Case studies are a great way to get to know your clients individually, personally and WILL help you build your business relationship with them.
So, the question is HOW do you get your client to work with you to help you create the case study?
First things first – Remind your client about the benefits of creating a case study and what they can do with it once it has been completed.
For example; the case study can shown on completion to their senior management or board of directors which then demonstrates that not only are they innovative and forward thinking solution-oriented, and focused on marketing and growing the business but also shows how successful working with your company has been which also means that you NEED to ensure that when working with ANY client they get real and tangible benefits of working with you.
These can then be used within your marketing materials and website but also used in proposals for NEW clients who want to work with you.
Watch this video about Case Studies – 13minutes and 12seconds
The second step you should take is create a straight forward and simple questionnaire (Check out Marketing Tip #10), that you would write in an “interview style” so you can send it to your client BEFORE you diarize your meeting to get your questions answered. Alternatively, if the client is not able to spend time with you going through the questionnaire, send it to them in an email for them to fill in once you have completed a service for them or use Survey Monkey to get a digital response.
The information you require and should gather to create your case study itself should include:
- the clients background
- a logo
- a picture
- a quote
- why they chose to work with you
- what they expected from working with you
- what they gained from the experience
- the results you got for them
Once you have all the information you require, you can then turn the answers into a story and create the case study for that industry you have just worked with.
Case studies are great to keep in a portfolio, to use on your website and add into your proposals to new clients showing you how you have worked with other businesses like them.
Why not take a look at our case studies on the Koogar website.