Effective search engine optimisation (SEO) is a complex and time consuming process.
SEO is about coding, designing and enabling content with robust linking strategies that will aid search engines in finding and ranking your website or online application.
Most organisations understand that having a nice website will not result in getting high search engine rankings. Each search engine has its own rules for getting listed on the search engine results page. If you don’t play by the rules you won’t get listed, or you may be ranked so low as to be virtually invisible.
85% of all search is done through search engines so a well optimised site can provide large volumes and traffic and result in sales leads.
How it works
Search engines work using an algorithm with over 250 factors. These factors determine where a webpage is placed among other webpages and how it is ranked for the words the searcher has entered. It was originally used as an academic tool to find the most closely matched articles of a particular subject search, through relevancy and content.
Through years of manipulation, volume and competition this is now unlikely to happen organically. You can be the best, have the greatest content and provide an essential service but that is not always enough. Unless you optimise your site and create link building strategies, your site may never receive the exposure that it deserves. The holy grail is to achieve first page results within the largest search engine Google with its 87% UK market share, and the only way to achieve this is to use ethical SEO techniques.
Ethical S.E.O (Search Engine Optimisation)
It is critical that you adopt safe strategies that are consistent with guidelines provided by the search engines and search engine marketing (SEM) industry. As a consultancy we have zero tolerance of any person or agency that advocates the use of non-ethical techniques and spamming.
Spamming – is an industry term meaning use of any technique used to artificially alter the search engine process for the purpose of gaining an advantage. The problem is most people don’t realise they’re spamming. Some agencies know they’re spamming and don’t care about the risks.
The general rule is that any attempt to deceive search engine spiders, directory editors and your visitors should be avoided at all times. Remember that best practices will create long term results without the risks and short term nature of spamming.
Investing in your website
Our work is based on a day rate ensuring each client is equally important according to the amount of work required to obtain the optimum results. Therefore, you could be on a 3 days per month contract or a 1/2 a day per month but each client will receive the same premium service.
Investment for 1 day of SEO = £550+VAT (£660.00)
Valued at £72, this time is for businesses who want MORE from their marketing; digital and traditional with no strings attached.
The consultation will help us to find out about your business, your aims and people you want to target. We will then use this information to help you move forward with your current marketing strategy.