Over the last week we have been getting ourselves re-acquainted with the concepts of Search Engine Optimisation (SEO), because we just love to learn!

We took part, at the end of last week, in a workshop detailing the fundamentals of SEO and new analytical tools that have become available.  As you can imagine we were very excited with introducing new tools into our working day, especially those which will definitely benefit our clients!

Earlier this week we followed up our SEO basics by going along to a seminar in Whiston to get a broad update on the subject.  I have to admit some of it went a little over my head as I’m not the web developer of the group, but over all it re-affirmed what I knew about SEO.

So for those of you who are still wondering what exactly SEO involves, here’s a few tips:

1. Make sure your key words are not too broad, but at the same time ensure they are widely used.

2. You should have different keywords for each page of your web site, but be careful not to use your keywords too much within the text or too little as it could result in that page being blacklisted.

3. Remember, no-one can promise you the number one spot on a search engine!

Obviously there is a lot more to it than that, but hopefully this will give you a better idea of what is SEO.