Many people may be at a loss as to why they should consider hiring a copywriter.  Luckily for them we have a new Copywriting page on our web site that explains exactly what a copywriter is, what they can do and why they are so important.

However, it’s all very well and good if you decide to hire a copywriter, but how do you go about choosing the right one?

Here are a few tips to help you choose the perfect copywriter for you and your business…

  • Determine your key points: Before hiring a copywriter you need to figure out what exactly you want from them.  You need to have a good idea about who you are trying to promote to your target audience, what response you are looking for from them and what your Unique Selling Point (USP) is.
  • Don’t do business over the telephone: It’s always a good idea to arrange to meet your possible copywriter in person so you gain a better understanding of them and them of you.  Although people say there is no emotion in business, it is important that you get along with each other as you’ll be working closely together.  Make sure the copywriter knows about your business and more importantly sounds interested in it as the more understanding they have of your business, the better they’ll be at writing about it or for it.
  • Remember ~ you get what you pay for: This speaks for itself, but you will always find someone who can do it cheaper.  However, why can they do it cheaper? Do they have experience, do you like them, are they professional ,etc?  A good copywriter may charge more, but you’ll get so much more out of it.

So, whether this has put your mind at rest about hiring a copywriter or not, remember the importance of wording in promoting your business and products and do not just rely on a well designed website or logo.