It is important to research your business’s strengths to find out what makes you different from your competitors. This is different from creating a unique selling point as it involves your customers opinion. A simple and cost-effective way to conduct such research is to email your 10 best customers and ask them “In your perspective, what is the best thing about……” (either a product, service or your business as a whole).
Alternatively you could write to them as it is more personal, but this is less cost- effective and people may find it easier to email you back rather than ringing or writing to you.
