Today’s Marketing Monday is about… What is your Marketing Message?
Hi, Amanda here from Koogar, Happy New Year number one, I hope you had a good Christmas and a good new year break. Step away from the business, have a think about what you’ve achieved, what you didn’t achieve, what you want to achieve for this year, 2018. So this is my first marketing Monday for 2018. And today I would like to talk to you about your marketing message.
So, over the Christmas period I picked up a book, I read the book Pivot by a lady called Jenny Blake, I think, and I’ve restarted reading a book called Guerrilla Marketing for Social Media. And one of the things that it talks about is the message, the message that you actually deliver, the message that you tell people about when you’re networking, when you do your 60 seconds, what’s on your website. What is the core message of your business? So I just wanted to talk about that today.
So with regards to your message, it is a massive part of your brand, so your brand isn’t just about your logo, the colours that you use for the company branding, and stationary, and all of that kind of stuff, the images that you use. It’s about the ethos of the business, it’s the philosophy of how you do business, and how you do business which is different to other people.
For example, there’s lots of people out there that do what you do, but they don’t do it in the way that you do it number one, and they don’t have your experience number two, and look, number three, they’re not you. So I know that you can’t say that the brand is all about you, because it can be, but really it should be something completely separate. You can brand you, but what I’m talking about today is your brand message, and what that actually means.
So the brand message is, again, a statement of the things that you say, the words that you use, the language that you use with regards to when you meet people, when they’re reading your content, when they’re visiting your website, on your social media. All the different platforms. So one of the things that it said in the Guerrilla Marketing for Social Media books is that it mentioned about your message, and can you actually Tweet your message, is your message an easy message to remember? What do people know you for? How do people explain to other people who you are and what you do and how you do it?
So, for example, our message, it’s just on our little mini roller banner, and what it says is…
We specialise in customer journey and experiences using traditional and digital marketing activities. Combined traditional and digital marketing activities.
So that’s quite simple, and that’s also a conversation starter in a network meeting, it’s on our website so that people understand what it is that we do, or can do for them, the results we can do for them.
So is your message easy number one to understand? Number two, do you have to explain it? So, what do you need to do to change your message so that people understand it a little bit better? So what I wanted to talk about today was how can you get it into 140 characters (I do know the length of a tweet has now changed), like a Tweet? Something that’s really easy and quick, so that people number one remember it, number two it’s easy to say, and you don’t have to explain yourself.
So I just wanted to talk to you about that, and just ask you is that something that you’ve done? Is that something that you need to work on for the new year? Is it something that you want to tweak, that you’ve already done that you think actually we need to have a look at this again?
So have a think about your marketing message, because it’s really important. And the reason why it’s important is because if you’re not using the right words, you’re not using the right terminology, not in terms of jargon, because if you use jargon then sometimes people won’t actually understand what you’re saying, but if you use the right terminology, their words, your customers words, and how they expect to talk about you or expect to see you, or expect to read about you, if you can use their words to explain how you are and what you do, it’s going to be a lot easier. Which means that they’ll remember you better, they’ll be able to explain to other people who you are better, and they’ll be able to get you. And that’s what you want, you want customers to get you.
So have a think about writing your marketing message in a Tweet. What is it that you do? Say it in 140 characters, and maybe start using it in a networking or a 60 seconds on your business card and your marketing material. So I hope you found that useful.
The other thing I just wanted to let you know is I wrote a blog last year with regards to eleven ways on kick starting your marketing any time of the year. So it’s about eleven steps that you can do to start your marketing again. So sometimes, when we take that time away from the business, we’ve been off for Christmas, we’ve been off for new year, some people may have worked. If you have or you haven’t, and you want to kick-start that marketing again, I’m going to share the link just below this Facebook video, just so that you can have a look at it and say to yourself “Okay, what do I need to do to kick-start my marketing again?” Because sometimes it’s overwhelming.
I opened my email inbox this morning, because today’s the first day back for me in business, and oh my gosh, I have got so many emails that I’ve got to get through. I’ve had a couple of people ring me saying “Have you received my email?” And I’ve said “Yes, but today is my first day back,” so there’s a lot going on. But actually, you also want to get new customers, you want to re-engage with the customers, or potential customers, that were interested in what you did last year, a couple of weeks ago. So how can you do that? How can you engage it? So I’ll share that link to that blog, 11 ways to kick-start your marketing any time of the year, and you don’t have to do it for January, you could do it in July if you want, it’s basically for people who get a little bit stuck in a routine, maybe overwhelmed, not sure what to do, but it’s just a good way of kick starting your marketing again.
And the third thing that I wanted to share with you is a bit of technology, because I think technology’s always a good thing to try and test out. So over the last two weeks, we’ve been using a different piece of technology, called Get Response. So that has things like email marketing, it has landing pages in, webinars in, contacts. It’s got a C.R.M (Customer Relationship Management Tool) inside it. So instead of having a C.R.M and all these different things in separate places, we’ve actually pulled it together and put it into one place, so we only have to log on to one area. So what I’m saying to you is do you have to log in to lots of difference places, or are you logging in to one area? Which technology do you use?
As I said, we’ve just started using Get Response, I’m quite excited about what that’s going to bring to us for 2018, because it’s also got automation in and, and things like that. So what do you use? And do you have a C.R.M? Because a C.R.M is another great way of connecting with people who were interested in what you do, but aren’t ready yet. It’s a great way of nurturing them, and making sure that they’re still on your list, that you’re drip feeding some information to them on a regular basis, but they’re getting enough information so that when they are ready, they will convert to you and work with you in the future.
So that was a bit of technology that I just wanted to share. And finally, today, I delivered my first webinar masterclass for the Koogar Academy. So the Koogar Academy is basically twelve masterclasses over the months in 2018. I delivered my first one this morning. So I had nine people who booked on, we’ve got 21 people who joined in December, which is absolutely fantastic, I’m really pleased with it. But today we talked about the 3 M’s, and I’ve just uploaded the masterclass so that they can watch it again in the website, because the Koogar Academy has their own website so they can go and watch it again, and we’ve got the Facebook group, lots of conversations going on over there, lots of actions being taken.
So, just wanted to let you know, if you wanted to join that at any time, you can join now if you wanted, you can join in a couple of months time if you wanted, but you’ll always get access to watch stuff that we’ve already done, and access to the closed Facebook group as well.
So, today, this month, this week, whenever you have time, what I want you to think about is the marketing message that you’re trying to get people to understand, tell other people about, and just make it easy for them. Try and get it in a Tweet, okay?
So happy Monday, have an awesome week, this is my first week back, if it’s yours have a great time, and I look forward to seeing you next week.
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