Being overwhelmed with marketing and business happens to everyone and happens more than once a year. Overwhelm isn’t a one-off occurrence!
I’ve been looking into why it happens because I wanted to understand it more, to help myself and every single client I work with and have yet to work with.
How can we overcome it quicker, so we can get traction on our marketing and feel more comfortable doing it?
Before we can understand it and how it affects us individually, we must first know what it is.
The meaning of Overwhelm or being Overwhelmed
– have a strong emotional effect
– to cause someone to feel sudden strong emotion
– defeat completely
– be too strong for…
– overpowering strength or effect
Overwhelm can be physical or emotional
It can be positive (as in overwhelmed with love and gratitude) but in most cases it’s a negative incident that can debilitate anyone, at any time for any reason.
Overwhelm is the very sense that something (or everything) is too big to manage.
It can cause anxiety, anger or make you become annoyed as well as worry, doubt yourself (including others around you) and make you feel helpless.
It can completely change your physical state and behaviour by causing panic attacks, upset, solitude and in worse cases violence.
Challenge is the pathway to engagement and progress in our lives. But not all challenges are created equal. Some challenges make us feel alive, engaged, connected, and fulfilled. Others simply overwhelm us. Knowing the difference as you set bigger and bolder challenges for yourself is critical to your sanity, success, and satisfaction. – Brendon Burchard
Stress and Anxiety are the biggest causes of overwhelm!
Stress vs Anxiety, how to Tell the Difference: https://www.psycom.net/stress-vs-anxiety-difference
What is overwhelm?
Being overwhelmed is your body’s way of defending and protecting you from crashing. It is telling you something and to be fair, you should listen. However, most people just battle through until they cannot move at all, which can come out in several ways;
- Being even more busy than normal
- Being clumsy and not doing anything well at all
- Or paralyses
Either way, these are not the best modes to be in when wanting to get stuff done!
Why do we get overwhelmed?
It is a normal reaction to what we would deem as a difficult circumstance which is a “future thought“.
Some people get overwhelmed with what you may feel is a small and everyday task (like dealing with finances, speaking to family, just going to work) and others get overwhelmed with tasks so stressful that we cannot comprehend (i.e. landing a rocket on the moon or fixing a fault while in space).
Everyone’s threshold is different because of our experience and exposure to various elements throughout of lives.
A lot of overwhelm happens around things that are completely outside of our control and that we are trapped within the complications of life and business.
Unconsciously, we are happy to relive these negative thoughts and feelings over and over again, until we’ve had enough and sometimes not even then.
We keep putting ourselves through this pain and reliving the experiences, but they somehow get easier to deal with over time. They become our excuses from moving forward, partially some of the stories we keep telling ourselves and the reasoning behind why we are where we are.
Some people don’t work out what their triggers are or have coping methods to help them deal with their overwhelm. They just do whatever they need to do to survive and then once the feeling and thoughts have surpassed, they can try again.
Feeling overwhelmed is a primary emotional symptom of inner passivity, while procrastination is a primary behavioural symptom.
When left un-dealt with, overwhelm can then develop into a darker state where depression, helplessness and not seeing way out. Even thoughts of suicide can take over.
How you get overwhelmed?
Let’s go back to “future thought”.
This is our impression and perspective on our own lives, our current situation and what we must do for ourselves, but more so for others. For some reason, we only look after ourselves when we’ve looked after other people first.
You may be listening to too many people; marketers, gurus, mentors and coaches who are all telling you different things or even the same thing, and you’re unsure how to tackle the situation.
You may not ask the questions you want to ask because you feel you may come across stupid, incompetent to idiotic.
We worry about what other people think, how we will be perceived, what they will say about you and want to be seen as perfect. This isn’t just about you as an individual. It’s about everything; your lifestyle, your business and the messages you are putting out there.
What to do BEFORE you get overwhelmed?
Now you know a little more about what overwhelm is, why we get overwhelmed and a few reasons behind why you may get overwhelmed, how do we stop this from happening?
I’m not sure there is a quick fix for this question, but there are a number of things you could do;
Work out what triggers you
There are two things to look at here:
- What is the trigger – is there a specific type of work, person/people, situation, environment
- How do you know it’s about to happen – you may carry out a specific act or use particular words or have a specific feeling
Overwhelm creeps up on us. All of a sudden, it’s just there, because we haven’t been aware of it. If you can make a conscious effort to be more aware of yourself, your surroundings and situation you will find your trigger.
Keep a journal if you have to but find out what triggers it off.
