I, along with thousands of others have been sent an email from LinkedIn. Informing us that we are in the Top 1%, 5% or 10% viewed profiles on LinkedIn in 2012 and as you may have seen I shared it on Facebook, Twitter and LinkedIn. I thought to myself isn’t that nice… Getting a Thank you from such a large organisation for being part of their community.
Somebody mentioned on Twitter that “this is Spam and to be careful“.
After sleeping on it, I feel that this is Social Media.
Social Media is about engaging your audience, getting them involved, making them feel special and that is what LinkedIn has done for thousands of its connections.
#LinkedInBlueRibbonGate – You can see the full story here by Nancy Miller: http://www.fastcompany.com/3005881/disappointing-truth-behind-your-linkedin-blue-ribbon
Most Social Media is unsolicited, unasked for but we get it anyway. For example when your friend likes someone else status and you see it in your Ticker. You didn’t ask for it, but it was shown to you anyway. Otherwise known as “Social Spam”.
LinkedIn has used the power of its users to help get the word out. They want people to come back to LinkedIn, just like you want people to come back to your Facebook Pages, Websites and Twitter Accounts.
When asked what value being in the upper crust confers on its users, a LinkedIn rep replied that “The practical upside to being the top 1% or 5% is that we believe the more engaged you are on LinkedIn, the better you will be in the job that you currently have, and the better connected when you are seeking a new job.” LinkedIn began practice of congratulating top users for their elect status in March 2011, when it surpassed 100 million users. At that point, Co-Founder Reid Hoffman sent out emails thanking the networks’ first one million members.
Taken from Mashable
So when was the last time you engaged so well with your audience, they shared a part of you or your company with other people?
When did you get them involved in the marketing of your company and most importantly when was the last time you made one of your clients feel special?
You may have heard me talk in my presentations about “the experience” and to get an experience online you need to make people feel, whether it’s good or bad.
LinkedIn has given its users the experience of feeling important and wanting them to be involved even more, which has then spurred the users on to share the news across the Social space.
So there may be sceptics out there with regards to the #LinkedInBlueRibbonGate but LinkedIn have managed to do what most companies cannot. Great Marketing!
Let me know what you think about #LinkedInBlueRibbonGate and if you got an email.