Recently we have been having a number of logo consultations and so thought it would be a good idea to have a marketing tip about logos and their importance.
Business names and your company logo aren’t much use unless they are memorable. In addition to needing a catchy name you need to think of the company behind the name:
- What does your business name and logo say about your company?
- What do they represent for your target customers?
Remember your logo is one of the main pillars supporting your business. You need a logo that reflects you, your business and its ethos. When you have a logo that does this you can then apply it to many different business mediums such as letterheads, business cards, your web site and so on.
So as your logo carries a lot of significance and will represent you and your business through a variety of mediums it is important that you are confident about it and happy to be represented by it.
We have a logo page on our web site explaining the significance of logos in more detail. We also hold a free 1.5 hour logo consultation so we can find out about your business and exactly what your idea of a logo is so we can create something that’s perfectly bespoke to you and your business.
Used to believe that your logo/company name would benefit from using your own personal name – Hillman Curtis taught me that.
Then I felt it needed to have some punchy relevance to what you do and how you portray your business. Then again I know people who have agencies with names that don’t mean anything other than it’s catchy.
37 Signals was named for no real reason other than pure randomness – could have been called 34 Signals and it would have meant the same.