by Amanda Daniels-Allen | Oct 6, 2023 | Mission + Purpose |
In a world where business often revolves around profits and competition, there’s a rising wave of entrepreneurs seeking to build ventures that align with their core values.
These spiritual entrepreneurs like you and I, are on a mission to create businesses that not only thrive financially but also nourish their souls.
Staying True to Yourself
Here’s why staying true to your values as a spiritual entrepreneur is not just essential but transformational:
- Authenticity and Integrity: Your values are the foundation of your business. When you align your venture with your core beliefs, you radiate authenticity and integrity. This authenticity resonates with customers and partners who share similar values, creating a strong and loyal community.
- Sustainability: A values-driven business often has a sustainability focus. Whether it’s adopting eco-friendly practices, supporting local communities, or reducing waste, such businesses contribute positively to the planet and society, leaving a lasting impact beyond profits.
- Fulfilment and Purpose: Pursuing a business that reflects your values can be deeply fulfilling. It provides a sense of purpose that transcends the pursuit of financial success. This sense of purpose fuels your motivation and resilience in the face of challenges.
- Wellness and Balance: The hustle and grind of the business world can take a toll on your physical and mental health. When you operate in alignment with your values, you’re more likely to create a work-life balance that promotes wellness and reduces stress.
- Positive Impact: Spiritual entrepreneurs are often driven by a desire to make a positive impact on the world. By following your values, you can design products or services that address societal needs, contributing to a better future.
- Longevity: A values-based business is more likely to stand the test of time. Trends may come and go, but core values remain constant. This longevity not only benefits you but also the legacy you leave behind.
Loosing yourself?
So, how can you ensure you don’t lose yourself in the hustle of business while staying aligned with your values?
- Clarify Your Values: Take time to reflect on your core values. What truly matters to you? What principles guide your life? Once you have clarity, integrate these values into your business’s mission and vision.
- Set Boundaries: Establish clear boundaries between work and personal life. Prioritize self-care and make time for activities that nourish your spirit, such as meditation, yoga, or spending time in nature.
- Regular Self-Reflection: Periodically assess whether your business practices align with your values. Be open to adjusting when needed to stay on your path.
- Seek Support: Surround yourself with a community of like-minded individuals. Join the Magnetic Marketing for Spiritual Entrepreneurs Fb Group and connect with mentors, peers or a group that share your values. They can provide guidance, inspiration, and a sense of belonging.
- Practice Mindfulness: Incorporate mindfulness practices into your daily routine. Mindfulness can help you stay present, reduce stress, and make decisions in alignment with your values.
You have the power to create a business that not only prospers but also brings you joy, purpose, and a sense of fulfilment.
What are your Core Values?
Embracing your values and staying true to yourself on this entrepreneurial journey is the key to building a business that feels good for you and makes a positive impact on the world.
It’s not just a business; it’s a sacred journey of self-discovery and transformation!
Leave your top 3 values as a comment or comment over on our Instagram Account.
by Amanda Daniels-Allen | Feb 8, 2023 | Customer Journey, Experience and Service |
There is and will always be a mix up with marketing terms – funnels, customer journey, strategy, tactics… and so on.
Especially around, what they meant when they came out vs what they mean now.
Marketing changes all the time, as you know. What I mean by this is the activities, techniques and strategies. However, the essence of marketing is the same as before and is needed now more than ever.
The essence being Communication at its purest form.
A question I’m asked regularly is around systems that work!
Having the right funnel, system or process to convert clients is essential, however there are so many to choose from. All are needed, however, at different times, for different reasons.
The devil is in the detail…
FUNNEL VS CUSTOMER JOURNEY… What’s the difference?
Are they the same?
No.
Which do you need?
Both.
Why?
Let me tell you…
Marketing terms are banded around all the time, without explanation, which is why marketing can become confusing.
Let me change your perspective and look at this from a different point of view.
With regards to a funnel and a journey, the process is the same, in terms of you are leading people in a direction you want to take them, but the context is different.
A funnel (sales or marketing) focuses on getting new leads to the purchase point and then starts again.
It is very focused on the lead, acquisition and automation elements, not the human.
A customer journey starts before the human/avatar/target audience turns into a lead and stays with them all the way through.
Even after the person has experienced you, your product, or service until they leave, are retained or reconnected with.
The customer journey doesn’t end.
A Customer Journey is a Cycle ∞
I called it an Eco-System.
It lasts the life cycle of your client (including before they know you exist) and is customer-centric, ensuring the person you are about to onboard has an exceptional experience with you.
Of course, you need a funnel inside your journey because the sale is what helps your business grow and allows you to make more impact.
The journey is the detailed path your customer will take based on their needs. Allowing them to choose, which leads to a better quality client who will stay for longer and will refer or recommend you on.
