A business plan is not the same as a marketing plan as a marketing plan helps to identify your target customers and so on. Whereas, a business plan is something you can do at home with a cuppa!
Ok, so there are different types of business plans depending on what type of business you run and also what type of person you are. By creating a business plan you are able to focus on the business year ahead; how much profit you expect to make as well as organising your budget and so on.
However, it can also be aimed at how you see your business in a year’s time; how many customers you expect to have, the new office you’ll be able to move into etc.
Business plans are a great way to keep focused on what you want out of your business and where you envision yourself as an entrepreneur.