Stop thinking too far into the future
Future thoughts. I know we set ourselves goals, aspire for something more or bigger, need a plan and need to future proof our businesses but at the time of marketing thinking about what you need to do RIGHT NOW is the most important thought you should have.
There is a book called “The One Thing”, do not busy yourself. Get that one thing done, tick it off your list and then move to the next.
Multitasking can bring on overwhelm!
To do lists are great but they also show us how much we have to do. When you remove the need to do EVERYTHING at once and focus on the one thing, you gain clarity and are then able to move forward.
When looking at your plan or calendar, look at the week and what you need to do for that. If that’s too much, stick with the day. Obviously, depending on your role in the business depends on how much marketing you need to do and how far in advance we need to schedule.
Focusing on one thing and then something else when you have finished allows you to be in the moment but also enables you to do the first thing properly.
Little and often is better than nothing and then everything.
“The Power of Now” is also another great book.
If you need to learn how to do something, plan in a CPD (Continued Professional Development) day so you are able to take the time to learn something and do it properly first-time round.
Create Coping Methods
When overwhelm is just about to set in, you need to have a set of coping methods that you can follow to bring you back down and refocus you.
One of the things I do in the office when overwhelm starts creeping is the process I discovered after I became aware/conscious of it;
How it manifests: I start to clean! Silly but it’s true. My desk, then the office and then…
Coping Method #1: End up leaving the office to move; walking/just get up and move around/stretch/fresh air
Coping Method #2: Get a drink (water not gin) and do something with my hands
Coping Method #3: After 10-20minutes, I come back, find paper and empty my head and I mean everything! Once I feel everything is out, I put in order of priority, so I know what my next task.
There are a few more, but they depend on the severity of the overwhelming feeling I’m having.
Yours will be different. You may add music and dance, speak to a colleague or family member, meditate to control your breathing or something else.
Getting overwhelmed with marketing happens because you believe it is a BIG task or there is so much to do.
You need to break that elephant down into smaller, manageable chunks.
But you know that already, don’t you…
The answer is simple, not easy. Nothing ever is!
The one thing I’d like you to take away from reading this blog is that overwhelm will happen. Not just with marketing. It will happen in life events, relationships, self-development and everything in between.
The main thing to do, is be aware of it so you can deal with it better than you have and quicker than before.
You already have skills in different areas of your life, maybe you just need to bring them into the marketing of the business.
Sometimes you have to stop thinking so much and just go where your heart takes you.
I want you to know you are not alone.
Being overwhelmed can be a lonely place especially if you’re a Business Owner. The buck stops with you and sometimes family and friends just don’t get why you’re feeling the way you do.
You are the average of the 5 people you spend the most time with… – Jim Rohan
So, my question to you is… Who are your top 5 people?
They are the ones who will lift you up when you are down, understand where you are coming from and not judge you, listen to you without interruption or try to fix things until asked to.
These people are your power team. They don’t necessarily know each other but as a combination they all work well for you!
Join our community
We have two groups of thriving, motivated and helpful Business Owners and Marketing Managers. All there to help each other, give opinions, help advice and guidnece.
We’ve got your back!
Other blogs you may find useful…
Stop holding yourself back
How to STOP the Scatter Gun approach to Marketing
9 Reasons WHY you are NOT Taking Action
Have you ever been distracted by a Seagull?
I’d love to hear your thoughts, ideas and suggestions based on overwhelm with marketing. Leave a comment and share…
A marketing membership may not be right for you and there are many reasons for this;
- haven’t got time to either do it yourself or spare a team member in the business
- it’s a reoccurring cost that you don’t want to incur
- can’t afford the expense right now
- maybe you’re thinking it might not work for you and your business
Then again, you may have been thinking joining a Membership right now could really help you with your marketing. Which is perfect, let me explain the many benefits of joining a marketing membership…
Be kept accountable
If you work by yourself as a solopreneur it’s hard to make sure you do everything you need to but more importantly have someone else to bounce your ideas off!
If you work within a marketing department or small team, there are times you want to speak to an expert to find out if your heading in the right direction and are on track to achieve goals or K.P.I.’s.
Either way, having someone keep you accountable by giving you tasks, exercises and resources every month allows you to take control of the marketing of the business by steering you in the right direction and giving you things to think about that you may haven’t even thought about. Having a fresh pair of eyes look at your business could just be the thing to push you in the right direction.
Get MORE done, take action and implement your ideas
Finding the time to market can be hard especially if you’re by yourself. Having a team of other like-minded people around you spurs you on and keeps you going even when you don’t feel like you can or want to. To take action you need to know what you need to be doing. A membership can give you the structure you need to bring into your business.