I liken to them to the breadcrumbs Hansel and Gretel leave… leading the right people to you so they turn into raving fans!
The journey breadcrumbs allow your audience to follow you in a certain way that allows them to make their own decision about you.
The funnel is based on your needs and what you want the customer to do, which is to buy from you AND is a very small part of getting and keeping your clients.
If you are looking for quality over quantity, a steady stream of interested people and to get MORE awareness than before, the customer journey will give you exactly that and will help you build a 5 Star Business at the same time.
When you allow your people to make their own decision instead of you “trying to convince or persuade them”, they will be a better client.
Don’t take your peoples power (or decision journey) away…
Convincing and persuading will take their power away.
To make an impact, we need to empower, inspire and motivate our people.
If you’d like to be seen as the expert or deliver the best service to your clients, this is the way forward for you!
Have questions?
Amazing… Leave a comment with your questions below, as I am more than happy to answer them for you.
No question is a silly question. Ask away!
by Amanda Daniels-Allen | Jan 10, 2023 | Mindset & Inspiration |
A word of the year has become an exercise taken up by those wanting to be intentional and on purpose with what they are looking at achieve and moving into the next cycle.
Whether your year ends on the traditional date on 31st of December, Solstice, Equinox or on Chinese New Year celebrating the lunisolar and solar year, one cycle ends, and another begins.
So how do you choose a word, words or phrase of the year?
First, why choose a Word of the Year?
It sets an intention so that every action you take for an entire year has some meaning behind it and it keeps you on track to deliver on your dreams.
This could also be an alternative to goal setting.
Every decision, idea, thought and action you take will be based on this word and if the thing you are about to do is in alignment.
There are times when we stray off the path, because of someone or something else’s desires seem more important than your own. This serves no one!
5 Steps to choose your Word of the Year?
1. Reflect
What has happened in 2022? Think of the good, bad and indifferent. List it all and take your time to summarise.
2. Vision
What is your vision for the year ahead? What would you like to achieve? Personally and professionally and what will it all look like.
3. Feelings
Now you see what you want / would love to achieve, how will this make you feel. Journal on what it is like when you have accomplished all the things in your Vision.
4. 3-5 words
Choose between 3 and 5 words and sift through them and work out which one is the most motivational word for you based on steps 1,2,3.
5. Become
You have reflected, envisioned, felt and now you need to become. Become the person who has already achieved the things in your vision.
Let me know how you get on with choosing the word for 2023 and what it means to you and please share your word/words and your why.
When we share our truth and are witnessed, magic happens!
My Word of the Year is…
Full Power!
You can read more about it by clicking on the image below. It will take you to our Instagram Account – www.instagram.com/koogar.co.uk.
by Amanda Daniels-Allen | Jul 12, 2022 | Energy + Spirituality, Marketing Strategy |
Energy. Life force. Drive. Spirit – What are these things?
According to ancient science, Aether is known as the 5th Element or Quintessence.
The meaning of Quintessence (taken from merriam-webster.com);
: the fifth and highest element in ancient and medieval philosophy that permeates all nature and is the substance composing the celestial bodies
: the essence of a thing in its purest and most concentrated form
: the most typical example or representative
“The energy of the mind is the essence of life.” ― Aristotle
Aether, in Greek means, pure, fresh or clear sky.
The 5th Element is also known as:
As we move through our day, we send energy into the world and we receive energy back.
Our minds, bodies, businesses and spirits are composed of energy, which vibrates out and is felt by others.
Are you in the right energy?
More importantly, is your business in the right energy?
Yes.
Your business.
I believe that your business is its own entity.
Created by you with parts of your own energy, thoughts, feelings, beliefs and fears, and because you work with/co-create with your clients, your business mixes your energy and your clients energy together, creating itself.
Be conscious of and pay attention to the energy you’re release.
Be that through your writing, video, designing images for social, speaking out loud, how you feel and most importantly through your thoughts!
What kind of vibes are you (and your business) giving off to potential clients?
How can you change the energy if you need to?
5 ways to change up, raise your vibrations and give off an energy that attracts people to you:
- Be Kind and Compassionate – not only to the people around you but to yourself. Being kind can sometimes be seen as being weak, because you have compassion, empathy, understanding and see the world and people in a different way. Being kind is a gift so are not fortunate to have. Use that gift to your advantage because people will remember you by it for the right reasons.
- Get into Nature – see the world as she really is and tap into the calmness she gives off. Taking a walk or even just sitting in your garden can change your energy within seconds. Watching the trees sway in the breeze, hearing the birds, smelling the flowers, feeling the grass in between your toes is grounding and brings you back to centre.
- Journal – about your feelings, thoughts, goals, aspirations, business, money, clients and anything you need to express. The pen is mightier than you know. Being able to express everything unapologetically is liberating. It provokes mindfulness, a new sense and understanding of self, wants and needs. A completely different perspective that helps you think and move through the blocks you may have.
