I know I have already mentioned the importance of following up with a client or potential client after networking with them, but I must stress just how important it is as most people only start really taking notice of you after several attempts of follow ups.
Have you ever met someone at a networking event or through a referral that says they need one of your services, but when you try to contact them to arrange a meeting they are extremely difficult to get hold of or don’t get back to you?
Well here’s why…
Although these people do want your services, they too are extremely busy in their line of work and although it can be frustrating, you need to keep contacting them to book in that meeting and even after the meeting you should give them a call to go over what was discussed in the meeting and the steps to take from there.
We always follow up via an email after a networking event, but if we need to book a meeting with someone then we will ring them. If we haven’t heard anything, we will email them the following week and then ring them the week after that and so on.
Remember, you don’t want to hassle people, but give them a gentle reminder that you’re still there. After all, they are the ones who approached you for your services!