Great and memorable companies have a single purpose that drives them toward success. That purpose is simple, straightforward and no longer than a sentence.
Here are some examples:
Google – “We organize the world’s information and make it universally accessible and useful”
ING Direct – “We lead Americans back to savings”
And, of course, Koogar’s –
“We strategically integrate marketing elements to create an authentic brand experience”
This should not be viewed as a tag line, but instead a single idea that defines your company’s reason for existing. Unearth what your company excels at and put it into a sentence.
Don’t settle or aspire to be middle of the road, but strive to be the most responsive, colourful or focused!
Once you’ve done this make sure everyone in your company knows that sentence and uses it constantly to drive your business forward.
So, what’s your company’s purpose? Feel free to leave a comment and share your purpose!