So, you’ve invested money in your website, perhaps launched a fresh and updated site, and paid for SEO (keywords to help people find your site) – now what? You wait and you wait, but for what?

How do you know you’ve done enough, that you’re successfully reaching your target audience?

That’s where Google Analytics comes in.

A tool from the world’s most popular search engine, Google Analytics uses a range of features to show you how people found your site, how they explored it once there (which pages they visited) and how you can enhance your visitor’s experience on your site.

With information like this you can improve your website and keywords, which in turn will help to increase your return on investment, the number of conversions and your profit.

Once you have created your account you will have access to how many people are visiting your site per day, how they are becoming aware of your site and much more. The features of this service include:

  1. Custom reports – create a bespoke report in minutes, highlighting the information you want to see.
  2. Content analytics – a great tool which shows you how often each page was visited, how long visitors stay on a page and where they go to next.
  3. Social media reports – incredibly hard to track and measure progress on social media sites, this tool integrates with your social media platforms and provides customised reports to help you measure the impact social media has on your business.

Still not convinced that measuring and tracking your online presence is worth the time of getting to grips with this FREE tool? Well here are some facts about the service, which may convince you of the benefits Google Analytics will have on your business.

Facts

  • Google Analytics is the most widely used website statistics service in the world.*
  • It is currently used on 55% of the 10,000 most popular websites.*
  • Over 10 million websites are using Google’s cross-platform website statistics service.*
  • Free and Premium packages available.
  • Purposefully simple and easy to use so anyone can enjoy using it.

*Statistics taken from Techcrunch.com. ‘Google Biz Chief: Over 10M Websites Now Using Google Analytics.’ – http://techcrunch.com/2012/04/12/google-analytics-officially-at-10m/

Are you currently using Google Analytics or do you use something else?