Video has started to become the most consumed type of content online and video marketing has been a thing for a while but your unsure about it or how to get started… right? Or… have you just been avoiding it?
Here are some statistics for you;
82% of Twitter users watch video content on Twitter
YouTube has over a billion users, almost one-third of total internet users
45% of people watch more than an hour of Facebook or YouTube videos a week
These statistics should give you a better understanding on how the internet is being used by today’s consumer.
So, if they are true how do you measure up?
- Have you got a video strategy or calendar?
- Do you know they type of content your customer wants to see?
- How will you be creating the video content?
Having the answers to these questions will allow you to start making a move on video and embracing it.
What type of videos should you be creating?
There are hundreds of types of videos you can create for Social that could also be used on your websites and shared throughout your integrated marketing strategy.
Here are top 6 types of videos you can create for Social that will help gain trust, show who you are, create return on investment and will also help boost conversions and sales online.
1. Products or Services
Show off your products and services and do it regularly. You may have a dozen products/services to offer your customer. If this is the case, choose the top 12 items that any gentleman or woman should have in their collection, showing of the wide variety you have on offer.
90% of users say that product videos are helpful in the decision process (Hubspot)
Show how your current customers are feeling about working with you. Film happy customers and team members.
These can be hard to get, so you may need to reward your customer for going on film for you and when I say reward I dont mean giving them money. Your die-hard fans won’t have a problem with doing this for you at all… Make a list now of the people you can contact tomorrow. Who are they and what do you need to say to get them to give you a video testimonial?
With this type of video, don’t feel like you need to give money away or products and services, keep giving experiences. This is clearly why they have bought from you in the first place.
An FAQ videos help your audience by giving them the answer they are looking for quickly. You are asked questions on a daily basis and from your customers and those who are yet to work with you.
Questions lead to answers, answers lead to customer rapport and customer rapport leads to profit – Jay Conrad-Levinson; Guerilla Marketing
The better you understand the people who buy off you the easier it is to sell to them.
When they ask you a question write it down and start to create a resource for your audience on your website so they keep coming back to find out more about you, your products and services, helping them make a decision quicker!
4. Tips and Tricks
Research is one of the biggest things we do daily when deciding to work with someone or choosing something new for your wardrobe.
Some don’t know which product or service is the best for them and their situation, so why not go one step further and help them. For example; there are things your customers havent even thought of when it comes to buying a XYZ Product… Give them tips and tricks, things to look out for and how not to get ripped off or buy the wrong thing.
5. How To
“How to” is the most typed in term on YouTube and Google today.
A how to video would go down a treat with a fashionista or “how to know when to propose”. There are so many options you could go for that this could keep you busy for the rest of the year.
Click to see our example of a “how to” video – How to get Google Reviews.
Make sure that you are found on the internet for this and not your competition.
6. Why you
These types of videos from the Business Owner or Team Members are rare. Not many create these videos as they don’t want to come across as blowing their own trumpet, but guess what, if you don’t know one else will…
Why you gives your customer the assurances they are looking for when it come to choosing you and then keep coming back to you. This will stand you out among the rest. Show your audience why you and not someone else.
As mentioned above, there are hundreds of types of videos you can create however I just wanted to share with you the top 6 so you can make a start and a debut online!
Work out what you are going to do and start creating.
Time waits for no man or woman…
A phone to record your videos is good enough! Just get going…
If you would like to chat through your ideas, need a little help or technical guidance or just want someone to bounce off, feel free to give Amanda from Koogar a call on 01925 699 250 and book in a 30-minute call.
P.S. The thing to remember is to do it the way you are most comfortable to start… Nobody likes to watch an awkward video. So, if starting on Facebook Live is the safest place for you, then do it and build up to the other things… We all have to start somewhere!