Develop confidence in yourself and business
Confidence is one of the biggest challenges we face when putting ourselves, products and services out there. We feel like we could be ridiculed or publicly criticized for the decisions we make we tend to not do anything at all. Let the Koogar Academy help you develop more confidence in yourself by helping you gain clarity of who you are and what the business stands for!
Be with like-minded people
Being with other people who feel the same way as you and have the same kind of problems is a safe place to be. Within this space we can ask question, give opinions and decide how we would approach that particular activity and if it’s for you at all.
Share your struggles and frustrations in a safe environment
Let’s be honest, we all have them. It happens to us all at different stages within our life, marketing, personal knowledge and situation AND business. Asking for help isn’t a bad thing, it is something we all need to do to enable us to grow faster.
Learn a new marketing tactic every day
Embracing a student-like mindset allows you to learn every day, helps you adapt to your situation, decision making is easier and every day you become better at what you do. What was the last thing you learnt before reading this blog? Pop a comment below.
Become a part of something that gives you motivation and picks you up when you feel nothing is working
SOS a.k.a. Shiny Object Syndrome, overwhelm, scatter gun approach to marketing and the feeling of being lost impacts everyone. Gaining momentum is what is needed for you to be motivated in the first place. Within the Koogar Academy, we’re good at giving you a kick up the bum or pep talk when you need one.
Make some amazing connections
We have a Members Meet Up every quarter where you can meet other Koogar Academy Members and put a face to a name. Many of our current members have met and have done business too.
Grow your business through marketing better
This is what we are here for right? So, let us do it together making sure your headed in the right direction.
Expand your thinking and knowledge of yourself and your business at the same time
Most of our Member have come in with a particular plan and idea of what they want to get out of the Academy, but we have been blessed to have some amazing members who have taken their goals and ideas to the next level! Like adding 5 figures to their bottom line, being able to by a 2nd car and a house in some cases!
Stay outside your comfort zone
Being in an uncertain place, not knowing what to do, where to start, who to ask for help is tough enough.
When you know all the answers to all of that and are now ready to take it to the next level, your comfort zone will be pushed but that’s where miracles are made.
Stop holding yourself back!
You don’t have to be technologically savvy to join the Koogar Academy because we are here to help you AND show you how to do it.
Marketing isn’t about technology it’s about psychology and understanding the person you are trying to get in front of!
Marketing is something every business must make time for. If you don’t it gets pushed to the wayside and left alone until there is NO business coming in…
So why a Marketing Membership?
There is a reoccurring cost to a membership (depending on which payment option you go for) but there is also reoccurring learning when it comes to marketing due to shiny object syndrome when new platforms and ways of doing things become apparent and because marketing is an ongoing element throughout every business, staying abreast of it is better than lagging behind!
And yes, let’s be honest which ever membership you join might not work BUT if you make time, complete the exercise, attend the masterclasses and take action…
I guarantee you will see results not only in your thinking, in the amount of action you start taking and how people start interacting with you but also in your feelings towards marketing yourself and your business… the confidence will start appearing and there will then be no stopping you!
None of us know everything…
The simple fact is that when running or working within a business we cannot know everything. It’s just not possible. Because of this, we need to expand our team and work with people who can help us achieve our goals.
If marketing isn’t your strong point OR you are looking to up your game, then the Koogar Academy is for you. The reason is because, we can always learn something new or be reminded of something we are not doing.
New technology and marketing activities will come and go but the basics of it and foundational elements will always be the same. Until you understand who your perfect client is as well as;
- how they think
- what they are looking for
- how they make a decision
then excellent marketing will always elude you.
Is Koogar part of other Memberships?
The answer to this is YES and the reason is, is because we don’t know everything either.
Koogar is a member of 3 memberships as we speak;
- help us up our own marketing game
- all things business operations
- growth and scale and one for technical know how
If we are telling you to do something, it’s because we are doing it or have done it ourselves.
If you have any questions about the Koogar Academy, please email Amanda at email@example.com, alternatively have a look at our K.A. Frequently Asked Questions.
Stop holding yourself back, because if you don’t, you will be in exactly the same place NEXT YEAR! Harsh, but true!
Are you ready to move on, step up and stop telling yourself the same stories?
When is enough, enough?
The simple answer is you’re not ready until things have got bad enough for you to say “enough“!
I’m going to share with you why enough was enough for me, why one simple question when asked was what I needed to finally take action and where I am because of it.
Where holding myself back started…
For years I have worried about what other people think, should I say how I really feel, do people want to hear what I have to say, is it important, relevant and more… I consider everything I say; I always have. BUT, will people understand, take it in the right way… Does this sound familiar?