- Find your Tribe – be with people who lift you, challenge you, inspire, motivate, cheer you on and celebrate you. Being with people who get you, that you can speak freely, open up to, cry or be vulnerable with is an amazing experience. They are able to see you in all your glory and want you to succeed, help you, give you ideas and a sense of purpose.
- Reconnect with what you would love – instead of worrying, doubting and second guessing. Instead of thinking about the negative, flip the grey sky and shadows into blue sky’s and sunshine. What would you love to do, to be, to have, to hold, to see, to experience. Write it all down and keep it close so that you are able to tap into it when you are feeling low.
Marketing is emotional
The energy that you bring to anything you do, will be seen, heard and felt more than you know.
Marketing is emotional!
It brings fears, doubts, ideas, creativity, thoughts, suggestions, curiosity, anger and happiness.
It brings every emotion you can imagine!
The question is, what energy are you bringing into your business today and everyday moving forward?
Artwork taken from the Energy Wild Card, from The Marketing Oracle Card Deck and designed by @hellomae_art
by Amanda Daniels-Allen | Jun 20, 2022 | Audience + Avatar |
Finding clients is THE number one reason why people market, however many struggle. So… I have created a list of 111 ways to find your people, community or tribe. There are many things you can do besides Social Media that still work REALLY well.
So, I shall be sharing a blog post on each one to give you ideas, suggestions and examples of how I’ve made this work for me and my clients.
You’ve heard this before, but I bet you’re not doing it.
One of the things I notice is that clients I work with are not in the same place as their clients, even though they believe they are.
I’m not just talking about Social Media.
How do you get in front of your people?
Marketing should contain a number of online and offline activities for you to be seen by those you can help the most. Social is great, but it’s the glue to the other activities.
The reason for this is because they don’t know enough about their people, community or tribe.
The importance of finding your tribe shouldn’t be underestimated!
Being and working/(collaborating) with your people will provide a sense of purpose, a reason to interact with others and even proven health and wellbeing benefits.
You set your business up to work + collaborate with THE best clients.
The ones that “get” you and know you’re the right person.
They understand why you ask them the tough questions, challenge them and are willing to do the work.
So where are your people?
Instead of getting caught up with your “own default” and where YOU want to be (which leads to wasting time, no engagement or business), be where your people are.
Let me give you an example…
In April 2022, I made the decision to go on recon to spend time with more of my people.
Spiritual Entrepreneurs who are here to make an impact with their business, by being of service to their people.
These people are my people!
Remembering what a Spiritual Entrepreneur is.
“Spiritual entrepreneurs are driven by a desire to serve and uplift others while doing what brings them great joy” – Gabby Bernstein
You can see my definition here – www.instagram.com/p/CZwEHWSAUav
Where did I go to find my people?
I decided to spend 3 full days at the Mind, Body Spirit Festival in London Olympia, because that is where Spiritual Entrepreneurs hang out. They have stands there, they want to meet more people and make the impact I’ve been talking about.
Found a place to stay close to the venue, so I could walk and didn’t have to get a train every day.
Walked round each stand looking at the layouts, designs and sizes, because I wanted to understand if this was a place for me and Koogar?
Should we have a stand?
It was the best 3 days ever!
I got to spend time with the people I love, in an environment that makes me feels good and to see how they do business.
Did a yoga session, meditated, ate amazing food, listened to speakers to see what facilities they had and more.
I immersed myself with them and it reminded me why I do what I do.
A number of people shuffled my card deck and the pulls were ABSOLUTLY amazing for each person, so much so, I sold 2 card decks while I was there.
I came away from the Festival with an abundance of information, great conversations and debriefed myself on the way home.
I know how my stand would be, what would work as a lead magnet, how much the stands are, where is the best place to have one. Plus, the amounts and types of people who went.
I even treated myself to a new ring, which is STUNNING!
Another example I can give is…
In the early years of running my business I did a lot of training at a gym as well as martial arts.
So, I asked the Gym Manager if I could put a poster on the notice board as I was running a 6-week Marketing Workshop and they said yes!
One of the women is walked, rowed and went to fitness classes with came along to the workshop and ended up being a client for 11 years. During this period I earned a little over £13,000 from her over that time.
I know the people I work with look after themselves in some way. Like going to the gym, swimming, walking, yoga, pilates, running, etc.
And because of this I made myself visible in the places they spent time in.
So… where are your people?
If you know them intimately, they are VERY easy to find.
But you need to know them first.
If you need help in understanding who your people are AND then working out where you need to be to be seen by them, Book an Unearthing Session with me (it’s free) so I can help you gather momentum, be seen and make the impact you’re here to make.
The photo of the Goombay Dancers was taken by Akil Simmons
