Marketing is about keeping ourselves in the customer’s mind’s eye, making sure that they know we are the people to come to when they have a problem that we can potentially fix.

Digital marketing as a whole has helped move the small businesses to the same level as large organisations by allowing us to target more people on a smaller budget. Social media isn’t the key to marketing, it is just one aspect. You need a good mix of different marketing components that will help trigger responses. The result is getting people to take action.

I’d like to give you 4 elements to think about when creating, designing or implementing online and offline marketing. Here is the third element:

#3: Treat them like they are VIPs (Alfie – everyone who gets in his car is treated like royalty)

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