In business terms, should I write that blog, create the video or record the podcast? Who will listen read or watch, people don’t get me?
As an introvert in an extroverted industry pushing yourself, your message, products, and services it all becomes SO overwhelming that nothing happens.
No business comes in.
People forget who you are and what you can do for them, cut you out.
The thoughts and feelings get so mixed up and loud in your head, detached and devoid of what you want to achieve, it sends you back into the routine of telling yourself the same stories only posting as and when you have time or feel the confidence to do so.
That’s not us, that’s not you.
You’ve started your business or are in this career for a reason… Get back to basics.
Find your why? – discover it, own it, live it and breath it.
Being scared of marketing isn’t about doing the marketing, it is about putting yourself out there for criticism, ridicule and opinion. It’s about stepping up, knowing yourself and owning it unapologetically.
We want to be different, be seen as diverse and be noticed, but we don’t put ourselves out there to be seen…
The Curve Ball
Running a business is hard enough, but when life throws a curve ball on top of it, how do you deal with it?
It can be your demise or your salvation! Your choice!
2018 wasn’t a good year for me personally. I lost my Dad and mentally wasn’t in a good place. I had a mask on but wasn’t coping very well behind it. But you and I know, life and business still have to happen.
I felt choked, lost and numb but in the background, I’ve always known I am more and wanted more from my life. This awful situation before me, put my whole life in perspective.
This wasn’t about anyone else but ME; who I was, what I wanted from life (and business) and how I was to move forward from where I was. I’d lost the first man in my life and it simply took my breath away. I wrote a blog about my Dad which helped, it was cathartic > 9 life lessons my Dad taught me.
At this time in my life was when I realised that life is too short to;
- do the things you don’t want to do
- be with the wrong people
- work with clients that don’t get it
- put myself under pressure and become stressed
Life is tough, and I think about my Dad every day. I know he is still with me and spurs me on to keep doing what I’m here for.
In January, I was asked a question, but this question is a question I’ve been internally asking myself for around 7 years. I’d played around with the idea of doing something but didn’t know what to do or where to start. This question when asked, kicked me in the chest so hard at that moment I knew “now is the time”, so I made it my mission to confront it and move on.
But why hadn’t I done anything about it before? Why now?
The simple answer is because I wasn’t ready, things hadn’t got bad enough for me to say enough is enough until this point. I was uncomfortably comfortable with the stories I had told myself and moving forward was scary but the time had just arrived and 2019 was going to be different… It was only in my power to do so.
Whilst sat/stood (with a bad back) in Dundee waiting for a marketing conference to start, I was ready to listen, learn and then action, but before we got going, we were asked a question.
I knew what my one thing was… I’ve known for years, but I didn’t know how to go about removing and changing it… However, when you are open to change, the tools you need just land in your lap and say, here I am.
Take my hand and let’s go on that journey…
Chris Marr from the Content Marketing Academy asked the question to all 200 delegates sat there waiting to gain pearls of wisdom and ideas, but you could see HOW impactful this question was as it rippled across the room.
As of that moment, I made it my mission to move on with my one thing… Enough was enough!
I started to journal, so I was able to understand exactly what it was, when it made me feel at my worst and how to harness the essence of this thing. There were tears, fears, and uncertainty happening daily.
You see, when you are aware of your weaknesses (your kryptonite) you are then able to do something about it/them but until then the same story repeats, the same feelings, thoughts, perceptions, and patterns show up.
The question was…
What is holding you back?
More importantly… If that thing was fixed or sorted out, where would you be today?
It is only when you say to yourself enough is enough, something needs to change. What’s next?
This is when the journey begins.
There are many events, therapy, retreats and sessions I have been to, which I won’t go into here as it may or may not work for you, however, I am always happy to recommend the people I have worked with if you’d like to speak with them yourself.
In May, I went to Thailand to find myself and as cliché as that sounds, that’s exactly what I did.
Here is a small selection of the lessons I learned along the way…
This video is; 30 minutes 38 seconds and was recorded for our Koogar Academy Members (parts of the video have been removed)
It’s that point when all you can do is surrender to what has been put in front of you. The only way forward is to stare your fears in the eye and say…
I see you; I feel you; I hear you; I love you
…and accept them for what they are and accept you for who you are.
View this post on Instagram
Because that’s all you can be.
For those who don’t accept it, don’t matter!
You need to know, you cannot do this alone.
You need a team of people around you that will help you, not judge you, hold you, be therefore you (whenever you need them) but also hold you to account when you’re not doing what you need to do so you can find your true self and flourish! There are not many of these people around, but when you find them, keep hold of them and cherish them.
