content-vs-context-jpegThe key for all blogging is writing blogs that the target market that your businesses is aiming to attract are interested in and therefore will engage with. While this seems very simple it is often a very complex process, especially for businesses who do not fully understand their customers base and target market.

The meaning of Content: something that is to be expressed through some medium, as speech, writing, or any of various arts.

One of the biggest debates within this area of blogging is based on the importance of blogging content vs context.

Content is the physical words and ideas which make up a blog, while context is the setting and motive behind the actual blog.

The best bloggers combine both elements to produce attractive, relevant and engaging blogs, but which is the most important and how do they interact?

Context over Content

Many people argue that content is king, and therefore it is important for businesses to constantly add new engaging content to their website. While this is true, to an extent, as adding content to your website is extremely important. Context should actually shape all content that is added to your website, and therefore context is far more important than content, as it enables companys to produce engaging and targeted content.

Contextual understanding

I feel that if businesses fully understand the context not only of their business, but their customers and their entire industry, then their content will be far more effective. As understanding your business and industry’s context will enable you to produce content that is focused on the current issues within the industry and therefore is likely to engage with others members of that industry.

Furthermore, if you understand the context of your customers, then you will understand their concerns, stresses, interests and beliefs much better, making producing content that they are interested in and are likely to engage with much easier.

Therefore, context can be seen as an essential way of businesses connecting with their customers in a more intimate and personal way. Especially if the contextual understanding of the industry and customers interests, needs and demands can be effectively intertwined into the businesses range of communication mediums.


One key issue with context is that it is constantly changing, it a highly dynamic phenomenon and therefore to reap the rewards of highly contextual content, businesses must invest in ways of consistently assessing the context and reacting to it with new content which is contextually relevant.

Overall, context is so much more important than content for blogging because it enables businesses to deliver targeted, customer specific and medium relevant messages to their audience, with content which is highly engaging due to it being shaped by the current context.

The companies and brands with the highest contextual awareness are likely to produce the best and most engaging content, which will truly talk to their target market in the way it was intended.

consultationIf you wish to discuss an action plan for your content marketing strategy, book in for a 30 minute FREE consultation today!