I started the day by making a detailed list of what I wanted to have completed by [17:00]. My small list consisted of looking into marketing plans and the process which precedes them such as questionnaires. I wanted to see how the questionnaires used by Koogar could be improved or updated.
Within the first five minutes of being in the office my list began to grow. As in most businesses, especially those that focus their majority of time and efforts on marketing, ideas flow constantly and as one cannot stop thinking it is important to make lists (as I have found out today).
Amanda had a PR meeting at 10:00 with Train 2000 (http://www.train2000.org.uk), a company supporting women across Liverpool and Manchester who are either running or wanting to set up their own business by helping to fund them, providing training and seminars and boosting confidence.
I was lucky enough to go along to the meeting, which was different to say the least. Amanda first had to be interviewed and filmed for a podcast then she was taken through to have her photograph taken and finally she was interviewed again, but this time without the presence of a webcam! The aim of Train 2000 is to send Koogar the podcast and a copy of the chosen photograph to use for publicity purposes. The podcast (which we were discussing only the other day as a useful marketing technique) will be really useful as it can go on the website. Train 2000 will be putting Amanda’s interview on their website, hopefully within the next few weeks, which will definitely be worth checking out!
After lunch I was faced again with my list, but had a welcome distraction of Rachael – Amanda’s colleague, who very kindly brought me a coffee – a perfect booster in motivating me to approach the next bullet point.
Throughout the afternoon I worked on a couple of ideas such as trying to find out if I could make Koogar a featured business on a well known business innovation website. I am pleased to say that I had a positive response back from the websites Marketing Director and will be working on the feature asap and will keep you all updated as to if and when it goes up on the website.
I have also started working on one of Amanda’s new campaigns which hopefully will be completed by the end of the month. However, unfortunately I can’t and shouldn’t go into too much detail, but trust me- it will be of great interest to a lot of people and hopefully because of this a huge success.
It’s now [16:55] and I am extremely happy that I have completed my to do list, but in doing so have managed to create another lengthy list to start on next week…wish me luck!