Thank you Chris!
Chris asking me (and everyone else) the question when he did, was the right time. It’s not like I haven’t heard that question before it was because I wasn’t ready… So, I’m going to take Chris’s message and pass it on to you as he did to me…
What is holding you back? And if that thing was fixed or sorted out, where would you be today?
Because I tell you now, when you address this, things will change.
Your life, your business, your boundaries, your confidence, the people in it, the type of business you want to do and the type of clients you get… The list is endless!
The level of clarity goes from 20/20 vision (or less) to HD!
Chris, thank you for asking the question when you did, I needed to hear it! Keep asking that question as those around you may need to hear it again and again!
This truly goes to show that a message needs to be seen, heard, read, watched or listened to between 7 – 15 times BEFORE a person is ready to act on it.
The reason why they don’t take action is because of several things; they may not be ready, they may not hear the call, it might not be relevant.
Keep going even when it’s tough, you don’t want to or think people won’t be bothered.
The reason is because the world needs to hear your message!
Social Media is still new to the marketing game, yet many still don’t believe spending time on Facebook or Twitter (other social platforms are available) is a useful and effective use of their time or that it works for business.
Which I understand… to a point.
It can come across as a lot of effort for little gain and we have survived for many years without it, so why is Social Media still executed with bated breath?
Has this question been asked out of curiosity, time allowance or restriction, hesitancy or uncertainty? As all of which are valid reasons as to why Social Media is still untrusted.
Why would someone ask this question?
Many Business Owners ask us (at Koogar) this question, especially when they feel like Social Media is a burden they don’t wish to encounter or undertake. It’s yet another job we (as Business Owners and Marketing Managers) need to add to our “To Do Lists”, along with book keeper, new business development, sales team and so on.
I understand that Social Media is actually hard to do. It’s constant (and feels relentless at times), needs to be consistent but different every time, as well as interesting, engaging, likable, shareable to name but a few of the outcomes we want from the efforts we are putting in.
All of it about us, our business and why we are different.
In the small to medium business world, most are not those who like to put themselves out in the public eye. We worry about several things when it comes to sharing information about ourselves, our business, our prices and some of the other awkward questions we are asked on a daily basis, but we know we SHOULD be doing it.
And the answer is…
But the question here is… “can a business survive without Social Media?”
The simple answer to this question is “Yes”! If done with…
- Careful Consideration
- A Solid Strategy
- Precise Planning
- Committed Implementation
On a negative…
Social Media brings up several feelings for people BEFORE we talk about business. On a negative slant, we think about;
- Fear of missing out, failure, success
- Unrealistic expectations
On a positive slant we’ve seen Social Media bring us and others;
- Opportunity at a local and global sphere
- Awareness of self, others (and brand of course)
- Enhanced communication – being able to speak and having our own voice about things we may not be able to speak about privately
- New business – people learning about who you are, what you do and who you can help them
- Relationship building – by bringing us closer together with people we may not see regularly
- Learning – about what’s happening with the people you are connected to, from the news
- Collaboration – working with others and their audiences
- Connectivity to family, friends, acquaintances, the world and feeling included
- Discovery of new things you could get involved with, become, teach, learn…
Other thoughts consist of…
Not knowing what to share, when to share it, who is listening or watching, who is interested or bothered to read your content are to say but a few of the questions that go through the heads of Business Owners and the Marketing Managers who have to report back to their team leader, manager or boss to justify the work they are doing on Social Media is actually fore the business and not to the detriment of the business.
- Social media doesn’t work (at this point please define your understanding of “working”)
- Only for the youth of today are the only ones using it
- It is a waste of time
- The newest method of communication is the holy grail to marketing
- It’s the only thing you should be doing as traditional methods don’t work any more
All of these would be right!
Right as in, some social media doesn’t work but that’s because of the content you are creating or that you haven’t got the right people following you.
And because of this, we sometimes think “is it worth it?” Should I be spending my time where I’m not getting results or where this platform can go with a blink of an eye?
This is where Integrated Marketing comes in, but lets answer these questions first.
Top 4 questions/statements about Social Media and how it works for business
1. Is Social Media a waste of time?
Which could be true and this would be because you’re not focused on the task at hand, the content you should be creating, the audience you want to get in front of and how to influence them to choose you or invested enough time to give your audience what they need.
It will most certainly be a waste of time.
This isn’t about the more you put in the more you get out. You have to put the time, effort in by delivering the quality people want to see.
