On Monday this week I got a fantastic opportunity to interview the founder and chairman of BNI (Business Network International), Dr.Ivan Misner.
He is called the “Father of Modern Networking,” Dr. Misner is one of the world’s leading experts in business networking and referral marketing.
Why?
The reason for the interview was to find out how successful business men and women like Dr.Ivan Misner promote themselves and what they think of Marketing.
I get asked questions everyday about Marketing. For example; What should I do? It is expensive, there’s no point…, I’m not sure what to do…, What do you think I should do to promote the company?… The answer will be different for every business and business owner.
A lot of business owner struggle with marketing not realising that is a necessary activity for all businesses. So, I want to help them in a different way.
How?
I thought the best way to help my clients and other business owners to understand about Marketing is by interviewing people who have been there and done it. I will be interviewing different people in different ways and sharing their thoughts with you.
Where?
This interview took place via Skype, between Liverpool (UK) and California (USA).
Yesterday Koogar interviewed Dr.Ivan Misner to find out what he thinks about Marketing.
At the beginning of 2011, Koogar took a look at the new years marketing plan. One thing I took from last year (2010) and previous years in business is that there are a lot of people in business who are unsure of what marketing is and are also scared to put themselves out there, even though they are in business to make money.
I regularly attend Marketing Seminars to see what others are up to and how they go about promoting themselves as times are changing, marketing is changing and its happening quickly.
I decided to ask people who have been there and done it… I decided at the beginning of 2011 that I’m going to interview a range of successful business owners and ask them “what their take is on Marketing“, to see if they could give us an insight into what has helped them build their empire(s), and also see if they can give us some hints and tips along the way.
The interview has been recorded and will be uploaded for you to listen to and will also be transcribed giving you some of the websites and links Dr.Ivan Misner has recommended we take a look at.
If you not currently in BNI and are looking for a new marketing stream for your business, I can obviously recommend it.
Share your stories about BNI and how it has helped you and keep an eye on our website for the full interview.
Last Friday was spent in the company of Liverpool based Artists.
From Photographers, to Jewellery Makers and Painters. Even Digital Visual Artists attended the workshop. The reason why they attended was because they wanted to learn more about selling their work, bring more awareness to what they do and understand which platform they should be on.
It was a pleasure to train these Artists for Dot Art. It took me back to when I was in College; life drawing, learning about photography, etching, soldering in metal workshop and Art History.
Love it and every now and again during the workshop I wished I was back in college; getting my hands covered in paint, or glue from making something for a week long brief from our tutors…
Being creative in business is for everyone, not just for artists or designers. As creatives and business owners we need to work out how to do things differently compared to other companies and competitors within our industries.
At Koogar HQ we are creating all the time; for ourselves and our clients, which is actually one of Koogars mission statements.
Koogar will be creatively producing:
Products
For our clients
People
Delivering this workshop ticked this box. We have 4 mission statements and whatever we do we make sure 3 out of 4 are ticked! By having these statements helps us be the best we can be for ourselves and the people we work with.
I have a personal project which I am one step closer to with the help from Lucy (owner of Dot Art). When the project starts it will be photographed and filmed along the way.
I would like to thank Dot Art for giving us the opportunity to work with their Artists and help them sell their Art in the latest way using technology and Social Media. It has inspired me to be even more creative, take more time over work and think about what we are putting out there for our clients.
When was the last time you were creative in business?
At the age of 12 I asked my Mum if I could have a computer and lucky me got one! I got an Apple Mac on my birthday which I had to share. I still have today, (probably a collectors item now).
I was one of the best students in my Information Technology class during school. I loved it and wanted more! I also attended an after school Roller Disco at the Youth Club down the road from our house which turned into a hobby when I bought my first pair of blades at 16. They went everywhere with me.
Inspiration comes from different places for everyone.
“If you mess with the best, you die like the rest!“
In 1995 a film called “Hackers” came out with Jonny Lee Miller and Angelina Jolie. By the time I finished watching this film I wanted to be a Hacker! The story, the computers, the sound track, the style of clothes, the graphics, the blades; Actually everything in this film intrigued me into wanting to know more. Could I have a job that encompassed all of these things?
Crash Overide, Acid Burn, Cereal Killer and Koogar are all handles. Whats yours?
Over the last 3 months Koogar has been working with Business Advisor’s from BHH Progress (updated 2014) who help busy business owners take their life back and working with my Coach Robertson Fox for nearly two years who help individuals breath. Due to the nature of our work, I’m online all the time and can work at any time at all. When you run your own company its hard to switch off.
For the past three weeks I have been working on the Koogar mission and vision, not just for 2011 but for the life time of Koogar. What do we want from the company? What do we want to achieve for the company and for our clients? These are the types of questions we have been asked to answer.
Going back to the reason WHY you started doing what you do is a great way of getting your mojo back, getting inspired and getting your vision. Watching this film again has just inspired me to be the best I can be with my work and life!
Understanding what you want from life or your business helps you get there that little bit faster.
It was a day filled with great and inspirational speakers, stalls and treats for people to buy for Christmas, networking opportunities and 10 different workshops ranging from Social Media to Confident Conflict.
We all had chance to stop for some lunch in the hotels restaurant which was amazing and then we were back it to, learning more and being even more inspired.
I’m all for these days which help you understand your business a little more, it backs up thoughts and fears you have while running a business and also lets you know there are other people out there feeling the same way as you.
Running a business is one of the hardest things I have done as I have to be good at my job as well as deliver it, do the admin, accounts, telephone people and the list goes on. I have learned over the years that you cannot do this all by yourself and you need to have a team around you to help with the things you either don’t want to do or cant do.
Great day all round and would recommend to any lady starting out in business or already running an established business to go along as everyone would take something away from the day!
by attending seminars, workshops and talks from people in the same industry as you as well as those involved in completely different ones. By attending such events you’ll increase your knowledge and keep on top of changes within your industry. However, you don’t just have to attend talks focused on your industry, it can be fun and worthwhile attending a talk on a subject you know nothing about or would like to know more on- a subject completely unrelated to your business.
We love to learn and attend seminars, workshops and talks whenever possible. Most of our learning is centred around business development and marketing- areas we are involved with.
However, we do occasionally attend talks on subjects that sound interesting and exciting such as how to network and reading people’s mannerisms. So, the likelihood is that you’ll probably see us at a variety of talks and workshops as they are great opportunities to learn new things and increase your confidence too.
It’s always good to try and learn something new each day, if this is something you’d like to do too then check out our weeklyMarketing Tips.
Remember, learning new things will make you more confident and confidence can only help your businesses wellbeing.
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On Monday this week I got a fantastic opportunity to interview the founder and chairman of BNI (Business Network International), Dr.Ivan Misner.
It was a pleasure to train these Artists for 
