Logo’s are graphic marks that can either be purely graphic (symbols and icons) or have the name of a company included. For example, and I’ve used this before but it really puts everything into perspective, the Macdonald’s “M” is recognised worldwide and it is just a yellow capital letter!
Anyone instantly recognise Coca Cola by the instinctive red script it’s displayed in?
Branding is different. A brand is anything used to recognise and differentiate a company, product or service. A brand name could be anything linked to a name, sign, symbol or slogan. I bet you can name a company’s slogan from just hearing the company name. For example, Nike’s “Just Do It!” slogan is instantly recognisable.
Basically the two are inextricably linked and you need a strong logo and brand for your business to be strong and effective in its industry.
Logo’s and branding are so important for your business. They establish who your business is and make it recognisable to the public. They are one of the pillars supporting your business.
Koogar can offer you everything you need in a logo and more, from the carefully designed and tailored logo itself to your matching business stationery, right the way through to an A5 double sided flyer, brand matching power point presentation template and even a roller banner!
Our packages have been created to offer our most popular services to company’s of all sizes to suit all of their business branding needs.
“Amanda has a refreshing approach to working with her clients. She’s stimulating and thought provoking. We’re delighted with our new company logo and she absolutely nailed the essence of what we do in our new strap line.”
Mark Jeffries – Bartram Hollins Ltd
So, how effective is your logo and branding?
Valued at £72, this time is for businesses who want MORE from their marketing; digital and traditional with no strings attached.
The consultation will help us to find out about your business, your aims and people you want to target. We will then use this information to help you move forward with your current marketing strategy.