2. Social Media is only for the young ones!
This is certainly an old school train of thought. Yes, the young ones use it more than the most mature generations as we were brought up in a different time. We didn’t have so much information at our finger tips.
The next generation (the young ones) are our new clients, new team members and the way the communicate is via Social. Not being there limits your efforts of getting into new markets quickly as well as getting brand recognition, as other businesses within your industry will be there before you and smashing it on social.
3. Is it the Holy Grail?
To certain types of companies, yes, because their audience is the younger generation who have been brought up with Social Media, don’t notice anything else but digital content, as well as what happens when it stops working, goes down or has a big update that leaves you not being able to do anything?
HOWEVER, every business still needs a brand, a website and marketing materials, elements and activities so they are being seen in the places where their audience expects them to be.
4. Traditional marketing methods don’t work…
I get this said to me nearly EVERY time I have a meeting and there are two reasons for this;
You’re either not;
Not doing them correctly.
Let’s take a magazine advert for example; most people, when putting an advert in a magazine have their logo so big and only a little content about what they do. At the point of the reader seeing your advert, they may not even know who you are never mind want to take you on. You haven’t put on a tracking telephone number or set up a specific email address just for your adverts to know if it is working or not.
Thus, meaning your expectations are so high and the thoughts of people buying from you will just happen because they have seen the advert, you are disheartened when you get no results, leading you to think nothing works because you’re not getting the results you wanted.
Or your target audience isn’t there to see what you are up to. You need to spend more time understanding who “your people” are so you know where you should be spending the money, time and resources.
EVERYTHING you do to market yourself and your business HAS TO have the customer at the centre of it. What do they want and need to see, read, watch, touch, feel? This isn’t about you, its about them and their requirements.
What would happen if you did leave Social Media?
I doubt your clients would leave you for someone else who is on Social Media, but you would need to put more efforts into other marketing channels to ensure your clients see you on a regular basis and are not coheres into thinking your competitor(s) is better than you.
Email Marketing would certainly become a critical marketing element to your marketing methods and your websites and content marketing game would need to be upped.
How else would you use your time, now that you have it back from not doing Social?
Where is your audience and how do you need to concentrate your efforts on getting in front of them?
Risks if you did leave Social Media
There are always risks when you make change, but instead of concentrating on the negative, let’s be proactive and think positive by planning your success.
Here are 7 questions you should ask yourself if this is something you are planning on doing
- Touch points – which touch points will you have in your business if social media is put to one side?
- Brand awareness – how will you extend your brand awareness?
- Communication – how will you communicate about your new products, services, events and business?
- Sharing – how will you get your audience sharing the content you create, emails and images for you
- Expectations – do most people/clients expect you to be on social? Have you asked them?
- Search results – what will you put in place to ensure your search results don’t disappear
- Lead funnel – how are your leads effected by this move
As I mentioned before, Social Media isn’t the holy grail and if you were to stop it your business wouldn’t stop, you would just need a tighter strategy and plan to stick to, to get the results you are after.
Social media does help in the growth of a business but most of the time we can’t see it because it hasn’t turned up in our banks.
This turns up in the way of;
- Lerkers or observers
- Private messages
- Questions being asked
- FB Live watchers
- Website hits
- Out of the blue cold calls
We need to realise as buyers, we don’t buy from people just because we have seen your post, image or email. We have bought because we have been through a series of thoughts, processes, reviews, objections and observations that have led us to you!
The lack of engagement doesn’t mean people are not watching you or can see what you are up to!
This is called the Customer Journey. We all do this, every time we look to buy something. The bigger the cost of it the longer the process takes.
Tracking the invisible growth is essential because the invisible growth turns into cash once the customer journey has been satisfied to THEIR standards, not yours!
Worst case scenario
How would your business fair all Social Media is gone as of tomorrow? You turn your phone on to find that all apps have been removed, websites don’t show up in your browser… Nothing.
How would your business communicate then?
Have you built up an Integrated Marketing strategy and plan that allows your business to have less of an impact of your daily routine?
Stop and “Take a knee”
Taking a step back, reviewing and reflecting is what we all must do as Business Owner’s but also ensure we are on the right track of our business.
Sometimes we just get carried away or complacent about where we are without ever reviewing our situation. You genuinely may hate social or are not getting results even with all the efforts you are putting in, which is why I’m going to suggest taking a digital detox or social break.
See how it works out for you and review your current situation over a month at the very least.
You being off social personally doesn’t count, it’s not the same. I’m talking about no pages, groups or profile action for a least a month for your business.
What’s your next step?
It’s a big decision to stop social but also nice to detox from something you are not gaining from.
