Here are 29 marketing tips for which are answered questions from clients and people we have met via networking, speaking and online…
Marketing Tip #1: Case StudiesCase studies are a great way to get to know your clients individually, personally and WILL help you build your business relationship with them.
So, the question is HOW do you get your client to work with you to help you create the case study?
First things first – Remind your client about the benefits of creating a case study and what they can do with it once it has been completed.
For example; the case study can show on completion to their senior management or board of directors which then demonstrates that not only are they innovative, forward-thinking, solution-oriented, and focused on marketing and growing the business but also shows how successful working with your company has been which also means that you NEED to ensure that when working with ANY client they get real and tangible benefits of working with you.
These can then be used within your marketing materials and website but also used in proposals for NEW clients who want to work with you.
The second step you should take is create a straight forward and simple questionnaire (Check out Marketing Tip #10), that you would write in an “interview style” so you can send it to your client BEFORE you diarise your meeting to get your questions answered. Alternatively, if the client is not able to spend time with you going through the questionnaire, send it to them in an email for them to fill in once you have completed a service for them or use Survey Monkey to get a digital response.
The information you require and should gather to create your case study itself should include:
the clients background
why they chose to work with you
what they expected from working with you
what they gained from the experience
the results you got for them
Once you have all the information you require, you can then turn the answers into a story and create the case study for that industry you have just worked with.
Case studies are great to keep in a portfolio, to use on your website and add into your proposals to new clients showing you how you have worked with other businesses like them.
7 tips when writing your Case Study!
1. Write it for your Perfect Client
When writing your case study make sure you are writing it to your perfect client so the people who do read it, feel like it was written JUST FOR THEM!
2. Tell the Story from Start to Finish
Warts and all! Mention things even when you made a mistake, people want to know that this is genuine! Tell the whole truth and nothing but the truth!
3. Provide Easy to Read Formatting
Make it easy to read. Use headlines, quotes and pictures so its easily digestible.
4. Include Real Numbers/Screenshots
Instead of just saying you doubled the sales, show the numbers. I’m not saying the bank account details, but you took them from X to X, Y and Z! Maybe show screenshots is appropriate.
5. Tell them what strategy you took
Tell the reader exactly what you did to get the result. The reason I say this is because they may have tried it themselves and didn’t get the result. Alternatively, they may take your idea and try it, but they won’t do it in the way that you can and have!
6. Re-purpose the Case Study into a video, Podcast or Infographic
Turn the case study into a different format. If it’s a written one turn it into a blog, a video or podcast as everyone learns and reads things differently.
7. Add into current marketing – website, proposals, email signature
Integrate your case study! Integrate it into the rest of your marketing so that you start tying everything together!
Let us know how you got on by commenting below and tell us how this has helped you!
*Sorry for my phone noise. I promise it wont happen again!*
Marketing Tip #2: How to Network well!Marketing Tip #2: How to Network well!
One of the first things I learnt when I set up in business was to tell AT LEAST 5 people a day about you and what you do. Over the next month you would have told up to and possibly beyond 140 people.
Read full blog here; https://www.koogar.co.uk/marketing-tip-2-networking/
Networking is done in many places; over the telephone, over lunch, a meal or coffee and cake, in the pub, at conferences and events, via text or email and social media; like Linkedin, Twitter or Facebook.
By spending time talking to people about your business, you can raise your business’ profile which may also refer clients your way.
Research the networking events in your local area and go along to generate business.
HOWEVER… Remember! It is very important to research networking events and even go to a few adopting a “try before you buy” attitude before deciding on which one(s) you feel is right for you and your business.
Each event is different in that some may require you to;
be in a certain area/location or industry
pay a weekly, monthly or annual fee. However they could also be FREE
be there at a certain time of day – You can now Network 24/7 and yes this includes Social Media
It is possibly even more important that you don’t choose a networking event that has a lot of people from the same sector or industry as yourself as they are effectively your competition. Competition is a good thing as it means that there is business in what you do. EVERYONE does business differently, has different skills and experiences. People buy from people!
