Your competitors might be using price to sell their product/service, but this does not mean you have to as well and sell your services for less than your competitors (as this may see you lose out in the long run).
By researching your target audience you will become aware of the areas that are important to them when considering a purchase such as including a guarantee or being environmentally friendly and so on.
Therefore, you can market your product in a different way to your competitors and not lose out in terms of profit as you are adding value to your product/service.
Here at Koogar we have recently evaluated our prices as we know what our service is worth. We don’t believe in just making you a web site or logo and so on. With know what benefits our services can bring to a company and so tell our clients so they know exactly what our prices reflect.
So, do you know the value of your product…?