Let me know your thoughts, ideas, observations about this and if stopping social is for you or not…
Choosing the right Marketing Consultant to work with can be a difficult decision, so I have written this blog to help you choose the right Marketing Consultant to work with by understanding more about them and what they can do for your company.
In the past you may have;
- been burnt by someone who promised everything and delivered nothing
- worked with someone who said they were doing one thing and did something else entirely or the complete opposite
- found that the person/company you had been working with has lied to you and not done anything for the budget you have paid them
- taken on someone who just didn’t get what you do and just marketed in the wrong way
Which has left you feeling a little sceptical and un-trusting of the people out there who call themselves “marketers”.
However, you may not have walked this journey yet, but want someone to help you from the start of your journey to ensure you’re off on the right foot.
How will I know if I need a Marketing Mentor/Consultant?
You need a Marketing Consultant when you want to build your business by;
- improving relationships and loyalty with your current clients
- attracting new customers
- or want to expand into new markets
You may not know which goals should be set within the business and you may need help to set well-defined goals which in turn will require a solid strategy and marketing plan with both short- and long-term goals.
You’ll possibly need help monitoring key metrics to measure your success, as you may be uncertain which key metrics should be measured or are unsure about how your current marketing efforts are working for you.
What is the difference between a Marketing Strategy, Plan and Calendar?
A lot of people get mixed up with all three or do one instead of all of them.
The Strategy (is the what)
is a set of goals you would like to achieve in or with your business
A Plan (is the how)
is the actions you are going to take to achieve the goals you have set
A Calendar (is the when)
is the organisation of your plan and how you are going to execute it
Sometimes what we think we need, isn’t actually what we need.
Which is why you should speak with a Marketing Consultant to get some guidance on your thoughts and ideas.
What does a Marketing Mentor/Consultant do?
The definition of a Marketing Consultant…
…is someone who assists marketing managers and directors in coming up with focused branding, positioning, and marketing tools for each product or service. Working within the client’s budget to produce effective promotional materials and advertising opportunities. Tracks sales and feedback and adjusts marketing strategies as necessary. (From Wikipedia)
A Marketing Consultants’ role is to come into your business, learn about you and your company quickly, along with what you would like to achieve with it and put a strategy, plan and/or calendar into place and help you implement it (if you require them to do so).
Some Marketing Consultants…
- will get hands-on within your business, depending on their skill set and how involved you would like them to be
- won’t do the work for you, but will find the right people and bring them together to enable the implementation to happen
The role of a Marketing Consultant is to:
- create a strategy, plan and calendar for you or your team to work from based on what the business goals are
- keep you on track and accountable to help you take action and achieve the results you want
- ensure you are implementing the plan and calendar by hitting the deadlines set
- be there for you when you need their support
- give you plenty of new ideas
- bounce your ideas off them to make sure they are in line with your strategy
- bring their experience to your table
Most marketing consultants will work with you for a set period of time or within a project you have and/or project manage your plan for you or with you (depending on the size of your team)
They should also tailor your strategy and plan just for you and your business.
There is something you really need to know…
…all marketers have not been made equally!
There is no blueprint or shortcut for every business to just put in place.
What do I mean by that?
Here are 3 things to think about, which will help you choose the right marketing consultant.
1. Which skill(s) do you need your Marketing Mentor/Consultant to have?
Every single marketer has different skills, qualifications and experience within the field of marketing, which means their understanding of marketing isn’t the same. Also, the type of marketing they do and HOW they do it will be different.
Let me put this another way. Have you ever said something to someone, and they have replied in a way you didn’t expect or didn’t reply at all? This could be because their understanding of what you said was different to what you meant and or their understanding of it. Otherwise known as “Semantics“.
It happens to the best of us! Communication breaks down, which is where expectations and understanding goes out the window.
For example; a consultant who has spent a lot of time within the traditional side of marketing may not have as much experience within the digital arena. If they do have digital abilities, what kind do they have? Web, S.E.O., or Social?
If Web, where they an account manager (client facing), a designer (design and user focused) or developer (coding)? All of which have a very different skill set, each with their own merits.
Let’s go further into it…
There are Marketers who are;
- self-taught and started up their own business to help others based on work they have done for someone else
- tag it onto their current offering
- have all the qualifications but no hands-on experience or results to show for it
- haven’t got qualifications but started when the Internet was in its infancy and climbed there way up the ladder
- a mixture of all of the above
All of which could be really good and really bad at what they do.
Do you see where I’m going with this?
Please bear in mind, I’ve not written blog to poo poo how people have learnt or deliver marketing. I’ve written this so you can see we are not all bad people and that we are ALL different.