7 Useful Networking Tips
When attending networking events:
ensure your target audience/ideal customer attends this event
know WHAT you are going to say to the people you want to meet
have a particular product/service that you want to push that week/month rather than going in there and bombarding people with every aspect of what your business does. Not only will this confuse people but being given TOO MUCH information over a short period of time turns people off
have a strategy of WHO you want to meet and WHAT you want to get out of the event. Having the idea of meeting 2-3 specific people or people in certain industries is a lot better than trying to get around everyone in the room
be ASKED for your business card. This means don’t give them out to everyone
don’t take EVERYTHING with you, just take yourself and business cards. If you book a 1:1 with someone that would be the best time to give them additional information IF and only if the time is right
don’t not sell or push your wares onto the people in the room. You don’t want to be seen as desperate
There are a lot more tips and tricks that can be given to you when it comes to networking as it requires skills to meet the right people and do business but it is also a great way for getting more confident in talking to people, saying your elevator pitch and understanding WHO you want to speak to.
Check out www.findnetworkingevents.com.
Good luck and happy networking!
Marketing Tip #3: Up-selling and Cross-sellingMost Business Owners and Marketing Managers I meet just want customers to walk in by finding them on Social Media, their Website or another activity they may be doing but forget about the people they are currently working with.
Read blog here: https://www.koogar.co.uk/marketing-tip-3-up-selling-and-cross-selling/
This is fine but if you want a regular increase in business and profit, this way is quicker…
It’s 68% more expensive to acquire a new customer than it is to up/cross sell to a current customer!
Whats the difference between Up-selling and Cross-selling?
Up-selling meaning – persuade a customer to buy something additional or more expensive.
Cross-selling meaning – Cross-selling is the action or practice of selling an additional product or service to an existing customer
By doing one or both of these two things, WILL generate more business!
For example; If a client purchases one of your products, offer them another product or service which complements the one they are already purchasing.
This could be for a number of reasons:
it would naturally and logically be the progression from buying the first product or service
the client isn’t currently aware that you deliver this additional product or service
you have targets to hit for the week, month or year
You could also offer it at a slightly discounted price… Although you may have heard Amanda talk about discounts and offers NOT being an option! You SHOULD be showing the customer the VALUE you will deliver, once they have purchased the product or service which then means the discounts or offers are irrelevant.
The main reason why people quibble about price is because they cannot see the value in what you do! #koogartip Follow @koogar
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I understand that sometimes we either need to or want to get rid of something. So, in this case a reduced rate is appropriate, but what I want to ensure is that you do not playing a price war. ANYONE can reduce their price but what usually comes with that is also a reduced service or quality to the product.
You don’t want to be known for that!
3 Tips to get you started…
You should make Up-selling and Cross-selling a regular occurrence within your business to help push you towards your sales targets! Here are 3 tips to help you get started…
1. Segment your data/ Customer Base
You only need to put them into 3 sections; who are they, what have they already bought, what else could they buy… By segmenting your customer base, you will be able to see how much more business is available to you immediately!
2. Map your products/services
This is about understanding the buying process within your own business. Which services are most popular, which ones are bought first, second and third, why your customer buys in that order. By knowing this information, you are ready to sell more because you will know what comes next.
3. Create your perfect Customer Journey
Developing your customer journey takes customers from one place to the other. Firstly, not knowing who you are or what you do to finally buying from you and referring you on to others. Create a step by step process so you know what journey people take depending on your products and services as well as your marketing activities.
Putting an up-sell and cross-sell plan into place will show you how to get more business more easily and with the perfect customer!
Let us know how you get on by leaving a comment below.
Marketing Tip #4: Affiliate MarketingAffiliate marketing meaning – Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought to them by the affiliates own marketing efforts.
Read the blog here; https://www.koogar.co.uk/marketing-tip-4-affiliate-marketing/
Affiliate marketing also known as referral marketing and is very similar to internet up-selling, but rather than offer your customer another one of your products you would sell a product or services from someone who has the same customer as you BUT does not do what you do.
Essentially affiliate marketing is where you would get a commission from selling someone else’s product or service to your own network or peers.
Who could you team up with to help each other grow your list, client base and sell more product and service?
It works in all types of business and is an additional income generator!
For more information on affiliate marketing I would highly recommend reading the book Laptop Millionaire for more ideas. It is in our recommended reading list.
