Here’s a marketing tip you should do with every potential client and existing ones…Follow Up!
It’s amazing how valued a person feels if you take the time to ring them or email them about a product they have just purchased or service you provided for them. Here’s a little known fact about sales – the majority of sales take place after the third or fourth contact. So if you ring a client back and get the answering machine or receive no reply to your email do not simply give up as you will be throwing away a good opportunity to sell your company!
We make sure that after each networking event we attend we send an email to people we have spoken with as a further introduction and to remind them of who we are and what we do. Similarly, whenever we have met with a client and given them a quote and proposal we will get in touch with them a week later to ensure that they understand and are happy with everything we have outlined.