On Monday this week I got a fantastic opportunity to interview the founder and chairman of BNI (Business Network International), Dr.Ivan Misner.

He is called the “Father of Modern Networking,” Dr. Misner is one of the world’s leading experts in business networking and referral marketing.


The reason for the interview was to find out how successful business men and women like Dr.Ivan Misner promote themselves and what they think of Marketing.

I get asked questions everyday about Marketing. For example; What should I do? It is expensive, there’s no point…, I’m not sure what to do…, What do you think I should do to promote the company?… The answer will be different for every business and business owner.

A lot of business owner struggle with marketing not realising that is a necessary activity for all businesses. So, I want to help them in a different way.


I thought the best way to help my clients and other business owners to understand about Marketing is by interviewing people who have been there and done it. I will be interviewing different people in different ways and sharing their thoughts with you.


This interview took place via Skype, between Liverpool (UK) and California (USA).

You can listen to the the interview below or you can view a transcript of the Interview here in PDF form. The transcript has a few links that Dr.Ivan Misner suggested you took a look at.

It’s not what you know, or who you know, it’s how well you know each other that really counts…

Koogar interviews Dr.Ivan Misner about Marketing by koogarsox

Lets us know what you think and feel free to ask questions!