Stick with me, all will become apparent!
2. What kind of marketing help do you need?
Before thinking about working with a Marketing Consultant, you need to think about the type of work, help or support you are looking for, so you can identify the right person or company for the job.
Here is a list of a few marketing methods. Which do you need help with? (If it isn’t mentioned, jot it down on your note pad to save for later)
- Is it a strategy, plan and calendar that you need? Do you need to start from scratch or review what you have and go from there?
- Someone to do your social media for you (hands on) or show you how to do it better (deliver in-house social media training)?
- Do you need someone to keep you accountable and ensure you get everything done inline with your strategy and business goals?
- To work with your and “hold your hand” so to speak?
- Implementation? Want someone to implement everything for you? – some Marketing Consultants can do this, but probably via third parties and introductions (depending on their skill set) These type of Marketing Consultants know exactly where their skills and weaknesses lie and bring in the experts instead of trying to do everything themselves.
- A website review, rebuild or S.E.O (Search Engine Optimisation)?
- Look at your Ads on Facebook or Google
Obviously, depending on what kind of help you want depends on who you take on to work with.
It could be all of the above and more but the point of this is you for you realise WHAT kind of help you need before looking for a consultant to work with. When you know what you need, its easier for them to help you.
The marketing consultants who stand out will be the ones who have the particular skill set and experience you need!
What are you expecting from working with this Marketing Consultant?
The final thing to think about is your expectations. What do you expect from the marketing consultant, the marketing itself (when implemented), yourself with regards to how much you are going to commit?
You need to set those before your initial chat or meeting to ensure you know what you want from the new relationship you are about to make and that you are with the right person.
If you expect nothing from somebody you are never disappointed. ― Sylvia Plath
This is generally where the problems have occurred in the past. Expectations that were set (or assumed) and were not met. So, to help you choose the right person, set your expectations but bear in mind they may not be realistic and please don’t take that the wrong way.
Most things can be done, but they could take more time and potentially more budget, depending on which activity(s) we are talking about.
The biggest thing to you need to make sure is that you don’t assume certain things come as standard.
When setting expectations for yourself and others follow these steps;
- Make them clear for yourself. Know exactly what you want from the relationship you’re about to go into.
- Understand why you need these things. Why are they important to you? Is it a deal breaker if they cannot do X,Y or Z?
- Meet and discuss them with your team and the marketing consultant you are meeting
- Write them down and take them with you to your meeting
- Seek clarification to ensure they are accepted or not
- Get agreement and commitment from the people you are about to work with
The marketing consultant you choose should also do the same for you and should go through your expectations with you to make sure you’re all singing from the same sheet.
If your reason is because of working with someone in the past that didn’t work out, the reason why it hasn’t worked out is because your promises were not met.
Set them from the beginning so you have a base to work from.
Now you know when you need a Marketing Consultant, what they can do for you and your company and the difference between a strategy, a plan and a calendar answer these 3 questions to help you choose the perfect Marketing Consultant for you. It’s not an easy task but something you should do the research on, so you are in the right hands.
Here are the 3 steps again:
- What kind of marketing help? – Understand the type of help you require. List it out so you have a clear idea.
- Which skills do you need? – Ask the person or company involved the skill set(s) they have to ensure they fit in with the needs of your business
- What are you expecting? – Set your own expectations so you are clear on what you want from the people you will be working with
Clarity is something we search for daily. When you have it, its easier to move forward.
I hope this blog has helped you gain more clarity on choosing the marketing consultant for you.
How can Koogar help you and your company?
Most of the time we sit with potential clients who are looking for Social Media help or a Marketing Plan as they believe they are not utilising it as best they could. This could be for a number of reasons; for example; they haven’t got the time, are unsure of what to say or how to find the clients they are after.
They are also after brand awareness because no one in the local or surrounding areas know that they exist or they want more business.
Our clients want to be seen and found when they are needed by their perfect client.
ALL businesses are different and as I’ve mentioned before, there isn’t a blueprint out there that will help you get what you want however there are process and exercises that every business needs to go through to get the results they are after.
The way in which you complete those process and exercises are different for the type of business you have and the results you want.
Marketing doesn’t get you business, marketing gets you awareness.
It’s what you do with that awareness that then gets you the business!
Find out more about Koogar here.
We are more than happy to have a chat to see how we can help you.
This session is for Business Owners and Marketing Managers who want MORE from their marketing; digital and traditional with no strings attached.
The consultation will help us to find out about your business, your aims and people you want to target. We will then use this information to help you move forward with your current marketing strategy.