on Influence!
We have just entered the 2nd quarter of the year… is it planned?
Do you know your numbers?
Were you on track for the end of the first quarter of 2017?
So… we are proud to announce that our VERY new Digital Course is available for Download for ONLY £7 (LIMITD PERIOD)
How much influence do you have in your industry and on clients?
You may have heard me talk about Integrate to Influence before? No… let me explain.
Integrate to Influencefor Koogar means to combine marketing elements and activities to have a positive effect on clients (new and current)!
Meaning of the word Integrate; to combine two or more things in order to become more effective
Meaning of the word Influence; the capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself
ALL large projects are built upon their foundations.
For example, a Japanese skyscraper has earthquake proof foundations to ensure it can cope with the frequent earthquakes in Japanese cities such as Tokyo.
Your marketing should be as considered as this, because unless you have the RIGHT foundations in place, your marketing strategy WILL NOT be able to cope and change with environmental disturbances that come regularly in business.
Some of the changes I’m talking about may be:
Consumer desires
Competitive forces
Resource availability
Political decisions
All of the above could cause HUGE issues for a marketing strategy that has not been effectively developed with the proper foundations in place. Additionally, unless your company has a well thought-through marketing strategy it is likely that your marketing communication will be VERY general and unfocused, leading to untargeted, expensive and ineffective marketing communications.
It is key for business owners and marketing managers to understand what the foundations are within your own business and then to ensure you undertake the research and hard work needed for the businesses foundations to be put into action.
Marketing FOUNDATIONS
The marketing FOUNDATIONS are:
F – Focus
Find your businesses focus, this is a great way to start your quest for better and MORE effective marketing. The most successful businesses have identified a gap in the market and they are VERY focused upon what that niche wants, needs, desires, complaints, fears etc are.
So what is your businesses niche and how can you exploit it more effectively?
O – Out Compete
Linked to the business focus, it is essential for all businesses to consider EXACTLY how they are out-competing their competitors
This NEEDS to be communicated through your marketing, and some market research on your current customers can be very useful during this stage. You may not recognize the elements of your service that add huge amounts of value, in the eyes of your customers, such as effective customer service, efficient response rates and friendly customer engagement.
U – Up- to-date
One issue many firms have is that they will produce and implement a marketing strategy, that may be effective – But the marketing world is constantly changing. Therefore your marketing must be continually updated to ensure it is still as relevant and as effective as possible.
Take a look at your marketing every 90 days to see if you are on track with your business goals!
N – Nurture Process
This relates to the idea that it is much easier to retain customers, than to attract new ones…
They should already know how good you are!
It is crucially important for all businesses to nurture the customers that they already have. Don’t be so concentrated on gaining new customers that you forget the customers that you already have…that is a sure fire way of losing clients.
Nurture them, look after them, make them feel wanted…
You may be able to cross-sell to them or even up-sell, which could be the equivalent of a new customer. This also relates to the sales process, and how you can nurture potential customers to ensure they are pulled through the sales funnel and become clients.
D – Decision Making Process
Consumer psychology is a key consideration for all businesses, as if we as marketers can get inside the consumer minds and walk in their shoes and understand the process by which they actually make a decision, then impacting that decision is much easier.
The decision making process has 5 stages, and each is an opportunity for your firm to influence the consumers in a positive way.
So how are you influencing your consumer’s decision making process?
A – Audience
Linked to the section above, the better you understand your consumers and your perfect customer, the more effective and focused your marketing can be. Therefore, by properly thinking about your target audience, what they do, what they’re like, the clothes they wear, the jobs they have, you can develop a deeper understanding of their behaviour and activities and thus engage with them more meaningfully and on a more frequent basis.
We have written a Digital Course on how to find and understand your AUDIENCE. You can find more information on our Digital Courses page.
Firstly, responding to current customers and potential customers as quickly as possible is key as it gives them a quality cue, that you are a firm who is efficient and effective in their activities.
Don’t keep your customers waiting.
Timing for email marketing is also key, as sending out and email marketing email at 5PM on a Friday would not be the most effective use of time and money, because everyone will be in the pub.
Furthermore, it is well-known that the timing of social media posts can also have a hugely significant impact upon their analytics. Therefore, while timing might seem simple, it is essential that firms consider it and produce an effective editorial calendar that takes timings into account.
I – Integration
Now THIS is where Koogar are specialist and it is truly essential, as users need and expect congruence and consistence between ALL of your marketing elements. If your offline and online elements and messages are not integrated your customers WILL notice.You will be sending out a range of
You will be sending out a range of mixed messages meaning your marketing will not be focused, which can have detrimental effects upon your success. We all want our brands to be recognised.
O – Outline
You need to outline exactly what you want your marketing communication to do for your business and outline a number of achievable objectives with set time frames – Ensure that the focus outlined above is integrated into this outline.
N – Numbers
Within marketing, one of the most common complaints from businesses who don’t have their FOUNDATIONS in place is that they don’t know which part of their marketing is working.
This is a numbers problem.
If you implement a proper strategy centered on the integration of measurable marketing communication tools, budgets and analytics then they would know exactly what money is being spent effectively.
Consider how the numbers look, and only continually invest in strategies that are actually economically effective for you and your business.
S – Strategy
Finally, once you have considered all of the above elements you will now be ready to create a well-focused, engaging and effective marketing strategy that is robust and responsive to the inevitable environmental changes.
Overall, this highlights the importance of having the marketing FOUNDATIONS in place BEFORE an effective marketing strategy can be developed.
So do you have your marketing FOUNDATIONS in place?
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