WARNING! I would only ever recommend someone or something that you have experienced yourself. Baring in mind, if the person who ends up buying the product or service and they dont like it, they will be looking at you, not the product or service they have bought.
Marketing Tip #5 - Email MarketingMarketing Tip #5 - Email Marketing
Email marketing is a great way to promote a yourself, a product, a business or service as it is direct and low in cost but more importantly by using the RIGHT software you can monitor the users progress – if the email:
- has been sent and delivered
- opened or bounced
- whether someone has clicked on a link or not
- where they have navigated to on your website or other links within the email
- has they forwarded it to a friend
- has been clicked on by the user on a Social Media icon to start following you
- where about in the country or world they are
And so on… It also saves so much time as it doesn’t involve writing addresses on and licking numerous envelopes even though this is still a great way to market yourself!
Many businesses are using email marketing now as they realise its marketing potential and effect it has.
Email Marketing isn’t meant to be read but used to move people from one place to another. It could be to sign-up to your Newsletter, download a document, watch a video or like your Facebook page. There are a number of Calls To Action you can use within the email to drive people to your website or YouTube Channel just remember to give them something to do once they have read.
How often do you send an email?
Read the rest of the article here - https://www.koogar.co.uk/marketing-tip-5-email-marketing/
10 ways to build your list - https://www.koogar.co.uk/10-ways-of-building-your-list/
Email Signatures - https://www.koogar.co.uk/marketing-tip-11-email-signatures/
Monthly Marketing Masterclasses - www.koogaracademy.co.uk
There are a lot more tips we have shared in our Blog, this is not and shall never be the final list…
- Case Studies
Information includes their background, why they chose to work with you and the result you got for them
Adopting a “try before you buy” attitude BEFORE deciding which one to join!
- Up-Selling and Cross-Selling
By cross-selling an additional product(s) you WILL generate more business
- Affiliate Marketing
It works in all types of business so why not give it a go?
- Email Marketing
What has been sent, opened and clicked on?
- Email Don’ts
When sending emails out to people who don’t know each other, you must…
- Research your Strengths
In your perspective, what is the best thing about me?
- Define your companies purpose in a sentence
Great and memorable companies have a single purpose that drives them toward THIER success
- Brand Image
Feelings and images we associate with a brand are extremely powerful and influential, especially when we purchase something
This is an effective way of measuring your marketing and test an individual product/service
- Email Signatures
They can also help promote and spread your company’s message or ethics
- FREE Trials are easier to sell
It’s the small gestures that count!
- Upgrade and Refresh your Marketing
By changing the look of your marketing you maintain YOUR client’s interest in your business
- Know the value of your product
What value will people who work with you get from working with you?
Testimonials can seem similar to case studies, but they are not…
- Follow Up
Here’s a marketing tip you should do with EVERY potential client and existing ones…
- Name & logo remembered
Do people remember you or your brand?
- Creating Packages
Packages show your customer what other products you have to offer and which ones that compliment each other
- Search Engine Optimisation (SEO)
What will your client enter in a search engine to look for you?
- Offers your clients can’t refuse
It’s all about giving clients that little bit extraSubscribe to Koogar's Podcast [ITI]Integrate to Influence Marketing Podcast
- WHERE is your value? Not USP
This is what you do for your customers that they may not know about. The ‘behind the scenes’ work
- Maintain your Marketing
The businesses that survive recessions are the ones that continue business as normal
- Do you have a business plan?
A great way to keep focused on what you want out of your business and where you envisage yourself as an Entrepreneur
- Setting Business Goals
Channelling your motivation, energy, ideas and drive you will succeed in any goals you have set yourself
- Key Performance Indicators (KPI)
What are the company’s measurable goals you want to achieve?
- “Old School” Techniques
Business in this day and age focuses a lot on new media, new technology and have left to old ways of marketing
- Follow Up… AGAIN
Remember, you don’t want to hassle people, but give them a gentle reminder that you’re still there
- Comment selfishly
Commenting is a great way to get links from another website to your own, which helps to push you up the search engine rankings
- Telesales & Webinars
These are, in essence, talks; presentations you can give to a wide audience on an area of your expertise
Amanda started Marketing Monday in December 2017 where she holds a Facebook Live every Monday at 1pm (GMT).
You can re-watch the videos in a number of places: